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Hootsuite

Hootsuite

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    Giselle G.

A Game-Changer for Social Media Management

  • April 20, 2026
  • Review provided by G2

What do you like best about the product?
I really like that I can see everything all in one platform with Hootsuite. It's a really great tool that makes my job so much easier by having everything in one place. I highly recommend it because I can schedule posts across multiple platforms and different accounts, even the same platform. For example, on Facebook, I can manage three different accounts from Hootsuite, which simplifies everything. I also appreciate the boost feature, especially the ability to boost on a specific platform without toggling back and forth between sites. Plus, the initial setup was extremely easy. Hootsuite has been a game changer for me and our company.
What do you dislike about the product?
I think the boosting is only on one platform. The LinkedIn boosting doesn't always work as well.
What problems is the product solving and how is that benefiting you?
Hootsuite lets me see and schedule all my posts in one place, making my job easier. I can manage multiple accounts, including boosting posts, without switching platforms.


    Broadcast Media

All-in-One Social Dashboard That Saves Time and Simplifies Analytics

  • April 20, 2026
  • Review provided by G2

What do you like best about the product?
What I like best about Hootsuite is how it brings all my social media accounts into one clean, easy-to-manage dashboard. Scheduling posts across multiple platforms saves a ton of time, and the analytics tools make it simple to track performance and adjust strategy. It’s especially useful for staying organized and maintaining a consistent posting schedule without constantly switching between apps.
What do you dislike about the product?
What I like least about Hootsuite is its high pricing, especially for smaller teams or individuals who don’t need all the advanced features. It can feel expensive compared to other tools with similar capabilities. Additionally, the inability to schedule a first comment along with posts is a frustrating limitation, as that feature is useful for engagement and organization, particularly on platforms like Instagram and LinkedIn.
What problems is the product solving and how is that benefiting you?
Hootsuite solves the problem of managing multiple social media accounts in one place, which can otherwise be time-consuming and disorganized. By centralizing scheduling, publishing, and analytics, it saves me time and reduces the need to constantly switch between platforms. This makes it easier to stay consistent with posting, monitor performance, and respond to engagement more efficiently, ultimately improving overall social media management.


    Sarah T.

Flexible Calendar View Makes Scheduling and Rescheduling a Breeze

  • April 20, 2026
  • Review provided by G2

What do you like best about the product?
I like the flexibility of viewing the calendar and the ease of moving/rescheduling posts. This allows me the freedom to use creativity to see the bigger picture and scheduling process. I love the AI features that allow me to fine tune my captions and also see areas of improvement. Thee price is really good compared to other platforms. The support is helpful and easy to work with. Overall, the app performs exactly how it should, loads in a timely manner, and posts seamlessly.
What do you dislike about the product?
It does not overly integrate with other applications and all platforms. For example, it does not integrate with TikTok which is something that I am posting on frequently.
What problems is the product solving and how is that benefiting you?
It solves the problem of having to post every day and also provides analytics that are helpful in one place and allows me to see what is working well and what needs improvement.


    Laryssa I.

A Lifesaver for Scheduling Posts Ahead of Time

  • April 20, 2026
  • Review provided by G2

What do you like best about the product?
Being able to schedule multiple posts ahead of time has been a lifesaver for me. I work at a non-profit with a limited budget and am a one-man show in the marketing department. Being able to do this saves me time and allows me to work on other projects knowing my posts are going out on time.
What do you dislike about the product?
The social listening tool not being fully active or having to pay additionally for this. I thought this was included and was looking forward to using it, but I have to use talkwalker on a separate account and it is not that great of a listening tool IMO.
What problems is the product solving and how is that benefiting you?
It's giving back time. Like I stated in the previous question, working in non-profit industries you are doing multiple things and wearing several hats with a limited budget and limited time. Being able to streamline and plan posts ahead of time allows for better productivity.


    Verified User

Streamlined Social Media Management, Despite AI Hiccups

  • April 20, 2026
  • Review provided by G2

What do you like best about the product?
I really like Hootsuite's easy UI, making it simple to navigate and use. A huge advantage for my team is the wide range of social media channel connections available, which helps us manage our presence across different platforms efficiently. The ability to schedule video content is a game changer for us. Our previous provider struggled in this area, but Hootsuite allows us to plan our content calendar much more effectively. I also appreciate how Hootsuite consolidates our inboxes into one place, streamlining our communication efforts. The initial setup was very easy, especially since we had used Hootsuite before transitioning to another platform.
What do you dislike about the product?
Sometimes posts fail to send, which is a source of concern. The AI generated copy for posts is completely useless for us, the copy is far too long and quite obviously AI-written. A long way to go there. If the self-hosted AI is expensive to run I'd lose it completely, it adds no value especially when if users wanted AI copy they could turn to ChatGPT or Gemini for a better alternative.
What problems is the product solving and how is that benefiting you?
I use Hootsuite to schedule social media posts, including videos, in advance since native schedulers are poor. It also consolidates our inboxes into one place.


    Megan H.

Streamlined Social Media Management with Scheduling and Calendar View

  • April 20, 2026
  • Review provided by G2

What do you like best about the product?
I love the organization. I run 20+ social media accounts and Hootsuite makes it super easy to see everything at once. Having all my platforms in one dashboard saves me so much time and keeps me from constantly switching between apps.

The scheduling feature is a huge win too—it helps me plan content ahead, stay consistent, and not feel like I’m scrambling to post in real time. I also really like being able to preview posts before they go live, especially when I’m managing multiple brands and need everything to look polished and on-brand.

The calendar view has been a game changer for visualizing content across all accounts, and it makes it easier to spot gaps or overlaps in posting. Overall, it’s made managing a high volume of accounts feel way more streamlined and less overwhelming.
What do you dislike about the product?
I love the organization. I run 20+ social media accounts and Hootsuite makes it super easy to see everything at once. Having all my platforms in one dashboard saves me so much time and keeps me from constantly switching between apps.

The scheduling and calendar features are also a huge win—they make it easy to stay ahead and keep content consistent across multiple brands.

That said, there are still a few limitations that can be frustrating. I’m currently limited to posting 10 photos at a time to Instagram and Facebook through Hootsuite, even though both platforms now allow up to 20. It feels like the platform is a bit behind on that update.

Another downside is not having access to Instagram’s music library when scheduling posts. Since audio is such a big part of content performance right now, I often have to go back and post directly through Instagram or Facebook instead, which takes away from the convenience of scheduling everything in one place.

Overall, it’s a great tool for organization and planning, but I do wish it kept up a bit more with native platform features.
What problems is the product solving and how is that benefiting you?
Hootsuite is solving the biggest problem I have: managing a high volume of accounts efficiently without things slipping through the cracks.

Running 20+ social media accounts means juggling different brands, audiences, and posting schedules all at once. Without a centralized platform, I’d be constantly logging in and out of apps, trying to keep track of what’s been posted where, and risking missed posts or inconsistent content.

Hootsuite brings everything into one place, which helps me stay organized, plan ahead, and actually see the full picture of my content across all accounts. The scheduling and calendar tools especially help me stay consistent and proactive instead of reactive.

The biggest benefit for me is time and mental clarity—it streamlines my workflow, reduces overwhelm, and allows me to focus more on creating quality content rather than just managing logistics.


    Libraries

Seamless Social Scheduling and Useful Insights in Hootsuite

  • April 20, 2026
  • Review provided by G2

What do you like best about the product?
What I like best about hootsuite is the ability to connect all of our social media pages to one account and be able to schedule posts seamlessly. The insights are useful to show us our performance and it's helpful to see trending topics as well as best times to schedule posts.
What do you dislike about the product?
Sometimes our social media accounts will unlink from Hootsuite, but all that is required to fix it is to log in again. Otherwise I have experienced no issues
What problems is the product solving and how is that benefiting you?
Hootsuite is saving me time when it comes to posting on our social media channels as I can upload graphics and cater the caption and content specific to each platform.


    Computer Software

Easy to Navigate and Keeps Posting Schedules on Track

  • April 20, 2026
  • Review provided by G2

What do you like best about the product?
Hootsuite is so easy to navigate from a user experience. It really helps me stay on top of my posting schedule. I like that I can go back and reference previous posts easily.
What do you dislike about the product?
I can't really think of anything I dislike about Hootsuite. Maybe it could be a little more inexpensive to use. Having a limited number of seats can be a challenge.
What problems is the product solving and how is that benefiting you?
I can't really think of anything that they are solving that impacts me significantly. It's been a great product to use so I don't think there's anything to solve that will help me further.


    American C.

Hootsuite Makes Social Media Scheduling Fast, Easy, and Organized

  • April 20, 2026
  • Review provided by G2

What do you like best about the product?
What I like most about Hootsuite is how much it simplifies social media management. It’s very user-friendly, even for beginners, and it makes scheduling posts fast and efficient. I also really appreciate how the AI helps me write and organize content, which saves time and effort. Having all my social media platforms in one place is a major advantage—it keeps everything organized and streamlined, and it makes staying consistent a lot easier.

Hootsuite also has strong integrations with other tools, which adds even more value when managing workflows. Overall, the platform performs very well, and the pricing feels worthwhile with a solid return on investment. On top of that, the support and onboarding process were smooth and straightforward, making it easy to get started and see results quickly.
What do you dislike about the product?
There isn’t much I don’t like about Hootsuite. That said, it would be great if there were an easier way to edit or reschedule a post from one central place after it’s been scheduled across all social media platforms, rather than having to update each one individually.
What problems is the product solving and how is that benefiting you?
Hootsuite is saving me time and money thanks to its integrations and AI intelligence. Being able to measure campaign results in one place is a real benefit for me and my team. The ability to schedule posts ahead of time has also made things easier for staff—they can set it and forget it, and work ahead when they have planned time off.


    Construction

Easy Calendar View and Handy Previews for Quick Content Review

  • April 20, 2026
  • Review provided by G2

What do you like best about the product?
The calendar view is very easy to use and lets you see all of your weekly posts on one page, which is by far the simplest way to review everything at a glance. We also really like the preview function on the right-hand side, because it makes reviewing and approving content so much easier. I usually just take a snip and send it on for approval. We could do this directly in the software, but we simply prefer handling approvals via email.
What do you dislike about the product?
Logging in every time is really annoying, especially since the software can be quite slow. I also find the dashboards very complicated, and I’ve never managed to set one up successfully. The pricing feels high as well. I’ve never had to contact support, and the tool was already set up when I started my job. I used to rely on the hashtag suggestions, but I hardly use them anymore now that PCs are becoming more intelligent. I don’t use the AI suggestions either, because we feel it doesn’t really understand our company. I have used the Canva integration before, but for some reason the designs don’t appear in Canva when I go there, so if I want to edit something I end up having to start all over again.
What problems is the product solving and how is that benefiting you?
Reviewing and approving posts used to be really complicated and time-consuming. Now we can use the platform to see exactly (with disclaimers!) how the post will look once it’s live on LinkedIn.