Hootsuite
HootsuiteReviews from AWS customer
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Easy-to-Use Social Scheduling with Reliable Performance and Smart Integrations
What do you like best about the product?
the ability to manage numerous page for companies and people in one location for LinkedIn, but also have connections for company pages across the social platforms. The price structure is reasonable though it took a while to get the platform representative to understand our goals and use case. I have not used the ai integrations but having them built in and knowing the platform is working to stay ahead of trending technology is great. The user interface is easy to understand and follow. The performance is consistent in that most posts are made as scheduled with little hiccups.
What do you dislike about the product?
When something fails to post, there isn't an easy way to repost it. I wish we could edit posts as one if they were scheduled as one instead of having to go into each one to make an edit.
What problems is the product solving and how is that benefiting you?
the biggest problem that Hootsuite solves is scheduling posts across multiple personal LinkedIn accounts without having to log into each account. The time saved is crucial to our workflow and productivity.
Efficient Scheduling, Room for Reporting Improvement
What do you like best about the product?
I like their content scheduling platform best. The ease of writing content is great, and it's really efficient for cross-channel publishing. The scheduling features really are so much better. Also, the initial setup of Hootsuite was easy!
What do you dislike about the product?
Their metrics platform, although very robust, doesn't combine paid and organic Instagram metrics which prevents us from being able to take advantage of their reporting features at all.
What problems is the product solving and how is that benefiting you?
Hootsuite makes writing content easy and efficient for cross-channel publishing. The scheduling features are much better, supporting our transition from Meta Business Suite.
Social Media Strategist
What do you like best about the product?
My favorite feature on Hootsuite is Analytics. I love being able to build custom reports tailored to our clients. Building the reports is super easy to! You select from different factors and drag and drop, change tile sizes and can even alter the appearance of the tile to different visual appearances (graphs, numbers, etc). Additionally, I really appreciate the benchmarking feature to see how client performance stacks up against their industry and competitors. Hootsuite has really helped take our clients to new levels of performance.
What do you dislike about the product?
Something I'm not 100% happy with is the basic Listening capabilities powered by Talkwalker. The AI isn't there yet and misses a lot of items related to my clients. Searching natively on the social platform is a lot more effective at catching things than this feature. Pricing could be considered high or tough to swallow for smaller agencies. However, it does take a lot off your plate.
What problems is the product solving and how is that benefiting you?
Hootsuite provides us more time by taking things off our plate. The onboarding process was easy and walked us through everything. Connecting social platforms, scheduling, alt text generation using AI, and reporting has reduced our time. Compared to scheduling in Meta, we've had minimal issues and Hootsuite doesn't get overwhelmed with high volume scheduling.
Efficient Social Media Scheduling with Hootsuite
What do you like best about the product?
I love that Hootsuite allows me to really customize the post in the scheduler. It's great that you can tag and your channels are fully connected within it. This kind of feature saves me a lot of time across different platforms and is really easy to use. The platform overall is super easy to use, making the initial setup super easy as well.
What do you dislike about the product?
One thing that felt sticky was that with LinkedIn posts, you can only tag companies. You can't tag individual profiles, which I do a lot in my job.
What problems is the product solving and how is that benefiting you?
Hootsuite lets me see all my social channels in one place and fills gaps in my marketing knowledge with updates.
Effortless Scheduling and Tailored Content Solutions
What do you like best about the product?
I like the ability to differentiate Facebook and Instagram content, which is nice because I can have both accounts connected and tweak captioning to tailor to my audiences on each platform, and it's all in one place. The initial setup was super easy; I just logged in and started scheduling.
What do you dislike about the product?
Seems to be disconnects every once in a while, but that's really it.
What problems is the product solving and how is that benefiting you?
I use Hootsuite for scheduling content, so I don't have to post manually for many accounts.
Effortless Social Media Management, Minor Glitches
What do you like best about the product?
I find Hootsuite super easy for managing multiple accounts. It simplifies the stressful task of handling numerous accounts by allowing me to see everything in one place. Hootsuite makes it easy to manage a ton of accounts at once and post things to all those accounts. The initial setup was super easy, which was a great start to using the software.
What do you dislike about the product?
Sometimes things fail to post for no reason. It's super annoying, especially when I have to try to fix it on a Saturday.
What problems is the product solving and how is that benefiting you?
I use Hootsuite for scheduling multiple posts on different platforms. It's super easy to manage multiple accounts and see everything in one place, reducing stress.
Simplifies Multi-Platform Social Media Management
What do you like best about the product?
I like how easy it is to schedule between pages on Hootsuite and the ease of typing my individual descriptions and images. I also find the initial setup very easy, as it just plugs into each social media account. Using Hootsuite for social media posting across multiple channels solves the problem of multi-platform posting, so I don't have to do it all individually.
What do you dislike about the product?
The whiteboard is good, but it feels clunky. I'd also like to see emailing features to make it an all-in-one CRM.
What problems is the product solving and how is that benefiting you?
I use Hootsuite for social media posting across multiple channels, solving multi-platform posting instead of doing it all individually.
Streamlines Social Media Management
What do you like best about the product?
I like using Hootsuite for managing social media accounts, planning posts, utilizing Inbox 2.0, and analyzing performance data with its analytics features. Having all data in one place and the ability to customize it is great. I appreciate the automatic replies feature, the ability to create custom analytic reports, and the way it streamlines managing all messages in one place, saving me from switching between platforms. I also found the initial setup easy.
What do you dislike about the product?
I don't like the post formats for LinkedIn, sometimes videos post blurry, and TikTok posting is confusing.
What problems is the product solving and how is that benefiting you?
Hootsuite centralizes my data, helping to streamline managing social media accounts. Its automatic replies and custom analytics save time, simplifying my workflow without switching platforms.
Time-Saver with Powerful Analytics but Needs Refinement
What do you like best about the product?
I appreciate Hootsuite for managing our social media platforms as it saves a lot of time in posting content across multiple companies and platforms. The planner is intuitive, making it easy to see what content is being posted daily and scheduled, preventing reposts or missing a post. The analytics portion is invaluable. It allows for easy aggregation of data from multiple sources, saving a lot of time on documentation and reporting. It's much more efficient to compile accurate data using one source with Hootsuite than having to go through different platforms to get total response numbers.
What do you dislike about the product?
I'm wondering if our social media posts using Hootsuite don't receive as much traction as content posted by our content creator because they are not triggering the algorithm as well as a real person would. It also seems the link to the various platforms, LinkedIn in particular, break more frequently than not, requiring relinking, which causes a loss of time and momentum. In addition, I've seen data discrepancies between Hootsuite and various platforms, making me question whether Hootsuite is accurately reflecting data total adjustments or not. Finally, the social score is very helpful as an overall metric, but the recommendations to enhance the score could be more specific and varied rather than boilerplate and redundant at times. The initial set-up was a learning curve at first, but nothing that got me too frustrated to stop using.
What problems is the product solving and how is that benefiting you?
Hootsuite saves time by managing multiple social media platforms at once and centralizes analytics, which helps with documentation and reporting. The planner ensures content is posted as scheduled, avoiding reposts or missed posts. It simplifies compiling accurate response data from different platforms.
Effortless Social Scheduling Across All Channels
What do you like best about the product?
With all social media accounts in one place, I can quickly add posts tailored to each channel. Much faster than going to each page and writing there. Social media is just one of my responsibilities, so I appreciate the ease of use and the ability to schedule posts.
What do you dislike about the product?
Until you get used to it, the different tabs for each channel can be a little confusing. I would like the ability to browse my timeline in each channel all on one screen rather than have them as separate boards.
What problems is the product solving and how is that benefiting you?
While we do have a site for industry news, Hootsuite helps us publicize those stories easily as I can quickly share them on all channels. That has helped boost our pageviews and social media reach.
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