Sold by: Hootsuite
Deployed on AWS
Hootsuite is the social media performance engine that helps organizations turn social insights into clear action and measurable business impact.
4.3
Overview
Whether you're in marketing, sales, customer experience, or research, Hootsuite enables every team across your organization to unlock the value of social media.
Powered by AWS's scalable, reliable, and secure global computing infrastructure, Hootsuite is the trusted choice of hundreds of thousands of customers, from small businesses to the largest in the world. Hootsuite's shared calendars and automated workflows make it easy for teams to collaborate, create, schedule, and publish engaging organic content and advertising campaigns across all your social channels. Manage all your social customer care in a unified inbox, boost your reach with employee advocacy, and keep your brand safe with centralized governance, custom access levels, approval workflows, secure logins, and integrations with compliance tools like Proofpoint and ZeroFox.
Hootsuite's social listening solution has the world's largest repository of real-time consumer intelligence. Monitor 150+ million sources (including social networks, news sites, newsletters, blogs, forums, and more) to gather market and competitive intelligence, analyze sentiment and intent, spot emerging trends, and find and mitigate potential threats to your brand fast.
Our intuitive platform, powerful analytics, and expert training help your organization unlock the power of social and drive impact from your investment quickly. According to a study by independent research firm Altimeter, 68% of Hootsuite Enterprise customers start realizing value within 3 months.
With unparalleled expertise in social marketing, social listening, employee advocacy, and social customer service, Hootsuite helps your organization unlock the value of social media. To learn more about how our solutions can support your needs, contact us at AWSMarketplaceAMER@hootsuite.com (Americas) or AWSMarketplaceEMEA@hootsuite.com (EMEA).
Highlights
- LOVED BY CUSTOMERS: The highest-ranked social media management solution in the G2 2025 Awards, ranking #1 in 120 G2 Leader Rankings reports with 2,600+ five-star reviews and counting. Hootsuite is trusted by 200,000 customers and 25 million users across industries including more than 10,000 higher education institutions; 2,700 government agencies; 2,500 finance, insurance, and banking brands; 1,800 healthcare organizations; plus top brands in professional services, retail, technology, and more.
- BUILT FOR ENTERPRISE: Hootsuite scales to meet your evolving needs with flexible workflows, tailored configurations, and integrations with tools you already use, from CRM to project management and influencer marketing. With security policies and certifications including SOC2, ISO 27001, NIST CSF, and NIST 800-53, plus compliance with FedRAMP, FCA, FFIEC, IIROC, SEC, PCI, AMF, MiFID, and more, our commitment to data privacy and security is embedded in every part of our business.
- LEADING THE INDUSTRY: We're building for the future of social media performance. Our proprietary Blue Silk AI powers features across Hootsuite's platform, helping your teams streamline and automate content creation, campaign optimization, data analysis, and more. And we're widening our lead - compared with our closest competitors, Hootsuite has faster time to value, more flexible analytics, superior publishing tools, deeper social listening, and more than three times as many integrations.
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Deployed on AWS
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Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Hootsuite Enterprise | Includes 5 users + 50 profiles | $25,000.00 |
Dimension | Description | Cost/unit |
|---|---|---|
users | Additional Standard Users | $3,250.00 |
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All fees are non-cancellable and non-refundable except as required by law.
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Support
Vendor support
For support, you can reach us through our help center at https://hootsuite.com/help . You can also contact our support team via email at support@hootsuite.com for assistance with your queries.
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Customer reviews
Brianne D.
Hootsuite: Clear Social Calendar and Effortless Scheduling
Reviewed on Jun 29, 2026
Review provided by G2
What do you like best about the product?
My favorite feature of Hootsuite is the easy visibility to my social calendar with Hootsuites scheduling tools. I am able to quickly see what days I need to add or remove content.
What do you dislike about the product?
I wish that I could use Hootsuite to post to a personal Instagram account. In my Hootsuite plan I can only post to a business Instagram account. This would be helpful for me.
What problems is the product solving and how is that benefiting you?
I often need help planning what days to run content and making sure that different teams who are posting content aren't overlapping. Hootsuite gives all team members a view to ensure we are streamlined in our content planning.
Computer Software
Streamlined Multi-Channel Scheduling in One Easy Hub
Reviewed on Jun 28, 2026
Review provided by G2
What do you like best about the product?
Its all very streamlined and easy to navigate. I am able to schedule and posts for multiple channels and check imboxes all from one place. it is also easy to navigate for my less tech inclined colleagues.
What do you dislike about the product?
There are some features missing, like the ability to create a post thread could be helpful for sites like X and Bluesky, I have used work arounds but it would be great to have it built in.
What problems is the product solving and how is that benefiting you?
It really just centralizes everything. without the platform I would have to draft up posts in a spreadsheet and then create individual posts, and then gather analytics from each platform individually - But with Hootsuite its all there in one place
Sean H.
Easy Content Reuse and Scheduling That Keeps Mentions in One Place
Reviewed on Jun 26, 2026
Review provided by G2
What do you like best about the product?
I really enjoy how I can pull previous posts that worked well and reuse them instead of having to start all over again. The main calendar view is somewhat useful as well because it allows me to schedule multiple posts in advance as I sit here on the couch today and also having all of your mentions/messages appear in one place, so I don't miss anything is also nice.
What do you dislike about the product?
There's a huge difference between using the desktop (laptop) version versus the mobile app; and its pretty frustrating when you can't use TikTok, because they have limited features; and sometimes the number of views/posts is completely off and it takes about four hours to correct itself.
What problems is the product solving and how is that benefiting you?
Before we started using Hootsuite, managing ten clients on Facebook and LinkedIn separately was an absolute mess but this tool puts everything together in a single inbox and allows my tiny team to stop constantly jumping between social media apps. With Hootsuite, we save time each day on creating schedules, get approval's completed without using paper forms, etc.
Wiktoria K.
Solid scheduler and reporting, but social listening and X integration need work
Reviewed on Jun 26, 2026
Review provided by G2
What do you like best about the product?
The scheduler is one of the standout features. It’s intuitive and reliable, and in my experience it honestly holds up better than Sprout Social’s. I also really like the optimal posting time suggestions, which take the guesswork out of when to publish content for engagement. On top of that, the data and reporting tools are solid not the flashiest, but they provide a clear, useful overview of performance without forcing me to dig through a bunch of extra menus.
What do you dislike about the product?
he biggest limitation for me is that you can't schedule threads on X (Twitter). You have to post the first tweet and then manually add replies, which breaks the workflow for thread-heavy content. Streams are also a pain point: finding a specific person to retweet or reply to instantly takes a fair bit of digging, since there's a limit on how many tweets show up at once. In practice, it's often just faster to go directly to X and retweet or reply from there rather than working through Hootsuite's interface.
What problems is the product solving and how is that benefiting you?
I manage social media across multiple brands and businesses at once, so the main problem Hootsuite solves for me is centralizing scheduling and publishing instead of logging into each platform separately. The bulk scheduling and optimal posting time features save a lot of time when I'm planning content calendars across different accounts with different audiences. The reporting also helps me pull together performance data quickly when I need to show results or make decisions about where to focus content efforts, rather than manually compiling stats from each platform.
Eugeniusz R.
We completely automated our monthly publishing calendar
Reviewed on Jun 26, 2026
Review provided by G2
What do you like best about the product?
The centralized dashboard is a gamechanger for our coordination of multiple active campaigns across digital channels at the same time, and monitoring brand mentions. Our marketing team can upload and schedule content for weeks in advance with the utmost accuracy through its bulk scheduling feature. The detailed visual calendar shows our publish schedule and makes it easy for collaboration in content creation.
What do you dislike about the product?
The existing user interface is quite outdated and lags in some respects when receiving large numbers of incoming mention. Over the last few years, prices are skyrocketed leading to the platform's financial limiting of smaller companies and growing agencies. Reporting module has restrictive restriction on layout customization and needs expensive add-ons for advanced metric filtering.
What problems is the product solving and how is that benefiting you?
It allows you to post updates in social media without having to log into each account to do so, or to see how much response you get from your community. It brings together different types of audience in one convenient inbox, thus making it very efficient to respond to your customer's inquiries. Teams can run intricately planned cross channel marketing campaigns from a single point to ensure consistent brand messaging.