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    Badger Maps: Route Planner for Field Sales and Service

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    Sold by: Badger Maps 
    Deployed on AWS
    Badger Maps is a route planning app designed specifically for field teams. It allows field sales and service reps to automatically plan, route, and maximize their time in the field, enabling reps to cut drive time by 20% and sell 20% more.
    4.7

    Overview

    Badger Maps is a route planning app designed specifically for field salespeople. It allows sales reps to automatically plan, route, and maximize their time in the field by cutting down driving time by 20%.

    Reps save an average of 8 hours a week from better planning, becoming more focused and organized, and driving more efficient routes. The time savings can be used on productive sales activities, which has resulted in the average team of 10 Reps selling $936k more the year they start using Badger Maps.

    Badger Maps also integrates with your existing CRM, enabling your reps to leverage the data in the CRM on a map and update the CRM quickly from the app on their phone.

    Highlights

    • Visualize and Segment Data on a Map View customers and prospects on an interactive map. Colorize and filter the map by information like priority, sales YTD, follow up, and more! Gather important customer insights on-the-go and sync with your CRM
    • Route Planning & Optimization Create optimized routes to your best opportunities in seconds. Add 100+ stops to your routes & save routes for future use. Save 8 hours a week of driving and cut down your planning time.
    • Find New Leads on the Go Instantly find leads based on location, industry keyword, or company name. Generate new leads in half the time and always have a backup plan after a canceled meeting

    Details

    Delivery method

    Deployed on AWS
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    Pricing

    Badger Maps: Route Planner for Field Sales and Service

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    Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
    Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator  to estimate your infrastructure costs.

    1-month contract (2)

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    Dimension
    Cost/month
    Badger Maps Business Plan
    $69.00
    Badger Maps Enterprise Plan
    $109.00

    Vendor refund policy

    The fees are non-refundable.

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    Legal

    Vendor terms and conditions

    Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .

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    Usage information

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    Delivery details

    Software as a Service (SaaS)

    SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.

    Resources

    Vendor resources

    Support

    Vendor support

    If you have any questions feel free to reach out to us at support@badgermapping.com  or schedule a call here - https://calendly.com/badgermaps/support .

    Enterprise plan members have a dedicated account manager for additional support.

    AWS infrastructure support

    AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.

    Customer reviews

    Ratings and reviews

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    4.7
    315 ratings
    5 star
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    83%
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    315 external reviews
    External reviews are from G2 .
    Jonathan C.

    Efficient Route Planning, Simple to Use

    Reviewed on Apr 06, 2026
    Review provided by G2
    What do you like best about the product?
    I find Badger Maps very simple to use. I like that it's easy to plan a route based on the criteria I want and then do check-ins after knocking. The initial setup was also very easy.
    What do you dislike about the product?
    I wish there was a little more flexibility on the types of fields we can have in the custom fields, like drop downs.
    What problems is the product solving and how is that benefiting you?
    I use Badger Maps for door knocking my real estate prospects and lead follow-up. It helps track my reps' activities and schedule follow-ups.
    AL Jason M.

    Makes Field Calls and Customer Tracking Easy

    Reviewed on Apr 01, 2026
    Review provided by G2
    What do you like best about the product?
    The easy way to find your customers when doing field calls, and logging calls and identifying customers that had not been visited for a length of time
    What do you dislike about the product?
    Reports were a little raw, when sent out in excel format, and if you don't custom build your notes requirements, the reps tend to put limited notes of no value. Also if you are unable to do a API link to keep the customer data maintained this becomes a very manual tasks that needs a dedicated person to manage it.
    What problems is the product solving and how is that benefiting you?
    The software gives me a quick visual ID of my customers, how they’re being managed, and where there are opportunities to contact them. As the National Manager, it made it quick and easy for me to identify low performers and offer guidance to help them improve how they engaged with the customers, or if they needed more coaching.
    Michael P.

    Phenomenal Route Planning, Effortless Efficiency

    Reviewed on Apr 01, 2026
    Review provided by G2
    What do you like best about the product?
    There's a lot to love about Badger Maps. The route planning is phenomenal, saving me so much time by optimizing my routes so I don't waste time driving all over. I also love the filters. If I have, say, 100 accounts in one area but want to see a certain type of account, I can apply a filter to narrow it down to around 20. Within seconds, I can create a route, which is super helpful. I also found the initial setup very easy, even for someone not very technologically advanced like myself.
    What do you dislike about the product?
    I love it all…nothing to share here. Easily one of my best investments in my career
    What problems is the product solving and how is that benefiting you?
    I use Badger Maps to organize my territory, create and optimize routes, and log key contacts. It saves me time with route planning and filtering accounts, making my work efficient.
    Seth M.

    Efficient Route Planning with Room for Improvement

    Reviewed on Mar 30, 2026
    Review provided by G2
    What do you like best about the product?
    I really like the map and route feature of Badger Maps. It allows me to see my accounts on a map and add accounts based on the route I'm on. Plus, the initial setup was very easy.
    What do you dislike about the product?
    I think Badger Maps could improve by providing more information on check-ins. I would like a feature where I can schedule a follow up visit, call, or email, and have it automatically added to the new day's route.
    What problems is the product solving and how is that benefiting you?
    I use Badger Maps for tracking accounts and meeting details. The map and route feature lets me see accounts visually and add new ones along my route.
    Laura J.

    Time-Saving, User-Friendly Route Planner

    Reviewed on Mar 30, 2026
    Review provided by G2
    What do you like best about the product?
    I use Badger Maps to enter all of my accounts and plan my route for the day. Badger Maps is a huge time saver. I like how I can plan my route for the day and use the Navigator tool right inside the app. I liked how I was able to add notes to each account and track the dates of each time I checked into the account. It is a quick reference for when I'm on the road, and I can pull up the account, check any notes, and also check the last time I was at the office. I found the app to be very user-friendly and very useful. The initial setup was very easy, and they also provided videos on how to use all the features. Their support team also offered to help with learning the features of the app.
    What do you dislike about the product?
    Nothing to dislike
    What problems is the product solving and how is that benefiting you?
    I use Badger Maps to enter my accounts and plan my daily route, saving me time. I like adding notes and tracking check-in dates, making it a quick reference on the road.
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