Sold by: Hootsuite
Deployed on AWS
Hootsuite is the social media performance engine that helps organizations turn social insights into clear action and measurable business impact.
4.3
Overview
Whether you're in marketing, sales, customer experience, or research, Hootsuite enables every team across your organization to unlock the value of social media.
Powered by AWS's scalable, reliable, and secure global computing infrastructure, Hootsuite is the trusted choice of hundreds of thousands of customers, from small businesses to the largest in the world. Hootsuite's shared calendars and automated workflows make it easy for teams to collaborate, create, schedule, and publish engaging organic content and advertising campaigns across all your social channels. Manage all your social customer care in a unified inbox, boost your reach with employee advocacy, and keep your brand safe with centralized governance, custom access levels, approval workflows, secure logins, and integrations with compliance tools like Proofpoint and ZeroFox.
Hootsuite's social listening solution has the world's largest repository of real-time consumer intelligence. Monitor 150+ million sources (including social networks, news sites, newsletters, blogs, forums, and more) to gather market and competitive intelligence, analyze sentiment and intent, spot emerging trends, and find and mitigate potential threats to your brand fast.
Our intuitive platform, powerful analytics, and expert training help your organization unlock the power of social and drive impact from your investment quickly. According to a study by independent research firm Altimeter, 68% of Hootsuite Enterprise customers start realizing value within 3 months.
With unparalleled expertise in social marketing, social listening, employee advocacy, and social customer service, Hootsuite helps your organization unlock the value of social media. To learn more about how our solutions can support your needs, contact us at AWSMarketplaceAMER@hootsuite.com (Americas) or AWSMarketplaceEMEA@hootsuite.com (EMEA).
Highlights
- LOVED BY CUSTOMERS: The highest-ranked social media management solution in the G2 2025 Awards, ranking #1 in 120 G2 Leader Rankings reports with 2,600+ five-star reviews and counting. Hootsuite is trusted by 200,000 customers and 25 million users across industries including more than 10,000 higher education institutions; 2,700 government agencies; 2,500 finance, insurance, and banking brands; 1,800 healthcare organizations; plus top brands in professional services, retail, technology, and more.
- BUILT FOR ENTERPRISE: Hootsuite scales to meet your evolving needs with flexible workflows, tailored configurations, and integrations with tools you already use, from CRM to project management and influencer marketing. With security policies and certifications including SOC2, ISO 27001, NIST CSF, and NIST 800-53, plus compliance with FedRAMP, FCA, FFIEC, IIROC, SEC, PCI, AMF, MiFID, and more, our commitment to data privacy and security is embedded in every part of our business.
- LEADING THE INDUSTRY: We're building for the future of social media performance. Our proprietary Blue Silk AI powers features across Hootsuite's platform, helping your teams streamline and automate content creation, campaign optimization, data analysis, and more. And we're widening our lead - compared with our closest competitors, Hootsuite has faster time to value, more flexible analytics, superior publishing tools, deeper social listening, and more than three times as many integrations.
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Deployed on AWS
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Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Hootsuite Enterprise | Includes 5 users + 50 profiles | $25,000.00 |
Dimension | Description | Cost/unit |
|---|---|---|
users | Additional Standard Users | $3,250.00 |
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All fees are non-cancellable and non-refundable except as required by law.
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SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
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Support
Vendor support
For support, you can reach us through our help center at https://hootsuite.com/help . You can also contact our support team via email at support@hootsuite.com for assistance with your queries.
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Customer reviews
Brianne D.
Hootsuite: Clear Social Calendar and Effortless Scheduling
Reviewed on Jun 29, 2026
Review provided by G2
What do you like best about the product?
My favorite feature of Hootsuite is the easy visibility to my social calendar with Hootsuites scheduling tools. I am able to quickly see what days I need to add or remove content.
What do you dislike about the product?
I wish that I could use Hootsuite to post to a personal Instagram account. In my Hootsuite plan I can only post to a business Instagram account. This would be helpful for me.
What problems is the product solving and how is that benefiting you?
I often need help planning what days to run content and making sure that different teams who are posting content aren't overlapping. Hootsuite gives all team members a view to ensure we are streamlined in our content planning.
Education Management
A reliable tool, but inconsistent metrics, limited support from Hootsuite
Reviewed on Jun 29, 2026
Review provided by G2
What do you like best about the product?
Easy to use once reports are set up correctly. Good overview of social media platforms like Facebook Linkedin etc ...............................................
What do you dislike about the product?
It doesn't connect to Instagram (despite following usual steps), it does not have good reports pre-set. It does not offer the same metrics on all plartforms, you can't get access to help without having the premium account
What problems is the product solving and how is that benefiting you?
An easy to access tool for reporting and scheduling. I find it's easier to post live usually though. .........................................................
Computer Software
Streamlined Multi-Channel Scheduling in One Easy Hub
Reviewed on Jun 28, 2026
Review provided by G2
What do you like best about the product?
Its all very streamlined and easy to navigate. I am able to schedule and posts for multiple channels and check imboxes all from one place. it is also easy to navigate for my less tech inclined colleagues.
What do you dislike about the product?
There are some features missing, like the ability to create a post thread could be helpful for sites like X and Bluesky, I have used work arounds but it would be great to have it built in.
What problems is the product solving and how is that benefiting you?
It really just centralizes everything. without the platform I would have to draft up posts in a spreadsheet and then create individual posts, and then gather analytics from each platform individually - But with Hootsuite its all there in one place
SAID B.
Hootsuite Makes Cross-Platform Scheduling and Reporting Effortless
Reviewed on Jun 27, 2026
Review provided by G2
What do you like best about the product?
Hootsuite excels at simplifying cross-platform social media scheduling and asset management. The drag-and-drop calendar interface makes organizing weekly content pipelines effortless. It significantly improves our workflow by eliminating the need to log into individual accounts, while the solid reporting tools give us clear insights into how our B2B marketing efforts are performing.
What do you dislike about the product?
The pricing structure can be quite steep when scaling up B2B marketing efforts. For a manufacturing business trying to expand its multi-platform presence, adding extra users to collaborate on brand messaging pushes you into expensive enterprise tiers. Furthermore, some of the most critical analytics needed for tracking lead generation are locked behind these higher paywalls, which makes calculating the overall ROI challenging for mid-sized operations.
What problems is the product solving and how is that benefiting you?
The primary business problem Hootsuite solves for us is the bottleneck in distributing high-quality visual assets. We produce a lot of photorealistic product mockups and cinematic videos for our manufacturing marketing, and pushing those out manually across channels was highly inefficient. Hootsuite allows us to deploy these complex assets across all corporate platforms from one dashboard. This unified workflow frees up significant time, allowing us to focus on strategic media buying and campaign automation instead of manual data entry.
Sean H.
Easy Content Reuse and Scheduling That Keeps Mentions in One Place
Reviewed on Jun 26, 2026
Review provided by G2
What do you like best about the product?
I really enjoy how I can pull previous posts that worked well and reuse them instead of having to start all over again. The main calendar view is somewhat useful as well because it allows me to schedule multiple posts in advance as I sit here on the couch today and also having all of your mentions/messages appear in one place, so I don't miss anything is also nice.
What do you dislike about the product?
There's a huge difference between using the desktop (laptop) version versus the mobile app; and its pretty frustrating when you can't use TikTok, because they have limited features; and sometimes the number of views/posts is completely off and it takes about four hours to correct itself.
What problems is the product solving and how is that benefiting you?
Before we started using Hootsuite, managing ten clients on Facebook and LinkedIn separately was an absolute mess but this tool puts everything together in a single inbox and allows my tiny team to stop constantly jumping between social media apps. With Hootsuite, we save time each day on creating schedules, get approval's completed without using paper forms, etc.