
Contentful Composable Content Platform
Dynamic content workflows have transformed how marketing teams manage and schedule campaigns
What is our primary use case?
My main use case for Contentful involves developing e-commerce storefront applications that require displaying dynamic content like banners for hero images on the homepage or product sliders, which cannot be hard-coded in the application but are driven by a third-party system like Contentful. We also have other products primarily used by marketing personnel to develop and create content in various formats, allowing the website to gather and publish content dynamically through the front end, managed separately in a different system. Additionally, it can manage scheduled content for special occasions, like Thanksgiving or New Year's Eve, with a workflow that allows content to be authored, reviewed, and published as needed.
A recent project where I used Contentful for dynamic content management involved a client called Curio in the UK, which mainly sells home decor products through their website Curio.space, and I have also utilized Contentful for several demo applications for different clients like Virginia ABC, which proved very useful.
I had an opportunity in a demo to show a bunch of products using a Contentful slider, which allowed us to get data from Contentful to display commerce products and choose them from Commercetools, aided by a plugin that integrates Contentful with Commercetools, making it very helpful.
What is most valuable?
Contentful offers great features such as various plugin options, an excellent preview option, scheduling, and workflows, making it simple to create, author, and publish content efficiently with an intuitive interface.
The preview in-context feature greatly benefits customers by allowing them to see how content will look on the website before it is published, especially for scheduled content that cannot be live yet, such as a homepage banner image, which can be previewed in a staging area before actual publishing, allowing for modifications and re-previews.
The workflow in Contentful ensures that content goes through a proper review process, allowing an author to submit content for review by another person, which is crucial for maintaining quality. Scheduling content to be published at a future time ensures smooth operations, automatically deploying new content and undeploying old content as needed.
The ease of use translates into real outcomes for my clients by significantly reducing the time it takes to publish content; without a CMS like Contentful, it could take days, but with it, content can go live within minutes, saving time and making the process more efficient for content creators.
What needs improvement?
While Contentful already incorporates a lot of AI integration, improvements could be made in feature-wise AI integrations, such as generating SEO data for product catalogs or assisting marketers in writing new articles, which would make it more future-ready.
The interface and workflows of Contentful are already intuitive and user-friendly, so I do not see any major improvements needed in those areas, as they work well as they are.
Contentful is good as it is, with no further improvements needed in terms of integrations or performance.
For how long have I used the solution?
I have been using Contentful for about two years.
What do I think about the stability of the solution?
Contentful appears to be stable.
What do I think about the scalability of the solution?
Regarding scalability, I have observed good performance with loading product images and importing assets from different systems into Contentful, although I have not tested it with a massive amount of content.
How are customer service and support?
Customer support for Contentful seems to be quite good, with the ability to create support tickets quickly and receive prompt and accurate responses to help unblock any issues.
Which solution did I use previously and why did I switch?
I previously used Amplience, Contentstack, and Magnolia CMS, with the decision to switch being primarily made by the client.
What was our ROI?
I have seen a return on investment with Contentful as it saves significant time and effort for content creators, translating into time saved and thus money saved, as the process becomes much more efficient.
Which other solutions did I evaluate?
Before choosing Contentful, I evaluated Amplience and Contentstack as options, with the decision leaning towards Contentful ultimately being made by the client.
What other advice do I have?
I advise others considering Contentful to utilize it, as it is very easy to use for both content marketers and developers, particularly if the data model is set up properly, ensuring it will be very useful.
Contentful is an overall good product, and I would be happy to help other clients with system integration needs using it.
Great UX That’s Intuitive for Non-Technical Users
API-First, Flexible Content Modelling with Outstanding Professional Services
From a technical perspective, the platform fits naturally into a composable architecture alongside other specialist systems, which gives teams a high degree of flexibility around how content is delivered and consumed across different digital touchpoints.
I’ve also been consistently impressed by the quality of Contentful’s Professional Services and customer success teams. The engagement has felt genuinely collaborative and strategically supportive, with a strong focus on best practices, scalability, and long-term success rather than purely transactional account management.
Because of the platform’s flexibility, there is also a level of architectural and operational maturity required to get the best results. Without clear standards and implementation discipline, different teams can approach modelling and asset management inconsistently.
I also think some areas of optimisation and best practice guidance, particularly around asset usage and media delivery at scale, become increasingly important as implementations grow. That said, the Contentful team has been proactive and collaborative in helping address those areas.
One of the biggest benefits has been the ability to manage reusable content centrally and distribute it consistently across multiple customer-facing digital touchpoints. That significantly reduces duplication, improves consistency, and enables faster iteration when campaigns or experience changes are needed.
The platform has also helped create a cleaner separation between operational systems and customer-facing experience management. That architectural separation makes it easier to scale digital experiences without tightly coupling frontend experiences to backend operational platforms.
From an operational perspective, Contentful has improved flexibility for both engineering and content teams by enabling structured, API-driven content delivery rather than relying on more traditional page-centric approaches. It has also supported faster experimentation and a more scalable foundation for future digital channels.
More broadly, the platform aligns well with modern composable architecture principles, which has made it easier to integrate with surrounding systems and evolve the wider digital ecosystem over time.
Effortless CMS with Flexible Customization
Contentful’s Flexibility Makes It Easy to Build Custom Authoring Features
User-Friendly, MACH-Aligned CMS That Works Great for Marketers and Developers
Intuitive Content Management with Minor Webhook Limitations
Content management has transformed our web pages and now supports fast migrations and updates
What is our primary use case?
I am Niketan Naidu, working at LTIM, and I am using Contentful for our content management system and website. I have been using Contentful for three years, and it has been excellent work. We use Contentful primarily for our website content management system, with the full website built upon the content management system powered by Contentful.
We manage all pages from A to Z. We have built a page template, and for each page we create, we generate dynamic routes in the Next.js application, retrieving data from Contentful and building all the pages. It is not limited to just a product page or landing page; it encompasses all pages of the website.
We are also using Contentful SDK for space-to-space migration as provided by Contentful's powerful CLI tools. We use this for migrating assets or entries from one space to another space easily. This is a significant advantage.
What is most valuable?
Contentful's GraphQL marketplace application is excellent and useful. We can query immediately and see the results of the collections we create. Contentful also has localization features. However, I believe the only limitation is with localization; locale-specific rules and permissions are not at the extent or level we need, so we cannot provide permissions at the locale level. This is the problem.
Here is the scenario: we have multiple DDA groups that work on Contentful updates. We want a specific DDA group to work on specific Contentful content only, which can see, read, write, and delete on that specific locale only. We do not want other locale content of that space to be visible when we have multiple locales. Currently, we only have a limitation where the edit feature can be restricted to the locale, but we cannot restrict the read, delete, and create functions for that specific locale.
Contentful has provided custom roles and permissions, but in my opinion, it should be at a more extensive level, enabling us to restrict users at the locale level so that a user sees only the content of their specific locale. A user cannot see the content of any other locale if they are not provided the permission.
Content management is simplified, and team collaboration has improved. For workflow timing and content updates, there is some limitation in content updates, as manual work takes considerable time. However, most aspects—including content management, Contentful CLI tools, Contentful roles and permissions, and GraphQL query management—have positively impacted our operations. Website management has become very easy, and content updates to websites are straightforward. We can easily update the website content.
What needs improvement?
I wish Contentful would provide a better feature for publishing all content entries at once. Additionally, if any validation errors occur, handling them in a better way would be beneficial. Changing the state of entries for querying to the CLI tools would also be valuable. If Contentful could provide a better parameter for changed state entries, that would be excellent. Most importantly, the publishing option for publishing all changed entries at once would save considerable time.
I would recommend that roles and permissions be improved as soon as possible, as that would be a valuable feature.
For how long have I used the solution?
I have been working for 4.5 years in my current field.
What do I think about the stability of the solution?
Contentful is very stable. I did not see any issues.
What do I think about the scalability of the solution?
Scalability issues are handled by our organization's admin team. They will be in contact with the customer support team. If there are any issues, we report them to our organization's admin team, and they check with support.
Which solution did I use previously and why did I switch?
We used Sitecore previously. We converted all websites to modern web technology using Next.js, so we switched to Contentful for the modern features.
How was the initial setup?
Setup and pricing are handled by our organization's admin team. Currently, I do not have much information on this.
What was our ROI?
I would say time saved is the key ROI. With Contentful, we can migrate entries using the CLI and update content easily once we become habituated to it. Time was saved most of the time.
What's my experience with pricing, setup cost, and licensing?
Setup cost and pricing are handled by our organization's admin team. Currently, I do not have much information on this.
What other advice do I have?
Organizations can use localization if they have the same content and should watch out for that feature. They can use the CLI for easy migration in Contentful. Exploring more on Contentful GraphQL queries, Contentful SDK, and Contentful CLI is beneficial. Contentful web app is very easy to learn, and the learning curve is simple. It is an easy solution.
I would like to highlight the roles and permissions features. I would request the team to look into it and provide that feature, as it would be excellent. I provided this review a rating of 9.
Headless content workflows have accelerated campaign launches and simplify multi-stack delivery
What is our primary use case?
I use Contentful to manage content-heavy websites for clients, where all content related to pages is stored, such as product pages, landing pages, and the homepage.
The preview API is used heavily, which allows editors to create pages and preview them on their machines to see how content will look on the website.
What is most valuable?
Contentful offers many features, including functioning as a headless content management system that can be integrated with any tech stack, using a CDN to deliver content which is significantly faster than serving through a single server, and providing a UI that is very easy to use, allowing users to navigate around easily and perform their normal tasks.
The most valuable feature is the headless capacity of Contentful because Nuxt is used for the front end and Shopify for back-end operations, so Contentful bridges that gap easily and allows content-heavy pages to be managed.
Contentful has helped serve clients better by allowing campaigns to be launched quickly and pages to be developed rapidly, enabling focus on the structure of the page while putting the content on Contentful, which reduces the time to make the page live.
Pages that previously took around a week to launch now take two to three days less, depending on the page size and complexity.
Contentful has allowed the team's work overhead to be saved, as previously there was back and forth for multiple changes requiring code deployment multiple times to see those changes. By using Contentful, content can be changed directly and seen updated on the live website, which saves around 30% of the time that would have been spent.
What needs improvement?
One thing that could be enhanced is the UI since it is currently only available in light mode and does not have a dark mode.
No issues have been found with the performance of Contentful, and many integrations have not been used with it.
For how long have I used the solution?
I have used Contentful for around two plus years.
What do I think about the stability of the solution?
Contentful is very stable.
What do I think about the scalability of the solution?
Scalability is not an issue as Contentful auto-scales and no issues have been faced regarding its scalability.
How are customer service and support?
Customer support is fantastic.
Which other solutions did I evaluate?
Other options such as Sanity and Brightspot were evaluated.
What other advice do I have?
Contentful receives a rating of nine out of ten because there is always room for improvement, and one improvement was suggested, so in my opinion, nine is a very good rating.
The advice to give is to go through the material provided on Contentful's platform and their learning platform as well, because doing so will make Contentful's platform more cohesive, which will help to get up to speed with the product. My overall review rating for Contentful is nine out of ten.
Content management has streamlined dynamic page creation but still needs simpler environment data moves
What is our primary use case?
My main use case for Contentful is to set up content for content tools and entries for my clients as I create website pages using Contentful. I developed a custom page where clients can easily create pages from Contentful itself.
I am currently developing a website using Contentful that can be dynamic, specifically focusing on how I use content types for my clients.
What is most valuable?
The best features Contentful offers are easy data management, separate environments for different stages such as QA, UAT, production, and staging, and the ability to create dynamic pages using content.
Contentful has positively impacted my organization by making things easier. I am able to create new pages immediately without significant additional development effort.
Contentful has helped my organization in specific ways. Changing data has become much easier, so I do not have to deploy every time data changes in my application. If clients need more pages, I can build them immediately without any development work.
What needs improvement?
Contentful could be improved in the following ways. It would be much easier if I could move data from one environment to another without any CLI tools. An option to move data from one environment to another would be beneficial, so I do not have to move data manually.
For how long have I used the solution?
I have been using Contentful for the last six months.
What other advice do I have?
I would advise others looking into using Contentful that it would be a good opportunity because it significantly reduces development effort and makes it easier to manage changes. I would rate this product a 7.