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good platform for compliant social media
What do you like best about the product?
Financial advisors have the ability to post compliantly to social media accounts. It is easy to create and add content to the library, including scheduling.
What do you dislike about the product?
The platform can be a little clunky in terms of browsing your activity feed. I wish there were a better way of sorting through Hearsay's curated content collections.
What problems is the product solving and how is that benefiting you?
Financial advisors now have the ability to post compliantly to social media accounts. We are able to share with them pre-approved content, helping them to grow their business and communicate with clients and prospects. On the corporate side, it is benefiting us because we are able to post and schedule posts on our corporate pages, strengthening our brand. Hearsay solves our social media compliance issues.
Director, Digital Strategy
What do you like best about the product?
Hearsay received high marks on usability. It's what stands out. Hearsay has modernized our sales team by providing the tools and content to participate in social media. Prior to Hearsay, social media was taboo. Now the firm encourages and trains sales users on how to put their best digital foot forward and showcase their personal brand as well as amplifying the firm's brand.
What do you dislike about the product?
Mobile administration / content curation is not available currently and would be very efficient for our small team to leverage to keep content fresh and compliant.
What problems is the product solving and how is that benefiting you?
Hearsay allows us to execute on our relationship building strategy, primarily with our distribution team. For many folks, building relationships has traditionally been a face to face activity. Now we have real world success stories of connections being made, staying top of mind with relevant content and prospecting opportunities that would have not been available without the firm's participation in social networks.
Recommendations to others considering the product:
Segment your users right out of the gate (leaders, laggards, etc) and create a framework so that the leaders can teach the laggards using demonstrated real world stories.
Hearsay has been a great company to work with!
What do you like best about the product?
Responsive staff ready to help 100% 24-7
What do you dislike about the product?
I would like it if Hearsay could offer archiving capacity of all social media posts and I really hope you are able to offer video.
What problems is the product solving and how is that benefiting you?
Hearsay Social has helped our loan officers be compliant and within brand in the social media space
Corporate-friendly platform
What do you like best about the product?
Hearsay is an easy-to-use platform that works really well for corporate employee advocacy programs. There are a ton of customization options, as well.
What do you dislike about the product?
The learning curve on the back-end can take some time to figure out, especially in terms of running reports.
What problems is the product solving and how is that benefiting you?
We run an employee advocacy program with over 400 people through Hearsay. We are able to add content to a library for our users to access, and also run campaigns. Employees have found navigating the library is easy, but seem to have difficulty submitting their own content. This is not due to technical error, but more that they don't quit understand how to submit.
Recommendations to others considering the product:
If you are trying to implement an employee advocacy program, Hearsay is a great platform to start with. They offer a ton of trainings and customization for library content. You can also run in-depth reports on content, users, submissions, etc.
Great Way To Improve Social Media Presence
What do you like best about the product?
I love that Hearsay let’s me set up all of my posts for the entire month at once. It’s a quick tool that allows me to constantly be sharing valuable information to my customer base on social media, as well as track how many views, likes, etc., my pages are getting. It’s great being able to post to all of my different social media accounts from one central place.
What do you dislike about the product?
There isn’t a ton of customizability, which can limit you in certain areas. It would also be nice if you were able to include hashtags with the posts to increase visibility.
What problems is the product solving and how is that benefiting you?
This has definitely helped increase my social media presence and as I result I am seeing more traffic on my specific advisor homepage.
Yext: The Mr. Clean of Your Brand's Online Data.
What do you like best about the product?
No matter what scale you use this at - individual business, small chain, or full-blown enterprise - you can always benefit from Yext. We currently use them for our online directories listings + suppressions + reputation monitoring. We have a ton of locations across the US, so it's so useful to be able to add a location, and then suppress any outdated or irrelevant information about these locations and have it go *poof* off the Internet. Then we just actively maintain our cleaned-up info!
What do you dislike about the product?
Yext is trying to extend beyond its original scope of brand data management into areas already covered by other companies. It's a hard sell - they're trying to be a jack of all trades, but at the end they're becoming a master of none. They should stick to what they do well and expand on that, rather than get into an area like Analytics.
What problems is the product solving and how is that benefiting you?
We have many locations, and it has been a huge project claiming all locations, setting up a naming convention, and continuing to suppress the old or incorrect information. Yext has been instrumental in allowing us to clean up and centralize our online presence.
Recommendations to others considering the product:
Go for it. They offer all levels of subscriptions, and it's such an easy platform to work. You won't lose out!
Great way to streamline
What do you like best about the product?
I love that I can post to multiple social networking sites at the same time.
What do you dislike about the product?
Was a little confusing at first. It took some time to figure out where to go to do things.
What problems is the product solving and how is that benefiting you?
Reaching clients on multiple platforms. Great way to get clients engaged.
One stop shop for location listings, reporting and online review response
What do you like best about the product?
Being able to make an update to a location or multiple locations from a single source and have it update across our digital footprint is essential.
What do you dislike about the product?
The price to add on additional products (advanced review capabilities, pages) is exponentially high. We've also had some issues with holiday hours and the social content posting product doesn't have the best capabilities or reporting.
What problems is the product solving and how is that benefiting you?
Making mass updates and pulling reporting has helped our organization's operations run smoothly and communicate more effectively with our store owners.
Recommendations to others considering the product:
It's a clean easy to use interface with a great support team.
Strong platform that needs some fine tuning!
What do you like best about the product?
Strong location management abilities. Weak review platform lacking real-time data and interaction abilities.
What do you dislike about the product?
Needs better analytic report customization options.
What problems is the product solving and how is that benefiting you?
Having one location that owns all hour and location management for the web.
Super helpful for targeting our specific audience.
What do you like best about the product?
Hearsay can look at everyone that likes/follows your page, and find out when the most active times are, helping you increase your exposure. It also has a wide range of platforms you can attach to your Hearsay account, and they're adding more in the next calendar year.
What do you dislike about the product?
We don't always see when Hearsay posts on our pages, so we end up having to go look for them so we can make sure to share them onto our other pages. Hearsay will also tend to post things one right after another, instead of spacing them out a little better.
What problems is the product solving and how is that benefiting you?
Hearsay has helped us with staying active on social media, without having to pause what we're doing to get it done. Hearsay makes it easier for us to market at times that we tend to be busier in the office.
Recommendations to others considering the product:
Set Hearsay up on all platforms you can.
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