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    Matt D.

Marketing automation, designed for humans

  • March 04, 2020
  • Review provided by G2

What do you like best about the product?
The simplicity of the system - Everything is easy to find and use in a way that makes complex marketing easy to design and setup. Being able to manage a whole marketing campaign in one system is also a huge time save, allowing the same assets to be used across emails, social messages, landing pages and more.
Reporting - It's also easy to check on the progress of a campaign, either in real time or after the end date using the reporting tools. Attribution is rock solid and always seems to track correctly.
Workflows - Workflows are what really sets Hubspot apart, being able to automate complex nurture journeys, selecting relevant content for leads based on activity is a game changer!
What do you dislike about the product?
Managing and editing page templates can be quite tricky however, this isn't something you need to use. Understanding how the design manager works can be a learning curve and isn't always as intuitive as the rest of the CRM. Working with HubL code can be a challenge however, I believe this is being phased out.
What problems is the product solving and how is that benefiting you?
We are able to fully automate our initial sales and lead qualification process, giving our sales team more time to focus on prospects that are genuinely interested in our services.
One unexpected benefit was having the ability to clone existing content, meaning emails have a consistent feel and style without needing to be recreated every single month.
The free certifications and training provided by Hubspot Academy are also a fantastic resource! Learning how to use the Hubspot CRM is simple and fun - Plus you get a certification that can be used on LinkedIn at the end.
Recommendations to others considering the product:
Make sure you have a clear plan for your Marketing and Sales process ahead of setting everything up. It's easier to consider these things before hand rather than try and change how things are organised / worked later!


    Kelly G.

great software for sales

  • March 03, 2020
  • Review provided by G2

What do you like best about the product?
i like the deals pipeline because I can see who was closed lost and hit them up to see why they didnt buy. the email opens is also nice because I can tell who is actually interested, and who I'm wasting my time on.
What do you dislike about the product?
sometimes "new" people are assigned to me when they were created in 2014, I get assigned new people who are my coworkers old leads even if they just called them today.
What problems is the product solving and how is that benefiting you?
when people fall off, but are still clicking emails, I can hit them up.
Recommendations to others considering the product:
use the email opens and deals pipeline


    Amy S.

Integration Complete

  • March 03, 2020
  • Review provided by G2

What do you like best about the product?
Very user friendly!! Like that everything is linked together well. The contact company and deal all together is extremely helpful.
What do you dislike about the product?
I disliked the incomplete integration steps provided however the help desk staff was aware and able to assist. I would like to be able to add a contact to more than one company. If I add a contact to a company and they were already associated with another company there is no notification, i will have no idea the contact has left the previous company
What problems is the product solving and how is that benefiting you?
We are able to better track the employees time as they can call from Hubspot. The ability to record calls is very helpful.


    Renewables & Environment

Great CRM!!!

  • March 03, 2020
  • Review provided by G2

What do you like best about the product?
I love that the Hubspot team is always making improvements to help better assists their customer.
What do you dislike about the product?
I dislike that there is no way to have a sequence integrated with a workflow. It would improve the use on my end so much better.
What problems is the product solving and how is that benefiting you?
Our company is able to keep track of where are potential leads are coming in and improve on reaching more leads!


    Daniel M.

Worked wonders for my unique business and work style.

  • March 03, 2020
  • Review provided by G2

What do you like best about the product?
I like he auto-opt out feature. It takes and entire step out of my day. Saved me hours over the course of a year.
What do you dislike about the product?
At first I didn't like that if someone else from the organization responded to my email (like from a different account), it didn't opt them out. Then the went and fixed that!
What problems is the product solving and how is that benefiting you?
I'm in a sales position that doesn't sell anything. Sequences are the life blood of my B2B partnerships. I've been able to single-handedly become the industry leader in my position because of sequences.
Recommendations to others considering the product:
Hubspot serves a majority of our marketing and our b2b needs.


    Dave A.

Solution Based CRM

  • March 03, 2020
  • Review provided by G2

What do you like best about the product?
The best part of Hubspot is the ability to watch a video on any topic and get the information that you need asap.
What do you dislike about the product?
The speed of the system can be frustrating at times.
What problems is the product solving and how is that benefiting you?
The ability to have detailed and continual interaction with clients. Robust system that allows for many automations.


    Mónica Xiomara R.

Quickly Tasks

  • March 03, 2020
  • Review provided by G2

What do you like best about the product?
What serves you more in a CRM is the organization you can have once you know how and how to do it. There is no complicated part, you just have to understand what tool is most useful to you when you are doing the tasks you have. The stages that you can create in the CRM make the job easier and more functional by identifying in which follow-up you can take your next task. What you do or should learn is to know how to filter and accommodate what will make your life easier.
What do you dislike about the product?
It can be annoying to see so many accumulated tasks and notifications everywhere, the key is to know how to distribute them.
What problems is the product solving and how is that benefiting you?
I can notice that I am much more organized, I don't lose any contact but the best part is to see and know the progress I can have in a day or a month and compare the performance I have. It makes me set new goals and change details that are not working the way it carried out the processes.
Recommendations to others considering the product:
First create stages and model a structure that helps you get to track correctly


    Eric W.

The all in one CRM system - does everything you need it to do at a high price

  • March 03, 2020
  • Review provided by G2

What do you like best about the product?
Hubspot does everything for our business - it stores customer data, creates email templates for our teams and gives us reporting capabilities - it can do all of this and more.
What do you dislike about the product?
The amount of money you have to spend to unlock certain benefits and features - for example, if we want to just unlock email marketing, you have to pay for the whole marketing suite. So, if you want email marketing but nothing else you can't. You're absolutely locked behind a paywall.
What problems is the product solving and how is that benefiting you?
We use Hubspot for the majority of our business needs, so if we didn't have this CRM system the entire business wouldn't run efficiently as it currently is.
Recommendations to others considering the product:
If you have the money for it, then you should definitely go for it - at least get a trial and see how it can benefit your business.


    Marketing and Advertising

Helpful for managing my day to day responsibilities

  • March 03, 2020
  • Review provided by G2

What do you like best about the product?
I rely super heavily on tasks in my day to day work load. Setting up my own as miscellaneous reminders as well as those that come from automated workflows. In addition to this, managing lists of contacts and using sequencing have benefited myself and my team hugely.
What do you dislike about the product?
I sometimes find there is so much you can use Hubspot for that I don't know where to start or how to uncover it. Probably not the worst problem to have though!
What problems is the product solving and how is that benefiting you?
Client retention through automating work flows and sequences.
Recommendations to others considering the product:
Definitely jump in and give it a go. There are so many different uses for it, company wide.


    Bethany G.

Makes workday efficient

  • March 03, 2020
  • Review provided by G2

What do you like best about the product?
I like that it tracks communications with customers so that I do not duplicate communications and can customize future communications with customers to best serve their needs.
What do you dislike about the product?
Scheduling send dates doesn't include weekend days.
What problems is the product solving and how is that benefiting you?
It solves contact tracking issues. Avoids sending communications to opt-outs.