Zapier
ZapierReviews from AWS customer
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Saving time and energy since 2018
What do you like best about the product?
Have been happily using Zapier since 2018. For me, the premium is worth it in terms of time saved on the backend. I like the breadth of integration options and the rigor with documentation of individual zap runs, which makes things easy to troubleshoot. When I get stuck, I like that I can contact a human in customer support and get a ticket going in less than a business day. I also like that the company is doing a lot of content marketing around their AI features; this helps me understand not only what things like Model Context Protocol actually are, but also why I should care and ways I could implement it into my existing zaps and automations. Great product and service.
What do you dislike about the product?
I wish there was a way to toggle off the "Have AI generate your first draft" feature that's now at the top of the workspace (as is the case with a lot of other SaaS now). But that might just be me as an experienced historical user; by the time I'm in the workspace, I already know what I want to create and how to create it.
What problems is the product solving and how is that benefiting you?
I need a clear, current source of truth for both myself and my clients in their systems. Zapier helps ensure data and updates are being dynamically passed around my tech stack so everyone has what they need immediately.
Effortless Integrations Across All Platforms
What do you like best about the product?
The combination of ease of integration and the number of platforms Zapier has integrations with. I've rarely found a platform that doesn't have a Zapier integration of some sort. I use it every day, especially with my Facebook ads to put all the pieces together.
What do you dislike about the product?
There's nothing to dislike about Zapier. It's the glue that creates the link between all those apps out there I use.
What problems is the product solving and how is that benefiting you?
It gets the information I need in my hands when I need it. I can't wait to dive deeper into the AI platforms they are building.
A Game changer for my marketing business
What do you like best about the product?
It's fast, it's smart, it saves A LOT of money on developers and it makes me feel smart :) life is easier, this is a GAME CHANGER for my business in marketing.
What do you dislike about the product?
i don't love pricing, but you have to pay for good stuff.
What problems is the product solving and how is that benefiting you?
i don't need developers anymore, i'm posting leads and sales to my CRM directly, plus it helps me feed the facebook and other media buying platforms algorithm better as well as create backups for all of my leads.
Effortless Automation with Powerful API Integrations
What do you like best about the product?
Zapier makes it easy to harness the power of API integration, with pre built connectors that take the hard work out of automation.
What do you dislike about the product?
Although not hugely expensive, when running intense flows it can get costly.
What problems is the product solving and how is that benefiting you?
I am working on exporting reporting data from a massive database that lacks the ability to generate internal reports. This presents a challenge, as the database itself cannot handle internal reporting, so I have to find alternative ways to extract and manage the necessary data.
Effortless Integration, But Lacks Phone Support
What do you like best about the product?
I really appreciate how easy it is to integrate multiple platforms and carry out tasks that would otherwise require extra applications.
What do you dislike about the product?
If possible, I would rather have the option to speak with someone over the phone when necessary.
What problems is the product solving and how is that benefiting you?
We rely on Zapier to link Facebook forms and various other applications with our CRM.
Easy Automation with Zapier & Slack, Minor Delays but Worth the Learning Curve
What do you like best about the product?
So we are currently using Zapier integrated in our Slack tool, to create automated workflows which are helpful in moving information and automating tasks without coding. It is a low code platform, highly reusable and easy to use. It enables tracking easier as any changes to workflow are pushed as slack messages to users
What do you dislike about the product?
Sometimes, it could observe delay in notifications and initial learning of this integration took time. Otherwise a great day to day use tool
What problems is the product solving and how is that benefiting you?
Problems like keeping transparency in workflows, like any task being done or anything due, converting slack message into a task if required, creation of simple bots to respond to commands in slack are being solved. This improves productivity and reduces manual intervention
Zapier makes integration effortless
What do you like best about the product?
What I find most helpful about Zapier is how it takes care of all the little repetitive tasks for me. It connects the apps I already use and just makes everything run in the background without me having to think about it. The best part is how much time it saves—I can set up a few automations and know things are getting done while I focus on more important work. It really makes my day-to-day workflow a lot smoother.
What do you dislike about the product?
There's nothing that I have thought I dislike. i have always managed to do what I need even if sometimes it involves asking support
What problems is the product solving and how is that benefiting you?
Connecting multiple marketing sources to our CRM
Zapier Saves Us Hours—Easy Automation for Small Teams, Minor Limitations
What do you like best about the product?
Zapier makes it incredibly easy to connect our different tools and automate repetitive tasks. As a small coaching business, we save hours every week by automating form submissions, client onboarding emails, and syncing data between apps like Google Sheets, HubSpot, and Google Calendar. It’s reliable, user-friendly, and doesn’t require coding skills — perfect for a small but growing team like ours.
What do you dislike about the product?
Some integrations have limited functionality compared to the native apps, and advanced automations can get expensive as you scale. Occasionally, tasks can fail silently if an app updates its API, so monitoring zaps is important. Still, these issues are minor compared to the time savings we get.
What problems is the product solving and how is that benefiting you?
Zapier helps us automate repetitive admin and client management tasks at Way2Champ. We use it to connect our CRM, Google Forms, email marketing. For example, when a new athlete signs up, Zapier automatically adds them to our CRM, sends a welcome email, and updates our internal tracking sheet. This saves hours every week, reduces human error, and allows our coaches to spend more time working directly with athletes instead of doing manual data entry.
A Must-Have Automation Tool for Modern Businesses
What do you like best about the product?
Zapier has become an essential tool in my daily workflow as a digital marketing agency owner. It allows me to automate tasks quickly, connect platforms that normally wouldn’t communicate, and save valuable time on repetitive work. The interface is intuitive and easy to learn, and the growing list of integrations keeps improving. Thanks to Zapier, I built smarter workflows for my clients, improved lead management, streamlined reporting, and optimized customer service processes. In short, it saves manual labor, reduces human error, and elevates operational efficiency.
What do you dislike about the product?
In some cases, it takes a bit of trial-and-error to fine-tune a zap and get it working exactly as intended. Also, some advanced integrations are only available in higher-tier plans, which can be challenging for small businesses. However, the value and time savings usually justify the investment.
What problems is the product solving and how is that benefiting you?
Zapier is helping me automate repetitive tasks across multiple platforms, saving hours of manual work every week. As a digital marketing agency, I handle lead collection, CRM updates, campaign tracking, reporting, and client communications — Zapier connects all these systems seamlessly. It reduces human errors, speeds up response times, keeps data organized, and ensures nothing falls through the cracks. This improves efficiency for my clients and allows me to focus on strategic work instead of manual operations.
Outstanding Support and Easy Integrations, Minor Slowdowns with Complex Zaps
What do you like best about the product?
I love how easily I can connect the apps I use every day. Even more impressive is the support team — they truly go above and beyond. Whenever I get stuck or can’t figure out how to make something work, they patiently guide me through the process, point out mistakes, and help me reach the final goal — a working automation. It really feels like they’re part of my team.
What do you dislike about the product?
Sometimes it loads slowly when switching between Zaps, especially when I’m reviewing multiple steps in a longer automation. Other than that, it’s an amazing tool that keeps getting better
What problems is the product solving and how is that benefiting you?
Zapier helps me automate both simple and more complex tasks that would normally take a lot of time to handle manually. Thanks to it, I can focus less on repetitive admin work and more on what actually brings revenue — sales. It saves me hours every week and keeps everything running smoothly in the background.
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