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A really easy to use platform to set up marketing campaigns - 15% AOV increase
What do you like best about the product?
So many choices for us to choose from. Insider provides many ready to use templates for each of its products, making it very easy to setup campaigns at pace. This is apart from the custom options that are provided.
The platform is really easy and clear to use - and we also got ample support to understand its usage. Good features for previewing and testing before a campaign goes live. The analytics is very clear and easily exportable - while also giving us a good view of the performance of the campaigns.
Having weekly meetings with our customer success manager is a really great added value. It helps us have a trusted first point of call for guidance and assistance. It’s really helpful.
The platform is really easy and clear to use - and we also got ample support to understand its usage. Good features for previewing and testing before a campaign goes live. The analytics is very clear and easily exportable - while also giving us a good view of the performance of the campaigns.
Having weekly meetings with our customer success manager is a really great added value. It helps us have a trusted first point of call for guidance and assistance. It’s really helpful.
What do you dislike about the product?
Responsive templates have saved us so much time on creating homepage banners for multiple devices but this feature hasn't been rolled out across the whole platform yet. I hope this happens soon as it will make us more efficient.
In addition to more responsive templates, another thing that would reduce our output time would to be able to have multiple languages in the same campaigns.
The process for creating custom rules could be much more streamlined, so that we don’t require as much coding or development assistance.
In addition to more responsive templates, another thing that would reduce our output time would to be able to have multiple languages in the same campaigns.
The process for creating custom rules could be much more streamlined, so that we don’t require as much coding or development assistance.
What problems is the product solving and how is that benefiting you?
Most software providers help brands personalize experiences for known customers but what Insider has a step above than them is that it helped us personalize experiences for a large segment of unknown users too. This helped us increase conversions and also fetched us a higher AOV overall.
The AI powered product recommendations solution, Smart Recommender, helped us show “Recently Viewed” products at an important section, and this provided users an improved navigation, while also increasing AOV by 15% and conversion rates by 43%. The "top brand" placement on the homepage delivered a 10% average order value uplift and a 28% conversion rate uplift. It was also super helpful in showing recommendations on the “404 / no product found pages" where the risk of user drop-off is quite high.
The abandoned cart web push messages helped us drive traffic back to the website while it also generated a 7 figure revenue (EUR) for us in just 6 months.
The AI powered product recommendations solution, Smart Recommender, helped us show “Recently Viewed” products at an important section, and this provided users an improved navigation, while also increasing AOV by 15% and conversion rates by 43%. The "top brand" placement on the homepage delivered a 10% average order value uplift and a 28% conversion rate uplift. It was also super helpful in showing recommendations on the “404 / no product found pages" where the risk of user drop-off is quite high.
The abandoned cart web push messages helped us drive traffic back to the website while it also generated a 7 figure revenue (EUR) for us in just 6 months.
User Experience enhanced with Web Push and Conversion Rate boost
What do you like best about the product?
We’ve been using Insider’s channels and products for a while now and found their products to be feature-rich, fast, and efficient.
What makes this Growth Management Platform stand out from the rest is the support provided by their dedicated support team.
While we faced a few problems integrating the tools, their account and growth management teams were always available to solve any problem. We couldn’t imagine that just by using a few of their functionalities, our conversion rates would grow.
What makes this Growth Management Platform stand out from the rest is the support provided by their dedicated support team.
While we faced a few problems integrating the tools, their account and growth management teams were always available to solve any problem. We couldn’t imagine that just by using a few of their functionalities, our conversion rates would grow.
What do you dislike about the product?
We initially encountered a few integration problems, but the Insider team resolved them in a blink of an eye.
What problems is the product solving and how is that benefiting you?
We wanted to optimize our website and boost conversion rates, and to achieve this, we were looking for a feature-rich platform that could help us run A/B testing and make the experimentation efficient. With Insider’s Web Suite, we’ve been able to quickly run our experiments and implement changes on the production side. Insider’s timely web push notifications helped us bring back customers who didn’t complete their purchase and complete the transaction.
With the suggestion of Insider’s growth management team, we also leveraged their AI-powered Smart Recommendation engine that enabled us to improve product discovery on our website.
With the suggestion of Insider’s growth management team, we also leveraged their AI-powered Smart Recommendation engine that enabled us to improve product discovery on our website.
Good personalization tool to expand reach and improved our CR
What do you like best about the product?
Insider is a user-friendly, clear A/B testing tool and the team is always there for instant help.
What do you dislike about the product?
Sometimes we are restricted by the limit of use, therefore we can not open tickets.
What problems is the product solving and how is that benefiting you?
Insider helps us increase CONVERSION RATES, and presents different ways of thinking.
Client centric approach towards business
What do you like best about the product?
Feeling supported in daily business and its optimisation
What do you dislike about the product?
Long delivery time and few rounds of corrections, due to bugs in finished scenarios
What problems is the product solving and how is that benefiting you?
A/B testing of different elements on eshop, that are strongly connected to UX
Insider has a good support and account management team,offering quick responses and resolution..
What do you like best about the product?
I like it's clear and understandable reporting especially for digital marketers.
Has excellent customer success Support.
It offers wide range of set up and it has helped me executive my digital marketing strategies like A/B Testing.
Has excellent customer success Support.
It offers wide range of set up and it has helped me executive my digital marketing strategies like A/B Testing.
What do you dislike about the product?
None at the moment,i am happy with it since it serves me right!
What problems is the product solving and how is that benefiting you?
Insider is primarily solving the business problems of customer engagement and retention.
Personalized Marketing Campaigns from our product launches made better with Recommendations
What do you like best about the product?
As a fast-fashion brand launching new products every week. Keeping our customers updated on these new launches is extremely important for us and directly impacts our sales and revenues. Insider’s Architect helped us automate our marketing and customer communication workflows
This helped us save valuable time and resources that were otherwise spent in doing repetitive tasks with every product launch. Architect coupled with Web push, Email, Recommendations, and Mobile App ensured customers are notified about new product launches every weekend ahead of the launch.
Web Suites segmentation capabilities ensured that the right product recommendations, Web Push, App notification, and Email were sent to customers. These well planned campaigns ensured that customers are not only notified of new launches on time. Over the last few weeks, many of our products got sold out within the week of launch itself. There was a significant decline in cart abandonment and rise in actual sales.
This helped us save valuable time and resources that were otherwise spent in doing repetitive tasks with every product launch. Architect coupled with Web push, Email, Recommendations, and Mobile App ensured customers are notified about new product launches every weekend ahead of the launch.
Web Suites segmentation capabilities ensured that the right product recommendations, Web Push, App notification, and Email were sent to customers. These well planned campaigns ensured that customers are not only notified of new launches on time. Over the last few weeks, many of our products got sold out within the week of launch itself. There was a significant decline in cart abandonment and rise in actual sales.
What do you dislike about the product?
Since we launch new products every week, it would be great if Insider can also update its Web and App push notifications template library and Email templates library more frequently. Not that there is any dearth of choice as on date, however, adding newer templates frequently will help us keep the look and feel of our marketing campaigns more fresh.
What problems is the product solving and how is that benefiting you?
Our business model is quite dynamic. However, we fell short of getting the same dynamism in our marketing efforts. As a result, despite launching new products every week, we didn’t see sales rolling in, there used to be a lot of leftover stock week over week, which we had to sell at a loss eventually.
One major reason was our failure to inform the right customers about these launches on time. I am glad to say that Insider's suite of tools helped us solve this and enabled us to make the most of these weekly new product launches truly.
Web Suite helped us segment customers and ensure the right customers were reached out to, Architect automated the messaging flow, Web Push and Email tools ensured customers got notified of new launches on time, Recommendation tool sent them all the right recommendations to generate curiosity and compel them to check new products, Web and App notifications with deal links and abandoned cart links ensured people completed their purchase.
All in all we have seen big sales numbers ever since we started using Insider.
One major reason was our failure to inform the right customers about these launches on time. I am glad to say that Insider's suite of tools helped us solve this and enabled us to make the most of these weekly new product launches truly.
Web Suite helped us segment customers and ensure the right customers were reached out to, Architect automated the messaging flow, Web Push and Email tools ensured customers got notified of new launches on time, Recommendation tool sent them all the right recommendations to generate curiosity and compel them to check new products, Web and App notifications with deal links and abandoned cart links ensured people completed their purchase.
All in all we have seen big sales numbers ever since we started using Insider.
2.7X higher add-to-carts on our website and 1.4X higher add-to-carts on our mobile website
What do you like best about the product?
The Insider team is extremely quick in actioning any new campaign developments and campaign modifications while consistently providing regular updates. They’ve always provided amazing support and we have a strong relationship with the Account Management team, who provide strategic recommendations and are always happy to assist when facing any technical issues.
We’ve managed to utilise the advanced A/B testing technology provided by Insider, we are empowered to rigorously validate website developments, establish a compelling case for future enhancements, and effectively identify areas of concern and underperforming functions within our website.
We are really impressed with all their products and their capabilities. SMS - we’ve not leveraged through Insider yet but keen to trial!
We’ve managed to utilise the advanced A/B testing technology provided by Insider, we are empowered to rigorously validate website developments, establish a compelling case for future enhancements, and effectively identify areas of concern and underperforming functions within our website.
We are really impressed with all their products and their capabilities. SMS - we’ve not leveraged through Insider yet but keen to trial!
What do you dislike about the product?
We encountered some technical issues with reporting and campaign goals, usually when our website goes through deployments. It takes a bit of time to restore it back to normalcy.
There are some restrictions in developing more complex designs/campaigns.
Certain pop-ups on the site may interfere with the user journey if navigating too quickly.
There are some restrictions in developing more complex designs/campaigns.
Certain pop-ups on the site may interfere with the user journey if navigating too quickly.
What problems is the product solving and how is that benefiting you?
Displaying personalised dynamic content for loyalty members and their status.
Creating visually engaging campaigns to prompt users to log in.
Prompting customers to use our Truefit tool to provide buyers confidence and reduce returns.
This has helped us create consistent and personalized user experiences. We’ve been able to increase the number of logged-in users and known customer data
This has led to an Increase in the number of users engaging/creating profiles with True Fit tool
Creating visually engaging campaigns to prompt users to log in.
Prompting customers to use our Truefit tool to provide buyers confidence and reduce returns.
This has helped us create consistent and personalized user experiences. We’ve been able to increase the number of logged-in users and known customer data
This has led to an Increase in the number of users engaging/creating profiles with True Fit tool
Powerful personalization tool with solid impact
What do you like best about the product?
I'm highly impressed with insider self serviced portal which is very user friendly, enabling user to implement different campaign and user experience on website in real time. Besides data report readily available in the portal, Insider team also offer very proactive input and support for our business, and they are a trusted partner that really could assist client to improve their user journey
What do you dislike about the product?
Nothing much to point out regarding things to dislike with Insider function and service.
What problems is the product solving and how is that benefiting you?
It's a time consuming progress for us to build our own display / campaign features on our website, and there would not be enough data available for solid analysis for self-built functions. We are not able to offer personalization based on traffic source or other criteria too due to fundamental technical limitation. Insider resolved our issue in this area, offer us the capability to carry out various A/B testing and experience effortlessly.
ROI of 9.26X with powerful tools for Website Personalization
What do you like best about the product?
We are thoroughly impressed with the level of experience and expertise of their problem solving team. They are immensely knowledgeable and skilled in providing support for various challenges related to the implementation and execution of Insider channels. Moreover, they’re quite responsive and take the time to explain solutions in a clear and concise manner, ensuring that we were satisfied with the solutions and recommendations they provided.
The proactive suggestions from Insider’s growth consultants were extremely helpful in enabling us to trigger personalized campaigns. After partnering with Insider, we witnessed that in just one year, we witnessed an ROI of 9.26x.
The proactive suggestions from Insider’s growth consultants were extremely helpful in enabling us to trigger personalized campaigns. After partnering with Insider, we witnessed that in just one year, we witnessed an ROI of 9.26x.
What do you dislike about the product?
Nothing major that we dislike, but in the beginning, we found Insider’s ticketing system was not up to the mark and resolutions were taking a lot of time. After raising this to Insider, their team worked on it and made it efficient. Overall, we’re glad that we onboarded them as our growth partner as with the support of their team, we have been able to achieve desired results.
What problems is the product solving and how is that benefiting you?
Before onboarding Insider, we were experiencing poor product discovery resulting in high abandoned rates. After understanding our issues, the Insider team suggested we use their Mobile Conversion Suite and AI-powered Smart Recommender tool. With this implementation, we were able to enable our users to narrow down their search and display the products based on their needs and preferences. As a result, the product discovery on our website was improved drastically, cart recovery and abandoned purchases were improved by 22%, and conversion rates were uplifted by 29%.
We also implemented Insider’s InStory tool on our desktop and mobile website to create social media-like stories. This implementation helped us keep our potential customers attracted, engaged, and converting them. Within just a few weeks, we observed that users who were exposed to stories were buying 25% more than those who did not.
We also implemented Insider’s InStory tool on our desktop and mobile website to create social media-like stories. This implementation helped us keep our potential customers attracted, engaged, and converting them. Within just a few weeks, we observed that users who were exposed to stories were buying 25% more than those who did not.
Great Technology and even better people
What do you like best about the product?
The upside to using Insider is that they always recommend the latest technological innovation without making it too hard to implement. The team is always on standby to help with queries we might have.
What do you dislike about the product?
Nothing that I can point out that does not work well, we are constantly updated on tickets and our account Manager has been nothing but helpful and proactive on our account.
What problems is the product solving and how is that benefiting you?
We have a very small CRM team in house and with the help of Insider we are able to execute elaborate ecommerce personalisations with the help of their team. Our business metrics and KPIs are always at the forefront of our operation with Insider.
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