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    Jo R.

Helping a solo marketer create a website very quickly, that looks agency quality

  • February 21, 2020
  • Review provided by G2

What do you like best about the product?
Hubspot gave me the ability to create a website in a short space of time, by myself, which looks like a team of people have been working on it for months. As ex-website agency, I couldn't believe the amount of time wasted in the past, planning, mapping out websites, when tools like Hubspot make the process feel so effortless. It's optimised for mobile and easy to amend.
What do you dislike about the product?
The go-live process was a little unclear, and we still have some domain issues, which no-one seems able to identify. Also, the monthly fee to manage the website feels like a kick in the teeth, when our monthly bill after our startup discount is used up is going to be crazy amount. With an agency background, £300 per month seems a little steep, when already paying the Enterprise amount.
What problems is the product solving and how is that benefiting you?
We're a small start-up, so outsourcing our website design and build wasn't an option. Hubspot has allowed me to create a fully agile website, adding new pages as I go, updating the nav, footer effortless, which, in my agency experience, was often a long and tiring process.
I also loved the available templates and Hubspot blogs for best practice. No point re-inventing the wheel when it comes to website page layout.
Recommendations to others considering the product:
Don't just skim the surface. Get under the hood and really get the most out of our subscription to this awesome product.


    Financial Services

It is a create inbound marketing tool and is very useful for adding content to the website.

  • February 21, 2020
  • Review provided by G2

What do you like best about the product?
The easy way to create emails and blog posts.
What do you dislike about the product?
The chatbot wasn't very interactive so we had to outsource to use a better one. If this was improved so we could house all this information in HubSpot it would be better.
What problems is the product solving and how is that benefiting you?
We are able to start using it for building lead nurturing workflows.
We are creating better emails for both clients and prospects.
We use HubSpot for a full dedicated section of our website to update blog posts and organise webinars


    Computer Software

Great tool for a global marketing team!

  • February 21, 2020
  • Review provided by G2

What do you like best about the product?
I like that HubSpot is very easy to navigate. You can easily find everything you might be looking for: a newsletter that was just sent out by the marketing department in another country, a landing page you need to clone, the analytics of an inbound email you sent last month, ...
What do you dislike about the product?
While HubSpot is easy to navigate, it can be a bit confusing and frustrating to use in some instances. For example, if you create a list, this list will not show all the contacts it should be showing you until you save it. Then it recalculates and fixes itself. Unless someone else tells you, you're not gonna know about this issue and you will likely think you're filtering wrong. You also need to be aware that some changes you make on a website in one language may also change the website in another language (e.g. translating CTAs). There's a lot of cloning and copying that needs to be done to use HubSpot on a global scale, but once that becomes a habit it's a very useful tool for a global company.
What problems is the product solving and how is that benefiting you?
HubSpot has incredibly detailed filter options for lists, which means we're able to create all the mailing lists we need for different events or different newsletters. This has been very helpful so far. Also, the analytics offered by HubSpot are very detailed and make it easy for us to keep track of what marketing efforts are working in what country.


    Suania C.

The most complete tool in the Market!

  • February 21, 2020
  • Review provided by G2

What do you like best about the product?
I love having all the information in the same system and that our sales team use the lead's interactions into making an Inbound sale
What do you dislike about the product?
I really don't dislike anything, I think there are product enhancement opportunities but I have been using HubSpot for the past years and seen how the product evolves continuously
What problems is the product solving and how is that benefiting you?
We are doing all our Marketing and Sales alignment using the platform. Also starting our content marketing strategy + lead conversion.

Everything is easy to use, don't need any developer to do basic things
Recommendations to others considering the product:
This is the real all in one software! Marketing and Sales have access to the same information and you can automize almost EVERY process if you think of the right triggers. It makes life way easier! Love that is super simple to use and 100% customizable to the business needs


    Computer & Network Security

Easy and intuitive integrated tool for marketing

  • February 21, 2020
  • Review provided by G2

What do you like best about the product?
Simple user experience and good set of tools to plan and execute marketing activities.
What do you dislike about the product?
Integration of website into the same platform is a bit of lock-in. Would prefer the freedom of Wordpress community.
What problems is the product solving and how is that benefiting you?
Marketing automation / sales enablement and marketing KPI analysis with descriptive and flexible dashboard
Recommendations to others considering the product:
Simplicity of Operations for marketing teams


    Jasmin U.

Enabling organised workflow

  • February 21, 2020
  • Review provided by G2

What do you like best about the product?
It's neat and sends reminders to you for weekly tasks
What do you dislike about the product?
It's pretty good actually, no complaints
What problems is the product solving and how is that benefiting you?
Internal analytics and uploads. It's good to write on, edit on the website pages directly and blog. The trainings offered on learning academy are very beneficial as well. It is a great model!


    Daimler C.

Friendly Website Building using Custom Templating and Moduling and Form Customization

  • February 21, 2020
  • Review provided by G2

What do you like best about the product?
I like the templating/moduling aspect of Hubspot's website builder especially in cases that I need a really custom design and functionality on a specific landing page. I can create a custom template using my own HTML, CSS and Javascript then create a landing page using that template. Custom form is also easy to link to a Hubspot form using their Form API with AJAX Support.
What do you dislike about the product?
Using the Form API to submit data during a certain submission to Hubspot will not trigger workflow and will therefore not trigger the webhook.
What problems is the product solving and how is that benefiting you?
Contact integration for forms with no email fields in multi-part forms. Hubspot can automatically relate all submissions of a single user in multipart forms that are in different pages. For blogging, Hubspot is really friendly because it's easy to create templates across all blog posts.
Recommendations to others considering the product:
Really good for companies with content and sales teams. Contacting customers who submitted a form in the website is really easy.


    Daniel S.

Helpful, but too many add ons

  • February 21, 2020
  • Review provided by G2

What do you like best about the product?
We use the CRM and CMS. There's a lot to learn, so it's helpful they offer additional calls to tackle different topics with your account manager.
What do you dislike about the product?
There are a lot of tools that Hubspot has, that are add ons. I feel like we already pay quite a bit and some of the functionality should be included in the package we have. The UI in the CRM changes quite a bit, but they're starting to slow that down a bit.
What problems is the product solving and how is that benefiting you?
Using it for all our CRM needs, so helps us keep up with people who are interested in our product.


    John L.

B2B + B2C Hubspot Implementation

  • February 20, 2020
  • Review provided by G2

What do you like best about the product?
the tool is intuitive to use clearly the product is continuously evolving and becoming better. The way the platform organizes campaigns and brings disparate data into one place is super powerful
What do you dislike about the product?
Sometimes not all of the integrations with providers are available & sometimes when you are sorting lists in contacts or companies the system will dump you outside of your sorting.
What problems is the product solving and how is that benefiting you?
Ton of marketing automation and closed loop analytics problems across two business lines. One is business to business the other is B2C. The orchestration of the tool and analytics allows us to understand where to invest our marketing dollars.
Finding new places to invest across our business has been the biggest benefit.
Recommendations to others considering the product:
Can't imagine you will find a better tool


    Kara B.

Great, easy-to-use platform for managing emails and blog posts

  • February 20, 2020
  • Review provided by G2

What do you like best about the product?
HubSpot makes it easy to create and manage emails, workflows, blog posts, and more. Our team uses HubSpot for all of our clients, all of whom use our blogging and email marketing services through HubSpot. It's easy to created automated emails, and the analytics tools HubSpot offers are great for seeing what we're doing right and what needs some work. It's made it incredibly efficient to create, edit, schedule, and send emails, and posting and editing blogs is a breeze. Really great product for our company needs.
What do you dislike about the product?
I haven't experienced anything I dislike about HubSpot as of yet. It's been great and very easy to use so far. There isn't much of a learning curve, so you can jump right in, play around with it a little, and you're pretty much good to go. It's got great tutorial features, too, so even those unfamiliar with email platforms can become familiar with this platform with ease. Nothing to complain about here!
What problems is the product solving and how is that benefiting you?
The analytics functions in HubSpot are absolutely fantastic. Our team can see what emails and blogs are being looked at most often, what links viewers click on the most, and nearly everything else we need to know about how to improve and reach our goals for views and clicks. We're able to tweak future posts and emails based on these analytics, and we can easily see where we need to improve. HubSpot has been truly great for this, and we rely heavily on the available analytics to formulate future blog posts and emails.
Recommendations to others considering the product:
Take advantage of the analytics HubSpot provides. Review what content is doing the best and what needs improvement.