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Easy to use, everything in one environment
What do you like best about the product?
Really easy to use for both data specialists and marketeers. Also great that you can orchestrate all different channels from 1 environment.
What do you dislike about the product?
For smaller companies it is sometimes too much. Also the help with integrations with external data environments are difficult to set up.
What problems is the product solving and how is that benefiting you?
Orchestrating all from one environment
Provides really helpful insights into customer behaviour
What do you like best about the product?
We found SAS Customer Intelligence helped us take all kinds of disparate customer interactions across a broad range of media / data sets and give us a single view of our customer which we simply did not have before.
What do you dislike about the product?
No burning problems but maybe could be more integrated into other SAS products.
What problems is the product solving and how is that benefiting you?
It helps us make personalised messaging to customers, helps us identify and be on top of potential customer concerns, and lets us understand how our customers interact with us across a whole spread of different touch points.
SAS Customer Intelligence 360 in Action: Enhancing Decisions with Advanced Analytics
What do you like best about the product?
The best part is the integration of AI-driven decisioning with campaign execution. Being able to test, optimize, and automate offers across web, email, and mobile in a single platform has significantly improved our marketing agility.
What do you dislike about the product?
One downside is the learning curve—SAS CI 360 is a powerful tool, but it can be complex for new users without a background in analytics or marketing automation. More intuitive onboarding and documentation would be helpful.
What problems is the product solving and how is that benefiting you?
One key problem it solves is the fragmentation of customer data across platforms. SAS CI 360 consolidates and analyzes that data in near real-time, allowing our team to make more informed, data-driven decisions. This has reduced our reliance on manual processes and enabled us to automate personalized messaging at scale.
ent to end tool
What do you like best about the product?
I can view of customer's minds deeply and their hidden thinking.
What do you dislike about the product?
It has some complex menu. i want to access my favorite menu easily.
What problems is the product solving and how is that benefiting you?
customer journey about our company' website. especialy page root.
Very customizable but rough around the edges
What do you like best about the product?
The best thing is that can adapt to our needs and that it's highly customizable so that we can make our channels work when they are not directly integrated into CI360.
What do you dislike about the product?
The Inconsistency in the UI is one if the things I really dislike.
Some windows look different even though it has the same functions.
Sometimes you can click on something to select the item and sometimes you can't.
Sometimes the Buttons are round sometimes they are not.
There is no Export Preview anymore.
Language Setting don't change the language.
Some windows look different even though it has the same functions.
Sometimes you can click on something to select the item and sometimes you can't.
Sometimes the Buttons are round sometimes they are not.
There is no Export Preview anymore.
Language Setting don't change the language.
What problems is the product solving and how is that benefiting you?
It's helping us in creating customer journeys and automated campaigns.
Innovative MarTech solution
What do you like best about the product?
That it‘S Cloud based and New Features are coming frequently
What do you dislike about the product?
Inconsistency in UI
Performance Issues
Notes are missing in new Tool
Export preview is missing
Language Setting leads to errors due to German Special caracters Like ö ä ü
Performance Issues
Notes are missing in new Tool
Export preview is missing
Language Setting leads to errors due to German Special caracters Like ö ä ü
What problems is the product solving and how is that benefiting you?
Integration of different channels in 1 tool
SAS Customer Intelligence 360 offers great customers multichannel and insights functionalities
What do you like best about the product?
1. True omnichannel journey orchestration (in one place): you can build omnichannel personalized journeys and activate audiences across channels (web, email, SMS and social messaging) rather than using multiple tools together.
2. Real-time personalization driven by customer behavior/insights: you can orchestrate journeys based on individual customer behaviors and insights serving relevant web content in real time. This a major differentiator for responsive marketing.
3. Embedded analytics that operationalize insight (not just reporting): that turns customer insight into real-time interactions and highly targeted segments, helping the team to act rather than only analyse.
2. Real-time personalization driven by customer behavior/insights: you can orchestrate journeys based on individual customer behaviors and insights serving relevant web content in real time. This a major differentiator for responsive marketing.
3. Embedded analytics that operationalize insight (not just reporting): that turns customer insight into real-time interactions and highly targeted segments, helping the team to act rather than only analyse.
What do you dislike about the product?
1. Cost and licensing complexity: The SAS licencing model is often perceived as complex and can be expensive, which make budgeting and scaling harder.
2. Steep enablement needs: To use the full potential of the solution, an investment in training and resouces is required. 3. Integration effort is non-trivial: Integrating SAS CI 360 with existing data sources and other platforms requires additional development efforts and technical expertise. It increases the implementation time and dependency on specialized profiles.
2. Steep enablement needs: To use the full potential of the solution, an investment in training and resouces is required. 3. Integration effort is non-trivial: Integrating SAS CI 360 with existing data sources and other platforms requires additional development efforts and technical expertise. It increases the implementation time and dependency on specialized profiles.
What problems is the product solving and how is that benefiting you?
SAS Customer Intelligence 360 is solving the challenge of disconnected customer data, fragmented marketing tools, and slow campaign execution.
The benefit for us is better marketing agility and more relevant customer engagement.
The benefit for us is better marketing agility and more relevant customer engagement.
Now our team uses advanced campaign strategies
What do you like best about the product?
SAS Customer Intelligence 360 has differentiating flexibility to create marketing strategies. A walkthrough of customer behaviour will enable us to better tailor campaigns. Replicative tasks are much better minimized by built in automation of the system. It’s really convenient as it allows you test multiple campaign versions and be able to easily see what works best. Furthermore, its predictive tools are very good in improving audience targeting and increasing engagement rates.
What do you dislike about the product?
A downside of SAS Customer Intelligence 360 is that some of campaign management seems to be tight. Although it can give you good insights, it’s not always obvious how to alter the campaign midstream. Besides, some features take additional steps that would slow down execution, especially in a setting where fast changes are required. Additionally, other workflows are set up whereby time is spent for adjustments, leaving less flexibility. At times, these issues have become problematic in keeping up with changing marketing needs.
What problems is the product solving and how is that benefiting you?
This is where SAS Customer Intelligence 360 has been helpful when it comes to solving the challenge of inconsistent customer engagement. Maintaining personal interactions with people across various platforms was difficult before using it. The platform lets us now tailor messaging depending on customer actions so that they get relevant content. Additionally, it’s enabled us to try out diverse concepts and create an appropriate version to resonate most with our audience. Therefore, this also results in more engagement and better campaign success rates.
Champion CI360
What do you like best about the product?
SAS Customer Intelligence 360 is its ability to provide a comprehensive, unified view of customers across all channels
What do you dislike about the product?
SAS Customer Intelligence 360 include: a steep learning curve, complex interface, high price point, potential difficulties with data integration and manipulation
What problems is the product solving and how is that benefiting you?
SAS Customer Intelligence 360 primarily addresses the problem of fragmented customer data across various channels by providing a unified platform to collect, analyze, and activate customer insights
Best open analytics and data management tool ever
What do you like best about the product?
The customer view is best ibn this they provide 360 degree view of customersi, it helps to analyze the customer data.It is easy to use because it style is good , and it can be easily implemented . customer support is also good for this, i use it frequently
What do you dislike about the product?
The SAS customer intelligence 360 is little bit expensive
What problems is the product solving and how is that benefiting you?
I use to for managing my customer in my product
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