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HubSpotReviews from AWS customer
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Social Media Made Easy
What do you like best about the product?
Hubspot's social media scheduling feature makes it so easy to know what is going out via each outlet every day. It simplifies scheduling posts on multiple social media channels and gives a simplified view of what you have scheduled or published each week. I'm able to plan weeks in advance for our social media pages.
What do you dislike about the product?
Modifying and customizing emails has been a challenge for me. And on the social media front, it doesn't always display as nicely as I would like. Images aren't always pulled to the preview.
What problems is the product solving and how is that benefiting you?
It helps me stagger our social media posts throughout the day.
Exceptional when it comes to a Website Development platform + Marketing Automation - in one!
What do you like best about the product?
I like the simple logic of updating and building new site pages and landing pages in HubSpot vs. other platforms. I also like that HubSpot has everything you need in one package - email, landing pages, staging pages, analytics, workflows, etc. VS. other platforms that I must use various plugins, CMS systems, etc. to achieve the same results.
What do you dislike about the product?
So far I have been able to replicate most functionality requests in the COS HubSpot sites, ask me a few years ago and I would have a list of limitations. HubSpot seems to keep up with adding in new capabilities all the time to meet the needs of todays complex website development.
What problems is the product solving and how is that benefiting you?
Finding new ways for conversions using CTAs, forms and landing pages. We have been able to increase lead capture and conversions using the HubSpot methodology, which is clear and concise.
Recommendations to others considering the product:
Once you learn of all the possibilities HubSpot can do for your business, especially the Marketing Automation you will be hooked! The "product" is great - but the customer service and support is what keeps it an impressive "package!"
Easy scheduling and easy-to-ready data
What do you like best about the product?
I like that Hubspot allows you to access just about any type of data you need. I have my big end-of-quarter meeting soon and I used Hubspot to pull data about our social media performance, including leads generated from social media, as well data about our blog traffic. It was fairly easy to find and analyze this data with Hubspot.
What do you dislike about the product?
While analyzing our social media and blog data, I wasn't always sure what some terms meant, so it would be helpful to have a pop-up cheat sheet of sorts that users can refer to easily and quickly. On another topic, I really don't like that there's no gif option when scheduling social media posts and that LinkedIn only allows one image. When I need to publish more than one image to LinkedIn, I have to go to the platform and publish in real time, meaning that I have to remind myself to do it.
What problems is the product solving and how is that benefiting you?
Hubspot helps me keep my social media content organized and scheduled. Hubspot has also helped me pull blog and social media data easily. It's nice to only have to go to one source to find the data I need. I use Google Analytics, too, but using that and Hubspot makes my life very easy.
Recommendations to others considering the product:
This is very user-friendly software and it's easy to train others how to use it.
Hubspot is a one-stop shop for all your marketing needs
What do you like best about the product?
The SEO features allow people with little or no experience to rank competitively, and the blog system makes it easy to manage content.
What do you dislike about the product?
Updates can be frequent, changing the interface and location of certain functions.
What problems is the product solving and how is that benefiting you?
It's helped us optimise our pages in terms of SEO, bring in new leads, and increase the number of visitors to our site
Deeper this is engrained in my work the more I love it
What do you like best about the product?
Visibility within teams has really helped Sales & Marketing to become more aligned
What do you dislike about the product?
Cannot personalize sequences as much as you can with Outreach.io
What problems is the product solving and how is that benefiting you?
Working our our CMS (Umbraco) has helped us create more flexible pages and lead magnets for Marketing & Sales teams
A good CMS/CRM with a lot of potential
What do you like best about the product?
HubDB is a great tool for updating a lot of content at once, global modules for different countries make it easy to show different pricing to our different customers, it's easy to see how specific users are interacting with the website. The user interface works very well and is very intuitive for new and long-time users alike.
What do you dislike about the product?
Experiencing some downtime (not always Hubspot's fault - thanks Cloudflare), but not always the most reliable service. The code editor and design manager can sometimes be a little buggy or unintuitive. Trying to work with frameworks like Vue.JS in Hubspot's code editor is almost impossible.
What problems is the product solving and how is that benefiting you?
Most recently, we have been able to publish MSRP to our website with varying prices depending on region. This is a very useful feature of HubSpot that would have been much harder to integrate in other platforms that I typically use (like Wordpress). We have been able to get a good handle on who our customers are and what funnel they typically go through when navigating our site. Able to bring in a lot of conversions with Hubspot's helpful forms and Calls to Action
Recommendations to others considering the product:
Do your research, watch a lot of videos and decide if this product is going to be valuable to you and worth it for the cost.
A solid and fast developting marketing automation platform
What do you like best about the product?
Ability to collaborate on a project (building websites, landing pages) with the team. Smart page/template builder using modular approach. And also, the contact lists and a workflow builder are really easy to work with. And you are able to combine several workflows into a one complex process. I wish they provided an option to use loops in workflows (I get that this might get a resource-heavy, but you can set some smarter limits to put that under control).
What do you dislike about the product?
Sometimes UI is too simplified and overthinked - I would like to have some functionality and buttons available right on the page, instead of looking for it in a hidden panes. Some of the validation error messages are not described in API documentation (imagine, I am trying to override an error message to a number field with minimum and maximume values set - I could not find anything to override that message).
What problems is the product solving and how is that benefiting you?
Automating our lead process, email communications, hosting and growing our website, testing landing pages etc.
Great tool
What do you like best about the product?
The fact that you track and analyze your campaign's data thanks to the analytics tool!
What do you dislike about the product?
I tried to share different formats to see what works best for my audience but we can't share GIFs via hubspot. We can only share classic formats (video, photos, text).
What problems is the product solving and how is that benefiting you?
It helps a lot managing my inbound campaign, it leaves me time to do more things
The easiest and most intuitive all-in-one Digital Marketing Platform out there
What do you like best about the product?
I've been in the web development and digital space for over 10 years now and have used many platforms and systems. I started using HubSpot over a year ago at my new position and instantly liked it. It is the most intuitive system I've ever used without much learning curve. It's also super powerful. It takes managing digital content to the next level. You can do so much with it, from managing contacts, creating amazing emails in a breeze, posting and engaging on social, and creating landing pages from scratch or from one of Marketplace templates. The reporting is amazing as well, you can fine tune any data you want.
What do you dislike about the product?
There isn't much to dislike about HubSpot. They are continually adding new features and making the system better. It's super fast, cleanly designed, and the UI is well organized. I use HubSpot daily for hours on end and have never run into any issues. The support is top notch as well!
What problems is the product solving and how is that benefiting you?
Managing leads, sending emails, managing social, creating campaigns, creating landing pages and online content. The benefits are simple: you can create an all encompassing digital campaign in a matter of hours. Set up a landing page from one of their amazing templates, create an email to send out to your contacts, schedule social posts, set up automated workflows to nurture those contacts that are engaged with the content, and so much more!
User friendly marketing automation for the everyman
What do you like best about the product?
Marketing automation is a bit of a daunting prospect for most companies, but Hubspot goes above and beyond in it's attempts to make itself accessible to all users. Hundreds of hours of training videos are available through the program at no additional cost, allowing your users to get certified in the program without having to shell out an excessive amount of money.
What do you dislike about the product?
The HTML editing abilities are a bit difficult to handle sometime; while they offer a great deal of plug and play, they also add random HTML to your emails that sometimes moves things in odd ways, or at other times is simply outdated. Inserting a picture? Check the HTML: there's probably three different width calls throughout the ![]()
tag.
What problems is the product solving and how is that benefiting you?
Hubspot makes marketing automation and email marketing easy, allowing us to focus on campaign creation and content.
Recommendations to others considering the product:
Consider completely the cost of integrations, and don't just "set it and forget it". You need to have a plan in place to administrate HubSpot to not only get it's full use, but also to avoid unforeseen surprises on your bill. The pricing of HubSpot is fairly good compared to other Marketing Automation Platforms available, but it can still creep up on you if you don't maintain your contact list adequately.
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