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Easy API integration for marketing and sales operations.
What do you like best about the product?
Tray connects pretty much any services with an API and can run operations on the data between them. The ability to integrate and run automation on the data in more than two services in one workflow is very useful.
What do you dislike about the product?
Power and adaptability often means complexity; this is true to an extent with Tray, but you catch on quickly.
What problems is the product solving and how is that benefiting you?
Marketing and sales operations workflows have turned from manual tasks to automated simplicity.
Powerful tool for Real-Time Data, Automation
What do you like best about the product?
Tray's debug interface gives you instant feedback as you are building workflows, this allows you to build powerful processes much more quickly than other tools.
What do you dislike about the product?
Like the other reviewer said, it can take some time to get a grasp on how Tray workflows can be used. My advice is start small with some of their existing use cases, and after some trial and error you will likely be coming up with a lot more ways to use Tray.
What problems is the product solving and how is that benefiting you?
For us, Tray.io solves two critical business challenges:
1. Real-Time updates on 2 million+ customer records in 3rd party Email and marketing systems - Using Tray connectors, we're able to stream important customer activity from our core platform to 3rd party tools like Salesforce, Marketo and others, where we can respond to it instantly. Tray receives, transforms, routes and batches 15million plus messages a day with no problems. Their interface allows us to make updates and changes on the fly without involvement from engineering.
2. New Levels of Marketing Automation - By automating a lot of the marketing drudgery with Tray workflows, our Marketing team is able to focus on more strategic and impactful work. We spend much less time doing repetitive work like uploading audience CSV's, exporting results, moving or joining data from multiple systems, etc...
1. Real-Time updates on 2 million+ customer records in 3rd party Email and marketing systems - Using Tray connectors, we're able to stream important customer activity from our core platform to 3rd party tools like Salesforce, Marketo and others, where we can respond to it instantly. Tray receives, transforms, routes and batches 15million plus messages a day with no problems. Their interface allows us to make updates and changes on the fly without involvement from engineering.
2. New Levels of Marketing Automation - By automating a lot of the marketing drudgery with Tray workflows, our Marketing team is able to focus on more strategic and impactful work. We spend much less time doing repetitive work like uploading audience CSV's, exporting results, moving or joining data from multiple systems, etc...
Recommendations to others considering the product:
Don't be afraid to dig around in the UI and build test workflows in order to get a grasp on Tray's capabilities.
Leverage their customer service, they're extremely helpful and responsive.
Leverage their customer service, they're extremely helpful and responsive.
The Power and Flexibility of a Body Building Yoga Instructor
What do you like best about the product?
You can basically map any two tools with an API and perform robust workflows as if they were natively integrated. You can perform actions such as "Run this every Tuesday at 9pm" or "Once you get to the end, start again at the beginning", which other tools, to my knowledge, cannot do.
What do you dislike about the product?
Being such a robust tool, there is a rather gargantuan learning curve. To address this, the Tray team displays awesome customer service to help get people over the hump.
What problems is the product solving and how is that benefiting you?
Refreshing various fields in our database once per week. We also use it to keep other text fields up to date by adding the removing values as needed.
Recommendations to others considering the product:
Give it the time/effort that it deserves. You won't know how to do everything right off the bat, so leverage the resources you have (customer support) until it clicks for you.
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