Bloomreach Engagement - AI-powered Marketing Automation
Bloomreach, Inc.Reviews from AWS customer
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Can not imagine our tomorrows without it
What do you like best about the product?
That you can do almost anything with it.
What do you dislike about the product?
A learning period is needed to get the best out of it.
What problems is the product solving and how is that benefiting you?
Exponea serves us well to get the best for our customers. To pave the way for them and to make sure our creative efforts are well-aimed. It helps us to solve our uncertainties (e.g. color of elements, placement of elements, behavior at pages, and so on).
The benefits are endless due to the possibility to track everything imaginable. We have learned a lot from the data we get. We thought we understood our customers, but the data showed us otherwise.
The benefits are endless due to the possibility to track everything imaginable. We have learned a lot from the data we get. We thought we understood our customers, but the data showed us otherwise.
Excited for all of the additional personalization this platform will bring to our CRM team.
What do you like best about the product?
The level of customization that can be developed.
What do you dislike about the product?
We have not yet had the chance to really dive in just yet, the only thing I can critique so far is the length of time it has taken from our side to prepare.
What problems is the product solving and how is that benefiting you?
Personalization based on behavior rather than known segments. The ability to run cohesive cross-channel campaigns.
Exponea is a modern, fast, and advanced product
What do you like best about the product?
One of the things I really like about Exponea is that it is by far the handiest and most convenient CRM and marketing automation tool that I have had the pleasure of working with. Even things that are initially missing are often deployed in the next update and ready to use. I really like the Slack community where you can suggest an idea about a new feature that may one day come to the app in the future.
What do you dislike about the product?
One of the few things that I dislike about Exponea is that sometimes the new functionality does not work properly at the beginning.
What problems is the product solving and how is that benefiting you?
Exponea has provided us amazing marketing automation features to help us better serve our customers in different ways. This is a huge benefit.
Recommendations to others considering the product:
A good thing for others considering using Exponea to know is that the support team is amazing. Someone always replies within two minutes and the person always has great knowledge of jinja2.
Powerful and extremely user friendly
What do you like best about the product?
With Exponea we were able to address different aspects of user experience and personalisation, wich were not possible before. Using customer centric data we can make website and user journey improvments, wich we could not do any other way. Exponea offers lots of modules (we are not yet using all of them) which cover everything fro product recommendation, website AB testing and experiments, scenario builders, retargeting and lots of "ready to use" integration and webhook options.
What do you dislike about the product?
There are no special points to mark out as a dislike.
What problems is the product solving and how is that benefiting you?
We use Exponea to AB test different sollutions on our websites and in our customer journeys. Benefits have been seen trough increased NPS with our customers and overall sales results.
Recommendations to others considering the product:
Great tool and considering the level of support you get from their staff, i recommend you reach out to hem and give it a try.
Comprehensive CDP with unlimited business potential
What do you like best about the product?
The ability to do everything from segmentation to personalisation all within 1 platform, it has helped the team be more streamlined as we don't depend on other external systems
What do you dislike about the product?
It does take a while to adapt to the platform as you need to know alot of the basics before you can start to utilise the platform in the correct ways
What problems is the product solving and how is that benefiting you?
We can create extensive workflows and really segment users to get the best data to serve our business needs. We also take advantage of the inbuilt weblayers and experiments to target and serve customers information, updates & alerts around the website
Recommendations to others considering the product:
Sign up for a demo and you can understand why the business is rated so highly
Helped us solve multiple disconnected sources of data and marketing platforms
What do you like best about the product?
The ability to take all of our existing data sources from various other platforms / disconnected marketing tools and have the data all flow into one central customer view.
What do you dislike about the product?
Implementation did take us longer than expected. However, this was primarily due to internal complexities regarding getting support with integrating all of our existing data sources and platforms to Exponea.
What problems is the product solving and how is that benefiting you?
As a brand with multiple sources of fragmented omnichannel data, it was becoming increasingly difficult to achieve a single customer view.
We have now managed to consolidate our data into one single view, and then trigger/perform marketing campaigns from the data.
We have now managed to consolidate our data into one single view, and then trigger/perform marketing campaigns from the data.
Recommendations to others considering the product:
Ensure you have adequate developer resource internally, so that you can be quick to act when you need to integrate your various existing marketing systems/platforms.
Exponea is so easy to use and creates a seamless experience for us as marketeers
What do you like best about the product?
I love the dashboards you can access that allow you to pull insights in real time and really drive efficiencies
What do you dislike about the product?
Sometimes the integrations can be complicated but the team are fabulous at assisting and working with data providers
What problems is the product solving and how is that benefiting you?
Solving a lot of manually data lifting. Exponea has allowed us to deploy omnichannel campaigns
Recommendations to others considering the product:
Make sure your internal team is on board and then it will make onboarding a lot smoother
Effective Automation
What do you like best about the product?
With a focus on digital marketing, I find that Exponea is a good tool that helps support me in building and publishing online advertising. Being able to inform my audiences based on 'real life' data is essential to ensuring we get the best ROI from our campaigns.
What do you dislike about the product?
As it's a shared platform we do sometimes find that the service is slow and faces lag, particularly over busy periods such as Black Friday. However, the team are always quick to escalate and follow-up on any concerns.
What problems is the product solving and how is that benefiting you?
More effective online advertising, and the ability to automate many scenarios and campaigns - without Exponea we would be back to basics on our ability to be able to do this.
Effective and intuitive
What do you like best about the product?
The tool is easy to use and intuitive. Menu is well organisedThere are plenty of integration options to pull the data to marketing campaigns. Fast support.
What do you dislike about the product?
Machine learning aspect could be better developed & support could be more technical in terms of implementation of other marketing tools, but instructions that are provided are mostly enough.
What problems is the product solving and how is that benefiting you?
We are working with exponea on communication to users, closing transactions, enrichment of marketing campaigns with 1st party data.
Exponea - the real gamechanger in the world of Customer Data Platforms (CDPs)
What do you like best about the product?
The business and data logic of Exponea is structured to enhance the company's "time to market" deployment, as well as to provide a visualization flow for process and data handling. Exponea is a product developed without compromises to fulfill its mission. It is a modern and well-equipped Customer Data Platform (CDP) that simultaneously boosts e-commerce goals, customer experience, and sales performance. Exponea creates a unified platform for all company departments, including sales, marketing, data, and IT.
What do you dislike about the product?
The most powerful barrier to accommodating Exponea into the existing business environment is not Exponea itself, but the necessary mindset change of the internal management team. We must unlock the way of thinking that allows Exponea to deliver the most incremental outcomes on the company side every time.
What problems is the product solving and how is that benefiting you?
Problems: The quality of data you stream to Exponea is a crucial element in utilizing its full potential. We call it the integration process. The better you perform in this phase, the better and faster results you will achieve.
Benefits: Deliver fast (double-digit) improvements in engagement metrics driven by trigger-based communication due to personalization and content relevance that you extend to customers across multiple channels.
Benefits: Deliver fast (double-digit) improvements in engagement metrics driven by trigger-based communication due to personalization and content relevance that you extend to customers across multiple channels.
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