Hootsuite
HootsuiteExternal reviews
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Reliable, easy-to-use social media mangement platform
What do you like best about the product?
Hootsuite has all the tools our B2B brand needs to manage our social calendar, schedule posts, monitor performance, and keep an eye on our inboxes. It also has some nice bonus features like optimal posting times per day based on audience interaction and AI-powered hashtag recommendations. I've used Hootsuite off an on throughout my marketing career, and it's remained one of my top picks due to its affordability, functionality, and flexibility.
What do you dislike about the product?
Compared to other social media management tools, Hootsuite's community management features aren't as robust. I find myself replying to people in-channel more often than I do in the platform. If you're looking for a tool that also does employee advocacy or inbox management for execs, Hootsuite may not have all the bells and whistles you want.
What problems is the product solving and how is that benefiting you?
Centralized calendar planning, scheduling, and publishing
Consolidated reporting across social channels
Consolidated reporting across social channels
The Easiest Way to Edit and Schedule Posts!
What do you like best about the product?
I work for a smallish non-profit and being able to plan out all my social media communications weeks or even months in advance makes a huge difference in my workflow. I can look back on the previous year and duplicate relevent posts to reuse, and it's always easy to see what times and days work best for posts, based on previous months' engagment. The calendar view makes it easy to drag and drop to rearrange posts and to see any gaps I may have missed in the week's schedule. I love the new feature that shows all the funny "special" days on the calendar, like National Superhero Day, or World Wildlife Day - everyone thinks I am super on top of things because I never forget a red latter day, even an obscure one! Additionally, tech support has generally been very helpful when I have needed to contact them for assistance.
What do you dislike about the product?
Hootsuite does have a tendency to get disconnected occasionally or miss sending a scheduled post, but I feel like this has improved recently so maybe it's less of a problem now than in the past. It would be nice if the internal editor was a little fancier so if you upload a photo or video that doesn't fit it's easier to fix without going back into Photoshop or Premiere, etc. I am not a fan of the AI integration or the big push to have it write posts, but that is just personal preference.
What problems is the product solving and how is that benefiting you?
Being able to schedule posts way in advance and trusting the application to handle the post uploads allows me to work on other things and not constantly be worrying about socials. The suggested time frames are really helpful for picking a good time slot for posts on different days.
Automate postings for midsize theatre
What do you like best about the product?
I like that I can duplicate posts easily to do monthly posts as well as take an existing post and slightly change it to match the current needs.
What do you dislike about the product?
Would like the archive to go back further than one year.
What problems is the product solving and how is that benefiting you?
Scheduling posts to be published at the desired time.
A 5-Year Journey of Social Media Excellence
What do you like best about the product?
Honestly, after five solid years with Hootsuite, I totally get why it’s such a go-to for managing social media. That dashboard just makes juggling a bunch of accounts feel way less chaotic, you know? And their scheduling tools? Lifesaver. Being able to upload posts in bulk and actually optimize when they go out has freed up a ton of my time.
And whenever I've had a question, their support team has been on it. It's also cool that they keep updating the platform – it never feels stale. Yeah, the price might be a bit much for some smaller teams, but for what you get, it's definitely worth the investment.
And whenever I've had a question, their support team has been on it. It's also cool that they keep updating the platform – it never feels stale. Yeah, the price might be a bit much for some smaller teams, but for what you get, it's definitely worth the investment.
What do you dislike about the product?
Right, so look, even though I'm generally a big fan of Hootsuite, if I'm being totally honest, there are a couple of little things that can be a bit of a pain, you know? The cost, especially when you're just dipping your toes in or don't need every single fancy feature they offer, can feel a tad on the pricey side. And those basic plans? Yeah, they definitely leave you wanting a bit more sometimes in terms of what you can actually do unless you cough up more cash. I've also had those odd little moments where the whole thing just kind of stutters or glitches for a split second – nothing that makes you want to throw your computer out the window, but still a bit of an "ugh" moment when it happens. Oh, and don't even get me started on trying to do everything you want with Instagram through it; sometimes it feels like you're jumping through hoops a bit. But hey, at the end of the day, it's still a pretty darn useful tool despite those few little snags.
What problems is the product solving and how is that benefiting you?
You know what's a pain? Trying to keep up with a bunch of different social media accounts. Hootsuite basically solves that by giving you one spot to schedule posts, see what's going on, and track your results. For me, that's meant I'm not wasting a ton of time switching between platforms, and things just flow better. The analytics are actually useful too – they give you the info you need to tweak your strategy and get more people interacting and actually seeing a return. It's made the whole social media management thing way more efficient and, honestly, less of a headache.
No learning curve whatsoever!
What do you like best about the product?
The site it incredibly intuitive and easy to integrate into a marketing workflow. We use it for nearly all of our social media posting, and it's yet to fail.
What do you dislike about the product?
I've yet to find a downside. If anything, I'd like a sound library so I can upload reels and choose a sound, but I know that's a bit farfetched and not really a need at this time. Otherwise, it's a perfect tool.
What problems is the product solving and how is that benefiting you?
Hootsuite helps us keep all of our social media wrangling in one place - I don't have to manually post the same thing to three different places.
It works well, but customer support is unusable.
What do you like best about the product?
Scheduling social media posts on multiple platforms at once, while fine-tuning each post individually with ease.
What do you dislike about the product?
The customer support for setting up a non-profit account is impossible to do. Percent asks you the same questions and repeats the same broken process over and over again without reading your emails before replying to you. Once Percent approves you, Hootsuite proceeds to charge you taxes despite all the documentation you provide proving tax-exempt status as a 501c3. To this day, Hootsuite support is still incapable of responding to my requests.
What problems is the product solving and how is that benefiting you?
Social media scheduling
A social media and business building powerhouse
What do you like best about the product?
User experience in the platform - very intuitive,powerful capabilities
Customer support is always on point - and a great partner to our business
Customer support is always on point - and a great partner to our business
What do you dislike about the product?
No downsides when compared to other social media management platforms
What problems is the product solving and how is that benefiting you?
We use Hootsuite to manage social media for our business - it saves a tremendous ammount of time to be able to post to all platforms at once, schedule posts, and review aggregate data and engagement from a single dashboard.
We also use the amplify platform as a core deliverable for our clients, by providing them a platform to intergrate all social accouts, but filled with content related to their businesses that they can use to expand their reach and client engagemenet. The ability to manage, create and distribute content in amplify for our clients is extremely easy
Lastly - we manage social media content development, deployment and management for a number of our clients - Hootsuite allows us to easily manage their content, post on their behalf and report on the success we're seeing to help enhance our own valye proposition.
We also use the amplify platform as a core deliverable for our clients, by providing them a platform to intergrate all social accouts, but filled with content related to their businesses that they can use to expand their reach and client engagemenet. The ability to manage, create and distribute content in amplify for our clients is extremely easy
Lastly - we manage social media content development, deployment and management for a number of our clients - Hootsuite allows us to easily manage their content, post on their behalf and report on the success we're seeing to help enhance our own valye proposition.
I use Hootsuite for the Social Media Specialist position I'm in
What do you like best about the product?
I like these ease of scheduling content over a month out for my clients. I also like how easy it is to review analytics of as many time frames as I wish.
What do you dislike about the product?
Not posting Reels to Facebook. LinkedIn tags can't be made from personal accounts. Community Engagement isn't easy.
What problems is the product solving and how is that benefiting you?
It is solving the issue of having to post content in platform. I like that I can easily manage a multitude of accounts without needing to be natively logged in.
There's really not much I can do with Hootsuite except metrics.
What do you like best about the product?
I like that I can get metrics for all of my accounts
What do you dislike about the product?
I can't collab posts so don't use the post scheduler, and never really figured out how to use Hootsuite for anything else. I can't Customer service is not great. after a few minutes, they shut down the chat and move to email and then they don't really respond in a timely manner.
What problems is the product solving and how is that benefiting you?
I can't get metrics for over 3 months any other way.
I've used Hootsuite for 10+ years!
What do you like best about the product?
I love the user-experience. It's easy to use and I love how customizable it is.
What do you dislike about the product?
I wish we could tag a location for Instagram posts.
What problems is the product solving and how is that benefiting you?
It allows me to view all the content I have scheduled or in a draft. The reporting is AMAZING! I can customize a report in any way I need.
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