Bloomreach Engagement - AI-powered Marketing Automation
Bloomreach, Inc.Reviews from AWS customer
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Literally brought new dimensions into the work we do with our clients
What do you like best about the product?
Complexity of the tool. Analyzing and executing various campaigns in real time.
What do you dislike about the product?
Not much. Tool is still young therefore lots of functions and possibilities are added often.
What problems is the product solving and how is that benefiting you?
- analyzing of the e-shops visitors in whole new level
- segmentation of customers
- execution of various campaigns ranging from automated e-mail marketing, any weblayers you can think of most of all personalisation of websites, web layers and emails to suit the customers
- segmentation of customers
- execution of various campaigns ranging from automated e-mail marketing, any weblayers you can think of most of all personalisation of websites, web layers and emails to suit the customers
Recommendations to others considering the product:
Worth giving it a try. If your online business has come to a point where increasing a conversion rate via all your current ways has stopped try Exponea. If you need to cut cost by implementing automation do it as well.
Real-time marketing automation for enterprise companies
What do you like best about the product?
Robust marketing automation tool that allows marketers to track omnichannel customer journeys for complete visibility of the influence on a prospect. It offers lots of integration options that are easy to set-up.
Exponea’s capabilities allow for speed in development and deployment of marketing campaigns
Lead scoring helps us to score pretty much everything including demographic data points and user behaviour
Considering how much you can do in this one platform it is relatively easy to pick up and understand. With Exponea, we can not only push out distributions more effectively, but truly measure the impact of campaigns beyond vanity metrics
Advanced scenarios worth mentioning: cart abandonment email, timely sent newsletters, etc
Flexibility, customization, reporting, custom dashboards, granular activity tracking and real-time numbers.
Exponea’s capabilities allow for speed in development and deployment of marketing campaigns
Lead scoring helps us to score pretty much everything including demographic data points and user behaviour
Considering how much you can do in this one platform it is relatively easy to pick up and understand. With Exponea, we can not only push out distributions more effectively, but truly measure the impact of campaigns beyond vanity metrics
Advanced scenarios worth mentioning: cart abandonment email, timely sent newsletters, etc
Flexibility, customization, reporting, custom dashboards, granular activity tracking and real-time numbers.
What do you dislike about the product?
Lack of documentation for specific use cases - you need a help from Exponea expert from time to time to bring your hypothesis to life.
What problems is the product solving and how is that benefiting you?
Thanks to Exponea we have realised some significant business benefits. , such us turning our half-manual processes for outbound campaigns into fully automated and tailored customer journeys. Creating, scheduling and sending out emails to large groups. Exponea takes our marketing automation to the next level. It allows us to spend time and build complex campaigns and duplicate the entire campaign to utilize it according the future plans. This saves a lot of time.
Recommendations to others considering the product:
If you need advanced segmentation and automation tool, Exponea should be on your list.
All in one
What do you like best about the product?
- simple way to create email campaigns
- real time statistics
- possibility of personalization and segmentation
- possibility of create custom metrics
- detailed tracking events
- excellent support
- real time statistics
- possibility of personalization and segmentation
- possibility of create custom metrics
- detailed tracking events
- excellent support
What do you dislike about the product?
Occasionally, there is a problem with the functionality of some advanced options. But it's obvious the team work hard on fixation. They are constantly improving.
What problems is the product solving and how is that benefiting you?
- to create email campaigns and autoresponders - possibility of simple a/b testing
- to create web layers (also lead generation pop-up)
- to analyse of customer behavior
- to create web layers (also lead generation pop-up)
- to analyse of customer behavior
Comprehensive marketing automation solution
What do you like best about the product?
I like working with Exponea on daily-basis. It is because of its user-friendly interface, intuitive navigation, drag-and-drop system of work, real-time data, advanced analysis options, segmentation and a/b testing options. Exponea allows me to work more effectively and get better results.
What do you dislike about the product?
There is not much to dislike when working with exponea, because this tool makes my daily routine so much easier! But if I need to think at least of one negative, it is missing autosave.
What problems is the product solving and how is that benefiting you?
a/b testing regarding content, sender, sending time etc. data in real time - allows us to react quickly on our customers needs, optimise campaigns and increase our KPIs
Marketing automation with Bloomreach
What do you like best about the product?
High-speed web integration.
Very intuitive features, you can start to do campaigns just after web integration.
Bloomreach has all major features, which we need to create a modern and successful campaign more efficiently.
Bloomreach has excellent support that always tries to solve all questions quickly and efficiently.
Exponea is an ever-evolving environment with new possibilities.
Very intuitive features, you can start to do campaigns just after web integration.
Bloomreach has all major features, which we need to create a modern and successful campaign more efficiently.
Bloomreach has excellent support that always tries to solve all questions quickly and efficiently.
Exponea is an ever-evolving environment with new possibilities.
What do you dislike about the product?
Debugging console for scripts is missing.
Some more complex features are a bit confusing for an inexperienced user.
Some more complex features are a bit confusing for an inexperienced user.
What problems is the product solving and how is that benefiting you?
Bloomreach helped us with several projects. In general, it was about becoming more information about behavior of customers on the web. From which we could create more effective campaigns, with all modern trends - automatization, personalization, follow-ups, care etc.
Recommendations to others considering the product:
Bloomreach is a powerful platform with many helpfully features. Bloomreach can help you in all customer circle steps (aquisition, care, retention) and, it is great for any analytics.
Bloomreach integrability and variability is also great benefit for your existing tech structures.
Bloomreach integrability and variability is also great benefit for your existing tech structures.
Clever analytics and easy crm
What do you like best about the product?
I admire their professional approach, which connects with ability to help anytime. And also their patience with some our questions. There is no issue that their customer support can't figure out. Even the most complex scenario is easy with them. People we used to communicate with had at the same time profesionals and friendly approach.
What do you dislike about the product?
Sometimes due to updates, you have to figure out new ways how to accomplish your goals instead of copy-paste. Sometimes it takes a long time to figure campaigns out, all that conditions you have to count with.
What problems is the product solving and how is that benefiting you?
We improve our analytics, CRM models, and order counting.
Recommendations to others considering the product:
Exponea is very complex system with vary analytics and crm tools. As I'm mostly in creating mode and not analytics, I'm excited with its tools, that are better than usual.
Powerful omni-channel event-driven marketing automation solution
What do you like best about the product?
Empowering business users to access powerful insights about customer behavior is at the core of why I can recommend Exponea also to major corporations - no need to wait for IT or have extensive code skills to prepare the insight a business / marketing user needs. Second important differentiator is the ease of implementing a omni-channel view of a customers interactions and the ability to have this "time-line" perspective. With lots of customer touchpoints this can be a daunting (and yet so essential) task in any typical corporation. Finally, the speed at which campaigns can be brought to life really allows for lots of room for experimentation & testing.
What do you dislike about the product?
You still need to involve someone with technical skills for many campaign elements once you want to start to be sophisticated. There are also minor things in the solution that could use improvement - such as the ability to select inverse parts within a funnel (customers who did not reach that step), however the people at Exponea are releasing upgrades to the solution regularly so I expect such nuances will be gone soon.
What problems is the product solving and how is that benefiting you?
Gaining a omni-channel view of all customer interactions relevant for business and subsequently shifting marketing communication towards a far more personalized, event-driven approach to decrease the amount of communication towards the customer, however significantly increase its impact on revenue. With multiple deployments & projects built on Exponea we have time and again achieved quick & visible impact on sales volume, avg revenue and customer satifaction.
Recommendations to others considering the product:
Go for it :) Very fast initial results and lots of space to go into complex recommendations, next best action models, data insights, integrations etc.
Great analytical tool with Marketing automation
What do you like best about the product?
Great scenarios with visual editing allows plan communication easily.
What do you dislike about the product?
Hard to maintain data quality withing the app
What problems is the product solving and how is that benefiting you?
Instant answers to questions based on data. Automation of marketing communication: push notifications, emails...
Recommendations to others considering the product:
give it a try :)
Excellent software and the best support team ever.
What do you like best about the product?
What I like best is how many possibilities Exponea has and how exponea's support team is helping us with our ideas. In short time we became more than partners, we are one strong team chasing same goals.
What do you dislike about the product?
Some features needs longer time to learn. Expone is better understandable and usable for IT background people.
What problems is the product solving and how is that benefiting you?
For now we are using expoena for this purpose: abandoned cart, customer reactivation, wheel of fortune, marketing web layers, email marketing, customer event based marketing etc.
Marketing cloud solution for full-stack marketers
What do you like best about the product?
Exponea is all in one solution. The drag and drop feature
for customizing template emails is easy to use. You just save a
template of an email and use different variations - frequent
updates are not a problem. Design, test and evaluate system in the
email campaigns and web-layers works fine for me and is quite
structured and logical.
for customizing template emails is easy to use. You just save a
template of an email and use different variations - frequent
updates are not a problem. Design, test and evaluate system in the
email campaigns and web-layers works fine for me and is quite
structured and logical.
What do you dislike about the product?
The documentation is the weakest spot, however they still
update new use cases.
update new use cases.
What problems is the product solving and how is that benefiting you?
A solid solution if you want to get your email marketing
on a higher, more personalized level.
on a higher, more personalized level.
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