Diverse integration options support workflow automation while pricing and support need improvements
What is our primary use case?
Currently, we are a software company called KlickTipp, and we built a connector in Zapier for our application to access the API. We use Zapier to implement templates for customers, making it easier for them to integrate with our tool. We cannot build a native integration to all tools such as JotForm or Typeform, so we consult our customers to use applications such as Zapier, Make, and n8n. Zapier is the tool with the most connectors and has been quite forward in that case.
In our business processes, we worked with it, but we are switching now because the use cases were connecting our help desk to our product planning tool and then to our development project management tool, from Helpscout to Productboard and from Productboard to Jira.
I have employed multi-step automation workflows in my tasks, taking data directly to Productboard to plan new ideas and insights, and doing some aggregation.
What is most valuable?
From my perspective, Zapier is a tool that has the most connectors. They have approximately 7,000 connections. That is the most important feature for Zapier, and that is why they are where they are currently in the market.
When working with Zapier, it is easier for customers to use because it has a clear structure compared to Make and N8N, which have a more free structure. With Zapier, there is no need to deal with technical JSON characters. You can start from scratch without paying anything, which is great, but Zapier can get quite expensive fast.
What needs improvement?
You can build similar or dependent automations in one Zap, which helps with understanding the process without switching between different records.
I would appreciate quicker response times and more direct interactions. It would be great to have a direct contact person for support, but bigger companies usually have solution partners handling support. I do not have a solution partner for Zapier due to using it for small use cases.
For how long have I used the solution?
I have been working with Jira, Confluence, Workato, Make and n8n within the last 12 months, as we discussed initially.
What do I think about the stability of the solution?
In my current company, we had significant challenges with Zapier regarding maintenance, as Zaps were often broken, not necessarily due to Zapier, but due to changes in the input variables. I would rate Zapier a seven for stability.
What do I think about the scalability of the solution?
I always consider pricing when thinking about scalability. Scaling it gets quite expensive, and while I cannot evaluate it purely from a technology perspective, compared to Workato, I would give Zapier a seven for scalability.
How are customer service and support?
I have interacted with Zapier's technical support, which was good support, but it was not especially open.
Which solution did I use previously and why did I switch?
In my earlier company, we initially just worked with Jira automations for the Atlassian tool stack, but then we realized we needed more complex integrations and used Workato which is more for enterprise customers because they have many enterprise features.
Zapier was present when I joined my current company, and then we switched to n8n.
Which other solutions did I evaluate?
Currently, we are a software company called KlickTipp, and we built a connector in Zapier for our application to access the API. We use Zapier to implement templates for customers, making it easier for them to integrate with our tool. We cannot build a native integration to all tools such as JotForm or Typeform, so we consult our customers to use applications such as Zapier, Make, and n8n.
We currently switch from Zapier because it was so expensive. My experience shows that for our use cases, other tools are cheaper. We use Zapier more for templates where we do not have to pay at all because we are partners with Zapier, and our test account allows us to build templates and test connectors.
What other advice do I have?
They currently do a lot with MCP and AI agents, which is a big topic in integration. I think that is the right way to go. However, pricing is currently the most crucial issue.
I would rate Zapier overall a seven.
My Zapier Experience
What do you like best about the product?
Flexibility in automation with multiple features
What do you dislike about the product?
It can be pretty hard to automate simple tasks sometimes and there are some distinct limitations
What problems is the product solving and how is that benefiting you?
Helping me with keeping the rest of the marketing team informed
Zapier is moving in the right direction
What do you like best about the product?
I like the automated tasks between apps.
What do you dislike about the product?
It is a little pricy and the errors in the paths can be a little too much sometime.
What problems is the product solving and how is that benefiting you?
It solving our issues with automation. We can setup a lot of reminders and other tasks.
It made life easy because of the automation and applications integrated inside zapier
What do you like best about the product?
No code automation.
Applications inside zapier
Easy CRM integrations
What do you dislike about the product?
It keeps changing the UI without prior notice, which disrupts the subconscious flow.
What problems is the product solving and how is that benefiting you?
It helps me integration the CRM according to client requirement, along with that automation for different firms, like creating their form through interface then creating the zap paths for output reasons.
Seamless CRM and marketing automation Tool
What do you like best about the product?
Zapier saves me hours of manual work every week. I use it mainly for CRM integrations—like syncing leads between platforms, auto-updating contact records, and triggering follow-ups—and it runs reliably in the background. It's also great for setting up marketing automations, like sending email sequences or updating ad audiences, with almost no ongoing maintenance once the zaps are set. The flexibility and time savings are huge advantages.
What do you dislike about the product?
Some advanced use cases still require workarounds or custom webhooks, which can get a bit technical. Also, debugging isn't always straightforward if a zap fails due to an app error. It would be great to have more transparent error messages or suggested fixes.
It does show an error code, but while using Apps, it should provide more details about the mistake. I always have to reach out to their support to fix those errors, which takes my time.
What problems is the product solving and how is that benefiting you?
It removes manual data entry and keeps my tools in sync, helping me work faster and avoid mistakes.
Great product to link all your different softwares
What do you like best about the product?
It covers gaps between software and helps to connect different actions together.
What do you dislike about the product?
It can really get quite complex! Some of the newer features are really advanced and take a lot of learning.
What problems is the product solving and how is that benefiting you?
Linking HubSpot forms with data and other programs including Trello.
Zapier is the OG of connecting Apps
What do you like best about the product?
Ease of use and easy to understand interface
What do you dislike about the product?
Costs add up quickly as you grow and scale it becomes a price justification
What problems is the product solving and how is that benefiting you?
Connecting applications and creating workflow paths
Zapier, The Leading Automation Tool
What do you like best about the product?
The most helpful and upsides of Zapier is how it eliminates manual work by automating repetitive tasks between different apps with good numbers of features. It’s so easy to set up, even without coding skills, and saves me hours by keeping my tools in sync (frequency of use). The ease of implementation and integration process with other tools is just too fast and superb and stress-free. The customer support is not bad as well.
What do you dislike about the product?
The least helpful and the downsides about Zapier is that complex workflows can get expensive as you scale in your business (especially small businesses. Even sometimes, integrations break without clear explanations, which can be frustrating to troubleshoot the system. Also, here's a whole lot with multi-step Zaps to master.
What problems is the product solving and how is that benefiting you?
Zapier made it easy to integrate systems into my client's website with minimal work and advanced techniques. It also saves me from manual data entry by automating workflows between different apps/tools, like syncing leads from forms to HubSpot. Thereby making tasks run smoothly in the background, so I don’t have to be switching between platforms anytime I want to. Zapier saves me time and smoothly boost my productivity.
Easy to use
What do you like best about the product?
Easy to check the history of all the zaps, now the new Ai features are helping to debug errors
What do you dislike about the product?
UI feels little outdated and i don’t like the fact it doesn’t support if else if conditions
What problems is the product solving and how is that benefiting you?
I was connecting my apps that i built on glide with other apps like Google calendar
Unreliable and Embarrassing — Zapier's Chatbot Platform Cost Me a Major Deal!
What do you like best about the product?
Nothing it's over-priced and their chatbot platform doesn't even work.
What do you dislike about the product?
I’ve been a paying subscriber of Zapier’s chatbot platform for months, shelling out significant money with the expectation of a reliable service. The first time I needed it to perform—during a demo with a major prospect—the entire platform failed miserably. I experienced constant errors claiming that the connection with OpenAI wasn’t working. This wasn’t just a one-off glitch; it happened multiple times last week as well. I opened a support ticket, and after several exchanges, I was told that the API issue had been fixed and that they couldn’t reproduce the problem.
Fast forward to today: after testing the chatbot extensively over the weekend to ensure everything was working, I launched into a high-stakes demo with a whale prospect. Within the first few minutes, the same embarrassing errors reappeared. This wasn’t just a minor inconvenience—it was a disaster. My prospect completely lost faith in the demo and, by extension, my company’s capabilities. The outcome? Tens of thousands of dollars in potential revenue down the drain, all because of Zapier’s unreliable and overpriced platform.
For the price they charge, I expect flawless performance—not this kind of amateur-hour fiasco. I want my money back. I want this issue actually fixed. And I want a full year of service for free to make up for the lost deal, or I will never use this platform again. Right now, my trust in Zapier is non-existent. I wouldn’t recommend this service to anyone who relies on a chatbot for serious business.
Do better, Zapier.
What problems is the product solving and how is that benefiting you?
I wanted to use it to demo chat bots, but it can't even do that.
