Bloomreach Engagement - AI-powered Marketing Automation
Bloomreach, Inc.Reviews from AWS customer
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Young company with an incredible marketing tool and amazing support
What do you like best about the product?
Amazing support during integration, but also in training and helping to get the most out of the tool. Very fast integration, incredible depth in the product and flexibility for analysis/setting up campaigns and easy to use vs other tools I've used in the past.
What do you dislike about the product?
Unfamiliar company in the UK market, so took extra convincing during the pitch process to establish their credentials/credibility, but having worked with them for a couple of months I have no doubts they will be very well known soon! Tool is not 100% there yet, they are still building in some areas which are needed to be a complete solution, but does everything we need at our level of marketing maturity and does it very well.
What problems is the product solving and how is that benefiting you?
Replacing a cumbersome and restrictive CRM platform, with something much more agile and automated. So far we have dramatically reduced the manual work for deploying multiple customized campaigns across different territories, enabling the team to focus on coming up with much more creative campaigns in the first place. This speed of deployment also allows for much more flexibility in reacting to competition. Testing has also gone from an incredibly long winded process, to something which we can have running in the background the whole time.
Recommendations to others considering the product:
Don't be put off by the lack of brand awareness in the market, they are an extremely young company and growing fast. Their desire to constantly improve and demonstrate their value, means they are incredibly proactive in suggesting campaigns/tools and the product continues to build the number of features each month, so I would say take advantage of this!
Fair Analytics Application
What do you like best about the product?
Identifying most searched terms to understand potential business opportunities.
What do you dislike about the product?
It's hard to do a deep dive into the data. Most options present total site demand generation rather than drilling down to specific category generation.
What problems is the product solving and how is that benefiting you?
Understanding what our customer is searching
Intuituve tool with dynamical grow
What do you like best about the product?
As a Data Analyst I work directly with Exponea on a daily basis and relatively fast became an advanced user.
I value Exponea for fast updates in production; the system grows dynamically literaly every week. Moreover, almost every week I discover a new functionality. UX is top notch and the tool is intuitive and easy to use. When we talk about Exponea, I would suggest the word “deep data” instead of “big data”. The tool provides scalable insights and high-quality actionable information about users.
I value Exponea for fast updates in production; the system grows dynamically literaly every week. Moreover, almost every week I discover a new functionality. UX is top notch and the tool is intuitive and easy to use. When we talk about Exponea, I would suggest the word “deep data” instead of “big data”. The tool provides scalable insights and high-quality actionable information about users.
What do you dislike about the product?
I would improve guidelines. It is too high-level and general for an online expert or data analytics person. Detailed documentation and practical use of new features is much appreciated.
What problems is the product solving and how is that benefiting you?
I use mostly the analytics modul, where we focus on high-level data reporting for management; detailed use-cases reports and real-time user activity tracking and monitoring. Working with real-time data saves us time for faster decision making.
Analytics and sales in a single package
What do you like best about the product?
I like that Exponea is a complete ecosystem for my performance marketing needs, from analysis to customer engagement. It also works great for lead generation
What do you dislike about the product?
New features are constantly being added to the tool, which is great, but sometimes in the process there are changes to existing features, e.g,. in the UX, and I have to re-learn what I already knew how to do.
What problems is the product solving and how is that benefiting you?
Increasing sales through our eshop and generating leads. We are getting better at increasing customer flow from the cart to checkout, and we have nearly doubled the number of leads we generate while maintaining their quality
Recommendations to others considering the product:
Go for it!
Exponea- great tool for marketing campaigns, analyzes and segmentation.
What do you like best about the product?
We use Exponea as the platform, where we can control all our marketing efforts, lead flows and activities. Once you have arranged all the triggered campaigns and scenarios, the main part is done. After that we are able to analyze the performance from top of the funnel all the way to conversions. The preparation of newsletter campaigns is simple and smooth. The deliverability functionality provides flexible amount of control and we are sure emails get delivered. Users also gets to see the coding behind the customization. Set-up of pop-up banners is easy to make and helps simplify processes.
What do you dislike about the product?
Exponea might be tough to learn, so make sure you have employees who can learn technology quickly and are able to use the full potential of advanced use cases. Also, there is a small user community at the moment.
What problems is the product solving and how is that benefiting you?
Segmentation of a target audience, real-time access to our data and scalable solution to add new data when applicable. We segment our client database into as many categories as needed, to send relevant personalized content to them. Other benefits worth mentioning:
• A/B testing & web personalization
• Solid support from Exponea consultants
• Variety of pop-up banners
• Real-time campaign data reporting
• A/B testing & web personalization
• Solid support from Exponea consultants
• Variety of pop-up banners
• Real-time campaign data reporting
Exponea - useful tool for marketing agency
What do you like best about the product?
The scenario designer for visualizing complex marketing
automation journeys. I also like their reporting and customizable
dashboards.
automation journeys. I also like their reporting and customizable
dashboards.
What do you dislike about the product?
You don’t have to be html master, however you should know
HTML/CSS basics while working with advanced custom email templates
and scenarios.
HTML/CSS basics while working with advanced custom email templates
and scenarios.
What problems is the product solving and how is that benefiting you?
Our basic business problems are generating revenue and
optimizing the results depending on marketing campaigns. Exponea is
able to align with the goals in our industry. We use it to help
drive new purchases, new subscriptions, and sales and as a part of
content delivery seasonal campaigns.
optimizing the results depending on marketing campaigns. Exponea is
able to align with the goals in our industry. We use it to help
drive new purchases, new subscriptions, and sales and as a part of
content delivery seasonal campaigns.
Great satisfaction
What do you like best about the product?
simplicity, qick support - live chat; campaigns responses - evaluation; funcinalities growth; system stability
What do you dislike about the product?
Data structure organization. Better monitorinf of data flow.
What problems is the product solving and how is that benefiting you?
System intergation to other CRM system for complexity. E-business campains, statistics; overwiev.
Recommendations to others considering the product:
Quick, simple, clear.
With Exponea we can do what we talked about for a long time
What do you like best about the product?
Exponea is super easy to use by business people - I mean those who don't have IT background. This is critically important because you either have business guy who is not able to write requests and code or you have an IT guy whose business sense is limited. Using Exponea is cheaper and quicker than finding a guy combining both characteristics.
What do you dislike about the product?
When you are used to work in google analytics it takes some time to get used to how Exponea works.
What problems is the product solving and how is that benefiting you?
We are standing in front of the task how to monetize high volume of traffic on t-mobile.cz. Thanks to web personalization, behavior bases weblayers and lead generation we managed to multiple our sales value in few months.
Recommendations to others considering the product:
Just give it a chance and try it. Don't fall in lies of interal development team saying they can build it in house... they can't. And if yes, by the time they build it Exponea will be already elsewhere :)
Intuitive and smart email marketing app
What do you like best about the product?
Working with templates (it was also possible to integrate BeeFree tool)
What do you dislike about the product?
Missing auto-saved option when working in some project
What problems is the product solving and how is that benefiting you?
For istance, using weblayers is a quite nice tool to make business more effective
Recommendations to others considering the product:
If you don't want to be limited at work, try this tool with infinite options ;-)
Valuable service with great support
What do you like best about the product?
Every analytical tool measure various parameters but as a Exponea customer you get live person who help you with initial setting, creating dashboards for business goals and on demand find and export every data you need. I can focus on dates and charts, not on the tool itself. Exponea not only measures stats of our service, it also save me a lot of time.
What do you dislike about the product?
User interface is little bit messy. Without support is difficult to find right information. It takes time to learn how to use application. For getting maximum from Exponea, you definitely need customer support.
What problems is the product solving and how is that benefiting you?
As a designer of travel application I have to measure behavior of app and ways how users using our app. Primary goal is to rise sales through improve app interface. Exponea provide us many valuable information about both customers and application.
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