Bloomreach Engagement - AI-powered Marketing Automation
Bloomreach, Inc.Reviews from AWS customer
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Solid Product
What do you like best about the product?
The capabilities to do whatever our clients request.
What do you dislike about the product?
Sometimes features seem to be a bit hidden.
What problems is the product solving and how is that benefiting you?
Emails, reporting, dashboard creation, customer list.
Review
What do you like best about the product?
Fast & intuitive querying of customer data.
Setting up scenarios.
Ease of integration.
Setting up scenarios.
Ease of integration.
What do you dislike about the product?
BigQuery integration a bit dodgy & limited. Can't specify date partition for example.
What problems is the product solving and how is that benefiting you?
Making it easier for marketers to do, design & test campaigns.
Less headache for engineers as Exponea maintains the platform.
Less headache for engineers as Exponea maintains the platform.
Incredibly powerful and flexible enough for our complex needs
What do you like best about the product?
Incredibly powerful and flexible enough for our complex needs - Bloomreach replaces two separate ESPs we were using before, one for newsletters, one for complex automations with bespoke use cases as an e-commerce marketplace.
What do you dislike about the product?
Sometimes complicated to set up, but guides are very helpful and the set up support we've had from Bloomreach has been excellent.
What problems is the product solving and how is that benefiting you?
Our old automations platform could handle the functionality we needed but didn't provide a marketing friendly drag and drop builder, reporting or A/B testing. It was been and will be trabsfotmative to out business to have these things as well as customer data all in one place.
Marek was great, patient and very much willing to help
What do you like best about the product?
Definitely Marek's patience - it was a tricky problem to solve (the problem, we found later, was not on the Exponea side), and yet he didn't measure efforts to help.
What do you dislike about the product?
Some questions would be a bit of a long time without visualisation from Exponea's side, so I think the team was very busy at the day? Once they saw the message, they would promptly provide relevant answers.
What problems is the product solving and how is that benefiting you?
I had a problem with Facebook CAPI - something that is not 100% dependent on Exponea's functionalities, and the staff from Bloomreach Experience helped me walking though the problem and assessing potential solutions.
Great experience with Bloomreach
What do you like best about the product?
The user-friendly options that helps us personalized our communication with our customer (whether we’re talking about scenarios, weblayers, or newsletters). I love the fact that we can optimize our website with Experiments without the need of coding. Great & responsive support team. Thank you!
What do you dislike about the product?
I don’t have any dislikes, I am still exploring the tool, and so far, I love it.
What problems is the product solving and how is that benefiting you?
Constant communication with our customers using different options.
Great platform
What do you like best about the product?
The flexibility of the platform and the endless opportunities
What do you dislike about the product?
Sometimes difficulty in navigating, as so many options
What problems is the product solving and how is that benefiting you?
Web performance, weblayers, reports.
Increased customer satisfaction is a benefit
Increased customer satisfaction is a benefit
Recommendations to others considering the product:
Go for it!
Great CDP
What do you like best about the product?
How easy the platform is to use, all the things you can do with it and how advanced you can segment your campaigns. Great staff as well!
What do you dislike about the product?
I can't think of anything to be honest you. There's been a bug or two but it was solved very quick
What problems is the product solving and how is that benefiting you?
Building campaigns, advanced segmentation, deep customer insight and info
Really Great and data rich CDP platform
What do you like best about the product?
There is a lot of customer information to help you manage and inform decision-making for your marketing channel. I enjoy the fact that you can find almost everything you need in one place. The guide documents are pretty self explanatory and can help you if you get stuck with creating reports, segments, or measuring the success of a campaign you are running. You can integrate other third-party platforms and API's seamlessly, which is a nice plus.
I really like the scenario feature, which allows you to build complex and detailed customer journeys. I also like that you can amend a live campaign without having to stop or pause a scenario.
I really like the scenario feature, which allows you to build complex and detailed customer journeys. I also like that you can amend a live campaign without having to stop or pause a scenario.
What do you dislike about the product?
I am still exploring, so I don't have a lot of dislikes. Although I felt a bit let down with issues around GA tracking and also a few lengthy processes with setting up my campaign reporting.
After using the platform for several months, I still dont have a lot of negatives about the platform.
After using the platform for several months, I still dont have a lot of negatives about the platform.
What problems is the product solving and how is that benefiting you?
Its easier to build my email campaigns and track the performance of my campaigns. This has made my team a lot more productive, saving time in their day-to-day work. Better customer segmentation which means we are sending more relevant campaigns to achieve better email campaign stats.
Recommendations to others considering the product:
It is a really great platform with a lot of information which is very useful. I highly recommend the platform for anyone considering it.
Promising platform
What do you like best about the product?
Setting up scenarios is a charm, overlays truly work, e-mail designer is fine and the API is amazing - we can easily sync our leads down to our CRM, even plan automating.
What do you dislike about the product?
While Bloomreach itself is a good deal and reasonably easy to adjust, key features require external consulting specialized in marketing automation - 1 FTE is too much, but it takes too long to learn to appoint available capacity.
What problems is the product solving and how is that benefiting you?
We take leads from our website, PPV and PPC, and take them on a journey through our products and services. Having a single identifier assigned to a customer lets us link past browsing to a newly provided e-mail address, for example.
Simple to use and comprehensive in it's options
What do you like best about the product?
Simple connectivity between different databases and on-site elements
What do you dislike about the product?
Some things are a little trial by error, but overall it's very simple to use once you've poked around - more training materials would always be a plus
What problems is the product solving and how is that benefiting you?
We are using it to solve a number of problems, including CRO connectivity with our CMS and personalised communications - it's streamlined our platforms
Recommendations to others considering the product:
Consult with the Bloomreach team, as they are all happy to help!
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