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Zapier

Zapier

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External reviews

1,994 reviews
from and

External reviews are not included in the AWS star rating for the product.


    Parth P.

A Powerful Automation Tool That Saves Time and Boosts Productivity!

  • November 04, 2025
  • Review provided by G2

What do you like best about the product?
Zapier is an amazing automation platform with one of the widest ranges of app integrations available. It gives me the freedom to focus on the core functionality of my applications without worrying about manual workflows. Since 2018, it has been my go-to tool for connecting different systems and automating repetitive tasks. I especially love how seamlessly it allows third-party apps to work together, making my workflows smooth and efficient. It has truly saved me countless hours and simplified complex processes.
What do you dislike about the product?
The only drawback I’ve found is that Zapier can be a bit expensive compared to some other automation tools. While its functionality is excellent and reliable, the pricing structure can feel heavy on the pocket for smaller teams or individual users. Also, although it works more like an API rather than simple webhooks (which is great for reliability), I wish there were more affordable plans for frequent users.
What problems is the product solving and how is that benefiting you?
Zapier helps me automate repetitive and time-consuming tasks across multiple applications without writing any code. It connects tools that otherwise don’t have direct integrations, allowing me to build smooth, end-to-end workflows. For example, I can automatically move data between CRM, email, and project management tools — saving hours of manual effort every week. This automation not only improves accuracy but also gives me more time to focus on strategy and innovation instead of routine tasks. Overall, Zapier has made my workflow faster, smarter, and far more efficient.


    Gabriel A.

Intuitive Zap Creation, But Costs Add Up with More Steps

  • November 04, 2025
  • Review provided by G2

What do you like best about the product?
I love how the UX creating Zaps, very intuitive
What do you dislike about the product?
It can be expensive if you create a lot of steps
What problems is the product solving and how is that benefiting you?
Integrating all my apps and workflows


    Eddie B.

Effortless automation that saves time and boosts productivity

  • November 03, 2025
  • Review provided by G2

What do you like best about the product?
I like how easy it is to connect different tools and set up automations in minutes. The interface is intuitive, the integrations are seamless, and it saves me countless hours by handling repetitive tasks automatically.
What do you dislike about the product?
There isn’t much to dislike — occasionally, complex Zaps can be a bit tricky to debug, but the documentation and support make it easy to find a solution. It would be great to have a few more advanced filters and actions on lower-tier plans.
What problems is the product solving and how is that benefiting you?
Zapier helps automate repetitive tasks between apps that normally don’t talk to each other. It eliminates manual data entry, saves time, and reduces human error. By connecting our CRM, email, and project management tools, we’ve streamlined our workflows and improved team productivity. It allows us to focus more on growth and customer service instead of routine admin work.


    Tommy A.

Endless integrations with an infinite number of uses!

  • November 03, 2025
  • Review provided by G2

What do you like best about the product?
One of the greatest things about Zapier is the endless number of integrations that it has.
What do you dislike about the product?
There is nothing to dislike about Zapier.
What problems is the product solving and how is that benefiting you?
Zapier frees up my time by allowing me to create integrations that complete work for me.


    Pedro T.

Zapier is simple and automates our company

  • November 03, 2025
  • Review provided by G2

What do you like best about the product?
I love the simplicity, and the fact that it simply... works and saves us time and improves the internal processes. The fact that the breadth of apps available in Zapier covers the vast majority of our software stack allows us to use it intensively.
What do you dislike about the product?
I don't really dislike anything about Zapier.
What problems is the product solving and how is that benefiting you?
The main need solved by Zapier today is automating processes through API. But we understand there are many other features worth using and we're learning how to.


    Sam D.

A Must-Have Life Hack for Marketers

  • November 03, 2025
  • Review provided by G2

What do you like best about the product?
It is a life hack for marketers, you can use it to integrate where otherwise impossible.
What do you dislike about the product?
I genuinely cannot really fault zapier all that much, especially for what you pay.
What problems is the product solving and how is that benefiting you?
Email marketing automations and facebook conversion tracking


    Süleyman O.

The Gold Standard

  • November 03, 2025
  • Review provided by G2

What do you like best about the product?
Activating several services with just one trigger is very convenient.
What do you dislike about the product?
Because the platform relies on several different services, troubleshooting can be challenging and often needs assistance from more than one support team. It was previously simpler to replay zaps in bulk, but that process has become less straightforward. Additionally, team access is only available as a paid feature.
What problems is the product solving and how is that benefiting you?
Zapier's extensive integration capabilities have enabled us to address a wide range of challenges, from managing email notifications and delivering website form submissions to automating marketing tasks and archiving. Its flexibility has proven invaluable in streamlining our workflows.


    Marketing and Advertising

Intuitive Interface and Powerful Debugging for Complex Automation

  • November 03, 2025
  • Review provided by G2

What do you like best about the product?
Simple, intuitive interface
Offers great degree of control - replay, step tracing
Easy to debug when automation steps goes wrong
Best platform to Implement complex automation
Lots of apps offering integration
Very reliable compared to other automation platforms
What do you dislike about the product?
As of November 2025 two-way webhook is not available
A little pricey compared to other platforms
What problems is the product solving and how is that benefiting you?
Allowing consultants to build simple and complex automation.


    Frank S.

Easy Automations, Occasionally Gets Stuck

  • November 03, 2025
  • Review provided by G2

What do you like best about the product?
The automations and the ease of use, the UI/UX is easy to work with.
What do you dislike about the product?
That it gets stuck sometimes, sometimes, especially if somebody from my team leaves or changes their email/account the automation has to be redone and super annoying b/c it takes us a while to find out when/where the bug/gap is.
What problems is the product solving and how is that benefiting you?
Zapier helps me mostly with notifications about things like payments and contracts being signed. They help me know EXACTLY when things go down.


    Financial Services

AI-Powered Zaps Make Automation Effortless and User-Friendly

  • November 03, 2025
  • Review provided by G2

What do you like best about the product?
The AI function to create new zaps makes it so much easier. I used to have to go through steps I didn't really understand, and what I created didn't work well. Now easy peasy lemon squeezy
What do you dislike about the product?
With the old sapier I had to be more technical in my knowledge of what I was doing. Most of the times the zap said I created just didn't work. Now solved with the AI
What problems is the product solving and how is that benefiting you?
Zapier is sending prospective clients from Facebook leads directly into my CRM. When I create a new contact in my CRM zapier says that information to my Google contacts. Next one that I'm going to work on is having zapier send leads directly to the new MailChimp that I am creating