Meltwater Suite
MeltwaterReviews from AWS customer
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Meltwater is a vital resource for earned media
What do you like best about the product?
I like Meltwater's Explore function. It helps me keep a pulse on key topics and how they're being covered across the media landscape. Our client success manager is also extremly helpful and always available to help us utilize the platorm to its fullest.
What do you dislike about the product?
I don't have any features that I dislike. All of the platform's features are helpful.
What problems is the product solving and how is that benefiting you?
Direct access to information on media outlets and journalists.
Meltwater accompaniment
What do you like best about the product?
The possibility to consult brand histories.
The ease of use.
The generation of automated reports.
The support from the Meltwater team for training and answering questions.
The ease of use.
The generation of automated reports.
The support from the Meltwater team for training and answering questions.
What do you dislike about the product?
The weakness in being able to listen to other social platforms like TikTok.
What problems is the product solving and how is that benefiting you?
Be able to monitor brand conversations and alerts for potential crises. In addition to finding the share of voice.
Great One-Stop-Shop for PR Needs
What do you like best about the product?
I like that we are able to set up custom news alerts, sent right to our inboxes. It's nice to have the ability to send pitches to journalists, send press releases and schedule social media posts all within the same platform. The support of the Meltwater team has been fantastic - anytime anyone has issues on our team, the Meltwater team has been quick to respond!
What do you dislike about the product?
While I like the ability to schedule social media posts to various platforms all within the same account, we do run into issues with some of the functionality from time to time. It usually resolves itself, but when I need to schedule something quickly, it can pose issues.
What problems is the product solving and how is that benefiting you?
Meltwater gives us access to thousands of journalists who are looking for stories and may be interested in writing about our solutions. We also use Meltwater to manage our social media scheduling of content.
Very Powerful Platform
What do you like best about the product?
The tool is mission critical for keeping tabs on our brand. We love the ability to track trends and keep track of what competitors are doing, and the benchmarking capabilities. The platform has so many tools, but it's the work of our account manager and her support that has taken this platform to a whole new level. We had been paying for the base platform for years, but with our account manager's help setting up searches based on our needs, we use this every day. The platform is easier to use when you use it more often, and implementation has been a breeze.
What do you dislike about the product?
We don't love having to pay separate for an API integration that allows our data and analytics team connect directly to the platform. The database of reporters could be a little bit more robust, but it is sufficient for our needs.
What problems is the product solving and how is that benefiting you?
Meltwater helps us keep track of media mentions for our brand and the brands of companies we work directly with helping us provide better customer service. It allows us to track media mentions and story trends. It also allows us to track our competitors and understand what they are driving in the news.
Klear Performance
What do you like best about the product?
It's easy to find new influencers, and to explore.
Easy to create reports.
Easy to use
Nice customer support
Easy to create reports.
Easy to use
Nice customer support
What do you dislike about the product?
It is not always possible to get TikTok content, even by adding it manually.
The ER that is calculated per post should be with the Engagement/Reach formula of the post * 100, they have it calculated with total followers. (or maybe add the option to visualize it this other way)
Performance seen on the platform often does not match the IG report provided by the influencers (the official report created by Meta), especially with the stories.
When an influencer has an active “hide like account” they do not read the Engagement well.
The process to connect an influencer is too much complicated, maybe you could
streamline the process
The ER that is calculated per post should be with the Engagement/Reach formula of the post * 100, they have it calculated with total followers. (or maybe add the option to visualize it this other way)
Performance seen on the platform often does not match the IG report provided by the influencers (the official report created by Meta), especially with the stories.
When an influencer has an active “hide like account” they do not read the Engagement well.
The process to connect an influencer is too much complicated, maybe you could
streamline the process
What problems is the product solving and how is that benefiting you?
It gives us a useful tool to have a complete overview of the influencer profile.
Meltwater is a super easy platform to use and delivers authentic results.
What do you like best about the product?
I love working with Meltwater for personal creation of Listening and, in the case of Klear, for the clarity in searching for information, results, and advancing in campaigns.
What do you dislike about the product?
When demographic data is missing, the data is not updated.
What problems is the product solving and how is that benefiting you?
In the case of Klear, the demographics of TikTok that are not available, some data from monitors provide us with a preview, not all the information of the profile we select. It benefits us when working on bids and delivering quarterly summaries to clients.
Review Klear - Managing influencers
What do you like best about the product?
influencer metrics and user friendly experience in site.
What do you dislike about the product?
sometimes issues cant be corrected even if helped by the team, could connect an influencer at all and needed her kpis
What problems is the product solving and how is that benefiting you?
it helps me pick which influencers goes according with brands and helps me decide if based on their kpis it is a good investment
The experience was very comfortable and user friendly.
What do you like best about the product?
I like the customer support and the easy ways to make reports and search data.
What do you dislike about the product?
Sometimes do not let me filter very well the influencers by Puerto Rico region. When i get the emails for recommendations, all the recommendations are for countries that I dont look for. So I would prefered to recieve recommendations based on my searches. On the other hand, on several occasions the updating of content engagement is quite slow on the Instagram and Tiktok platform.
What problems is the product solving and how is that benefiting you?
customer support, helped me to find some profiles that not have too much followers. In this case helped me to completed te report with all the profiles that i need.
Ease of use, access to download, and visualization of the data.
What do you like best about the product?
Detail the main KPIs, analyze the benchmark, and listen.
What do you dislike about the product?
Every so often the platform has issues and the data cannot be displayed.
What problems is the product solving and how is that benefiting you?
The platform crashes and we don't have data visualization.
Meltwater
What do you like best about the product?
Complete tool, with precise analyses and robust clipping data. Great customer service interface.
What do you dislike about the product?
User experience is not very intuitive. Some features are complex.
What problems is the product solving and how is that benefiting you?
Complete delivery of news clipping on different platforms.
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