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Hootsuite

Hootsuite

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    Prachi S.

My social media calendar became organized

  • November 01, 2025
  • Review provided by G2

What do you like best about the product?
I spend most of my day inside Hootsuite, and honestly, I can’t imagine my workflow without it anymore. At Edelytics, we handle multiple education brands, from schools to colleges to coaching institutes, and every single one has its own tone and rhythm. Trying to manage all of that manually used to feel like spinning too many plates at once. Hootsuite gives me this strange sense of calm in the middle of it all.
What do you dislike about the product?
AI tool could learn tone a bit better. We work with education brands, so one day I’m writing for a playful Gen Z audience and the next it’s parents looking for credible information. I still have to tweak things a lot to make them feel right.
What problems is the product solving and how is that benefiting you?
I handle several education brands at once at Edelytics, and before Hootsuite, it was honestly a mess. Too many tabs, too many spreadsheets, too many “did we post this yet?” moments. Now, everything’s in one place. I can plan campaigns, schedule posts, and track performance without losing my mind.
It’s made collaboration smoother too. My seniors can review and approve content right in the dashboard, which saves a lot of time. And the analytics help me actually show results instead of just guessing what worked


    georgie k.

Streamlined Social Media Management with Intuitive Features

  • October 31, 2025
  • Review provided by G2

What do you like best about the product?
I have been using Hootsuite for 8 years across two organisations for social media creation and approval, which speaks volumes about its reliability and effectiveness. Hootsuite's blend of cost and functionality is good. The setup process was fairly intuitive. It effectively solves the challenges of content approval, scheduling, and managing multiple users, enhancing efficiency and reducing errors by ensuring content is properly reviewed and approved. All users in my team have visibility of the scheduling calendar which assists in planning. One of the standout features I like is the analytics reporting and the ability to create custom reports using tags. This functionality allows me to evaluate how content performs and strategically develop more high-performing content. The ability to filter by tags or platforms in the calendar view and the post duplicate function further enhance content management. The improved Canva integration has streamlined the work process by saving time; we no longer need to export files from Canva and then upload them to Hootsuite separately. The feature allowing member and admin permissions is well-designed, making the platform intuitive for posting tasks. These capabilities have had a positive impact on our social media management and overall workflow.
What do you dislike about the product?
It would be beneficial if I could delete unapproved responses in Inbox 2.0. Additionally, the user interface for the Inbox could be improved. It would be useful for the admin to have the capability to edit submitted replies sent via Inbox.
What problems is the product solving and how is that benefiting you?
Hootsuite solves approval, scheduling, and multi-user management, providing calendar visibility for planning. It ensures content review to reduce errors and boost efficiency. Analytics aid content strategy, while Canva integration saves time by streamlining design uploads.


    Shruti M.

Hootsuite helps me stay productive while handling many clients

  • October 31, 2025
  • Review provided by G2

What do you like best about the product?
I run a small social media agency called Social Palette with my co-founder, and we manage different brands in fashion, food, and lifestyle. Hootsuite makes our work so much easier. I like how I can see everything in one place, all the posts, drafts, and client approvals. It saves me from switching between apps or chasing people for feedback.
The reports are very helpful too. They look clean and make it simple to show our clients what’s working. I also use their AI tool sometimes when I’m stuck writing captions. It’s not perfect, but it gives me a place to start.
What do you dislike about the product?
The app on my phone doesn’t work as smoothly as the desktop one. Sometimes I just want to make a quick edit or check a post, and it takes longer than it should.
What problems is the product solving and how is that benefiting you?
Hootsuite keeps us organized. Before this, we used Google Sheets and a bunch of messages to manage posts. It was messy and stressful. Now we can plan, schedule, and track everything in one place.
It saves me a lot of time and mental space. I can focus more on creating good content and less on managing chaos. It helps me and my team stay balanced because we get things done without burning out. For someone who values slow, meaningful work, that really matters to me.


    Liliana L.

Social Media Scheduling Simplified, But Support Needs Improvement

  • October 30, 2025
  • Review provided by G2

What do you like best about the product?
I have been using Hootsuite for two years primarily for social media management. One of the features I find particularly useful is the scheduling of posts and content creation. It allows me to have everything in one platform, which is incredibly convenient for managing social media efficiently. Setting it up was easy, and it integrates well into my workflow, making it an essential tool for handling my social media tasks.
What do you dislike about the product?
I find canceling the subscription to be difficult. Furthermore, I am dissatisfied with the customer service, particularly when dealing with billing and technical issues. Additionally, I perceive that there are better and cheaper alternatives to Hootsuite available.
What problems is the product solving and how is that benefiting you?
I use Hootsuite for scheduling social media posts, having everything on one platform, simplifying social media management.


    Shweta B.

Hootsuite keeps me grounded

  • October 30, 2025
  • Review provided by G2

What do you like best about the product?
I love the content calendar the most. Managing multiple accounts for Dr. D. Y. Patil Vidyapeeth means switching between platforms, tones, and audiences all day long. Some days it feels like juggling with one hand tied. But then I open Hootsuite, and everything’s laid out in front of me, scheduled posts, drafts, messages, analytics. It’s almost calming.
What do you dislike about the product?
Sometimes it feels like the analytics are thinking harder than I am. They take a while to load, especially when I’m comparing campaigns or different program pages.
What problems is the product solving and how is that benefiting you?
At Dr. D. Y. Patil Vidyapeeth, so much of what I do is about connection showing people what our university stands for, what our programs can offer, and how education here can change their lives. Hootsuite helps me do that in a way that feels intentional, not rushed.
When we're promoting our MBA or BBA programs, I can track what kinds of posts actually make people stop and engage. I've learned that our student stories and faculty highlights get the most love, so we lean into that more now. It's not just numbers on a dashboard anymore. It's patterns, little insights that shape how we communicate.
It's funny, but using Hootsuite has made me slow down a bit in a good way. It lets me plan, reflect, and tell better stories about who we are as an institution. I feel more creative and less reactive. And in the middle of the constant scrolling, posting, measuring… that balance feels rare and worth keeping.


    Sakshi S.

It makes social media management feel calm, even on the messy days

  • October 29, 2025
  • Review provided by G2

What do you like best about the product?
I’ve been using Hootsuite for a while now, mostly for my freelance clients and the brands I handle through Wisteria, and honestly, it’s one of those tools that just makes me exhale. You know that moment when you’re staring at ten tabs, each with a different social account, and you’re trying to remember which post is waiting for approval? Yeah. Hootsuite saves me from that.
What do you dislike about the product?
The pricing is a bit high. As a freelancer, I wouldn't pay for it myself. It works through my agency, but it's too expensive for solo use.
What problems is the product solving and how is that benefiting you?
Hootsuite keeps me steady. That’s probably the best way to put it. Social media can feel constant and loud, especially when you’re managing multiple brands that all want to sound different. Having one place to organize it all helps me stay focused and calm.
At Wisteria, it’s helped us look more professional too. Our clients love the branded reports. It’s such a small thing, but being able to show them a clean, visual breakdown of their engagement or reach makes our work feel tangible.


    Elena K.

Effortless Social Management, But Needs Better TikTok and Cover Photo Options

  • October 28, 2025
  • Review provided by G2

What do you like best about the product?
What I like best about Hootsuite is the ease of usage. The dashboard explains everything well and the chat feature is very helpful when running into issues ands the customer support is very thorough on solving problems. It was very easy to link our social account and integrate them into the system. The reports on when it is the best time to publish is very helpful. I am constantly using this platform daily for all social media needs. Overall implementing this software into our business has been very easy and efficient.
What do you dislike about the product?
One thing that I dislike about Hootsuite is when it comes to selecting a cover photo for reels and tiktoks. I wish it had a greater selection option or that you could select a photo on your own similar to that when posting directly from a social media platform. Also Hootsuite does not give you an option to select or upload a cover photo for TikTok videos. Another thing is that you cannot post photo posts or static carousels on Hootsuite for TikTok. Lastly I wish there was a feature where you could preview your content on your feed to see how it looks on the grid.
What problems is the product solving and how is that benefiting you?
It it helping us benchmark and compare our social media to others in our industry. this information has been very helpful in how we shape and tweak our strategy to stay cutting edge. Also it has provided great information on how to make our socials more engaging and what areas we can improve in.


    Verified User in Online Media

Seamless Publishing Made Easy, Though Pricing Could Improve

  • October 28, 2025
  • Review provided by G2

What do you like best about the product?
The seamless publishing feature is a real advantage. As a design publisher, I often find it challenging to post on multiple platforms, each requiring different write-ups. Hootsuite has made this process much easier for me.
What do you dislike about the product?
My only concern was with the pricing; everything else met my expectations.
What problems is the product solving and how is that benefiting you?
The primary issue it addressed for me was the ability to publish in various formats across multiple platforms simultaneously, as well as to schedule all of them at once.


    Marissa P.

User-Friendly Interface and Excellent Support, Minor Analytics Issues Resolved Quickly

  • October 27, 2025
  • Review provided by G2

What do you like best about the product?
There's many things I like about Hoosuite including it's interface and how user friendly it is. Aditionally, the customer service is very helpful.
What do you dislike about the product?
I have found discrepancies with analytics but it's always resolved with Customer Service.
What problems is the product solving and how is that benefiting you?
They are constantly fixing their analytics software so that we have better reporting.


    Individual & Family Services

Efficient and Complete Management, But with High Prices

  • October 26, 2025
  • Review provided by G2

What do you like best about the product?
This social media management platform stands out for its practicality and efficiency. The scheduling of posts across various networks and the unified dashboard make daily management simpler and more organized. Real-time monitoring and performance analytics allow for a better understanding of the audience and the adjustment of strategies based on concrete data. Additionally, collaboration options and integrations with external tools increase team productivity. Overall, it is a comprehensive solution that saves time, maintains brand consistency, and easily adapts to different business sizes.
What do you dislike about the product?
In the paid version, it would be advantageous to offer more flexible and accessible options for freelancers or those starting a project. Plans with lower prices, adjustable features, and limits adapted to the user's size would make the platform more inclusive and competitive. This approach would allow attracting new users and retaining them as their projects grow.
What problems is the product solving and how is that benefiting you?
The paid plan is completely out of my reach since I work as a freelancer. It would facilitate social media management, save time, and performance analyses would allow for a better understanding of the audience and strategy adjustments. I could only access a free trial.