PGA TOUR automates web QA and powers fan experiences using Amazon Nova Act

PGA TOUR is one of the most recognized sporting brands in the United States, organizing professional golf tours around the world. With many tournaments taking place simultaneously across different time zones, PGA TOUR needs to provide a consistent digital customer experience. The organization’s website serves as a live scoring and storytelling platform for millions of fans and media partners, making the accuracy and performance of features, such as live scoring, time widgets, weather data, and player information, essential.

To maintain quality during live events, the PGA TOUR team previously conducted regular manual QA checks and monitoring to ensure that all information was up-to-date and correct. “Completing these specific checklists was manual and very time-consuming. And a lot of it was focused around maintaining what our baseline is,” says Trey Pezzetti, AI product lead at PGA TOUR. “We decided that we wanted to move away from maintaining that baseline and evolve the team to have more of a proactive role, not a reactive one.”

Amazon Nova Act is an AWS service for building and managing fleets of reliable agents that automate user interface workflows at scale. Powered by a custom Amazon Nova 2 Lite model, Amazon Nova Act is designed to deliver over 90 percent reliability for typical browser workflows. It features native integration with AWS services, including Amazon Bedrock AgentCore—a solution for production AI agents—so teams can build and embed agentic workflows alongside their existing processes.

After being introduced to Amazon Nova Act at the AWS Summit in New York City, the PGA TOUR team decided to evaluate the service. “I thought that if we could get this to work, it would be very valuable for our business. I spent about 20 minutes creating a working demo that could conduct a couple of QA checks on our leaderboard,” says Pezzetti. “Amazon Nova Act’s pricing model gave us clear visibility into hourly costs, making it easy to predict and scale operations.”

After conducting a larger proof of concept using Amazon Nova Act, the PGA TOUR team built a scalable testing system in less than 1 month, using TestRail on the frontend and a backend powered by Amazon Nova Act, Amazon Bedrock AgentCore, and AWS Device Farm, an application testing service that helps PGA TOUR to test and spin up applications on iOS and Android devices.

Because Amazon Nova Act integrated with PGA TOUR’s existing test management software, adoption was straightforward. Rather than redesigning workflows, the team simply added Amazon Nova Act as another scheduled test within its management console. Throughout the development process, the PGA TOUR team worked alongside AWS to get the most value from the solution. “The AWS team was really helpful and met with us on a weekly basis, guiding us through any challenges that arose and helping us build custom solutions for new use cases, like the AWS Device Farm integration,” says Pezzetti.

Using Amazon Nova Act, PGA TOUR powers agentic workflows that automate its critical website checks. It runs more than 50 tests in parallel, spending less than 3 minutes to perform checks that previously took approximately 1 hour per tournament. This includes testing for automated leaderboards, weather information, region-specific content, and player card response time, freeing teams to focus on higher-value work. “By removing repetitive work, we’re making it possible for the team to be more proactive, respond faster, and focus on more strategic tasks,” says Pezzetti.

After expanding its coverage to iOS and Android devices and completing the ongoing integration with AWS Device Farm, PGA TOUR plans to build out its Amazon Nova Act–driven testing across regions, use cases, and products, both internal and external.

By using Amazon Nova Act to support consistent performance across applications, devices, and regions, PGA TOUR has increased trust in its digital platform. With fans around the world receiving a reliable, memorable, and engaging experience, the organization can continue to deliver high-quality content to its global audience with confidence.