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HubSpotReviews from AWS customer
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Best Full Featured Automation Platform on the market
What do you like best about the product?
HubSpot provides an easy to use interface, with everything a business requires to deliver Digital marketing. We host our website, make use of Landing Pages, CTAs. Great reporting and campaign metrics, social media management. Superb support service and a perfect marketplace of industry standard integrations, like Salesforce & Zendesk. We also find the array of templates and assets from 3rd party marketplace providers allow us to create a unique experience for our customers. Workflows save us time, continuous platform improvements ensure we are always getting the latest innovations.
What do you dislike about the product?
Nothing. Only the rumors that integration with SF will stall as SF themselves build more marketing automation with their over priced Pardot solution
What problems is the product solving and how is that benefiting you?
Completely digitised our marketing, grown customer contacts by 40% Yoy, improved traffic to our website. Can effectively report on on efforts to drive change and adapt our marketing efforts.
Recommendations to others considering the product:
It's fab! 👍
Host your website it knits everything together
Host your website it knits everything together
Most Promising Inbound CRM Lead Management Platform
What do you like best about the product?
Great experience using HubSpot for both our Sales and Marketing efforts. The platform is not only customer-centric, with an intuitive interface, and holistic management approach, it also delivers a timely and knowledgeable support experience. We are awaiting some promising updates regarding user permissions and see that many customer suggestions are part of HubSpot's roadmap to continuously improve the platform. The marketing side of HubSpot works really well, and we are very pleased with how we are able to streamline our activities with lots of insights. On the sales part, we are also very pleased as we are able to automate a part of our sales processes and obtain lost of insights from HubSpot's tracking capabilities. We are currently moving our Website onto HubSpot to become as holistic as possible in managing our Sales and Marketing efforts. Together with the efforts of outsourced developers, we have been able to manage this part very well although it took some time, additional costs and effort from our team.
What do you dislike about the product?
There is quite some front-end coding knowledge needed to set-up the platform and use the full capabilities of the marketing features, and we also found that the user permissions should be expanded in order to offer more granularity to the management team when adding new users to the platform. The chat conversations are still difficult to manage if there is not at least one user who keeps the HubSpot inbox window open on a constant basis or has an active integration with slack and some workflows set up to be notified on time.
What problems is the product solving and how is that benefiting you?
HubSpot helped us to acquire a holistic approach to managing most of our marketing and sales activities in a single platform. It enabled our global sales team to easily keep each other up to date through the platform and share contact, company or deal information. The platform's automation and tracking tools are a great way to optimize the time of the users and give them all the necessary insights to support their activities. Lastly, the increase of integrations with other platforms that we are using vastly increases the holistic approach of our team to properly enable us in any activities.
Recommendations to others considering the product:
We found that dedicating and giving complete responsibility to at least one user for administering and managing the platform worked best to also onboard any new users and ensure that the platform was used in the correct manner and that any information on contacts, companies, and deals was recorded in the appropriate manner.
For automation purposes, really great software- ok otherwise
What do you like best about the product?
We send a lot of mass emails. The lists function is very useful for this and allows us to target the exact audience we need. You can schedule emails, create drip campaigns, and manage the content easily and from one place. The resulting reporting we do not utilize as much but there are useful applications for those as well.
What do you dislike about the product?
The forms configuration and integrations can be tricky. You need to really double-check that you have set up your forms correctly or else you may miss leads. Not necessarily related to what the product offers exactly, there are times where the HTML requires special attention/triple checking to ensure that the product is integrated correctly. Missed leads due to incorrect integration can be detrimental.
What problems is the product solving and how is that benefiting you?
We mostly utilize the forms and email marketing offerings of HubSpot. Our original purpose was the integration of forms in landing pages to salesforce but we quickly started using for the emails as well. The templates offered are very helpful, which we initially did not see a use for.
Recommendations to others considering the product:
If you are looking for a general marketing automation software, HubSpot will surely fulfill your needs.
Overall Great Tool But Be Prepared For Some Quirks
What do you like best about the product?
Hubspot scoring is great to track engagement of our contacts, and when I want to modify our scoring it updates the scores of all contacts in one step. Another perk of Hubspot is the marketing dashboard, where you can view the performance of campaigns across a variety of platforms. Also the support team is so helpful.
What do you dislike about the product?
Hubspot does not integrate with all PPC platforms (Bing, for example). The tracking cannot be overridden and cause issues with Google Analytics. Also, using the design builder is very clunky and not intuitive even for someone with previous CMS experience.
What problems is the product solving and how is that benefiting you?
Lead nurturing based on life cycle of our users. The workflows are great to keep users engaged and providing them with the right messaging at the right time.
Recommendations to others considering the product:
This tool is great for small scale contacts (like our team uses it for), and offers a lot of useful features when ramping up your marketing. If your team is looking for extensive A/B testing or complex landing pages, I would consider looking at other solutions.
The best you can get for marketing automation
What do you like best about the product?
Externally popular software for marketing automation especially among small business. A well developed product for overall marketing activities boost. Easy to understand dashboard with pointers for better results. HubSpot is very easy to use with minor or no coding ability required. The best thing I like about HubSpot is the kind of investment HubSpot does in educating its customers. Their blog is the best place for customers to learn all about digital marketing with practical usage. HobSpot is very convenient you would have all the tools required at one place for you need not to look for any other tools since you get all the gourmet at one place.
What do you dislike about the product?
Pricing would be the only thing here. Though their plans start with 7 day free trial and $200/month but as you grow and need more features you would have to shell out more from your pocket.
What problems is the product solving and how is that benefiting you?
Complete automation for all digital marketing activities.
HubSpot is great!
What do you like best about the product?
I love how all of the tools in HubSpot are so perfectly integrated. HubSpot can really be used in so many ways. I also love the training that is provided by the company.
What do you dislike about the product?
That I don't use all of the tools to the fullest.
What problems is the product solving and how is that benefiting you?
I mainly use HubSpot for marketing related activities such as easily creating lists, email marketing, campaign creation, website content production etc.
80/20 Marketing
What do you like best about the product?
My favourite thing about using HubSpot is how quick and easy it is to do absolutely everything. It really speeds up my workflow - i have recently started working with a company that doesn’t use HubSpot as a CMS and it’s been a painful reminder of how painful it is to do the most simple of tasks.
What do you dislike about the product?
The account management. It has become quite hard to find the answers to my questions. Hubspot is capable of many amazing things but support aren't always aware of best practice.
What problems is the product solving and how is that benefiting you?
HubSpot makes automation easy. It enables us to put processes in place that we would otherwise need a much bigger team for.
Perfect tool for the mid-market
What do you like best about the product?
It's simple, easy to pick up with great E-learning collateral. The email automation is great. As an all round platform its perfect for the mid-market. .
What do you dislike about the product?
It doesn't have the deep dive capabilities needed to really utilise Web, so not great for enterprise organisations.
What problems is the product solving and how is that benefiting you?
Hitting that target market and nurturing it. Spear fishing and sequence capabilities with good metrics
Recommendations to others considering the product:
Try it
Digital Creative - Tech Sales
What do you like best about the product?
HubSpot is all round a great tool for our company as it keeps everything central
What do you dislike about the product?
Sometimes using "Design Tools"is confusing when amending templates, but this is partly my bad for not understanding code and CSS
What problems is the product solving and how is that benefiting you?
Having all the web analytics feed into a single platform for our sales team to follow up on is a game changer for us. Having all our social media linked in to our blogs posts is also a great feature.
Great Tool For Understanding User Engagement
What do you like best about the product?
HubSpot is constantly trying to improve its current toolset. I've been a user/admin of the tool for about 5+ years now and the product has dramatically improved year over year. A lot of their new features and product updates are powered by user requests. I wish they would release some of the updates a little faster, but generally, I find their product updates very helpful and innovative.
I also really appreciate their Academy for a few reasons. 1) it's free 2) you don't need access to a company account to get access (unlike Marketo) 3) you can get certified which helps create a standardization that helps employers and employees alike.
And finally, but most importantly, their Support is really outstanding. They're quick to reply and route questions to knowledgeable staff that can help address questions or provide really creative solutions if the question involves a limitation with the product.
I also really appreciate their Academy for a few reasons. 1) it's free 2) you don't need access to a company account to get access (unlike Marketo) 3) you can get certified which helps create a standardization that helps employers and employees alike.
And finally, but most importantly, their Support is really outstanding. They're quick to reply and route questions to knowledgeable staff that can help address questions or provide really creative solutions if the question involves a limitation with the product.
What do you dislike about the product?
HubSpot captures original source information (where people came from) very well. However, for returning users, it's really hard to capture source data. We use UTM parameters and last referral site for more info, and I believe their official response would be to use campaign data, but it would be nice if HubSpot could improve on attribution reporting beyond first touch that didn't require campaigns.
Also, there's a lot of app integrations that HubSpot offers, but I wish that this list would keep growing and existing apps be improved to allow for more customization (like GoToWebinar and Eventbrite).
Also, there's a lot of app integrations that HubSpot offers, but I wish that this list would keep growing and existing apps be improved to allow for more customization (like GoToWebinar and Eventbrite).
What problems is the product solving and how is that benefiting you?
In our current tech stack, HubSpot is really good at helping provide us a view of activity for existing users in our database (what are people doing). This is great to help us inform other systems for engagement, lead scoring, and lead routing.
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