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The tool is efficient and intuitive, but the measurement layer needs significant improvement.
What do you like best about the product?
The tool is efficient and intuitive from an operational standpoint.
It offers solid structuring for templates, journeys and segmentation, which speeds up execution and supports our CRM operation across multiple brands.
The CDP architecture helps centralize profiles and activate audiences quickly, especially in real-time use cases.
The customer support is outstanding. The team is fast, efficient and very solution-oriented. They understand our context, help us navigate the tool and respond quickly when we need guidance or troubleshooting. This level of support makes our operation smoother and gives us confidence to scale our CRM initiatives.
It offers solid structuring for templates, journeys and segmentation, which speeds up execution and supports our CRM operation across multiple brands.
The CDP architecture helps centralize profiles and activate audiences quickly, especially in real-time use cases.
The customer support is outstanding. The team is fast, efficient and very solution-oriented. They understand our context, help us navigate the tool and respond quickly when we need guidance or troubleshooting. This level of support makes our operation smoother and gives us confidence to scale our CRM initiatives.
What do you dislike about the product?
The measurement layer is limited.
There is significant room for improvement in analyzing and monitoring campaign results in channels such as WhatsApp, especially for education use cases.
The tool lacks deeper insights and financial impact evaluation, which makes strategic decision-making harder.
Some features are very e-commerce-driven, which requires adaptations for the education industry.
There is significant room for improvement in analyzing and monitoring campaign results in channels such as WhatsApp, especially for education use cases.
The tool lacks deeper insights and financial impact evaluation, which makes strategic decision-making harder.
Some features are very e-commerce-driven, which requires adaptations for the education industry.
What problems is the product solving and how is that benefiting you?
Insider helps us centralize customer data, activate audiences in real time and orchestrate journeys across multiple channels, which is essential for managing high volumes and complex funnels in education. This improves our operational efficiency and enables faster experimentation and personalization.
However, the lack of robust data extraction and analysis capabilities limits our ability to fully understand campaign performance. The current measurement layer makes it difficult to identify patterns, optimize strategies and accurately evaluate the effectiveness of WhatsApp campaigns.
Without deeper insights, it becomes harder to take truly data-driven decisions, which impacts our ability to refine communication, increase engagement and drive higher conversion rates.
However, the lack of robust data extraction and analysis capabilities limits our ability to fully understand campaign performance. The current measurement layer makes it difficult to identify patterns, optimize strategies and accurately evaluate the effectiveness of WhatsApp campaigns.
Without deeper insights, it becomes harder to take truly data-driven decisions, which impacts our ability to refine communication, increase engagement and drive higher conversion rates.
Onsite and Web Push helped increase our conversion rates
What do you like best about the product?
Onsite personalisation features helped to streamline our website visitors' navigation and product discovery. We obtained an in-depth instruction and assistance required to properly comprehend the product and integrate it into our website. And we were particularly delighted with the way these worked in perfect harmony to create powerful, personalised customer experiences at scale.
What do you dislike about the product?
We did need some time to generate fresh scenario concepts before utilising Insider. But now, with Insider everything is so straightforward and effortless.
What problems is the product solving and how is that benefiting you?
Insider helped us to promote relevant movies to different web site users and helped users navigation when we have a lot movies. It also helps us give more visibility to our seasonal campaigns.
Great web personalization and recommendations product
What do you like best about the product?
Ease of use of the products we’re using - Web Personalization, Smart Recommender, Web Push
Customer success team is extremely supportive with lots of ideations and quick response turn around time.
Web push: Automations and lots of bulk campaigns for all the customers
Recommendations: Able to decrease drop off from out of stock products by recommending alternatives.
Customer success team is extremely supportive with lots of ideations and quick response turn around time.
Web push: Automations and lots of bulk campaigns for all the customers
Recommendations: Able to decrease drop off from out of stock products by recommending alternatives.
What do you dislike about the product?
Since our product catalog is quite vast, some of the implementations took long as everything needed to be integrated smoothly. Additionaly the learning curve to learn the platorm is high.
What problems is the product solving and how is that benefiting you?
We’ve been able to create a lot of customizations on the web. We deliver very clean designs that look native to the website by using Insider’s web templates that blend perfectly with the website.
We’ve seen a 12% increase in the number of subscribers across all the different markets. Our traffic quality has improved and able to deliver A/B tests effectively.
We’ve seen a 12% increase in the number of subscribers across all the different markets. Our traffic quality has improved and able to deliver A/B tests effectively.
An uplift of 11% in ROI
What do you like best about the product?
Insider customer support team is knowledgeable and have recommended us the perfect tools to help achieve our business goals. Re-engagement has been successful using Web Push and the Web Suite.
What do you dislike about the product?
The analytics dashboard can be simplified more.
What problems is the product solving and how is that benefiting you?
We have been able to sell more and engage customers thanks to the all new website look and feel. The Smart Recommender with its personalization suggestions ensures negligible cart abondonment issues. Our ROI has increased by 11% ever since we onbaorded Insider.
Our In-App button click rate increased by 2.43%
What do you like best about the product?
Although we haven't been able to utilize the entire feature-set of Architect effectively yet, we are happy with the results we have been able to achieve using it. The Mobile App and Email are user-friendly and come with a plethora of features. Architect combines our mobile app and email campaigns together nicely!
What do you dislike about the product?
Not an Insider issue, but our inability to utilize Architect’s capabilities to the brink.
What problems is the product solving and how is that benefiting you?
We received 1.57% on Push Open Rate.
Our In-App button click rate increased by 2.43%.
Automated scenarios helped reduce cart abandonment significantly.
Our In-App button click rate increased by 2.43%.
Automated scenarios helped reduce cart abandonment significantly.
Good uplift in Email Open, Click rates and Tracking
What do you like best about the product?
The ease of integrating Insider tools with our current systems.
The supporting and knowledgeable growth managers.
The supporting and knowledgeable growth managers.
What do you dislike about the product?
App Push was difficult to implement and use at first, but Insider’s support team helped us out and made things simple.
What problems is the product solving and how is that benefiting you?
Our email open and click-through rates were really poor. Insider’s Email helped turn it around thanks to its ready-to-use and attractive templates. We saw a 7% uplift in our email open and click-through rates.
great conversion rate increase from WhatsApp campaigns
What do you like best about the product?
We didn’t have a dependable WhatsApp solution and Insider helped us solve our messaging channels issues. We are also created automated flows using Mindbehind. We are making our app more conversational and this is bringing us more revenue.
Easy to use platform providing us good delivery rate.
Also, great support from the team with any issue faced.
Easy to use platform providing us good delivery rate.
Also, great support from the team with any issue faced.
What do you dislike about the product?
We’re having occasional trouble with halting already running WhatsApp campaigns. And we also need to start creating more conversational flows through Mindbehind.
Reporting is not ideal yet, we can work on creating better ways to track the performance
Reporting is not ideal yet, we can work on creating better ways to track the performance
What problems is the product solving and how is that benefiting you?
Better delivery rate led to higher open rate and therefore an upleft in conversation rate.
Campaign creation has become faster with the easy to use platform.
Campaign creation has become faster with the easy to use platform.
Overall uplift in sales using Insider
What do you like best about the product?
The ability to quickly create original journeys from scratch and save templates for subsequent use.
Artificial intelligence (AI)-powered predictive intelligence helped to contextually engage people at the right moments to influence their purchase decisions.
The auto-optimized technique reduced the amount of manual labor needed to manage recommendations.
Artificial intelligence (AI)-powered predictive intelligence helped to contextually engage people at the right moments to influence their purchase decisions.
The auto-optimized technique reduced the amount of manual labor needed to manage recommendations.
What do you dislike about the product?
Even though it can be intimidating to learn how to utilize every tool, the Insider support team makes it simple.
What problems is the product solving and how is that benefiting you?
With Insider's Web Suite, we were able to improve the experience of our website visitors.
We saw a reduction in our client attrition rate and an enhancement in conversion rates.
We can now use Insider's Web Push to deliver alerts and suggestions on time.
We saw a reduction in our client attrition rate and an enhancement in conversion rates.
We can now use Insider's Web Push to deliver alerts and suggestions on time.
Enhance email delivery and conversions
What do you like best about the product?
The seamless integration of customer data by CDP enables targeted and customized marketing strategies. Run a connected and cohesive cross-channel campaign using Insider’s Architect.
What do you dislike about the product?
The onboarding process took longer than expected. Getting hands-on with the platform took some time.
What problems is the product solving and how is that benefiting you?
Architect helped us get a 360 degree view of the customer journey and execute a cohesive cross-channel campaign. Customer engagement through SMS, Whatsapp, and Email is now easy with Insider. Our conversion rates and Email delivery rates have improved significantly.
Saw a significant reduction in our cart abandonment rate
What do you like best about the product?
Simple to design a customized path for every client.
Amazing, imaginative layouts with distinct brand messaging.
Email and SMS from Insider's toolkit guarantee prompt and customized communications.
Amazing, imaginative layouts with distinct brand messaging.
Email and SMS from Insider's toolkit guarantee prompt and customized communications.
What do you dislike about the product?
Insider's Product Demo Hub is an excellent resource for learning, onboarding, and brainstorming campaign ideas. We would like to see additional scenarios created by the team for the goods we use.
What problems is the product solving and how is that benefiting you?
Insider helped us engage with customers better via App Push
This diversity broadens our audience and fosters greater involvement, which ultimately fortifies our overall marketing strategy.
This diversity broadens our audience and fosters greater involvement, which ultimately fortifies our overall marketing strategy.
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