CleverTap All-In-One Customer Engagement Platform

What do you like best about the product?

Easy segmentation and analytics capabilities help us identify the right segments at the right time and convert more users

What do you dislike about the product?

Sometimes we dont get the stats on the platform correctly and need to raise ticket to get the issue resolved and stats corrected, this happenes a lot of times and takes some time, if the team works on this issue and resolves it using their tech that would save significant time.

What problems is the product solving and how is that benefiting you?

Clevertap is helping us target users from one platform and deliver personalised messaging and notifications to the users, this makes our users feel noticed and that we truely care for them, it really helps us build the trust with customer and get better user retention.

What do you like best about the product?

What I like best about CleverTap is the precision it brings to customer engagement. By harnessing real-time passenger data and behavioral insights, the platform enables us to engage travelers at the right time with truly individualized communication.

CleverTap’s Assisted Agents are what are driving these results for us. Segment Builder Agent leveraged booking details, traveler profiles, route data, and previous purchase history to create actionable micro-segments in real-time. Journey Builder Agent and prompt to email initiated automated email campaigns based on real-time indicators. Path Optimizer Agent orchestrated touch points from booking confirmation to last-minute upgrade, ensuring timely, contextual email engagement
throughout the traveler lifecycle. Creative Agent crafted emails to highlight route benefits, exclusive offers, and bundled ancillaries tailored to each traveler.

Furthermore, availability of MCP and Bring Your Own Model makes it easy for us to integrate our models directly into the CleverTap platform which would help in monitoring control, governance and trust.

What do you dislike about the product?

With the complex data set for an Airline Industry, the onboarding required very advanced level of integration which consumes time and effort.

Analytics reporting ecosystem can be improved further.

UI/UX updated and changed should be informed to the customer for ease of transition between new screens.

What problems is the product solving and how is that benefiting you?

One of the key challenges we were facing was engaging travelers within a narrow pre-travel window without causing notification fatigue. Our objective was to streamline campaign execution across millions of sends while transforming email from a transactional channel into a high-ROI revenue driver.

The CleverTap platform’s advanced segmentation, trigger-based journey design, real-time experimentation and optimization, and agentic AI capabilities – with the Decisioning Engine at the core – helped us deliver hyper-personalized experiences at scale. Today, we are able to orchestrate millions of dynamic sends without overwhelming customers or diluting message effectiveness. The concerted efforts boosted our Open rate by more than 18%, CTR ~ 8% and conversions ~ 5%.

What do you like best about the product?

What we like best about CleverTap is its ability to combine powerful customer engagement capabilities with AI-driven intelligence. We've been leveraging CleverTap's Predictions capabilities to better understand customer behavior, identify high-intent users, and create more personalized experiences across the customer lifecycle.

CleverTap’s Assisted Agents for journey building, lifecycle optimization, copywriting, and design have helped improve the efficiency of our marketing operations. They provide intelligent recommendations that help optimize engagement strategies and customer journeys at every stage of the lifecycle, while also automating campaign launches and workflows. Together, these capabilities reduce manual effort, help our teams move faster, and improve overall campaign performance.

CleverTap's Lifecycle Agents which represent an industry-first approach to end-to-end lifecycle optimization. The ability to intelligently identify opportunities across activation, engagement, retention, and reactivation has the potential to significantly enhance how marketers manage customer relationships at scale.

What do you dislike about the product?

As CleverTap continues to introduce advanced AI and Agentic capabilities, there can be a learning curve in fully understanding and operationalizing all the available features at once.

That said, CleverTap's continuous innovation and product evolution give us confidence that the platform will continue to deliver increasing value over time. We are also looking forward to expanded participation in programs such as the Agentic Adoption Pioneers Program, which helps brands accelerate their AI and Agentic transformation journey.

CleverTap can take up more ownership to guide us how to solve a 3rd party problem and handle situations where a link is not working or not leading users to the desired landing page etc.

What problems is the product solving and how is that benefiting you?

One of the biggest challenges we face is delivering personalized customer experiences at scale while efficiently managing engagement across multiple lifecycle stages. CleverTap helps solve this by combining predictive intelligence, customer analytics, automation, and AI-assisted decision-making within a single platform.

Predictions help us proactively identify customer intent and engagement opportunities, while Assisted Agents streamline journey optimization and campaign execution. This has helped reduce manual effort, improve targeting accuracy, and accelerate campaign deployment.

Lifecycle Agents further strengthen CleverTap's vision for Agentic customer engagement by helping marketers optimize the entire customer lifecycle through intelligent recommendations and guided actions. As a result, we are able to improve customer engagement, drive better retention outcomes, and operate more efficiently.

We look forward to continuing our partnership with CleverTap and exploring further innovation together as these Agentic capabilities continue to evolve.

What do you like best about the product?

The AI segmentation feature makes analysis very easy

What do you dislike about the product?

Still the same, faster load time for detailed user level dashboards.

What problems is the product solving and how is that benefiting you?

1. Making sense of vasts amounts of data to understand customer behaviour and patterns.
2. Automate multi channel engagement making sure different channels can be used in sync to maximise results.
3. Assisted Agents for Agentic Marketing - keeping team involved while AI assists with analytics, segmentation, orchestrating campaigns, recommendations, and decisioning
4. Using agents to segment data in the way we want and in future run entire campaigns based on the Agents.
5. Solve customer retention for us by giving us industry best practices

What do you like best about the product?

It allows for a better understanding of user behavior and the creation of personalized experiences.

I highlight the possibility of conducting experimentation without multiple development efforts, which makes it easier to test and adjust initiatives more agilely.

Additionally, it offers ease in creating segments, automating campaigns and Journeys, helping to organize and execute actions in a more orderly manner.

What do you dislike about the product?

What I don't like about CleverTap is that the reports are not very intuitive or easy to interpret. Sometimes it's hard to understand them at first and quickly find the information I need.

What problems is the product solving and how is that benefiting you?

Allow better understanding of the customer, understand their behavior, segment them intelligently, and offer more precise personalization.

What do you like best about the product?

CleverTap demonstrates it powered features where it connects custome segmentation, analytics and engagement, making them work together
I like the efficiency of user segmentation, which helps us in creating reliable and targeted campaigns, and this happens due to demographics and behavior
The software creates solid and real time analytics, where it gives timely customer journey and feedback, ensuring that we make reliable decisions
The engagement mechanisms from the application are multi channel, and this involves email, push notifications, in app messages and SMS
I appreciate the simplified automated approach the tool offers, and this makes marketing process more intuitive and successful

What do you dislike about the product?

CleverTap has detailed and technical instructions or features and they need proper understanding to make them successful
The process of setting campaigns sometimes feels overwhelming and this includes managing multiple clients details

What problems is the product solving and how is that benefiting you?

CleverTap has been very resourceful in eliminating customer churn and this happens through enabling targeted marketing campaigns.
The program is designed to help users understand clients behaviors across different channels and touch points
CleverTap is a comprehensive application, that helps in segmentation, analytics and customer engagement, which happens without involving multiple platforms
The program has enabled us improve on clients retention, where we share personalized messages based on clients preferences
The engagement campaigns are successfully automated by this application and this increases on efficiency
We enjoy the clarity of getting customers insights from the previous histories and this makes it easy for us to convert them to more revenue
The level of engagement significantly increases using CleverTap and we focus on personalized campaigns

What do you like best about the product?

I love the dedicated support you offer—meaning the dedicated account manager for each account. The platform is incredibly complete in terms of events and properties

What do you dislike about the product?

I prefer to avoid ticket-based support. Having the team in India makes it difficult due to the distance and time difference

What problems is the product solving and how is that benefiting you?

"It has enabled us to streamline our communications, build custom workflows, and leverage dashboards for data analysis

What do you like best about the product?

What I like the most about CleverTap is how easy it is to use, even for someone without a technical or programming background. While there is a learning curve—as with any powerful tool—it is very manageable, and a non-technical user can quickly become proficient. This has made it much easier for me to execute campaigns and analyze performance without depending heavily on technical teams.
From a UI/UX perspective, the platform is very intuitive and well-structured. I can easily organize my workspace, build dashboards, and visualize key metrics in a matter of minutes. The ability to create analytics and reporting boards quickly has significantly improved my workflow, especially when I need to present results or make data-driven decisions.
Another major advantage is the real-time tracking of user behavior. CleverTap allows me to monitor events and user activities as they happen, giving me immediate insights into how users interact with our products. This is extremely valuable for segmentation, as it provides rich user-level data that helps create highly targeted and effective campaigns.
The message preview functionality is also very helpful. Being able to visualize messages before sending them ensures better quality and consistency in communication. On top of that, the AI-powered features for message creation are a strong differentiator. The AI not only helps with copywriting but also provides insights into expected engagement or acceptance rates, which helps optimize campaigns before launch. It even supports decisions like the best timing for message delivery.
In terms of integrations and orchestration, CleverTap makes it easy to manage multiple channels and build end-to-end user journeys. This allows for more consistent and personalized communication across touchpoints.
From a performance and ROI standpoint, the platform enables faster execution of campaigns, better segmentation, and more precise targeting, which directly translates into improved engagement and conversion rates.
Finally, the platform offers strong support for onboarding and continuous use, with resources that make it easier to learn and scale usage over time.

What do you dislike about the product?

Overall, I have had a very positive experience with CleverTap and consider it a comprehensive and powerful platform. However, there are a few areas that could be improved.
One limitation I have noticed is when trying to extract more complex datasets that require combining multiple variables. In these cases, it is often necessary to rely on external tools to properly export and process the data. This can add friction to the workflow, especially when deeper analysis is required. Enhancing native capabilities for advanced data exports or cross-variable analysis within the platform would significantly improve usability.
Another point to highlight is related to Journeys performance and data accuracy. At times, I have experienced inconsistencies in reporting, where the number of users entering a step does not match the number of users receiving communications in subsequent steps. For example, a journey might show 500 users entering a step, but only 200 receiving a message, followed by a later step showing a higher number again. This can create confusion and makes it harder to fully trust or interpret campaign performance. Improving transparency and reliability in journey reporting would be very valuable.
Additionally, from a localization perspective, there is room for improvement in NPS templates for Spanish-speaking markets, particularly in Latin America. Currently, some standard elements like buttons (“Next”, “Back”) are not fully adapted into Spanish, which can lead to a less intuitive experience for users. Providing fully localized templates would greatly enhance usability and customer experience in these regions.
Addressing these areas—advanced data handling, journey reporting consistency, and localization—would further strengthen an already robust platform and improve the overall user experience.

What problems is the product solving and how is that benefiting you?

Before using CleverTap, we struggled with manual campaign execution and limited visibility into user behavior. Sending push or in-app messages required more operational effort, and segmentation was less dynamic and harder to scale.
With CleverTap, we are now able to automate end-to-end customer journeys, especially for push notifications and messaging campaigns. The Journeys feature has been a key improvement, as it allows us to design automated flows based on both user actions and inactions, creating highly personalized experiences without constant manual intervention.
This has had a direct impact on our efficiency. Execution time has been reduced by approximately 50%, as campaigns can now run automatically once configured. Instead of manually triggering communications, we can rely on real-time behaviors to activate messages.
Another major benefit is the ability to work with real-time segmentation. Thanks to live triggers and behavioral tracking, we can group users dynamically based on their activity, which allows us to deliver much more relevant and timely communications. This has improved engagement and made our campaigns more effective.
Additionally, CleverTap provides strong visibility into user interactions, allowing us to track events and understand the full customer journey. This helps us identify drop-offs, optimize flows, and continuously improve performance.
The platform also enables us to scale our marketing efforts without increasing operational complexity. What previously required multiple manual steps can now be executed through a single automated journey.

I am using CleverTap mainly for recording customer events, such as when a user opens my payment page or initiates a payment to track user dropoffs. If users come to my website and navigate to the payment page, then initiate a payment and instantly go back, I record the event so that my customer team can reach out to them to convince them to give discount prices and make the sales.

I noticed many changes. Looking at my previous data without CleverTap, the revenue was very low. After using CleverTap, this revenue is increasing day by day. My platform is an OTT platform with a subscription price of 600 rupees per month. When a user comes to my site and logs in, they create an account with their mobile number, then go to the payment section and try to make a payment. However, when they see that the amount is expensive, they immediately cancel the payment and go back. Without CleverTap, I could not track that the user was backing out from the page because of the prices. CleverTap has the feature that tracks the event when a user has canceled the payment, so my customer team can reach out to the customer and ask what the problem is. Then they can give the customer a certain amount of discount, such as 25% or 30%, to make them a special customer and encourage them to buy the plan. This has reduced my sales drop from 100% to 50%.

I have the numbers to support this. Before using CleverTap, our sales last month were 57 lakhs. When we started using CleverTap, the sales automatically increased to 97 lakhs, which is a huge number. The main cases are that when a user sees the large amount of 600 rupees, they cancel the payment. CleverTap helps us track that the customer is canceling for this reason.

I use CleverTap mostly for this purpose only. I have not tried other features yet.

In my opinion, CleverTap has provided this tracking event style tracker. They also have the dashboard where I can see which event is redeeming, along with percentage and graph data. This is a nice feature. I have seen other tracking tools, and I have tried Churnkey. However, Churnkey has multiple steps to track why a user is canceling a subscription. CleverTap is asynchronous and processes it in the background. The user does not have to interrupt this process.

I mostly use the dashboard feature. I can see that if a user is opening the payment page, it shows that 60% of users are opening the page. They then show that in that 60% of users, 50% are canceling the event. I can figure out that the most likely reason the event is canceling is because of the payment size. I can then redeem my plan size or include a new small package for that as well.

The main impact is sales growth, which was not possible for my company before.

I would recommend improving the website loading time because whenever I open the CleverTap website to see my dashboard data, it takes a bit of time. This could be improved with caching. I have been facing this issue quite often. However, I do not have a problem with this because if I get the exact data, I can wait a little bit of time for that.

The dashboard loading time is the main thing for me, and there is nothing much else.

I have been using CleverTap for the last one year in my production in my office.

CleverTap is very stable.

I am using it with 10 million users, so you can consider how scalable it is. I am using large-scale applications.

CleverTap handles customer service nicely. Whenever I email them, they respond within two hours.

I used Churnkey, as I already mentioned, but it was the most annoying thing, and my customers also complained about this. I removed that and used CleverTap instead.

I did not evaluate anything. I directly chose CleverTap because my friend was already using it and told me to use this. I did not try anything else.

It was a great price-to-value ratio. CleverTap has a nice pricing structure. They do not need any updates for plan or pricing things.

I would definitely choose CleverTap for tracking user events. For tracking, you can use this. It is a very useful tool, rather than Churnkey. You can use it because Churnkey's customer service is very bad, but CleverTap supports very nicely.

Public Cloud

Amazon Web Services (AWS)

What do you like best about the product?

Setting up customer journey and tracking mechanism

What do you dislike about the product?

UI could have been improved. Currently it is more clumsy.

What problems is the product solving and how is that benefiting you?

Helping to engage with our drivers and customer