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    Bev M.

Easy-to-learn and use platform

  • August 21, 2019
  • Review provided by G2

What do you like best about the product?
Excellent support for when needed, but academy and online training is good and easy to follow. Social shares, blog posts, landing pages all easy to manage and update, do new or refresh older posts. Sales and marketing forms and processes are good for sharing contacts and leads.
What do you dislike about the product?
costly if you use all the bells and whistles if your client numbers go up - but then again hopefully profits go up with it so it becomes a win-win
What problems is the product solving and how is that benefiting you?
form capture and GDPR assistance really helped us. Being able to track where our contacts and leads have come from and being able to do most things by adding in apps that work with Hubspot - i.e. Mailchimp, Wordpress, Zapier etc - without having too many extra systems
Recommendations to others considering the product:
Find time to learn with the Academy and view the weekly updates - saves time in the long run


    Computer Software

Excellent Marketing Platform

  • August 21, 2019
  • Review provided by G2

What do you like best about the product?
Hubspot does a great job at centralizing all of your marketing functions in one place. Having your blog, email, landing pages, and workflows all on the same platform is extremely convenient. It's also quite user-friendly and gives you a lot of features that help you sync up your marketing efforts.
What do you dislike about the product?
Hubspot lacks some flexibility around advanced customization. I would love for the platform to provide more customization capability, especially around the page templates. It's SEO features are also a touch weak.
What problems is the product solving and how is that benefiting you?
The biggest benefit of Hubspot is its ability to help you ensure that all your marketing efforts are aligned. I can quickly create a landing page and follow-up email without any worries that they won't be in-sync.
Recommendations to others considering the product:
Due to its cost, you should be sure that you're going to use it as your primary marketing platform if you're a smaller company.


    Joe C.

Let's get a little social on the Hub...Spot!

  • August 21, 2019
  • Review provided by G2

What do you like best about the product?
I love that I can schedule out a year in advance if I wanted to! I love how easy it is to create a post for each channel just by clicking the icon. Once you create a post for FB and click another icon to add a post there, you don't have to re-write the post, it automatically copies what you had. You may have to make some fixes for Twitter to shorten it, but most of the work is done. My favorite view is the month view because I can see the overall picture better! I also love that when you post a blog on your website, you can automatically setup a post to share on socials after the blog publshes.
What do you dislike about the product?
I don't like that you can't delete a post, only put into a draft. Then it gray's out the post and doesn't take it off altogether. If I am missing a delete section, then someone please let me know! It would also be nice to have a tab where I can store all of my hashtags that I use so I don't have to leave the site and grab them from my notes. I would like to social listen on other channels besides just Twitter.
What problems is the product solving and how is that benefiting you?
I have used other social media calendar systems before, but I love how this is integrated with everything I do in marketing. I almost don't have to leave the site. If there could be a place to upload podcast audio clips and have them posted on all of those places, that would be great!


    Legal Services

Competent system and easy to use

  • August 21, 2019
  • Review provided by G2

What do you like best about the product?
The best thing I like about Hubspot is that there is very minimal learning curve. You can get started very quickly and become a pro-user, unlike some other systems where you have to spend weeks to learn the platform before creating your first email or landing page.
What do you dislike about the product?
Currently there are very limited form completion actions, though you can achieve the desired updates via workflows. But I would like to see more options added in the setting of form completion such as changing contact property value, lead score etc.
What problems is the product solving and how is that benefiting you?
We are using Hubspot not just as our marketing automation system but also as a CMS. It is super easy for both purposes. My team are not experts in sending email or setting up landing pages in minutes.


    Christine M.

Long time user of Hubspot & still impressed

  • August 21, 2019
  • Review provided by G2

What do you like best about the product?
Hubspot helps me to attract, delight, and keep customers via inbound methodologies. The learning tools are abundant and as a hybrid marketing manager for my company, it allows me to make the most of our resources to make our inbound marketing efforts successful. Hubspot is constantly getting better and better over time.
What do you dislike about the product?
The one thing that I dislike about Hubspot is on occasion, the "Help" feature will direct you to articles to read instead of focusing on steps to solve the question. This is the exception rather than the norm however.
What problems is the product solving and how is that benefiting you?
We can solve the problem of how to be found on the web by prospective customers. We can solve the problem of how to follow up with a website visitor once they fill out a form on our site. We can solve the problem of drip marketing to that visitor if they do not convert to a customer. We can solve the problem of asking for reviews. We can solve the question of how to optomize a page so that more people find us online. We have definitely brought inbound new business to our company using Hubspot tools that we would not have ordinarily attracted.


    Sarah I.

HubSpot makes managing a website so easy!

  • August 21, 2019
  • Review provided by G2

What do you like best about the product?
HubSpot is both the easiest web design tool I've used, as well as the best marketing/contact management tool I've used. Almost everything about HubSpot is intuitive. Their customer service is also great.
What do you dislike about the product?
I wish webpage and email templates were a bit more customizable, but I suppose that what's you sacrifice with something that's so user-friendly.
What problems is the product solving and how is that benefiting you?
It's so easy to track our leads with HubSpot, and be able to answer the question "how did you hear about us", without having to bother most of our leads by actually asking them that question.


    Hospital & Health Care

Best All In Tool

  • August 21, 2019
  • Review provided by G2

What do you like best about the product?
I love all of the features that hubspot provides under one hub. For companies like ours, were able to manage everything from emails, websites, landing pages, leads etc. Very efficient and there customer service is phenomenal. Always there to help until your issue is resolved.
What do you dislike about the product?
Honestly, I love everything about hubspot. I would say one area of improvement could be with there website template providers. I’ve found template code issues and after reaching out to the provider I never heard back. Maybe hubspot can ease that connection.
What problems is the product solving and how is that benefiting you?
Several. Everything from email marketing, managing social media, analytics, website, landing pages, leads etc.


    Gavin A.

A music for companies wanting to grow their audience and see it in real time!

  • August 21, 2019
  • Review provided by G2

What do you like best about the product?
Easy to use, regular updates and changes. No issues with it not being online, very reliable a robust. An excellent team of support to answer every type of problem you make come across, from solving website technical questions to offering advice for reporting. Hubspot makes it easier to notice trends in customer engagement, from seeing the pages a lead has read, what campaign got them into the CRM, the timeline of statistics over a period of time.
What do you dislike about the product?
Perhaps that some obvious things cant be done, exporting and searching through email content seems to be very limited. The service requests with the biggest amount of user support for change often get ignored, and a new update which wasn't needed gets rolled out. Quick similar to Apple when they announce a new app for their watch that calculates the energy you've burned while doing yoga, but the users wanted a more durable charger for their iPhone.
What problems is the product solving and how is that benefiting you?
This helps users to have a central place to support our leads, helps teams to act on behalf of others when they are away.
Recommendations to others considering the product:
A great tool to get your business off the ground, we used the Start-Up which we have grown with over the past 2/3 years. We have seen team members learn and grow with this tool over time.


    Dave K.

The best all-in-1 marketing platform for lead, website, email, and social media management

  • August 21, 2019
  • Review provided by G2

What do you like best about the product?
One of the best aspects of Hubspot is the fact that you can unite your efforts in website design, blogging, email marketing, social publishing, and lead management all in one platform. The tools are similar across various functions and it makes it easy to deploy common assets across various mediums.
What do you dislike about the product?
This will come off more like a back-handed compliment but there is not a lot to dislike. One thing that can sometimes be a source of frustration is the rapid pace of change at Hubspot. They're always innovating and the tools are always changing, usually for the better. It can be a challenge to stay abreast of the updates, and you'll want to stay up to date on your training. Honestly though, it is exciting to use a tool whose makers are constantly working to innovate. If you've ever been saddled with a dead tool that never updates and stays current with technology, you won't experience that here.
What problems is the product solving and how is that benefiting you?
I'm solving many problems with HubSpot. We started with replacing old marketing techniques that were disparate - direct mail, printed handouts, blogs and microsites - uniting them under the same platform. We moved on to utilizing new techniques like drip campaigns and A/B testing to hone our approach and maximize engagement. From new account campaigns to re-engagement campaigns and event marketing, most of our marketing efforts flow through, or are complimented by, Hubspot.
Recommendations to others considering the product:
I evaluated several platforms before going with Hubspot, including Marketo and ActOn. Hubspot seemed like the best fit for my organization based on the wide feature set and the onboarding experience. I have not been disappointed. We find new ways to use Hubspot to grow our business all the time and it's exciting to see the platform grow as well.


    Daniel F.

A versatile, user friendly CMS

  • August 21, 2019
  • Review provided by G2

What do you like best about the product?
For strategists: It’s built around Hubspot’s inbound methodology, which is pretty much accepted in the marketing world today as a viable approach, so you get the tool and the process. They have an academy with loads of training videos.

For developers: Their developers tools section makes it extremely easy to rapidly test out new custom modules that you can swap into new or existing templates. You can also make your own templates there too of course - but the custom modules are where you can make the fun shiny things.

For content creators: It’s really easy to update your digital channels with content through Hibspot.
What do you dislike about the product?
Sometimes it feels as if they’re making it difficult to implement custom code if they have a partnership with a paying vendor (ahem - Viddyard Video, I’m looking at you!!).
What problems is the product solving and how is that benefiting you?
Hubspot let’s our team focus on making content.
- We can update digital channels with less effort
- We have a clear picture of how our audience is engaging content and campaigns
- We all understand Inbound
- Same-day support on technical issues (I’ve submitted many since I develop custom modules and do get stick from time to time! They’re responsive as helpful)