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    Freshchat

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    Deployed on AWS
    Free Trial
    Vendor Insights
    AWS Free Tier
    Make chat easy for digital customers and delight them with support on channels they love with conversational experiences
    4.4

    Overview

    Freshchat is a modern messaging software built for sales and customer engagement teams to build conversations with prospects and customers on your website, mobile app, or social media. Freshchat helps businesses and its teams focus on a continuous and context-driven messaging experience.

    Use-cases : Live chat(Web/Mobile app), Chatbots, WhatsApp, Instagram, Google Business Messages, etc.

    Plans & Pricing : Each plan has different feature-set & pricing (freshchat.com/pricing)

    Some of the main features available in the most-popular plan (Freshchat Enterprise) are:

    Auto-resolve IntelliAssign Business Hours (by Groups) Live Translate Advanced Dashboard Advanced Automations POPULAR Team Performance Report Agent Availability Report Roles and Permissions CSAT Survey and Report Conversation APIs Allowed Domains User Authentication(JWT) Skill based routing

    DISCLAIMER : We have listed only one plan here(which is most popular), other plans can be procured via AWS Marketplace via Private offer.

    For Additional queries, Different plan options, or Custom / Volume Pricing via Private Offer please contact us at channels-awsportal@freshworks.com 

    Highlights

    • Engage customers on the channel of their choice: Deliver a seamless experience for your customers across any channel, whether it is self-serve or agent-assisted. Messaging, live chat, even email and voice- you name it, we have got it.
    • Scale support with AI-driven bots on any channel: Customers seek quick and effortless self-service on the channels of their choice. Easily create and deploy AI-driven bot experiences across your website, native app, and messaging channels.
    • Help customers before they even know they need it: Proactively engage customers on web or messaging channels to stay ahead of potential issues. And turn any engagement with your company into a potential revenue-generating opportunity.

    Details

    Delivery method

    Deployed on AWS
    New

    Introducing multi-product solutions

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    Multi-product solutions

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    Vendor Insights

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    Buyer guide

    Gain valuable insights from real users who purchased this product, powered by PeerSpot.
    Buyer guide

    Financing for AWS Marketplace purchases

    AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
    Financing for AWS Marketplace purchases

    Pricing

    Free trial

    Try this product free according to the free trial terms set by the vendor.
    Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
    Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator  to estimate your infrastructure costs.

    1-month contract (4)

     Info
    Dimension
    Description
    Cost/month
    Free
    For getting started
    $0.00
    Growth
    For fast growth
    $23.00
    Pro
    For high performance
    $59.00
    Enterprise
    For enterprise-grade support
    $95.00

    Vendor refund policy

    Unless otherwise specified in these Terms or a Form or a Service Plan, all Subscription Charges are nonrefundable. No refunds shall be issued for partial use or non-use of the Service(s) by You provided however You shall be eligible for a pro-rated refund of the Subscription Charges for the remainder of the Subscription Term if You terminate Your Account as a result of a material breach of these Terms by Us.

    Custom pricing options

    Request a private offer to receive a custom quote.

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    Legal

    Vendor terms and conditions

    Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .

    Content disclaimer

    Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.

    Usage information

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    Delivery details

    Software as a Service (SaaS)

    SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.

    Support

    Vendor support

    We offer free support for all our customers. We provide a 247 email support and 245 Chat/Phone support support@freshchat.com 

    AWS infrastructure support

    AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.

    Product comparison

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    Updated weekly
    By Freshworks Inc.
    By Zendesk
    By monday.com

    Accolades

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    Top
    25
    In Contact Center
    Top
    10
    In Contact Center, CRM, IT Business Management
    Top
    10
    In ITSM Solutions

    Customer reviews

     Info
    Sentiment is AI generated from actual customer reviews on AWS and G2
    Reviews
    Functionality
    Ease of use
    Customer service
    Cost effectiveness
    Positive reviews
    Mixed reviews
    Negative reviews

    Overview

     Info
    AI generated from product descriptions
    Multi-Channel Messaging Support
    Enables customer engagement across website, mobile app, social media channels including WhatsApp, Instagram, and Google Business Messages with live chat, email, and voice capabilities.
    AI-Driven Chatbot Deployment
    Supports creation and deployment of AI-driven bot experiences across web, native applications, and messaging channels for automated customer interactions.
    Intelligent Conversation Routing
    Includes skill-based routing and IntelliAssign functionality to automatically distribute conversations based on agent capabilities and availability.
    Advanced Analytics and Reporting
    Provides advanced dashboard with team performance reports, agent availability reports, CSAT surveys, and conversation analytics for performance monitoring.
    Conversation Automation and Context Management
    Offers advanced automations, auto-resolve capabilities, live translation, and conversation APIs to maintain context-driven messaging experiences across interactions.
    Multi-Channel Support
    Support delivery across web, social, mobile, messaging, live chat, email, and voice channels
    Unified Agent Workspace
    Centralized workspace for managing and responding to customer interactions with complete customer context and access to 1,200+ pre-built integrations
    AI-Powered Automation
    Built-in AI-powered bots, routing, and workflows to automate repetitive tasks and optimize business processes
    Knowledge Management
    Knowledge management system for organizing and accessing customer service information
    Real-Time Analytics and Reporting
    Built-in analytics and real-time reporting capabilities for monitoring performance and business optimization
    Ticketing and Request Management
    Centralized ticketing system for managing and tracking service requests and incidents with SLA compliance capabilities
    Workflow Automation
    Code-free automation builder enabling custom workflows for ticket routing, tagging, notifications, and CSAT survey distribution
    Multi-level Access Control and Audit Logging
    Multi-level user permissions with granular audit logs for security and compliance management
    Integrated Knowledge Management
    Unified platform combining ticketing, projects, assets, and knowledge base management in a single interface
    Real-time Reporting and Analytics
    Advanced reporting capabilities with real-time activity visibility and data-driven insights for trend identification and proactive service delivery

    Contract

     Info
    Standard contract
    No
    No
    No

    Customer reviews

    Ratings and reviews

     Info
    4.4
    498 ratings
    5 star
    4 star
    3 star
    2 star
    1 star
    69%
    26%
    3%
    1%
    1%
    6 AWS reviews
    |
    492 external reviews
    External reviews are from G2  and PeerSpot .
    reviewer2816448

    Integrated chat support has improved response times and enables my team to resolve more cases

    Reviewed on Apr 11, 2026
    Review from a verified AWS customer

    What is our primary use case?

    My main use case for FreshChat  is to listen to our customers' issues and problems and forward their concerns to the required support team, which can help us address and resolve their issues.

    A quick specific example of how I use FreshChat  for this process is that we integrate it with Freshdesk  and even use the bot to raise service requests or report incidents of customers. Additionally, Freddy Bot is providing an AI-enhanced bot experience.

    I also use FreshChat for our WhatsApp support channel. Our team handles customer interaction through live chat and provides instant support to our customers' queries with efficiency and minimal effort.

    How has it helped my organization?

    FreshChat has positively impacted my organization by saving our time from 40 to 55%. When we are busy, our agents are able to jump from one handle to the other and can handle many different customers.

    I measured that 40 to 55% time savings by tracking the specific percentage of time according to how we used to interact with customer interactions, how they ended, and the time that they took.

    I have seen a return on investment, as it has improved team productivity. With the help of tools such as internal notes and chat routing, agents can collaborate within the team and improve team productivity. Agents can handle more conversations in a shorter time, and team leaders can also monitor and manage performance. My team productivity increased by at least 40% since I implemented FreshChat, whereas my competitors handle the same number of conversations with almost double the team size.

    What is most valuable?

    The best features FreshChat offers are real-time customer support, as during busy times, all available agents can jump on and handle a large volume of customer interactions. There is also great analytics and reports of all interactions, including agent response time. It is very fast, with no delay in response, and everything happens in real time, with easy access and integration with WhatsApp or using it from the user portal being seamless.

    What needs improvement?

    FreshChat can be improved with inbuilt automation. Currently, FreshChat uses a third-party advanced automation app which has some limitations and complexity to use. It should have its native automation feature and make it more advanced, such as the ability to add labels to chat based on conditions.

    For how long have I used the solution?

    I have been using FreshChat for four years and nine months.

    Which solution did I use previously and why did I switch?

    I previously used Slack before FreshChat, and while Slack is greater for internal team collaboration, it is not designed to provide customer-facing support. I chose FreshChat for its user-friendly chat interface, automation features, and strong omnichannel support, making it a great tool for live customer support. It has also brought positive impacts in my organization from my customers.

    What's my experience with pricing, setup cost, and licensing?

    My experience with pricing, setup cost, and licensing was affordable and efficient.

    What other advice do I have?

    I rate FreshChat a nine out of ten. I chose that number because FreshChat should invest in inbuilt automation, which would give it a ten out of ten.

    Which deployment model are you using for this solution?

    Hybrid Cloud

    If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?

    Isaac Brown

    Live chat automation has transformed our customer support and drives faster query resolution

    Reviewed on Apr 11, 2026
    Review from a verified AWS customer

    What is our primary use case?

    FreshChat  is used mainly for WhatsApp support channel. Our team handles customer interaction through live chat and provides instant support to customers' queries with efficiency and minimal effort.

    FreshChat  mini allows us to handle a large number of interactions and provide support timely. It also helps us reduce wait time by managing multiple conversations simultaneously. The ability to classify chat based on the support a customer needs helps us assign chats to the right team for first contact resolution.

    FreshChat enables us to enhance our customer service by allowing over 20 agents to use the platform to manage hundreds of interactions daily.

    What is most valuable?

    The best features FreshChat offers in my experience are automation and canned response features. With automation, we can greet our customers the moment a chat gets assigned to an agent, letting customers know they are being attended to. Similarly, canned responses help us use templates for generic and commonly asked questions. Additionally, the dashboard and analytics capabilities are invaluable. FreshChat's ability to build customized dashboards and analyze performance at a granular level helps us monitor workload and manage performance effectively.

    FreshChat has positively impacted our organization by helping us save time since it has reduced the time we spend interacting with customers, which has become a positive impact on our organization. We have gained popularity from how we respond to our customers and how we handle them.

    What needs improvement?

    I wish the complex bot builder could be made simpler while keeping its capabilities, and the third-party integrations could be improved. We tried integrating with Slack, and that was challenging. Even after spending considerable time talking with customer care, we still could not achieve what we wanted.

    For how long have I used the solution?

    I have been using FreshChat for four years.

    What do I think about the stability of the solution?

    FreshChat is very stable and has shown no downtime or reliability issues.

    What do I think about the scalability of the solution?

    FreshChat does scale well when we are busy, and we have not encountered any problems during high-traffic periods.

    FreshChat's scalability is excellent, and it can handle growth if our team or customer base expands.

    How are customer service and support?

    FreshChat's customer support is very responsive and proactive, and I have interacted with them positively.

    Which solution did I use previously and why did I switch?

    I previously used Zendesk  Explore, but I switched to FreshChat as it stood out as a strong live chat and messaging solution for live customer support. Compared to Zendesk  Explore, which is designed specifically for analytics and reporting, FreshChat is designed for instant communication with customers, making it a better choice for handling quick support inquiries and faster issue resolution.

    How was the initial setup?

    The automation and dashboard features are very easy to set up and very easy to use compared to other tools I have used before.

    My experience with FreshChat's pricing, setup cost, and licensing is fair and transparent, and it was affordable with no surprises.

    What about the implementation team?

    We did not encounter many problems during the onboarding of FreshChat because we made the efforts to establish it properly.

    What was our ROI?

    We have seen an improvement in customer flow by 30%, and 55 to 70% of our time has been saved since our department has different agents using this platform to handle different customers in different locations.

    What's my experience with pricing, setup cost, and licensing?

    My experience with FreshChat's pricing, setup cost, and licensing is fair and transparent, and it was affordable with no surprises.

    Which other solutions did I evaluate?

    Before choosing FreshChat, I evaluated other options such as Slack and Freshdesk .

    What other advice do I have?

    FreshChat does scale well when we are busy, and we have not encountered any problems during high-traffic periods.

    The ability to classify chat based on the support a customer needs has really helped us handle security and privacy with FreshChat to meet compliance requirements.

    FreshChat's bot capacity to handle complex queries improves team productivity. Companies would save more if the bot could handle more complex queries and hand over fewer interactions to human agents. With the help of tools such as internal notes and chat, routine agents can collaborate with the team to improve productivity. Moreover, increased efficiency and reduced response time are achieved with the help of the automation tool, as agents can manage multiple conversations simultaneously, leading to improved customer satisfaction.

    FreshChat tops the game when it comes to handling a large number of customer interactions. In our organization, we sometimes receive a few hundred interactions, but with the ability to have many live agents online, we can attend to those interactions within a short wait time period. One aspect FreshChat is lacking is the ability to provide voice and video support. I would rate this product a nine out of ten.

    Which deployment model are you using for this solution?

    Hybrid Cloud

    If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?

    Christopher Brown

    AI chat support has reduced response times and provides 24x7 omnichannel customer assistance

    Reviewed on Apr 09, 2026
    Review from a verified AWS customer

    What is our primary use case?

    FreshChat  is used to listen to customer issues and problems and forward their concerns to the required support team, which can help address and resolve their issues. Integration with Freshdesk  enables the bot to raise service requests or report incidents for customers. Freddy Bot provides an AI-enhanced bot experience.

    FreshChat  is best suited for providing 24-hour support where customers can interact easily, even using their phones to raise concerns or inquire about information. This approach is more convenient than using the document portal as a source of knowledge or sending emails for concerns.

    FreshChat was integrated into a marketplace application using Dialpad, cloud telephony, and Amazon Connect , which enables the creation of chat and voice conversations between agents and customers, resolving customer issues promptly and efficiently.

    What is most valuable?

    FreshChat offers easy access and integration as key strengths. The platform delivers very fast response times with no delays, and everything happens in real time. FreshChat provides multifunction capabilities, great analytics and reports.

    Easy access and integration with WhatsApp or using it from the user portal stand out most prominently because it is seamless. The fast response times with no delays and real-time functionality are significant advantages. The user portal, WhatsApp integration, AI bot setup, and multiple options provide flexibility and ease of use.

    FreshChat creates a conversation for each chat or call, allowing agents to easily resolve issues through these organized conversations.

    After implementing FreshChat, agent first response time was reduced by 35%. FreshChat automation enabled 24/7 operations without increasing headcount.

    What needs improvement?

    FreshChat can be improved with enhanced bot workflows featuring a visual drag-and-drop filter.

    There is no native support for advanced flows such as multiple variables or integration with external variables.

    For how long have I used the solution?

    FreshChat has been used for the past five years.

    What other advice do I have?

    FreshChat does not require any additional improvements. This review is rated 9 out of 10.

    Which deployment model are you using for this solution?

    Hybrid Cloud

    If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?

    Anastasia Miller

    Chat automation has streamlined customer routing and has boosted our team’s efficiency

    Reviewed on Apr 09, 2026
    Review from a verified AWS customer

    What is our primary use case?

    My main use case for FreshChat  is that we have two departments using the platform with different requirements, and we use the chatbot to identify what the customer needs and direct that customer to the correct department, ensuring that all the repetitive questions an agent would need to ask are done prior to connection. This saves the agent time and ensures we can assist the customer in a timely fashion when the customer is then connected to an agent.

    We use FreshChat  for all escalated customer inbounds via live chat, and we have a virtual assistant that deflects 80% of chats, with the remaining needing to be picked up by our team.

    What is most valuable?

    The best features FreshChat offers include connection to Freshdesk , a unified comms channel, and issue tracking, along with strong uptime, engagement, and the ability for customers to search through FAQs using a keyword search.

    Out of those features, the one I find the most valuable in my daily work is the fact that it allows customers to search through our FAQs using a keyword search, which has made our work easier, as some of the questions they call to ask are displayed on our FAQ, providing a positive impact on our organization.

    FreshChat has positively impacted my organization by creating a workflow and automating our communication with our customers since it is easy and fast. The automated workflows have saved time for my team; our limit was increased to one lakh per day within a few days, and this lead tracking helped us close more deals than usual, making it truly helpful and positive for our organization.

    What needs improvement?

    FreshChat can be improved by updating the analytic matrix, as by default it doesn't show the recipient details, and we need to put additional filters to see desired data. I wish they would invest in that.

    For how long have I used the solution?

    I have been using FreshChat for four years.

    What other advice do I have?

    My advice for others looking into using FreshChat is that it has truly helped us to get our display name and verified ticket on WhatsApp, which is crucial for our branding, and our limit was increased within a few days. I rate this product a 9 out of 10.

    Which deployment model are you using for this solution?

    Hybrid Cloud

    If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?

    Alex Croch

    Unified chat and AI workflows have improved customer support and increased agent productivity

    Reviewed on Apr 09, 2026
    Review from a verified AWS customer

    What is our primary use case?

    My main use case for FreshChat  is to listen to our customers' issues and problems and forward their concerns to the required support team. We integrate it with Freshdesk  and use the bot to raise service requests or report incidents for customers. Additionally, Freddy Bot provides an AI-enhanced bot experience.

    FreshChat  helps us address and solve our customers' issues when we forward their problems. We have integrated it with WhatsApp and the user portal, which makes our work easier.

    We have achieved seamless integration between FreshChat and our cloud telephone system to increase agent productivity and first call resolution. We also use it as our CRM  to capture leads from our website, social media, WhatsApp, and email marketing. Additionally, we create workflows to automate our communication with our customers.

    What is most valuable?

    FreshChat offers the ability for customers to search through our FAQs using a keyboard search, which is one of the best features.

    I would also like to mention the connection to Freshdesk , a unified channel, and issue tracking. Uptime is strong, and they maintain customer support even during challenging circumstances.

    FreshChat has positively impacted our organization by helping us save time and increasing our effectiveness from 55 to 66 when we were introduced to Freddy Copilot. We have saved time in terms of percentage from 55 to almost 65% since we deployed it in our organization, as we can run our workflows freely without any problems.

    What needs improvement?

    FreshChat could be improved in several areas. It is not easy to obtain a list of all chats that one agent has completed in the last two hours, so the report functionality could be enhanced. Labels on FreshChat do not match labels on Freshdesk, which is also problematic.

    We use FreshChat while integrating it with WhatsApp, the user portal, and email, which is easy and helpful.

    For how long have I used the solution?

    I have been using FreshChat for four years and eight months.

    Which deployment model are you using for this solution?

    Hybrid Cloud

    If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?

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