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158 reviews
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4-star reviews ( Show all reviews )

    Information Technology and Services

Easy-to-Identify Logs and Audit Trails

  • April 17, 2026
  • Review provided by G2

What do you like best about the product?
To check for the logs and audits of any events that are easy to identify
What do you dislike about the product?
That the UI seems cluttered at times for a new user
What problems is the product solving and how is that benefiting you?
By being transparent about the logs and activities which in turn is very useful for debugging and fixing


    Samuele Sois

Marketing A/B tests have gained deeper insights from user behavior and unified global reporting

  • March 18, 2026
  • Review provided by PeerSpot

What is our primary use case?

My main use case for Tray.io is to conduct A/B testing for marketing initiatives that the company has undertaken. We test the deployment of different campaigns across similar cohorts and evaluate which one performs better.

Tray.io fits into my A/B testing process by analyzing the number of words used by consumers in comments and the number of times they stopped campaign videos at specific points. Through this analysis, we can investigate the attention levels of users and determine what thoughts are elicited by the campaign.

I have found that the error management in my main use case with Tray.io is not as effective as we would prefer. We would appreciate having a way to recycle cases that do not carry much value. Every user is precious in their own way, and even if a user does not provide much information, we would still value the ability to extract some information from those boundary cases.

What is most valuable?

The best features Tray.io offers include excellent visualization capabilities and a dashboard, which stand out to me the most.

I appreciate that it is very easy to convert the data we receive from Tray.io into dashboards from Power BI, which is extremely useful. I would also appreciate if in the future Tray.io provides a way to natively convert the data to Tableau.

Tray.io has positively impacted my organization as it provides a trusted way to organize data results and share them throughout the company at once. As a multinational and very large company, it is definitely beneficial that those of us in the UK can use the same format that colleagues use in India, and the entire data architecture is framed within a trusted system from an established organization. As far as I know, Tray.io has been operating for the last 12 years, making it a very reliable system.

What needs improvement?

I believe Tray.io can be improved by offering integration with Tableau, which is still not available.

I rated it an eight because there are still some things that can be improved, as I mentioned before.

For how long have I used the solution?

I started using Tray.io approximately one year ago.

What do I think about the stability of the solution?

In my experience, Tray.io is stable, as we have never experienced issues with it failing or being unavailable. We did not experience any downtime, compatibility issues, or system issues at all.

What do I think about the scalability of the solution?

The scalability of Tray.io is quite good. We were able to deploy it from a small company within Tata with 200 people to what is now a multinational company with 92,000 people globally, and the people involved in using Tray.io number in the hundreds. I believe the scalability is quite good.

How are customer service and support?

I have never used the customer support for Tray.io because the software is very easy to use and we never needed to contact support. However, I can tell you that the support provided through newsletters and update bulletins is quite good.

Which solution did I use previously and why did I switch?

Previously, we attempted to develop an in-house solution as a company proprietary system, but we failed to achieve a good standard and quality level with that approach. We therefore looked for an established solution.

What was our ROI?

I have seen a return on investment as the company has been renewing the product for the entire 19 months we have been using it, which indicates that trust is high and they likely see value and advantage in using the system. There are no complaints in this regard.

What's my experience with pricing, setup cost, and licensing?

My experience with pricing, setup cost, and licensing for Tray.io is that I did not personally follow the pricing negotiation, but I understand that the company pays a monthly fee which is very competitive. No one has complained in the finance department, and it is very rare for Tata Motors to refrain from complaining about pricing.

Which other solutions did I evaluate?

A few options were evaluated before choosing Tray.io, but I cannot recall which ones were proposed to me because Tray.io was identified as the most valid option since the very beginning.

What other advice do I have?

My advice to others considering Tray.io is to trust the process because once the installation is complete, it is extremely easy to deploy and set up.

I have rated this product an eight out of ten.


    Melanie T.

Tray review

  • December 19, 2024
  • Review provided by G2

What do you like best about the product?
It's a reverse ETL tool with drag and drop features so it can accommodate a lot
What do you dislike about the product?
There's definitely a learning curve while figuring out some functionality
What problems is the product solving and how is that benefiting you?
Tray was helping to orchestrate data pipelines that couldn't be solved with an ETL tool alone


    Tyler A.

Powerful tool with great UI features to make automation easier

  • May 13, 2024
  • Review provided by G2

What do you like best about the product?
The UI is great in my opinion! I love being able to clearly follow a diagram that shows how the pieces interact with eachother and being able to drag-drop is fantastic. Tray is one of the few/rare tools that allows for quick start-up and is overall intuitive so that junior technical staff can hop in and field some requests with little training.
What do you dislike about the product?
Overall, we really love the Tray platform. The cost is a consideration, but have not found a tool to do the job better.
What problems is the product solving and how is that benefiting you?
Tray is great for mapping APIs to work efficiently together. We've used it for projects like Gift Card Platform migrations so that numbers from our legacy system could still be checked/validated/redeemed.


    Ajay S.

It is ease to use and very trustworthy

  • February 09, 2024
  • Review provided by G2

What do you like best about the product?
The workfllow they have to design the business requirement.
What do you dislike about the product?
Somtimes the flow looks busy. But when you do expand and colaps. It will work.
What problems is the product solving and how is that benefiting you?
We are using to update the payment.


    Printing

An experience that continues to improve

  • February 08, 2024
  • Review provided by G2

What do you like best about the product?
I enjoy the interface and how you can use the connector snake to map values. It's also really powerful and is constantly improving. I've used Tray for a few years now and it's constantly improving and becoming more innovative. It's also cut down on a lot of development time.
What do you dislike about the product?
The downside of Tray is if you dont have embedded it's limiting to the capabilities of your workflow.
What problems is the product solving and how is that benefiting you?
automating internal business processes and integrations. It cuts down our development time and dedicated resources to build hardcoded integrations.


    Dan P.

Tray makes it easy to automate workflows between technologies in a scalable way

  • February 01, 2024
  • Review provided by G2

What do you like best about the product?
I like using Tray. I've been a user since the beginning! The UI has received many updates and they've all been really helpful. I like that you can create a workflow, easily copy it and repurpose it for other services. It because of the powerful template capabilities and nodes that we were able to scale our data sync service to our own customers!

The success of implementing Tray in our business has enabled us to increase customer satisfaction, rentention, and close deals without the need of high effort and expensive code creation. It's a great low/no-code platform.

Their support has also been instrumental in our success. It's much appreciated!
What do you dislike about the product?
Currently I'm not experiencing any downsides; however, I've only ever used Tray.io, with some minor experience using Zapier, Workato, and MS Logic Apps. With my limited experience of similar platforms, I don't know if I'm missing out on something but Tray suits our needs and is reasonably priced so I haven't had any reason to dive into other platforms so far.
What problems is the product solving and how is that benefiting you?
- Data sync between various CRM platforms and UserVoice
- Scalable, repatable processes no matter the volume
- Integration testing
- R&D


    Gareth L.

Powerflow integration workflows

  • November 15, 2023
  • Review provided by G2

What do you like best about the product?
We receieved great support from Jash, an architect who helped us build out initial workflows. There are a lot of different connectors that will allow you to integrate with lots of different services.
What do you dislike about the product?
Customer support with the support team via email was not instant and it was some times dragging on for days due to timezone differences sending 1 message per day back and forth. This may have changed now as this was based on experiences a couple of years ago.
What problems is the product solving and how is that benefiting you?
Tray.io allowed us to automate sending messages into Slack off the back of webhook events. It also enabled us to sync employee data from a HR system into our system.


    Computer Software

Great tool for rapid development and agility

  • November 08, 2023
  • Review provided by G2

What do you like best about the product?
The pre-built connectors make authenticating and using APIs a snap. It is very easy to make quick changes, test them, and get value immediatly.
What do you dislike about the product?
As with any product there are sometimes things I think can be better, but overall it is easy to find workarounds for things if needed.
What problems is the product solving and how is that benefiting you?
Integrating with a variety of platforms in a common way.


    Kian Z.

Automation Made Easy

  • November 07, 2023
  • Review provided by G2

What do you like best about the product?
-So many connectors, very easy to get connected and setup
-So much flexibility with branching and looping
-No-Code/Low-Code/Lotta-Code all in one place.
-Far more flexible than Zapier while also not being as easily accesible to those outside Operations.
-Mandatory Foldering
-Incredibly helpful Support Community
-Daily/weekly/monthly tasks become one time builds
What do you dislike about the product?
-Things that feel like out of the box stuff isn't there. Delay nodes longer than ten minutes and the like, easily done in Zapier but not here.
-Usage Based Pricing Model (but everyone uses that nowadays)
What problems is the product solving and how is that benefiting you?
Tray solves lead routing/alerting/data manippulation and cleanup process for us with ease.