Sold by: Hootsuite
Deployed on AWS
Hootsuite is the social media performance engine that helps organizations turn social insights into clear action and measurable business impact.
4.3
Overview
Whether you're in marketing, sales, customer experience, or research, Hootsuite enables every team across your organization to unlock the value of social media.
Powered by AWS's scalable, reliable, and secure global computing infrastructure, Hootsuite is the trusted choice of hundreds of thousands of customers, from small businesses to the largest in the world. Hootsuite's shared calendars and automated workflows make it easy for teams to collaborate, create, schedule, and publish engaging organic content and advertising campaigns across all your social channels. Manage all your social customer care in a unified inbox, boost your reach with employee advocacy, and keep your brand safe with centralized governance, custom access levels, approval workflows, secure logins, and integrations with compliance tools like Proofpoint and ZeroFox.
Hootsuite's social listening solution has the world's largest repository of real-time consumer intelligence. Monitor 150+ million sources (including social networks, news sites, newsletters, blogs, forums, and more) to gather market and competitive intelligence, analyze sentiment and intent, spot emerging trends, and find and mitigate potential threats to your brand fast.
Our intuitive platform, powerful analytics, and expert training help your organization unlock the power of social and drive impact from your investment quickly. According to a study by independent research firm Altimeter, 68% of Hootsuite Enterprise customers start realizing value within 3 months.
With unparalleled expertise in social marketing, social listening, employee advocacy, and social customer service, Hootsuite helps your organization unlock the value of social media. To learn more about how our solutions can support your needs, contact us at AWSMarketplaceAMER@hootsuite.com (Americas) or AWSMarketplaceEMEA@hootsuite.com (EMEA).
Highlights
- LOVED BY CUSTOMERS: The highest-ranked social media management solution in the G2 2025 Awards, ranking #1 in 120 G2 Leader Rankings reports with 2,600+ five-star reviews and counting. Hootsuite is trusted by 200,000 customers and 25 million users across industries including more than 10,000 higher education institutions; 2,700 government agencies; 2,500 finance, insurance, and banking brands; 1,800 healthcare organizations; plus top brands in professional services, retail, technology, and more.
- BUILT FOR ENTERPRISE: Hootsuite scales to meet your evolving needs with flexible workflows, tailored configurations, and integrations with tools you already use, from CRM to project management and influencer marketing. With security policies and certifications including SOC2, ISO 27001, NIST CSF, and NIST 800-53, plus compliance with FedRAMP, FCA, FFIEC, IIROC, SEC, PCI, AMF, MiFID, and more, our commitment to data privacy and security is embedded in every part of our business.
- LEADING THE INDUSTRY: We're building for the future of social media performance. Our proprietary Blue Silk AI powers features across Hootsuite's platform, helping your teams streamline and automate content creation, campaign optimization, data analysis, and more. And we're widening our lead - compared with our closest competitors, Hootsuite has faster time to value, more flexible analytics, superior publishing tools, deeper social listening, and more than three times as many integrations.
Details
Sold by
Delivery method
Deployed on AWS
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Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Hootsuite Enterprise | Includes 5 users + 50 profiles | $25,000.00 |
Dimension | Description | Cost/unit |
|---|---|---|
users | Additional Standard Users | $3,250.00 |
Vendor refund policy
All fees are non-cancellable and non-refundable except as required by law.
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
For support, you can reach us through our help center at https://hootsuite.com/help . You can also contact our support team via email at support@hootsuite.com for assistance with your queries.
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Customer reviews
Sanchit R.
Powerful Scheduling and Analytics, but Pricey and Sometimes Cluttered
Reviewed on May 15, 2026
Review provided by G2
What do you like best about the product?
Hootsuite is great for managing multiple social media accounts from a single dashboard. Its scheduling and analytics tools can save a lot of time for both businesses and creators, making it easier to stay organized and consistent.
What do you dislike about the product?
Hootsuite can feel expensive for smaller users, and the interface can sometimes seem cluttered. Some people may also find that simpler tools are easier to learn and quicker to use.
What problems is the product solving and how is that benefiting you?
Hootsuite solves the problem of having to manage multiple social media accounts separately, which can waste time and quickly become difficult to track. It helps by allowing me to schedule posts, monitor engagement, and handle everything from one place in a more efficient way.
Non-Profit Organization Management
Hootsuite Makes Social Scheduling and Team Coordination a Breeze
Reviewed on May 14, 2026
Review provided by G2
What do you like best about the product?
We use Hootsuite so our small nonprofit team can coordinate our social media presence and it has been so helpful. We review our social performance score regularly to see how we are doing and use the calendar function so we aren't doubling up on posts accidentally.
What do you dislike about the product?
We sometimes have problems with connection or finding tags when posting through Hootsuite and have to go to the platform to post directly. This seems very platform specific and is likely happening as the platforms issue updates.
What problems is the product solving and how is that benefiting you?
We have a small, quick acting team located across the US, and Hootsuite helps us know what the others on our team are doing. We can easily look at the calendar function and know what has already been scheduled and when there may be a free time slot available for content.
Mary P.
Empowers Team Management with Seamless Scheduling
Reviewed on May 14, 2026
Review provided by G2
What do you like best about the product?
I use Hootsuite for scheduling and social media management with my team of cadets. The scheduling feature is our most used and favorite because it allows me to assign cadets with social media tasks. I can optimize timing and post across platforms quickly and easily. The initial setup of Hootsuite was very easy, which was a big plus. I even rated it a 10 out of 10 for recommending to friends or colleagues.
What do you dislike about the product?
I think the monthly cost should be equivalent to paying for a year up front.
What problems is the product solving and how is that benefiting you?
I use Hootsuite for scheduling and social media management with cadets. It lets me assign social media tasks easily and the scheduling feature is our favorite. I can optimize timing and post across platforms quickly.
Prajwal K.
Streamlined Social Media Management with Easy Scheduling
Reviewed on May 14, 2026
Review provided by G2
What do you like best about the product?
I like using Hootsuite for managing social media content across platforms. It brings everything to one place and helps save time. The dashboard is really helpful for keeping track of everything easily. I find the scheduling and automation of posting incredibly valuable, as it makes it easier to stay organized. The initial setup was extremely convenient.
What do you dislike about the product?
pricing structure
What problems is the product solving and how is that benefiting you?
Hootsuite brings everything to one place, saving me time. The dashboard is really helpful. Scheduling and automation of posting help me track everything easily.
Matthew H.
Inbox 2.0 Makes Multi-Platform Engagement and Team Assignments Effortless
Reviewed on May 14, 2026
Review provided by G2
What do you like best about the product?
How all my social networks can be viewed at a glance and posted to with relative ease. I very much appreciate the ability to develop a post and then refine it for each platform respectively. The Inbox 2.0 is by far my most used feature and it makes responding to mentions, comments, and messages a breeze!
Having Facebook, X, LinkedIn, and Instagram messages, comments, and mentions integrated into one space AND being able to assign them to team members has been invaluable for our workflow.
Having Facebook, X, LinkedIn, and Instagram messages, comments, and mentions integrated into one space AND being able to assign them to team members has been invaluable for our workflow.
What do you dislike about the product?
The backend for managing teams and members feels a bit outdated. Granting permissions to individuals has been a little bit of a headache at times where there is a bit of vagueness regarding how and which features we're giving permission for.
I have had struggles with the performance of the listening feature as far as narrowing results through booleans. Multiple times I have excluded a keyword or phrase only to see it appear in my results. That could likely be a user-error issue rather than a platform issue.
The pricing of the listening features has been a bit of an issue for our office, and in the two years since upgrading we have definitely underutilized it.
I have had struggles with the performance of the listening feature as far as narrowing results through booleans. Multiple times I have excluded a keyword or phrase only to see it appear in my results. That could likely be a user-error issue rather than a platform issue.
The pricing of the listening features has been a bit of an issue for our office, and in the two years since upgrading we have definitely underutilized it.
What problems is the product solving and how is that benefiting you?
Hootsuite has streamlined our publishing process first and foremost. We have developed a fairly thorough workflow with our social media channels through Hootsuite and has made onboarding new team members a breeze.
The addition of Owly GPT as an AI assistant has been very helpful in idea generation and reworking captions for our content.
The addition of Owly GPT as an AI assistant has been very helpful in idea generation and reworking captions for our content.