Bloomreach Engagement - AI-powered Marketing Automation
Bloomreach, Inc.Reviews from AWS customer
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: Exponea Makes Connecting With Customers Easy
What do you like best about the product?
Exponea takes something that most people believe is complicated and packages into a very easy-to-use software package. It makes it easier for you to make a significant positive impact on your business. Exponea is a very collaborative partner that really helps you move your business forward.
What do you dislike about the product?
The only downside is there is so much the platform can do, sometimes it's hard to know where to prioritise your efforts.
What problems is the product solving and how is that benefiting you?
We are solving several problems that we had previously thanks to Exponea. We are able to better monitor customer behaviour, improve our segmentation, and enhance our automated multi-channel communication with customers. We have improved our customer engagement exponentially and really believe that we are now providing a more advanced level of customer service thanks to Exponea.
Recommendations to others considering the product:
It's a great product, offering excellent value for money that will move your business forward light years in terms of multi-channel customer engagement. I would recommend it wholeheartedly!
Email marketing gets so much better (and more fun!) with Exponea
What do you like best about the product?
- When we started with Exponea, they were extremely helpful & made sure we understand everything, so we can use Exponea in the best & most effective way
- Personalisation is on another level with Exponea & easy to use within email campaigns (when you understand a little bit of Jinja)
- When you understand Exponea completely (for example how it looks at the data with a filter) automations are very easy to set up
- There are many possibilities for segmentations. Not only for email marketing, but also for channels such as Facebook Ads & Google Ads.
- Personalisation is on another level with Exponea & easy to use within email campaigns (when you understand a little bit of Jinja)
- When you understand Exponea completely (for example how it looks at the data with a filter) automations are very easy to set up
- There are many possibilities for segmentations. Not only for email marketing, but also for channels such as Facebook Ads & Google Ads.
What do you dislike about the product?
We've had a few more advanced cases which we were not able to set up within Exponea. We needed another tool for that, but Exponea is still extremely helpfull and will try to help you with these kind of things!
What problems is the product solving and how is that benefiting you?
Before Exponea it was a struggle to set up automations, segments & personalization. With Exponea this is all so easy! Now, we have a more engaged crowd and the results of email marketing get better & better.
Attention and incredible support !!
What do you like best about the product?
It is a very intuitive platform, easy to use, with multiple functions that are very useful and with an excellent design. The customer service is very good, they are available at all times and listen carefully to our suggestions. Compatibility and integration with email is very simple. It allows us to fully monitor the promotional campaigns that may be taking place within the company. Thanks to the incorporation of artificial intelligence, it is much easier to improve our marketing and analysis strategies.
What do you dislike about the product?
In all this time using Exponea in our facilities we have not had any mishaps since it is a very competent software and of great help for us. In the same way, we have noticed that they grow and develop every day, this being a great advantage since their services improve in conjunction with our company.
What problems is the product solving and how is that benefiting you?
This powerful utility tool has given us the business autonomy that we were needing, thanks to it we have been able to organize all areas effectively. It has not only helped us in sales and marketing management but also in meeting our CRM, analytics and reporting objectives. It is important to note that thanks to this we have managed to have a better work environment in which our staff is pleased and grateful to be able to carry out their tasks more easily.
Recommendations to others considering the product:
We fully recommend this platform for business administration, it is quite agile for the development and implementation of marketing strategies. Its pleasant and friendly interface makes the experience much easier as well as practical. The cost is a bit high compared to other platforms but it is a worthwhile investment that gives very good long-term results. In our company it has been a primary instrument, we only have good things to say.
Bloomreach is a great platform that brings good value
What do you like best about the product?
What I like best about Bloomreach is the real-time event tracking, the user-friendly interface, and the helpful and friendly support team. I also love that Bloomreach is committed to constantly improving and that new features are always being introduced.
What do you dislike about the product?
On occasion, I find that Bloomreach’s documentation may not be sufficient to supplement the features or complete the integration of a certain portion of the product. There are certain technical limitations that would take some considerable time to have been implemented.
What problems is the product solving and how is that benefiting you?
We are solving a multitude of problems with Bloomreach. Omni-channel campaign management has become easy to implement and benefit from since we have started using Bloomreach. Showing banners on our website and in our mobile app has become much easier and it has also become easier to send browser/mobile push notifications if a user has left our platform recently. Bloomreach has assisted us in effectively sending emails and SMS messages and adding users to a retargeting campaign if they stopped engaging with previous messaging. A/B testing and customer data management is also made much easier now with Bloomreach. Having a 360-degree customer view is very valuable.
Recommendations to others considering the product:
I recommend that others be prepared with a detailed list of requirements and be ready to roll out the new email sender, as Bloomreach is integrated with the limited number of them (Mailgun, etc.). I also recommend purchasing the tech consulting hours during the implementation stage to avoid issues or to avoid falling into pitfalls.
Great product and support!
What do you like best about the product?
Eventhough Exponea has a steeper learning curve, I like that it is very user friendly with complex functionalities. The online support team will answer your questions very quickly. We are able to truly measure the impact of campaigns, weblayers and AB tests.
What do you dislike about the product?
For me personally, there are not many drawbacks. I would say that for some specific use cases there is not a lot of documentation available.
What problems is the product solving and how is that benefiting you?
A/B testing, marketing automation, digital anlytics, reports, customer tracking, event tracking, newsletter tool, scenarios and automations for newsletters, pop-ups, weblayers.
Recommendations to others considering the product:
Great tool, but does require a certain dedication
Exponea is full of capabilities that align to your objectives
What do you like best about the product?
The ease of access to your customer success team
What do you dislike about the product?
At times, the online support team is not helpful
What problems is the product solving and how is that benefiting you?
We are solving the issue of A/B testing of customer journeys. We are able to test, learn and optimise quickly.
Great CDP / Marketing automation tool; good features & fantastic service
What do you like best about the product?
Exponea is a super user-friendly platform; it can easily be used by both non-technical and technical employees. For the non-technical people there are easy drag-and-drop options. For the more technical people, Exponea allows more advanced techniques. Moreover, the live service chat always replies within minutes and are always ready to dive deeper into an issues that arises. To summarize, I am happy with the user-friendly interface and the high service level.
What do you dislike about the product?
As we are a company that is very skilled in terms of development and uses state-of-the-art technical solutions, we sometimes are limited when it comes to creating technical solutions. We are working on industry-breaking marketing ideas and sometimes our development team is a bit restricted by what Exponea offers. However, I do acknowledge that Exponea is initially made to be user-friendly for marketing teams and is not built for advanced tailor-made solutions.
What problems is the product solving and how is that benefiting you?
Exponea allows us to obtain a 360-degree view of our customers. As it is a customer-centric tool, we can easily collect and store customers' information (GDPR-proof of course!) . This allows us to personalize our marketing campaigns and apply more targeted marketing in an easy manner. Thanks to Exponea we can now offer a personalized experience across all touchpoints.
Gather Real Insights with Exponea
What do you like best about the product?
The ability to A/B test front-end features that produce results based on revenue. This validates and shapes our decisions, whether it's on development and future work of the website, or tracking performance within our e-commerce team. We can gather real insights and make decisions efficiently and effectively.
What do you dislike about the product?
While the app is very user-friendly, I would potentially like to see a javascript course developed for support within the Experiments and Tag Manager tools.
What problems is the product solving and how is that benefiting you?
We can now target our customers based on our RFM models and personalized emails. This allows us to be able to send offers best-suited for results. The ability to segment customers has been made easy following Exponea guidance. I've been with the business less than 12 months and now have a great grasp of the Exponea app and the power of its capabilities. Thanks for the support, Exponea team!
Flexible, powerful & easy to use!
What do you like best about the product?
The wide range of functionalities and ease of use. Every part of Exponea is easy to use, yet includes endless options. I haven't yet come across anything I've wanted to do that the platform cannot perform - there is an option for everything. The support team are also fantastic. I also love that everything is in one place.
What do you dislike about the product?
There is very little that needs improvement, other than perhaps more lengthy and detailed guides - however, the support team have more than made up for this and always on hand for any questions!
What problems is the product solving and how is that benefiting you?
Creating new customer segments with ease, including the ability to instantly target customers who have engaged with previous campaigns. The scenario tool is fantastic for being able to make quick, reliable selection criteria.
One-and-only solution
What do you like best about the product?
Exponea is the only tool, that allows me to track all the customer's activity in so well structured way, and utilize it with a top efficiency in my product analytics and customer journey automation. Also, multiple-ID tracking, profile merging system allows me to combine 6 sources of tracking data, empowering my 4-6 months customer journey to be continuous and visible.
What do you dislike about the product?
The only problem I can see is the hight entrance plank for the new users. Though, all the benefits I get, definitely worth the effort.
What problems is the product solving and how is that benefiting you?
I need to have a clear and easy-to-utilize tracking history of all the customer's actions. Depending on that, I need to analyze the website actions, personalize the website, and also be able to actively and pro-actively contact the customer, depending on his current state.
Recommendations to others considering the product:
Always ask for their customer's feedback. Once heard, you will be sure. The level of consciousness you will get in your direct marketing after Exponea installation cannot be compared with any other MarTek on the market.
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