Amplitude Digital Analytics Platform

What do you like best about the product?

I really like how Amplitude Analytics' AI makes it really easy to pull the data and synthesize it when I need to get it quickly, which is usually pretty often. Just being able to chat with it and have it pull what I need and analyze it right then and there is super valuable and saves me a ton of time.

What do you dislike about the product?

Nothing!

What problems is the product solving and how is that benefiting you?

Amplitude Analytics helps me track blog page views, click-through rates, and conversion rates. It identifies where users drop off in the funnel, showing which articles perform best. Its AI simplifies data retrieval and analysis, allowing quick syntheses, saving me a ton of time.

What do you like best about the product?

What I like best about Amplitude is how easily it turns product data into actionable insights. As a Analyst, I frequently use funnels, user journey analysis, retention reports, and segmentation to understand user behavior and identify friction points. The interface is intuitive, allowing me to create dashboards and analyses quickly without extensive technical support.

Session Replay is particularly valuable because it helps me understand the reasons behind user behavior, not just the metrics. The Session Replay Agent further enhances this by analyzing replay data at scale and surfacing key insights, helping us identify usability issues and user pain points much faster. Amplitude's AI-powered analytics is another standout feature, enabling me to ask questions in natural language and get insights much faster than traditional analysis methods.

Amplitude Guides and Surveys have also been extremely useful for creating onboarding tours, collecting NPS feedback, and driving user engagement directly within the product without requiring additional tools.

The platform handles large datasets efficiently, makes it easy to share insights across teams, and has helped us make more informed product decisions by quickly measuring the impact of new features and improvements.

What do you dislike about the product?

One area where Amplitude could improve is customer support. While the documentation, learning resources, and knowledge base are comprehensive and usually help answer most implementation and analytics questions, it can sometimes be challenging to get timely assistance from a human support agent when more complex issues arise. Response times can be longer than expected, especially when you need direct guidance or troubleshooting support.

What problems is the product solving and how is that benefiting you?

Before adopting Amplitude, it was difficult to get a complete view of how users interacted with our product and to understand where they were dropping off in key workflows. Analyzing user behavior often required combining data from multiple sources and relying on engineering support for deeper investigations.

With Amplitude, we can track user journeys, analyze funnels, measure feature adoption, and monitor retention in a single platform. Session Replay helps us understand the reasons behind user behavior, while Guides and Surveys enable us to collect feedback and improve onboarding experiences directly within the product.

The platform's integrations with our broader data ecosystem have helped centralize analytics and reduce the effort required to bring data together from different sources. As a result, our team can identify issues faster, validate product decisions with data, and measure the impact of new features more effectively.

The biggest benefit has been faster and more confident decision-making. Instead of spending hours gathering and validating data, we can quickly surface insights and focus on improving the customer experience. Consolidating analytics, session replay, in-product engagement, and AI-powered insights into a single platform has also delivered strong ROI by reducing the need for multiple tools and improving team productivity.

What do you like best about the product?

The ability to combine website and product usage in one place

What do you dislike about the product?

no dislikes at the moment; doing everything i currently need

What problems is the product solving and how is that benefiting you?

matching website & product usage

What do you like best about the product?

I like that you can assemble the board yourself. I like that, in principle, all the needs I had related to analytics (views and clicks) were met by Amplitude Analytics.

What do you dislike about the product?

When I was creating one of the charts, I encountered a situation where, upon switching to another tab and returning to the previous one, my data was not saved. I mean the filter data, and it felt like they should have been saved. I had to redo everything, and it turned out that I was constantly creating a new chart, whereas I should have been returning to the section and adding changes to the existing chart. This confused me a bit.

What problems is the product solving and how is that benefiting you?

I use Amplitude Analytics to understand how often people visit my portfolio and which cases are the most popular. This helps me figure out which cases to promote or remove.

What do you like best about the product?

What I find most helpful about Amplitude Analytics is its ability to provide clear insights into user behavior and product usage. It makes it easy to track user actions, analyze retention, and identify areas for improvement.

What do you dislike about the product?

It have steep learning cure for new users, especially when working with advanced reports and event tracking. Setting and maintaining a clean analytics also requires careful planning

What problems is the product solving and how is that benefiting you?

This events help us to understand user behavior, measure product engament, and identify where users drop there journey. it make data driven product decisions. And ultimately enhance the overall customer experience

What do you like best about the product?

What I like best is how Amplitude brings product analytics and Session Replay together in one place. We track complex quote and bind funnels across web and mobile, and being able to jump from a drop-off in a chart straight into a replay of what the user experienced makes debugging and prioritization much faster than digging through logs alone.

What do you dislike about the product?

When event properties aren’t structured consistently across client and server, cross-platform funnels can fail silently—you see drop-offs without an obvious reason until someone audits the payload shape. That’s less an Amplitude flaw than a consequence of how much control you have, but it’s the kind of downside that bites growing teams.

What problems is the product solving and how is that benefiting you?

Amplitude solves the problem of not knowing what users actually do in our product. We can track key business events, build funnels, and spot abandonment early. That benefits us by shortening the loop from “something feels broken” to “here’s where and why”—so we fix the right issues and improve conversion with evidence behind every change.

What do you like best about the product?

I like how customizable Amplitude Analytics is. It's very easy to make very detailed funnels, charts, and dashboards. It's really valuable because you get visualizations of the data, which makes it very easy to analyze where peak performance is and where performance is lacking.

What do you dislike about the product?

Onboarding is particularly challenging. I found a very harsh learning curve when I was starting out with it. Had to lean a lot on colleagues to teach me how to do it or to use the distinct variables that we use in our account. It used to be quite geared towards product teams, and there are still some elements of that in the product as it stands.

What problems is the product solving and how is that benefiting you?

Amplitude Analytics helps us measure marketing campaign successes and opportunities for improvement. It provides customizable visualizations, making it easy to analyze performance peaks and gaps.

What do you like best about the product?

I find the analytics and data governance in Amplitude Analytics significantly more powerful than what we had before. The features of definable events, groups, and the power of reports give us the ability to answer every complex business question we throw at the data. We've been able to spin up dashboards for our OKRs that give leaders fast insights into the weekly and monthly changes to our user base, allowing them to better understand the reaction of end users to product changes.

What do you dislike about the product?

It is large and complex. There are sometimes where I have to help staff build reports or make custom defined events to cater to specific needs. So the strength of complexity comes with the learning curve to accomplish what it is you are looking for.

What problems is the product solving and how is that benefiting you?

I use Amplitude Analytics to capture usage data, push in-app communications, and gain insights into user behavior. It enhances our analytics and data governance, solving reporting needs and complex business questions. It helps ensure renewals by alerting us to customer issues through adoption rate insights.

What do you like best about the product?

I like the new AI chat feature in Amplitude Analytics. It's pretty remarkable because you can just ask the chats what you're looking for, and it automatically gives you an answer. This means I don't have to create a dashboard for tasks like user reviews or getting summaries for a proof of concept; I can just ask the chat to provide me with a list of events and get the granularity I want for the results. This feature really streamlines my workflow.

What do you dislike about the product?

I'm frustrated with the AI chat sometimes when I ask for updated results and it says there are no more events in the past time period, even though I know there have been. I have to contradict the AI agent before it finds the answer. Also, the initial setup of Amplitude Analytics was not the easiest. We had a lot of issues related to data cohorts. Although it might be related to our data warehouse, the setup felt difficult.

What problems is the product solving and how is that benefiting you?

I use Amplitude Analytics to measure and review engagement success of new features through conversion funnels. The AI chat feature helps save time by providing answers without creating dashboards.

What do you like best about the product?

I like the ease of use and how easy it is to understand the usage rates. The initial setup of Amplitude Analytics was very straightforward.

What do you dislike about the product?

I think the platform appears a bit complex and there's sometimes too many options. On the side bar, there's a significant number of options.

What problems is the product solving and how is that benefiting you?

I use Amplitude Analytics to track customer usage and sort various metrics for user retention.