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Bloomreach Engagement - AI-powered Marketing Automation

Bloomreach, Inc.

Reviews from AWS customer

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External reviews

748 reviews
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External reviews are not included in the AWS star rating for the product.

    Katie H.

Very fast, helpful and friendly support team

  • February 23, 2023
  • Review provided by G2

What do you like best about the product?
Every time I have an issue, support team offers very quick and complete solutions. Team members are also very friendly and always seems happy to answer and help.
What do you dislike about the product?
The least helpfull or least user friendly would be the jinja usage. Some of them are very extens, specially concerning data format adaptation.
What problems is the product solving and how is that benefiting you?
It helps to offer segmented communications to our customers and test what type of messages work best.

    Henrik M.

A convincing customer engagement platform

  • February 17, 2023
  • Review provided by G2

What do you like best about the product?
The UI itself is very easy to navigate in and it is straightforward to implement integrations to other platforms - either built-in integrations or via webhooks
What do you dislike about the product?
The visual email builder lacks some basic features - the ability to create a basic design at template level (CSS). Eg. styling of buttons etc.
What problems is the product solving and how is that benefiting you?
Providing the opportunity to combine first-party customer data from multiple sources and optimizing the customer experience both on website and in push communication and paid media

    Selen B.

One of the best tools - bringing your data driven marketing to the next level

  • February 15, 2023
  • Review provided by G2

What do you like best about the product?
- Very easy usability
- Data driven approach
- Allows to see the customer journey in one
- No need for analytics-tools
- Event based - you learn more about your customer
What do you dislike about the product?
- Some feature could be a bit better (for example Templating is a painful point)
- Also Predictions could be more specific and more open to understand it a bit better
What problems is the product solving and how is that benefiting you?
- Understanding the customer better, giving the customer the right content, to the right time via the right channel
- Breaking the silos and collecting all relevant information about a customer in one
- Open system, BR is not another Silo, it can be connected to each system in the company easily via API

    Bastiaan R.

Efficient and easy to use customer data platform.

  • February 14, 2023
  • Review provided by G2

What do you like best about the product?
The interface of Bloomreach Engagement is very clear and easy to use for marketers of all levels. Creating automated campaigns feels very intuitive and the execution of these campaigns is very fast. Support is always very responsive and helpful.
What do you dislike about the product?
Creating analysis of campaigns does not feel as intuitive as it could be, sometimes this makes key points for analysis easy to miss. For beginning marketers this can be hard to figure out.
What problems is the product solving and how is that benefiting you?
Integrating our complex customer data into a platform that is easy to use for marketers without help of IT or data departments.

    Alexey M.

Like being at the controls of an airplane

  • February 14, 2023
  • Review provided by G2

What do you like best about the product?
I had worked in a similar service before, as I thought at the time, but no. Compared to bloomreach it was much weaker in terms of functionality. Here I can implement all my ideas, it is a great tool for marketing.
What do you dislike about the product?
I think the only thing I do not like, so it is difficult to master for beginners, but gradually learning everything from the manuals becomes clear how to work.
What problems is the product solving and how is that benefiting you?
Solves the problem of personalization and communication with users, allows you to make personalized offers.

    Rebecca R.

We Heart Bloomreach

  • February 13, 2023
  • Review provided by G2

What do you like best about the product?
I like the functionality it has given my team, we now have more tools at our fingertips and with a little bit of learning on the side, we are learning to do things with our CRM system that we have not been able to do before
What do you dislike about the product?
I have not been able to find anything I am unhappy with.
What problems is the product solving and how is that benefiting you?
Great Customer view, get attributes to customers and an easy tool to use for email building, weblayers etc.

    Ivan I.

Everything you need for your marketing team

  • February 07, 2023
  • Review provided by G2

What do you like best about the product?
- Easy to create diferent scenarios
- Easy to create enail design
- Easy to use vouchers in your campaigns
- Easy to connect width 3rd party
What do you dislike about the product?
it would be good to know Jinja ( templating language)
What problems is the product solving and how is that benefiting you?
It enables us to reach our customers segments with automated, personalized messaging through different channels

    Lucie K.

Great platform for various campaign types, thorough documentation

  • February 06, 2023
  • Review provided by G2

What do you like best about the product?
Using various analyses, also that I can insert different aggregates and expressions into one-another, to maximise the filtering proccess
What do you dislike about the product?
Cloning various items into different projects can be tricky sometimes (thus creating duplicates), also I'd very appreciate account level reporting
What problems is the product solving and how is that benefiting you?
Operative issues (e.g. building reports and working with data correctly), creating new solutions specifically for our needs (developing API for automatizations)

    Hollie A.

Very efficient, easy to navigate, explains itself very thoroughly and concisely in the documentation

  • February 02, 2023
  • Review provided by G2

What do you like best about the product?
How easy the site is the navigate. I know exactly what I'm doing when I'm doing it, I don't have to waste time.
What do you dislike about the product?
I'd say if there's anything to improve upon it'd be the ability to make folders to store campaigns more easily - however, the tags effectively do the same thing.
What problems is the product solving and how is that benefiting you?
Bloomreach makes creating and orchestrating email campaign sends significantly easier. It's made me much more efficient in my work, allowing the company to optimise our marketing performance.

    Matej E.

Bloomreach is very easy to use

  • January 31, 2023
  • Review provided by G2

What do you like best about the product?
- clear interface
- user friendliness
- good communication with support
- detailed segmentation and filtering - good targeting of subsequent campaigns
- lots of useful data
- reporting option
- the possibility of connecting various tools via API
- the possibility of sending Push notifications and SMS
What do you dislike about the product?
- slower response when loading larger reports
- more complex understanding of metrics, aggregates and expressions
- sometimes worse copying campaigns to other accounts
What problems is the product solving and how is that benefiting you?
We can better collect information about our customers, better target campaigns to them. We know what they are interested in, what they buy, what they look at, and therefore offer them communication that does not bother them, on the contrary, they require it. We also started using more channels. In addition to email, also push notifications and sms.

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