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Hootsuite

Hootsuite

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6,804 reviews
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    Michelle P.

Hootsuite is a great marketing tool

  • July 30, 2025
  • Review provided by G2

What do you like best about the product?
The scheduling and more recently AI options along with the hashtag options
What do you dislike about the product?
There are no elements that i dislike. The software runs smoothly
What problems is the product solving and how is that benefiting you?
All of my social media in one place and the ability to schedule


    Mechanical or Industrial Engineering

A clean, simple and user friendly tool for a small social media team

  • July 30, 2025
  • Review provided by G2

What do you like best about the product?
For a small/single operator team, Hootsuite has all the tools you need, contained within a clear and user friendly UI. The aggregation of the various disparate analytics into one customisable dashboard is also very useful. From a straight function, I've never had a problem with posts going out, and when there has been issues with accounts disconnecting, the tool has told me straight away.
What do you dislike about the product?
The multi-user and inbox experience isn't great, with a confusing team system and it's hard to tell who has access to what. The constant pushing of AI tools at every stage of the user process at the moment is also incredibly tiresome.
What problems is the product solving and how is that benefiting you?
Containing all social media activity across multiple brands in one place, and making analytics simpler.


    Airlines/Aviation

Making Social Media a Breeze

  • July 30, 2025
  • Review provided by G2

What do you like best about the product?
Very clear and easy to use dashboard with lots of reporting features across lots of social media accounts. The generated hashtags make social media captions a lot quicker to do
What do you dislike about the product?
The mobile app version doesn't always work and will crash unexpectedly. Social media drafts sometimes won't be saved. Uploading videos can crash the draft too
What problems is the product solving and how is that benefiting you?
Our group has a lot of different companies in who all have their own social media accounts so Hootsuite makes it very easy to plan and schedule content across all our companies in one program.


    Food & Beverages

Hootsuite Makes Social Media Management Effortless!

  • July 30, 2025
  • Review provided by G2

What do you like best about the product?
Hootsuite has completely transformed the way I manage social media. Before using it, juggling multiple platforms felt overwhelming and time-consuming. Now, everything is in one place—scheduling posts, monitoring engagement, and tracking analytics is seamless.

The ability to plan content weeks in advance saves me hours every week. I especially love the calendar view—it’s so easy to see my entire posting schedule at a glance. The built-in analytics help me understand what’s working, so I can adjust my strategy quickly.

Another big plus? Team collaboration! Assigning tasks, approving posts, and sharing content ideas with my team is smooth and organized, without endless email threads.

If you want to work smarter, not harder, Hootsuite is a game-changer. It takes the stress out of social media and gives you back valuable time to focus on creative strategy.
What do you dislike about the product?
I have not yet found and downsides to Hootsuite.
What problems is the product solving and how is that benefiting you?
Before using it, juggling multiple platforms felt overwhelming and time-consuming. Now, everything is in one place—scheduling posts, monitoring engagement, and tracking analytics is seamless.


    Adán R.

It saves me time, organizes me, and allows me to be present on all my networks without going crazy.

  • July 29, 2025
  • Review provided by G2

What do you like best about the product?
I've been using Hootsuite for years to manage my artist networks, and it has completely changed my workflow. The ability to schedule posts on multiple platforms from a single dashboard saves me hours every week and allows me to focus on creating content instead of managing it. The metrics it offers are clear and useful for adjusting my strategies. I recommend it to any creator or company that wants to simplify their network management.

Before Hootsuite, it was hard for me to keep up with posting on all my networks. Now I schedule everything in one place and forget about it until the release date. It's intuitive, fast, and gives me enormous peace of mind because I know nothing will slip through the cracks. Ideal if you work alone or in small teams and don't want the networks to consume all your time.

As a concert music composer, managing premieres and releases on various networks can be chaotic. Hootsuite allows me to schedule everything in advance and focus on what's important: creating music. From a single dashboard, I organize concert announcements, platform premieres, and thank-yous to my audience without losing control of the calendar. It's an essential tool for any artist who wants to maintain an active presence without sacrificing studio and composition time.
What do you dislike about the product?
I need keyboard shortcuts. Fewer clicks, more productivity.
What problems is the product solving and how is that benefiting you?
Hootsuite solves several problems I had when managing my networks as a composer:

Publish on multiple platforms without wasting time. Before, I had to log into each social network to announce concerts and releases; now I do it all from one place.

Maintain consistency in releases. I can schedule in advance and ensure that the public receives the information on time, even if I am busy rehearsing or composing.

Organize the publication calendar. It gives me a clear view of what goes out and when, avoiding forgetfulness and chaos on key dates.

Measure results. The statistics help me see which posts work best for my audience and adjust my communication without guessing.


    Education Management

One of the best Social Media Management Tool

  • July 29, 2025
  • Review provided by G2

What do you like best about the product?
I like Hootsuite because it gives me ability to manage multiple social media channels at one place, it allows me to schedule the posts which makes me relax, it provides me insights for my social media channels, it helps me to create content for my posts, etc.

In short, Hootsuite is everything a digital marketer is looking for to manage a client's social media marketing.
What do you dislike about the product?
Plan can be made more affordable for small agencies and individuals.

Integration with Google My Business is missing, which can be incorporated in next release.
What problems is the product solving and how is that benefiting you?
Hootsuite makes life of digital marketer easy since one can manage all the social media channels in one place, schedule posts, create content and know the insights, study audience all at one place.


    Robert A.

Flying High With Hoot(Suite)

  • July 29, 2025
  • Review provided by G2

What do you like best about the product?
the fact that its so easy to link up my social media accounts
What do you dislike about the product?
the constant disconnects and the fact that i can only do my business accounts on some platforms
What problems is the product solving and how is that benefiting you?
it helps me schedule posts MONTHS in advance so i dont have to worry about it


    Anna G.

Game charger for reporting

  • July 29, 2025
  • Review provided by G2

What do you like best about the product?
The report templates! These templates give you important data at the click of a button, it's easy to customize but having the templates available as soon as you sign up is a game changer. I use to manually put together quarterly social media reports now with Hootsuite I can check in weekly to see a way more in-depth look and easily share the reports with people outside the social media team.
What do you dislike about the product?
The tagging when scheduling posts can be finicky. Especially with LinkedIn you can't tag personal accounts.
What problems is the product solving and how is that benefiting you?
We are able to showcase the value of social media, by building out reports for specific campaigns. These reports showcase our value across all platforms, allowing us to bring concrete benefits to table when building partnerships.


    Public Relations and Communications

Great software for analytics and managing multiple accounts

  • July 29, 2025
  • Review provided by G2

What do you like best about the product?
I like that you can manage multiple social media accounts on different platforms. This allows for perfect coordination in scheduling multi-platform posts for marketing my business. Hootsuite is great for everyday use and doesn't cap how far out you can schedule, making it a good alternative to Meta Business Suite.
What do you dislike about the product?
There are just a few downsides to using the free version of Hootsuite. The first is that there is a maximum number of social media accounts you can manage on the platform. Since my business runs several different local development initiatives across many different accounts, I wish there were a higher limit on the number of accounts on the free tier; however, this could be solved by subscribing to a higher tier. Secondly, the only option I am aware of for posting is just to create a generic post. This means that you can't schedule stories, reels, LinkedIn articles, etc., to be published through Hootsuite. If there were access to the full array of post types, I would rate Hootsuite higher.
What problems is the product solving and how is that benefiting you?
Hootsuite allows me to access analytics in a way that I couldn't easily do otherwise. The analytics dashboard tracks more data than each social media platform does on its own, PLUS it consolidates data from each platform all into one place. My job is so much easier because I can track "fans," trends, and more while also comparing performance across platforms to see where I need to spend more of my time and energy making improvements.


    Andrea W.

Used Hootsuite for years and is the OG of social scheduling/monitoring/reporting

  • July 29, 2025
  • Review provided by G2

What do you like best about the product?
The ability to pull full detailed reports
What do you dislike about the product?
Account connecting and disconnecting is sometimes difficult to manage.
What problems is the product solving and how is that benefiting you?
Scheduling and monitoring all in one place