Bloomreach Engagement - AI-powered Marketing Automation
Bloomreach, Inc.Reviews from AWS customer
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A great marketing tool
What do you like best about the product?
I can leverage this tool in every stage of customer´s lifecycle and thus improve their experience and increase their engagement with our products
-easy to create segmentations
-custom recommendation models
-custom automated scenarios
-clear user interface
-easy to create segmentations
-custom recommendation models
-custom automated scenarios
-clear user interface
What do you dislike about the product?
-the creation of some reports may be complex for new users
-the survey tool is very basic and could be more advanced
-its tools can be overwhelming for first-time users
-the survey tool is very basic and could be more advanced
-its tools can be overwhelming for first-time users
What problems is the product solving and how is that benefiting you?
- improving user experience through understanding their behavior (for instance using surveys and polls)
- increasing revenue and staying engaged with customers through email marketing
- measuring success of marketing campaigns
- increasing revenue and staying engaged with customers through email marketing
- measuring success of marketing campaigns
Robust CRM tool and best for campaign management
What do you like best about the product?
I am in love with Loomi- it is not a single feature, rather a whole AI engine woven into the Bloomreach platform that powers smarter personalisation, automation, reporting, segmentation and deeper insights into the entire suite.
Clarity- the interactive shopping assistant offers an incomparable experience that can boost Ecommerce conversions and customer confidence & trust- a great boon for complex or exploratory shopping journeys.
Clarity- the interactive shopping assistant offers an incomparable experience that can boost Ecommerce conversions and customer confidence & trust- a great boon for complex or exploratory shopping journeys.
What do you dislike about the product?
Reporting and analytics can initially seem complex and hard. It takes time (and sometimes extra training) to really get comfortable creating reports and pulling data insights. Making this part more intuitive and beginner-friendly would help users get value faster and more efficiently.
What problems is the product solving and how is that benefiting you?
Revenue from emails sent from exponea has increased from 17% to 21%
We are seeing huge potential in our email marketing strategy
We are seeing huge potential in our email marketing strategy
Best CDP tool available in the market
What do you like best about the product?
I loved the recommendation engines and the power of personalisation. It is very easy to set up with our website and works well. It has helped us to increase our average basket size and revenue.
Their live support team is very helpful.
Their live support team is very helpful.
What do you dislike about the product?
Maintaining and creating reports require some advanced skills.
What problems is the product solving and how is that benefiting you?
We have implemented Bloomreach at Interflora and it is helping us in designing our website, running personalisation recommendation engines and also helping us increase email revenue.
Recommendations to others considering the product:
I would say that if you are aiming to grow your business, then Bloomreach is the best choice.
Exponea - A toolbox limited only by your imagination
What do you like best about the product?
Exponea is a fantastic tool with endless potential permutations and the ability to dissect and disseminate data throughout your organisation giving you that nirvana of single customer view and omnichannel experience along with all the other buzzwords marketers love to throw around.
Exponea is infinitely scalable, the API is very simple to work with and connects with pretty much anything with very little effort, even the most obscure software platforms, given the correct development, will be able to connect and communicate with Exponea.
Effectively you're given a blank sheet of paper and you use all of the tools within the toolbox to produce and create your CRM specifically for your business. It genuinely is an off-the-shelf software solution that morphs into a bespoke application for your business.
Exponea is infinitely scalable, the API is very simple to work with and connects with pretty much anything with very little effort, even the most obscure software platforms, given the correct development, will be able to connect and communicate with Exponea.
Effectively you're given a blank sheet of paper and you use all of the tools within the toolbox to produce and create your CRM specifically for your business. It genuinely is an off-the-shelf software solution that morphs into a bespoke application for your business.
What do you dislike about the product?
Exponea is sold as a 'tool for marketeers' and whilst that is true it should be noted that that is like me selling you the best car ever, taking you to the garage to pick it up and opening the door to a floor covered in parts and saying 'there you go the best car you'll ever drive'.
The point is that Exponea is a tremendously powerful toolbox that requires a lot of configuration and set-up for you to start experiencing the benefits it will bring to your business. That's not necessarily a bad thing but it's more to make you aware you won't be logging in and running reports and gaining insights from day 1 - unless you spend a ton of money on consultation or development to get you up and running before going live within your business.
There are a couple of basic limitations which I know they have in the pipeline, for example being able to view the specific email you sent to Customer X seems to be a stretch currently - which given the likes of MailChimp, Campaign Monitor etc all manage to do in one click seems a weird function to leave out. I mean why would you want to know what you sent to a specific customer wouldn't you rather see the generic template with a ton of dynamic code in it?!
The point is that Exponea is a tremendously powerful toolbox that requires a lot of configuration and set-up for you to start experiencing the benefits it will bring to your business. That's not necessarily a bad thing but it's more to make you aware you won't be logging in and running reports and gaining insights from day 1 - unless you spend a ton of money on consultation or development to get you up and running before going live within your business.
There are a couple of basic limitations which I know they have in the pipeline, for example being able to view the specific email you sent to Customer X seems to be a stretch currently - which given the likes of MailChimp, Campaign Monitor etc all manage to do in one click seems a weird function to leave out. I mean why would you want to know what you sent to a specific customer wouldn't you rather see the generic template with a ton of dynamic code in it?!
What problems is the product solving and how is that benefiting you?
Actually understanding our customers. We've currently only implemented the email triggers, campaigns etc and integrated it with our internal systems. However, we are about to embark on web layers and stretch the capabilities further. We have numerous API connections which is all adding to the view of our customers and starting to allow us to tailor experiences for our customer base.
Currently only scratching the surface but we have a clear plan and are confident Exponea is able to deliver on everything we need it to do.
Currently only scratching the surface but we have a clear plan and are confident Exponea is able to deliver on everything we need it to do.
Recommendations to others considering the product:
I can only comment on Exponea but if you're considering it then go for it but be prepared for a total blank sheet experience that you'll build your own CRM/CDP from to obtain the single customer view experience.
Far from friendly to use
What do you like best about the product?
Reusable elements that are easy to stick in any page
What do you dislike about the product?
The navigation. It it way too cumbersome to copy paste or newly create elements due to the navigation
What problems is the product solving and how is that benefiting you?
Headless website to be used in multiple countries
Recommendations to others considering the product:
Go for Sitecore, not this
Work on daily basis
What do you like best about the product?
Friendly user panel, great eCommerce experience, very useful
What do you dislike about the product?
It is great for eCommerce campaigns but should focus on other markets also
What problems is the product solving and how is that benefiting you?
SMS, email, MMS campaigns, e-commerce campaigns, web tracking, web targeting
Would highly recommend
What do you like best about the product?
I like how visual the platform is and how you can see data flowing through in real time.
What do you dislike about the product?
I would like if you could organise sceanrios into folders
What problems is the product solving and how is that benefiting you?
We have increased our open rate and inbox placement using exponea
I work with Bloomreach Platform with my clients and It is a excelente tool.
What do you like best about the product?
I like to have the opportunity to customize anything with javascript, css or html and mixed with the AI of Bloomreach has.
What do you dislike about the product?
Sometimes load of some scenarios or projects is kind of slow
What problems is the product solving and how is that benefiting you?
I've solved a lot of metrics and data results for my clients, and I can help them to have a bigger view of their goals
User Friendly CDP
What do you like best about the product?
- Friendly and easy to learn UI and jinja
- Speed
- Reporting
- 3rd party integrations
- Support
- Personalization
- Speed
- Reporting
- 3rd party integrations
- Support
- Personalization
What do you dislike about the product?
The lack of some functions like deduplication or median
What problems is the product solving and how is that benefiting you?
We manage all direct communications from a single platform, allowing us to launch complex omnichannel campaigns within a few hours
A very good experience
What do you like best about the product?
It is easy to use, fast, user friendly, all in 1 dashboard.
What do you dislike about the product?
It isn't very easy that you have to create from scratch valuable reports. I think it would be helpful if ad AI in the platform.
What problems is the product solving and how is that benefiting you?
all info in 1 dashboard, easy to use
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