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Clevertap achieves a comprehensive marketing system with simple tools !!
What do you like best about the product?
At the time of our company using Clevertap our marketing has been improving considerably since it allowed us to interact with customers,especially due to the tools it has to interact with digital campaigns and thus our customers benefit and we benefit in turn acquiring potential creators.
What do you dislike about the product?
The only negative that our team perceived is that this software is more applauded to the marketing of mobile applications, however we managed to adapt all the tools it has to our maximum benefit, otherwise everything has been very satisfactory.
What problems is the product solving and how is that benefiting you?
A problem that we had in our company was the data or data load of our clients and later users, thanks to the use of Clevertap and its work model, schemes and infrastructure we were able to solve said problem. In the same way, we had the desire to relate web searches in real time with what each of our users wanted or walked in their search, for which Clevertap made this opportunity accessible by giving us a greater range of possibilities for our clients.
Recommendations to others considering the product:
In general everything that our work team has experienced with Clevertap has been very satisfactory during each marketing task that is assigned to them, the only thing we consider is that being great software they tend to scale more and faster with which would require a lot of qualified labor for each demand of companies throughout its useful life and guaranteeing purchases where users do not regret it.
Best tool for app engagement analytics
What do you like best about the product?
1) Allows to segment audience basis behaviour in several parameters such as i) how often app is launched ii) falls under serviceable area iii) how often and to what amount are purchases made. This gives the marketers a laser sharp segmentation of audiences
2) Their recently launched tool to help copywriting
2) Their recently launched tool to help copywriting
What do you dislike about the product?
For first time users, it can get extremely tough to navigate and understand various functions of the app. Using common industry terms can really help solve for this problem
What problems is the product solving and how is that benefiting you?
1) what creative works better (image and text)
2) I can keep changing my creative to see what works best for my objective
2) I can keep changing my creative to see what works best for my objective
Recommendations to others considering the product:
It's used by some of the biggest brands in the world for a reason. Would honestly suggest this tool for leading mobile apps to help market to their audience better
Fantastic tool and responsive customer support
What do you like best about the product?
We previously lacked any ability to automate user communication. What has been most valuable with Clevertap is the ability to trigger specific communications based on user actions in the app and watch the data roll in. It is continuously informing our engagement and product initiatives. The tool is more robust than we have the resources to currently master. That's a good thing. I can only imagine the results will get better and better.
What do you dislike about the product?
Our catalog is massive and the amount of metadata to power individualized communication is not conducive to manual campaign set up. I do wish Clevertap's had a more out of the box ability to address some of the mass personalized communication challenges we have, but they are working diligently with us to solve our issues with I appreciate.
What problems is the product solving and how is that benefiting you?
Onboarding is a challenge. That includes getting a user from install to sign up, and then from sign up to X number of downloads complete (our magic moment at which users start to retain much better). We have benefited most in improving the latter.
Reach Your Goals with CleverTap-Multichannel Marketing Platform
What do you like best about the product?
CleverTap allows us to message our customers on multiple channels, including reaching them on all active devices they're logged into. The Journeys feature allows for multi-messsage & multi-channel campaigns, all triggered by user behavior. Built-in analytics capabilities reduce the risk of data loss--data is no longer siloed. Creating user segments is simple and straightforward. Campaign creation is intuitive. The CleverTap team is extremely communicative. The support team is quick to respond, and handle all our issues and questions in a lightning-fast manner. The price for CleverTap is very competitive, especially given its robust capabilities.
What do you dislike about the product?
There are some UI issues that make the platform buggy--the inability to save filtering options when toggling from a result back to the full results list. We are unable to set a campaign to launch at a particular time, THEN go out to users at the best time for them. Segmentation is somewhat limited--can't segment by "this" AND "this" OR "this"; when choosing a saved segment, it parses the criteria out individually again, instead of keeping the initial segmentation criteria, then allowing for additional queries to be added on top. (Other platforms allow for this.)
What problems is the product solving and how is that benefiting you?
We're using CleverTap to send onboarding/new user messaging, engagement & retention campaigns, as well as user-to-user triggered Journeys. We've seen an increase in onboarding/account completion after launching a Journey aimed at Android users who install but don't complete account. Analytics and reporting capabilities are somewhat limited; unable to create metrics reports that compare more than one event, or parsed by specific user properties.
Great lightweight & affordable tool with plenty of features for startups. Constantly gets better!
What do you like best about the product?
CleverTap has a lot of features for how affordable it is, and I am able to track user activity and segment groups easily. Marketing features are built right into CleverTap which makes it easy to reach out to under-engaged segments.
What do you dislike about the product?
We cannot rename events or create more complex unions and intersections of events.
What problems is the product solving and how is that benefiting you?
We are seeing how users are engaging with our product and how that growth changes over time. We've also realized which features are confusing which has led us to improve the UX of those sections in the app.
Solid Service for Customer Engagement
What do you like best about the product?
We use CleverTap for all push notifications as well as campaign-based email messaging to support customer engagement and retention. In general, we find it to be a solid service for our fairly standard needs. One of the things we like most about CleverTap is their responsiveness to issues and feature requests. Our account rep has been super helpful since day one. Additionally, it's good to see the evolution of the product over time— it's clear to us that they've put quite a bit of money from their most recent fundraise toward product development. While we've only scratched the surface of the product in terms of the depth of features, it's nice to know that they continue to add more complex and feature-rich developments to it.
What do you dislike about the product?
• There is a bit of a learning curve in getting familiar with the tool
• Would be nice if they supported nested json in the event payload and user profiles within the tool
• Integration with Segment could be better documented
• Would be nice if they supported nested json in the event payload and user profiles within the tool
• Integration with Segment could be better documented
What problems is the product solving and how is that benefiting you?
We use CleverTap to support user engagement and retention via targeted push notification and email campaigns. It has led to increased retention, active user counts and overall better user experience for our end users.
Good multi-platform analytics tool.
What do you like best about the product?
I like their trends and summed events the most.
What do you dislike about the product?
not much. their analytics platform is very complete.
What problems is the product solving and how is that benefiting you?
Analyze analytics for our mobile users.
Great way to track and act on consumer behavior trends
What do you like best about the product?
I like being able to see what actions users are taking after launching the app. I like being able to push certain content to users based on live or past behavior.
What do you dislike about the product?
Would like the ability to have more customized analytics. Being able to compare campaigns without manually doing so in excel.
What problems is the product solving and how is that benefiting you?
Able to increase revenue by pushing offers to specific users based on past actions. Also able to push offers enticing new users to make a purchase. Easily and quickly able to inform users of new features.
Move strategic from transactional
What do you like best about the product?
The dashboards are great and the ease of use is excellent!! You always know where you are spending!
What do you dislike about the product?
Integration sometimes can be a bit tricky.
What problems is the product solving and how is that benefiting you?
Managing customers and being led on where I need presence to sell more.
Great product, easy to deploy and use!
What do you like best about the product?
Their user segmentation feature is awesome.
What do you dislike about the product?
We as a team are quite happy with the tool, however customer service can be improved.
What problems is the product solving and how is that benefiting you?
Personalised communications, smart user segmentation, create end-to-end user journeys, automate contextual engagement with visitors.
Recommendations to others considering the product:
Check best practices as per your industry
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