Bloomreach Engagement - AI-powered Marketing Automation
Bloomreach, Inc.Reviews from AWS customer
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Fantastic team building a powerful product
What do you like best about the product?
For us, the best part of Exponea would be the Exponea team themselves. They are very supportive, incredibly effective in terms of working collaboratively to make the tool work for us, and have integrated it into our system to get up and running the best it can be. Throughout the process they were constantly contactable, very knowledgeable, and very committed to us as their client.
In terms of the product itself and what the tool can do, it's exceedingly comprehensive and complicated, but in a good way. Since it's so advanced, we found great value from it already, and are very excited about what we'll be able to do in the future.
Exponea is a very effective tool for utilising our communication to our customers, giving people the user experience that starts with the onboarding phase, and continues throughout with the ability to retain users more effectively. We've been able to leverage the tools available on our existing product, and establish a more comprehensive segmentation of our audience.
In terms of the product itself and what the tool can do, it's exceedingly comprehensive and complicated, but in a good way. Since it's so advanced, we found great value from it already, and are very excited about what we'll be able to do in the future.
Exponea is a very effective tool for utilising our communication to our customers, giving people the user experience that starts with the onboarding phase, and continues throughout with the ability to retain users more effectively. We've been able to leverage the tools available on our existing product, and establish a more comprehensive segmentation of our audience.
What do you dislike about the product?
Being a very complicated tool, obviously a lot of work is going into the creation of new features to make this tool as comprehensive as it is. Sometimes smaller things can be overlooked, particularly from my side, I need to manage the system myself to set up new campaigns. By adding a few very simple features, such as copy-and-paste stuff, would allow us to replicate existing formulas, saving time for clients and help manage existing campaigns a bit better.
I also find it difficult to know where to communicate the product feedback at times. Exponea is very content-supporting in terms of the technical help, but when it comes to client feedback, I think it could be better set in place, so it feels more like a two-way process.
I also find it difficult to know where to communicate the product feedback at times. Exponea is very content-supporting in terms of the technical help, but when it comes to client feedback, I think it could be better set in place, so it feels more like a two-way process.
What problems is the product solving and how is that benefiting you?
Exponea enables us to communicate more effectively with our users, adopting different platforms and different channels. It enables us to better educate our users about what we do, the services we offer, and enable them to get more value from us and the products we offer.
At the moment, we are actively using scenarios in Exponea as a means of reacting with automated communication streams. So, when we onboard new customers, we can educate them on a step-by-step process over a period of time. We can use that to reach out to the users that haven't heard from us in a while, again, automating the process and making it much more accessible and usable for our Marketing team. Currently Exponea is giving our Marketing team a much easier means of querying our customers' data, segmenting users, creating campaign reporting.
At the moment, we are actively using scenarios in Exponea as a means of reacting with automated communication streams. So, when we onboard new customers, we can educate them on a step-by-step process over a period of time. We can use that to reach out to the users that haven't heard from us in a while, again, automating the process and making it much more accessible and usable for our Marketing team. Currently Exponea is giving our Marketing team a much easier means of querying our customers' data, segmenting users, creating campaign reporting.
Recommendations to others considering the product:
Having reviewed many possible customer data and marketing automation platforms, Exponea seemed by far the most comprehensive. With that though, the tool is expensive. Ensure you have sufficient resource and capabilities to capitalise on the tool and see positive ROI.
Power and easy with great support
What do you like best about the product?
Currently using Exponea to create scenarios to help capture abandoned baskets from online customers, the logic is very to follow and create using simple triggers, events and flow charts but the end result is very powerful.
The implementation was very quick and fairly smooth, any problem that we faced the guys at exponea were able to come together and find a solution with good communication.
The implementation was very quick and fairly smooth, any problem that we faced the guys at exponea were able to come together and find a solution with good communication.
What do you dislike about the product?
When creating a new scenario within exponea it can be difficult sometimes to know which conditions you need (there is almost too much information to use), I also found that often you end up creating a double negative condition which makes it confusing but I suppose this could be training and experience.
What problems is the product solving and how is that benefiting you?
We now have an automated process for online customer recovery.
Automated email templates.
Full control over how we want to engage with customers online as well as many analytics.
Automated email templates.
Full control over how we want to engage with customers online as well as many analytics.
Excellent results, professionalism at its best.
What do you like best about the product?
Exponea is very easy to use and pretty intuitive. Understanding of the basic level is enough for working with the tool, however, if you'd like to do more advanced things, you will need a better understanding of all the aggregates. Once it's understood, it's very easy to generate formulas, quickly segment customers, and generate the aggregates mentioned.
Creating dashboards is also a great feature, that we like a lot.
The team is another thing that should be mentioned. They are super helpful and are very very good at what they do. Reaching out to them is as easy as clicking a "help" button in the system. Whenever we have a question, we just use this button to get a quick response from the team.
Creating dashboards is also a great feature, that we like a lot.
The team is another thing that should be mentioned. They are super helpful and are very very good at what they do. Reaching out to them is as easy as clicking a "help" button in the system. Whenever we have a question, we just use this button to get a quick response from the team.
What do you dislike about the product?
That's a tough question because as with any other tool, some bugs can occur, but it's all very temporary at Exponea.
Strictly speaking about the functionality though, whenever we are missing something or have any real concerns to share, we just let the team know and usually a solution is developed and implemented into the system within the next month. So as a client, we feel very taken care of and know that these issues are not permanent ones.
I would only consider improving SMS integration.
Strictly speaking about the functionality though, whenever we are missing something or have any real concerns to share, we just let the team know and usually a solution is developed and implemented into the system within the next month. So as a client, we feel very taken care of and know that these issues are not permanent ones.
I would only consider improving SMS integration.
What problems is the product solving and how is that benefiting you?
This is the first time in history that Exponea gave us the know-how and control over how many times we communicate with our customers via different channels, and how we can segment our customer base. Exponea gives us an opportunity to better understand our customers and their behaviour.
With a few new initiatives that we started with Exponea we are now trying to predict our customers' behaviour, to be more personalised and avoid over-contacting them. With this in mind, we want to serve relevant content on time, and that's exactly why we chose Exponea.
One of the great examples is that by using Exponea and being more personalised, the email conversion rate grew two-fold.
With a few new initiatives that we started with Exponea we are now trying to predict our customers' behaviour, to be more personalised and avoid over-contacting them. With this in mind, we want to serve relevant content on time, and that's exactly why we chose Exponea.
One of the great examples is that by using Exponea and being more personalised, the email conversion rate grew two-fold.
Recommendations to others considering the product:
Exponea takes time that others do not to learn about your company and try to make relevant recommendations to better business. They ask important questions about your current processes in customer engagement to ensure they can tailor your campaign communication to fit your brand perfectly.
Exponea = Actionable CDP
What do you like best about the product?
So, we started using the Exponea tool a while back and we are able to gain a lot of value from it. It was able to unify all of our data in a way that allowed us gain a lot of value, and it offered a unique, real-time view of all of our customers - called the single customer view. Due to this we were able to segment our customers into groups and communicate with each of them with relevant messaging instead of offering the one-size-fits-all approach.
We're sending more personalized messaging to each of our customers through the channels that he or she prefers. We have been able to nurture our users with the right messages online while active as well as through sms, custom weblayers, etc.and this helped us drive engagement. Our team was able to see fast ROI from this tool and now its a critical element in our money making strategy. YoY we have been able to achieve an increase of 48% in online acquisition. Exponea has been a major component of us meeting our KPIs.
Their team was always there when we needed them and were able to offer some great discoveries and insights that would help us perform better, as a team and as a company. We looked like heroes to our bosses.
We're sending more personalized messaging to each of our customers through the channels that he or she prefers. We have been able to nurture our users with the right messages online while active as well as through sms, custom weblayers, etc.and this helped us drive engagement. Our team was able to see fast ROI from this tool and now its a critical element in our money making strategy. YoY we have been able to achieve an increase of 48% in online acquisition. Exponea has been a major component of us meeting our KPIs.
Their team was always there when we needed them and were able to offer some great discoveries and insights that would help us perform better, as a team and as a company. We looked like heroes to our bosses.
What do you dislike about the product?
Well, because the software is frequently evolving and improving, we are experimenting with newer or improved capabilities. This means we have to stay on top of the information coming from Exponea. But, the company is always willing to give training and they always do a great job at communicating about the product, great resources. They do a good job in communications with my team
What problems is the product solving and how is that benefiting you?
A/B testing is a really great feature that Exponea offers. It gives us the ability to test everything, from emails to web personalization to see which variants are the most successful. Because of this, our decisions have been far more, data-driven. Our team also uses the weblayers features to make sure that each user is receiving the relevant offers in a customized weblayer (banner) when they are live on-site. A/B testing works with many things though. We use to see the most successful emails, etc.
We can track and view all actions taken by each customer which allows us to send, again, highly relevant messaging to each of our customers. We generally had issues in the past with this until we implemented Exponea. Oh, and by the way, the messaging goes to the target at the optimum time, for each person in the data base. It's pretty impressive
We can track and view all actions taken by each customer which allows us to send, again, highly relevant messaging to each of our customers. We generally had issues in the past with this until we implemented Exponea. Oh, and by the way, the messaging goes to the target at the optimum time, for each person in the data base. It's pretty impressive
Recommendations to others considering the product:
Yeah, I would recommend using Exponea to any company who wishes to gain deeper insights into each user and execute personalization in a way that other tools are struggling to accomplish.
Great Chance
What do you like best about the product?
There are many possibilties to work with Exponea. Exponea has a great support chat and if the data migration is done there are a lot of chances to raise the turnover.
What do you dislike about the product?
In Germany there's a need of structure regarding the Exponea migration workflows. But we've the feeling that Exponea is working currently on this issue to make there German customers happier more and more.
What problems is the product solving and how is that benefiting you?
Successful implementation of email marketing automation. Now we be able to send our weekly newsletter campaigns in time.
Fast analytics and reporting. Needs a dedicated employee.
What do you like best about the product?
Honestly, the part I like the most is when you have great data on your hands, you can do a ton of stuff very quickly: analyses, reports, segmentations. You'll get an immediate answer to virtually any question. With reports, for example, I'm able to create one in 30 seconds flat. This saves time since I don't have to bother our BI team, where it would take them a while to conduct.
You'll find your way though, whatever you're planning on doing. It's fascinating when we have a problem and find a working solution, then our dedicated Exponea consultant finds another solution, but always with a common result. It's a huge challenge to be better than our cosultant, who can perfectly explain what to do in the heat of the moment.
I started to learn JinJa and it seems to me that there are a lot of possibilities that can be created, re-calculated, and personalized - it's another step to get more value from Exponea. Webhooks and APIs, for instance, open up a great deal of new capabilities: for a marketer with an IT background, Exponea is the bomb.
Lastly, tracking and enriching customer data via GTM is very comprehensive. What we can track as an event, every click, every scroll, every customer action both on the web and in the app.
You'll find your way though, whatever you're planning on doing. It's fascinating when we have a problem and find a working solution, then our dedicated Exponea consultant finds another solution, but always with a common result. It's a huge challenge to be better than our cosultant, who can perfectly explain what to do in the heat of the moment.
I started to learn JinJa and it seems to me that there are a lot of possibilities that can be created, re-calculated, and personalized - it's another step to get more value from Exponea. Webhooks and APIs, for instance, open up a great deal of new capabilities: for a marketer with an IT background, Exponea is the bomb.
Lastly, tracking and enriching customer data via GTM is very comprehensive. What we can track as an event, every click, every scroll, every customer action both on the web and in the app.
What do you dislike about the product?
I would enjoy better documentation for JinJa. The Exponea expert should be able to handle JinJa, otherwise you're referred to support and consultants.
There is a ton of power behind weblayers, but you need to know JS nad CSS to get the most out of it.
Creating an email template is quite complicated, insights don't work well, it's not very intuitive.
Alerting must be done via JinJa, for example, when the number of mail drops below a certain threshold.
The voucher system can be improved.
There is a ton of power behind weblayers, but you need to know JS nad CSS to get the most out of it.
Creating an email template is quite complicated, insights don't work well, it's not very intuitive.
Alerting must be done via JinJa, for example, when the number of mail drops below a certain threshold.
The voucher system can be improved.
What problems is the product solving and how is that benefiting you?
We're currently using Exponea for the simple segmentation of our customers (whatever can be segmented, we're segmenting). It's a simpler system to evaluate our campaigns, I perform analytics very quickly, when whoever from whatever team approaches me, I can quickly retrieve the response from Exponea.
We've included promotions on the website, with the help of weblayers to show products that increase the conversion rate. Again, we can evaluate the A/B test very quickly, and thus adjust the audience in favor of a better varient. We're also including recommendations in blast campaings, which assisted in increasing our click-through-rate.
Email scenario with dynamic content: product name in subject for the customer, price after discount and recommended products for the customer. In Drive, this was not possible, but with Exponea we're seeing great success.
Weblayers gave us the opportunity to change some things on the website that would be difficult to change for our IT team.
The data that Exponea collects gives us new possibilites to analyze with our BI team, which solves complex and robust analyses.
We created a voucher system from which we can call a voucher via webhook directly for each customer.
We've included promotions on the website, with the help of weblayers to show products that increase the conversion rate. Again, we can evaluate the A/B test very quickly, and thus adjust the audience in favor of a better varient. We're also including recommendations in blast campaings, which assisted in increasing our click-through-rate.
Email scenario with dynamic content: product name in subject for the customer, price after discount and recommended products for the customer. In Drive, this was not possible, but with Exponea we're seeing great success.
Weblayers gave us the opportunity to change some things on the website that would be difficult to change for our IT team.
The data that Exponea collects gives us new possibilites to analyze with our BI team, which solves complex and robust analyses.
We created a voucher system from which we can call a voucher via webhook directly for each customer.
Recommendations to others considering the product:
Do not take it lightly, it's fantastic to allocate a team for implementation and data preparation. Exponea is just as good as the data you possess. It's not a set up once and you're done type of software, it's neccessary to have someone who is active and works with Exponea often.
I certainly recommend active education along side the Exponea consultant in which i see a little more benefit than in Exponea Academy.
I certainly recommend active education along side the Exponea consultant in which i see a little more benefit than in Exponea Academy.
Awesome tool everything a modern marketing team needs in 1 tool
What do you like best about the product?
The main reason why we were so drawn to Exponea was that in some form or another we were already employing these features—just from multiple suppliers, where obviously the data was all very siloed, and holistically speaking it wasn't particularly useful. Having everything under one roof was a focus, and Exponea's version of each feature is pretty much as good, if not better than the other individual tools of the past. We haven't really started fully using Exponea, but the ability to build detailed reports, and off the back of those reports be able to contact customers, segment them, and direct these data reports—this is really nice! Also, to provide a consistent, personalized message online, and email across various touchpoints is the holy grail we are planning to put into use soon. The team is brilliant, too, can't praise them enough. I've had a great time, one of the most enjoyable large-scale projects that we've done! Nothing was too much of a problem, it was fantastic to work together. Once the project was implemented, they asked me if we can say anything we'd like to do better, and I honestly couldn't think of anything. And that annoyed them, 'cause they wanted to know how they could improve. They've just been fantastic!
What do you dislike about the product?
Not much really it takes some getting used to in the way that it collets data which can limit some reporting. But its this method that give it its strength.
What problems is the product solving and how is that benefiting you?
Removing siloed data, spending less time building reports, and a lot more time being actionable based off the insights provided by reports—which is great! Sending consistent messages was key for us, making sure that any on-site or email personalisation we sent out provided the same, consistent message to each person. In addition, Exponea solved some problems we didn't know we had. We didn't look at ways to segment customers based on their lifecycle, and that we could run campaigns with these segments. Also, there was some helpful documentation, which pointed us in the right direction, where we were already implementing certain strategies regarding personalisation across on-site, email and direct mail.
Recommendations to others considering the product:
If you're looking for a reduce your techstack, definitely give Exponea a go, not just for the technology but the awesome team that comes with it. The early signs are very promising, we still have a lot of work ahead of us to leverage Exponea's many features, though it will mostly involve testing and trying until we see what fits. For example, by following one of Exponea's recommendations, we launched an email campaign for our top performing customers where we removed our sales banner from the email, so they didn't get any notifications, and it still drove 4x more orders than all the other emails we sent out.
Perfect easy-to-use tool for automation of marketing campaigns.
What do you like best about the product?
I really like that Exponea is user-friendly and even beginner without any advanced knowledge is able to use it. And if there is any blocker, their support will do their best to help you.
What do you dislike about the product?
I do not really like that there are basic things missing such as copy-pasting from one scenario to the other one. Or you cannot for example copy all the values from the condition. Or you cannot use one condition from the scenario in the other scenario (you have to create new condition every time). But those are more like nice to have (not blockers).
What problems is the product solving and how is that benefiting you?
We use Exponea mostly for email marketing, reports and also as CDP.
Getting to Know our Customers
What do you like best about the product?
A/B Testing, Recommendations, Predictions.
We are able to generate variations in images and text in our messaging towards our segmented groups, via email, sms, web, etc and test their performance in real-time with the A/B test feature. This has been really cool for us because we can clearly see what is doing well and what is not doing as well.
Exponea also offers Recommendations which has been critical in us being able to upsell and cross-sell to our user base. The recommendations come from the use of the tool's A.I. capabilities. We aren't just sending random recommendations out, they come from knowing the purchase history, browsing history, and look alike audience. The recommendation feature is very contextual and we've seen a great increase in our sales due to this.
Predictions is another great aspect of Exponea as it is able to detect viewers that are likely to churn and send them a discount voucher and allows the ability to create a personalized offer. This can rekindle the relationship with customers who may not be interested in our shop anymore. This has been highly useful for us in preventing churn.
Together, all of these functionalities makes it easier to not only understand our customers but it helps us create a better relationship with each one of customers. We can personalize on a one-to-one basis with our entire data base. It's pretty impressive.
We are able to generate variations in images and text in our messaging towards our segmented groups, via email, sms, web, etc and test their performance in real-time with the A/B test feature. This has been really cool for us because we can clearly see what is doing well and what is not doing as well.
Exponea also offers Recommendations which has been critical in us being able to upsell and cross-sell to our user base. The recommendations come from the use of the tool's A.I. capabilities. We aren't just sending random recommendations out, they come from knowing the purchase history, browsing history, and look alike audience. The recommendation feature is very contextual and we've seen a great increase in our sales due to this.
Predictions is another great aspect of Exponea as it is able to detect viewers that are likely to churn and send them a discount voucher and allows the ability to create a personalized offer. This can rekindle the relationship with customers who may not be interested in our shop anymore. This has been highly useful for us in preventing churn.
Together, all of these functionalities makes it easier to not only understand our customers but it helps us create a better relationship with each one of customers. We can personalize on a one-to-one basis with our entire data base. It's pretty impressive.
What do you dislike about the product?
The tool is user-friendly but the most difficult thing is getting new in-house users completely working comfortably with Exponea - it takes a bit of time. To be fair here, I am super satisfied with the platform and it's still much easier to use and highly dynamic, especially in comparison to other products on the market.
What problems is the product solving and how is that benefiting you?
I already mentioned the great features above, but we also use Exponea for the omni-channel comms. Actually, this is a big one because it knows exactly the right time to send the message to each of our customers, through their channel of preference. I think the team over there at Exponea says "right message to the right person at the right time, or something like that. But it defines the capability well. In the past, we just sent out messages and it was generally a one message sent to the data base. You can imagine the impact that Exponea has allowed us to have in creating better retention.
Recommendations to others considering the product:
Yeah, I'm already recommending Exponea to everyone I know from the industry. It's a five-star platform!
Great Product and Great Team
What do you like best about the product?
It's a bit difficult to choose which is better between the great team or the well-rounded product. The product as the Customer Data Platform is remarkable and has truly allowed us to have a 360° view of each and every customer that shops with us. They call this attribute the true Single Customer View and I think the word "true" describes it very well. We are able to leverage this regardless of how our customers engage with our brand. We can understand each of them much better and have a view of context, whether the customer is engaging with us online, or even offline. I have to say the icing on the cake is that we are now able to segment against the customer profiles that Exponea have created. With this we are able to trigger campaigns across ALL of the channels, and do so on the fly. We are able to give our customers a consistent, omni-channel experience. Exponea ensures the right messaging and at the right time for all of our customers. It's been incredible! The team are equally as fantastic and it's been a pleasure working with each of the members. This has been the first instance where I've seen the quality continue from the sales pitch to integration to post integration. It's difficult to say that about other tools that are out there these days.
What do you dislike about the product?
For me, this is actually a tough one to answer, as Exponea excel in almost every aspect. In terms of improvement areas, I think that the most beneficial would have to be for Exponea to explore some advanced onsite search capabilities. But really, the tool is constantly evolving so I imagine this is already on the team's radar.
What problems is the product solving and how is that benefiting you?
Exponea has definitely helped alleviate a few critical pain points as well as help us optimize areas in which we focus heavily on. The first that should be mentioned is that we now have a self-managed technology that provides a holistic single customer view, again it's a pretty great feeling to understand our customers (online & offline) better than ever before. This really enables us to personalise our customers' experiences, regardless of the channel in which the user engages. This has been great in ensuring that we are keeping the messaging consistent. They are allowing us to personalize at scale. Sofology are a customer-centric company and it's been fantastic working alongside the Exponea team who are customer-centric themselves. The tool was designed to give customers the best experience possible, and the results we've been seeing since the implementation and use of Exponea have been reflecting that.
Recommendations to others considering the product:
Ensure your end users are involved in the migration and scope documentation. Seeing how the events/attributes are structured in Exponea is invaluable if you are going to also be setting up campaign activity.
The best piece of advice was actually given to me by another customer and that was to make the most of their Integration Consultants - they are incredible and treat your goals as if they're your own - they are experts at translating your business requirements into use cases within Exponea and also take into consideration so many other things to make sure you get the most out of the integration from the start.
Every employee has the same amazing attitude and they really believe in creating loyalty, even more fitting for the field they're in.
We're already looking at further integrations and implementing it's use across the business due to the insight we can gain from it.
The best piece of advice was actually given to me by another customer and that was to make the most of their Integration Consultants - they are incredible and treat your goals as if they're your own - they are experts at translating your business requirements into use cases within Exponea and also take into consideration so many other things to make sure you get the most out of the integration from the start.
Every employee has the same amazing attitude and they really believe in creating loyalty, even more fitting for the field they're in.
We're already looking at further integrations and implementing it's use across the business due to the insight we can gain from it.
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