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MSG91-SMS

MSG91

Reviews from AWS customer

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External reviews

207 reviews
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External reviews are not included in the AWS star rating for the product.


    Caneza P.

Reliable, Easy-to-Use Platform with Strong API and Responsive Support

  • January 30, 2026
  • Review provided by G2

What do you like best about the product?
The platform is highly reliable and user-friendly, making onboarding and setup quick and hassle-free. It offers strong and well-documented API support, which allows seamless integration with our systems, and message delivery is consistently timely and dependable. The dashboard is intuitive and easy to navigate, enabling us to monitor and manage communication efficiently. Additionally, Karan and the support team are proactive, responsive, and helpful, ensuring that any queries or issues are addressed promptly and smoothly.
What do you dislike about the product?
Some advanced features and reporting options could be more detailed, and pricing can become a bit high as volumes scale. Occasional delays in delivery reports could also be improved.
What problems is the product solving and how is that benefiting you?
MSG91 helps us streamline and automate customer communication through reliable SMS and OTP delivery. It ensures timely order updates, authentication, and transactional notifications, which improves customer experience, reduces manual effort, and builds trust through consistent and secure communication.


    devanshi t.

Reliable Communication Platform with Stellar Support

  • January 30, 2026
  • Review provided by G2

What do you like best about the product?
I've been using MSG91 for our communication workflow, and the platform has been really reliable. I really appreciate their support team, who are always available and quite quick to respond. It's easy to connect with them whenever needed. MSG91 also helps me integrate WhatsApp with my website. The initial setup was quite easy, which was great.
What do you dislike about the product?
nothing
What problems is the product solving and how is that benefiting you?
I use MSG91 for our communication workflow. It helps me integrate WhatsApp with my website, and the platform has been really reliable.


    Avijit A.

Reliable Platform with Quick Responses and Resolutions

  • January 29, 2026
  • Review provided by G2

What do you like best about the product?
Reliable platform
Quick response and resolutions
What do you dislike about the product?
Maybe can add alert email workflows for users
What problems is the product solving and how is that benefiting you?
Communication at scale


    Mitul Q.

Seamless OTP Messaging with Excellent Support

  • January 29, 2026
  • Review provided by G2

What do you like best about the product?
I use MSG91 for OTP messaging and it has solved the sending issues I was facing. I appreciate the support team's assistance, especially from Pratyaksh, who helped me solve the OTP issue. The initial setup was very easy.
What do you dislike about the product?
none
What problems is the product solving and how is that benefiting you?
I use MSG91 for OTP messaging. It solves sending issues, and the support team, especially Pratyaksh, effectively assists with any problems.


    Retail

Highly Customizable, but Tough for Non-Technical Users

  • January 29, 2026
  • Review provided by G2

What do you like best about the product?
Lot of customisation can be done.. covers email, sms, whatsapp fairly well
What do you dislike about the product?
Non-technical person will find it difficult to use
What problems is the product solving and how is that benefiting you?
Whatsapp communication with buyers


    Shrikrishna S.

Affordable Multi-Channel Messaging with great support for Early Stage Startups

  • January 29, 2026
  • Review provided by G2

What do you like best about the product?
I like MSG91's simplicity and transparent pricing. The platform's integration of all communication channels is convenient, as I can sign up for MSG91, get their API key, and integrate the APIs into our apps without needing different providers for SMS, email, and WhatsApp. I also appreciate the startup credits they offer for six months, which is really helpful for early-stage startups like us. We switched from Twilio because it was expensive for us, and email and WhatsApp setup with MSG91 was really simple.
What do you dislike about the product?
Their documentation needs to be updated as it's not clear if we have to use the flow API or the OTP API for sending OTP SMS. Improving documentation to be according to use cases will be very useful not just for our company but to every company using MSG91.
What problems is the product solving and how is that benefiting you?
I use MSG91 as a single platform for all communication channels, eliminating the need for multiple providers for SMS, email, and WhatsApp.


    Information Technology and Services

Simple Integration, Clear Docs, and an Active Support Team

  • January 28, 2026
  • Review provided by G2

What do you like best about the product?
The product integration is simple. Helper documents are easy to understand & the support team is very active.
What do you dislike about the product?
The product interface could have been better. Analytics especially for whatsapp campaigns could be better.
What problems is the product solving and how is that benefiting you?
It solves the problem of whatsapp OTP with SMS fallback mechanism & whatsapp marketing.


    Nitish P.

Effortless SMS Integration with Great Dashboard

  • January 28, 2026
  • Review provided by G2

What do you like best about the product?
I find the dashboard of MSG91 easy to use. Also, the guidance provided by Pratyaksh sir has been really helpful for me.
What do you dislike about the product?
I got messages in the template, but the variable didn't pass due to a version issue.
What problems is the product solving and how is that benefiting you?
I use MSG91 for SMS and WhatsApp API to solve the problem of sending SMS messages efficiently.


    Atul S.

Easy to Use but Slows Down at Times

  • January 28, 2026
  • Review provided by G2

What do you like best about the product?
I find MSG91 easy to use. It was very easy to set up.
What do you dislike about the product?
Sometimes it is slow, particularly when receiving OTPs.
What problems is the product solving and how is that benefiting you?
MSG91 helps us verify users through OTP and is easy to use, though sometimes the OTP takes time to receive.


    joshua C.

Reliable SMS & WhatsApp Integration, Needs UI Improvement

  • January 27, 2026
  • Review provided by G2

What do you like best about the product?
I really like MSG91 for its reliable message delivery and easy API integration. It's quick to set up and consistently works well for OTPs and alerts. Handling SMS and WhatsApp from a single platform without much hassle is a big plus. The automation of customer communication and ensuring messages are delivered quickly and reliably at scale are features I appreciate.
What do you dislike about the product?
The dashboard can feel cluttered, pricing is not always very clear, and WhatsApp onboarding approvals take time. Improving UI simplicity and pricing transparency would help a lot.
What problems is the product solving and how is that benefiting you?
I use MSG91 for managing business communication, automating customer messages, and ensuring reliable delivery of OTPs and alerts. It integrates multiple channels, reducing dependency on different vendors.