Sold by: GupShup Inc
Gupshups SMS offering enables businesses to reach audiences at scale with personalized messaging. From promotional offers and campaigns to mission-critical alerts like OTPs and transaction notifications, Gupshup ensures timely and reliable delivery with a robust prioritization and fallback system that handles peak loads seamlessly.
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Overview
Built for the conversational era, Gupshup makes it easy for businesses to create personalized, automated and frictionless experiences across the customer lifecycle. Gupshup Conversation Cloud powers two-way interactions with industry-trained AI agents so businesses can go live faster across all major channels including SMS, WhatsApp, RCS, Instagram, Web, App, and more.
Gupshups SMS offering enables businesses to reach audiences at scale with personalized messaging. From promotional offers and campaigns to mission-critical alerts like OTPs and transaction notifications, Gupshup ensures timely and reliable delivery with a robust prioritization and fallback system that handles peak loads seamlessly.
Enhance your SMS campaigns with advanced capabilities, including trackable URL links for engagement insights, two-way messaging, and support for Unicode and regional languages. Gupshups direct carrier connections across 200+ countries ensure superior delivery with low latency, achieving 95% success rates for OTPs within 10 seconds.
With Gupshup, businesses gain powerful reporting tools to measure campaign effectiveness and optimize performance, while staying compliant with telecom regulations. Tap into comprehensive analytics, secure data management, and customization options to maximize the impact of your SMS marketing and engagement strategies
Highlights
- Reliable and Scalable SMS Platform: Gupshup provides robust SMS solutions for transactional, promotional, and two-way messaging, enabling businesses to engage customers with timely, personalized, and secure communications globally.
- Advanced Campaign Management: Empower your marketing and operations with automated SMS campaigns, real-time delivery reports, and analytics to optimize engagement and measure ROI effectively.
- Regulatory Compliance & Integration: Gupshup ensures adherence to regional regulations like TRAI and GDPR while offering seamless integration with CRMs, ERPs, and other business systems for streamlined messaging workflows.
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Dimension | Description | Cost/month | Overage cost |
|---|---|---|---|
Message | Price for 10,000 Messages Per Month | $20.00 |
Dimension | Cost/unit |
|---|---|
Per Message Charges | $0.002 |
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By GupShup Inc
By Freshworks Inc.
Sentiment is AI generated from actual customer reviews on AWS and G2
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AI generated from product descriptions
Message Delivery and Prioritization
Robust prioritization and fallback system that handles peak loads seamlessly with direct carrier connections across 200+ countries, achieving 95% success rates for OTPs within 10 seconds
Multi-Channel Communication Support
Two-way messaging capabilities across SMS, WhatsApp, RCS, Instagram, Web, and App channels with support for Unicode and regional languages
Campaign Analytics and Reporting
Comprehensive reporting tools and analytics for measuring campaign effectiveness, tracking engagement through trackable URL links, and optimizing performance with real-time delivery reports
Regulatory Compliance Framework
Adherence to regional telecom regulations including TRAI and GDPR with secure data management practices
System Integration Capabilities
Seamless integration with CRMs, ERPs, and other business systems for streamlined messaging workflows
Multi-Channel Messaging Support
Enables customer engagement across website, mobile app, social media channels including WhatsApp, Instagram, and Google Business Messages with live chat, email, and voice capabilities.
AI-Driven Chatbot Deployment
Supports creation and deployment of AI-driven bot experiences across web, native applications, and messaging channels for automated customer interactions.
Intelligent Conversation Routing
Includes skill-based routing and IntelliAssign functionality to automatically distribute conversations based on agent capabilities and availability.
Advanced Analytics and Reporting
Provides advanced dashboard with team performance reports, agent availability reports, CSAT surveys, and conversation analytics for performance monitoring.
Conversation Automation and Context Management
Offers advanced automations, auto-resolve capabilities, live translation, and conversation APIs to maintain context-driven messaging experiences across interactions.
Multi-Channel Message Delivery
Supports SMS, email, rich media messages, web forms, social media, voice recording, video, and natural voice text-to-speech from a unified platform
RESTful API Integration
Provides RESTful APIs for developers to build custom native integrations and automate triggers, events, and workflows with existing internal applications
Workflow Automation
Enables creation of automated, intelligent communication solutions with scheduling and workflow capabilities across multiple channels
Data Security and Compliance
All data centres are ISO 27001 and ISO 27018 certified for data security and privacy
No-Code Administration Interface
Offers a no-code user admin workspace that enables setup and message delivery configuration within minutes without requiring developer involvement
Standard contract
No
Customer reviews
ZEESHAN ALI
Automated patient reminders have freed clinical staff time and improve daily practice efficiency
Reviewed on Apr 06, 2026
Review provided by PeerSpot
What is our primary use case?
What is most valuable?
The main and best feature of Gupshup is that I can easily integrate APIs and start sending automated messages to my patients via different channels such as WhatsApp and SMS.
Sending timely reminders to patients about upcoming appointments and follow-ups has positively impacted my organization by reducing the intervention required by the clinical staff who work within the clinic, saving their time, as well as saving the time of the reception staff, which can be utilized more efficiently. This also helps in saving money because I can focus on my work instead of answering patient calls and SMS.
I have saved a considerable amount of money since using Gupshup because all operations are now automated. I do not have to pick up calls from patients just to remind them about when they have to come or what the date is. I do not have to call patients for follow-ups as it is all done by Gupshup. This saves a significant amount of money and time, and while I cannot give the exact figure, it is a considerable amount of money and time.
What needs improvement?
Gupshup needs improvement because the setup part could be more user-friendly. I required some technical support to set up, and customer support is also not very responsive, so the customer support needs to be more user-friendly and respond more promptly.
Gupshup can improve by making the interface more clean so I can easily track performance, and customer service needs to be better and more user-friendly.
For how long have I used the solution?
I have been using Gupshup for the last eight to ten months.
What do I think about the stability of the solution?
Gupshup is a quite stable and reliable tool for automating WhatsApp SMS and regular SMS.
What do I think about the scalability of the solution?
Gupshup is highly scalable and can handle a large volume of messages at any given point in time.
How are customer service and support?
Customer support was a little bit on the average side and could be better, as the response from customer support takes time. I would rate customer support around seven out of ten.
Which solution did I use previously and why did I switch?
I did not use any other solution before Gupshup, as Gupshup was the first solution I implemented.
What about the implementation team?
Integrating the APIs with my clinic's system was easy. With a little technical support and technical knowledge from the support team, it was easy to configure the system, and the integration of the API was very smooth and was done easily.
What was our ROI?
I have seen a return on investment because a lot of time is saved for my clinical staff as they do not have to receive calls or call patients for upcoming appointments or follow-ups, and they do not have to always be present on WhatsApp to remind patients or answer messages about upcoming appointments. This saves a lot of time, and this time can be used elsewhere, such as in doing clinical practice, which saves time and increases productivity, helping in earning more money.
What's my experience with pricing, setup cost, and licensing?
The experience with pricing is a pay-per-use model that depends upon how many reminders are sent via SMS or WhatsApp. If there are more SMS or WhatsApp reminders going out, they will charge more, and if less, then they will charge less, which is a fair model. Licensing was quite straightforward, and the setup was also smooth with some technical support.
Which other solutions did I evaluate?
I checked out Wati for WhatsApp Business, but in the end, I selected Gupshup.
What other advice do I have?
I can use the performance feature of Gupshup where I can get a detailed report on how many patients received the reminder and how many of them responded to the reminder. If there is an upcoming campaign, I can promote it on Gupshup, such as if there is any free dental checkup or if I am offering some discounts on some treatment, and I can also track those campaigns through Gupshup.
Gupshup is a straightforward pay-as-you-use model and a reliable tool that really helps to increase my productivity and save time, making it necessary for any business, whether small or large.
Gupshup is a good and reliable tool that can be used in my day-to-day practice, and it really helps to save time and money. I would rate my overall experience with Gupshup as an eight out of ten.