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    Cloudinary Dynamic Media Platform and Digital Asset Management Solution

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    Cloudinary is used by thousands of customers including iconic brands and the hottest startups, for creating, managing, and delivering visual experiences. Automate the end-to-end image, video, and rich media workflow, accelerating time to market and improving performance. Visit https://cloudinary.com

    Ratings and reviews

    4.4
    190 ratings
    3 AWS reviews
    |
    187 external reviews
    External reviews are from G2  and PeerSpot .

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    Reviews (190)
    Nick E.

    Global Asset Delivery Simplified

    Reviewed on Jun 11, 2026
    Review provided by G2
    What do you like best about the product?
    I use Cloudinary for asset delivery which provides standardized global delivery. The edge network unification is particularly beneficial. I also find the AI workflow to be valuable, although I acknowledge that we might not be utilizing all the features as much as we should.
    What do you dislike about the product?
    Dialing in agent personas and how they all work together through an orchestration layer is an interesting problem still to be solved.
    What problems is the product solving and how is that benefiting you?
    I use Cloudinary for asset delivery, solving edge network unification and providing standardized global delivery.
    Anonymous

    Transformative DAM with Stellar Support

    Reviewed on Jun 08, 2026
    Review provided by G2
    What do you like best about the product?
    I appreciate the quick responses from Cloudinary's support team whenever we have issues. I also value their continuous improvement and creation of new features, including leaning into AI and developing new agentic tools. These tools make the creation of things like transformations for assets quicker and less manual, allowing others at my company to use Cloudinary's capabilities without needing to be experts. We also liked the feature of Cloudinary being able to serve assets straight from the DAM and transformations (we typically store large layered PSDs, but Cloudinary can instantly create a web-optimized image quickly without the need to open Photoshop again). Additionally, during the initial setup, we received support from Cloudinary's team and didn't encounter any specific issues.
    What do you dislike about the product?
    Our previous DAM had better options for what Cloudinary calls 'Structured metadata'. I'd like for Cloudinary to offer more field types, such as true/false, number but with more control (like limiting it to integers), and better search within Structured Metadata fields. We have some limited tie-ins with tools like Figma, but most uploading takes place manually. We also don't have connections at the moment to other product information management (PIM) tools or CMSs for blogs.
    What problems is the product solving and how is that benefiting you?
    Cloudinary improves asset storage and search over Google Drive, controls access for sharing with third parties, and simplifies asset serving on web pages. Its AI tools drive quicker setups for non-experts, and the responsive support enhances our experience.
    Apparel & Fashion

    Auto Tagging and Localized Alt Text That Boost Discoverability

    Reviewed on Jun 05, 2026
    Review provided by G2
    What do you like best about the product?
    Auto tagging, metadata extraction, and localized alt text to improve discoverability, accessibility, and efficiency.
    What do you dislike about the product?
    I would prefer to only use one DAM vs. having to download from an existing DAM and reupload to Cloudinary. Hoping to get some integration between the two built in.
    What problems is the product solving and how is that benefiting you?
    I immediately was able to use Cloudinary's built in AI to remove unwanted sample tags from product photography. This makes the photo editing quick and easy.
    Christopher F.

    Strong CSM Support, Great EMEA Team - Beware Of Limits In Contract.

    Reviewed on May 20, 2026
    Review provided by G2
    What do you like best about the product?
    A proactive CSM team that listens closely and addresses challenges effectively.
    What do you dislike about the product?
    The sales process was frustrating, with lots of hidden limitations and caps. I also ran into technical challenges that weren’t apparent upfront.
    What problems is the product solving and how is that benefiting you?
    API access is beneficial for building automations on the back of our DAM.
    Nish P.

    Effortless Media Management and Delivery

    Reviewed on May 07, 2026
    Review provided by G2
    What do you like best about the product?
    I really like Cloudinary for its dynamic transformation of imagery and video and the speed of delivery. It's great how easily we can share assets across the business and with third-party vendors. Uploading high-quality imagery and video without impacting site performance has been a huge advantage. The initial setup was very easy, and the business loves it.
    What do you dislike about the product?
    regular CSM catch ups maybe about future beta version trials if possible,
    What problems is the product solving and how is that benefiting you?
    Cloudinary solves challenges of sharing images and videos across the business and with third-party vendors. It allows uploading high-quality imagery and video without impacting site performance.
    Sagar K.

    Effortless Image & Video Optimization with Flexible URL Transformations

    Reviewed on Apr 28, 2026
    Review provided by G2
    What do you like best about the product?
    What I like most about Cloudinary is how it removes a lot of the messy work around images and videos without feeling heavy. Upload once, and resizing, compression, and format changes just happen through simple URLs, which feels surprisingly flexible. It also handles edge cases well, like optimizing for slow networks or different devices.
    What do you dislike about the product?
    Pricing can become confusing once you move beyond basic usage. From my personal experience, transformations and bandwidth are harder to predict than expected.
    What problems is the product solving and how is that benefiting you?
    It solves the problem of handling media at scale without forcing you to build your own pipeline. Instead of worrying about resizing, compression, formats, and CDN delivery, it centralizes everything so media just works across devices. That saves a lot of time and prevents small mistakes like serving huge images to mobile users.
    Natalie D.

    Simple, Secure Image Hosting Solution

    Reviewed on Apr 24, 2026
    Review provided by G2
    What do you like best about the product?
    I like using Cloudinary for hosting images on our website. It makes it easy to have images hosted in a secure place. I value the ability to link images on our platform.
    What do you dislike about the product?
    n/a
    What problems is the product solving and how is that benefiting you?
    I use Cloudinary for hosting images for our website, and it makes it easy to have them in a secure place.
    Natalie H.

    Effortless Media Management, Lightning-Fast Performance

    Reviewed on Apr 21, 2026
    Review provided by G2
    What do you like best about the product?
    I truthfully just love the product and the functionality. I think that it truly helps my day to day life so much. I love that you can do so much with it besides just uploading the files. I've uploaded so many, and every single one has just loaded so smoothly. I really appreciate what it has to offer. I like using the embedded URL link because sometimes we are required to embed elements on our user's website. So having that directly integrated where it provides the embed code for you is super helpful. The initial setup was super easy, very straightforward, and very simple.
    What do you dislike about the product?
    I think sometimes the drop downs could be a tiny, tiny bit confusing whenever you're going to share or export a photo or video. I think maybe just concise the list a little bit, would help.
    What problems is the product solving and how is that benefiting you?
    I use Cloudinary to upload large photos and videos to client websites without affecting loading speeds, so they don't have to use YouTube or Vimeo. It hosts the files and improves loading times, helping their websites perform better.
    Danielle P.

    Efficient asset management, but a lot of add-on subscriptions required

    Reviewed on Feb 10, 2026
    Review provided by G2
    What do you like best about the product?
    I like that Cloudinary provides a central storage point for all our assets, making it easier for everyone to access them at all times. I appreciate the various upload transformations available, ensuring a consistent look, feel, and size for our hotel images. The interface is really easy to use, and the folder search functionality makes finding things straightforward - we use it all day every day.

    I enjoy the additional features, including media flows that streamline image processing, and the video player, which delivers video assets in a more aesthetically pleasing manner than the previous YouTube player, and uses smart technology to reduce the time it takes for pages with video on to load. The initial setup was very easy, with a team member assigned to help us get the best out of the product. The client support team have also worked with us closely to unlock new ways of working.
    What do you dislike about the product?
    A lot of the fantastic features available aren't included in the plan we have, meaning you can incur extra costs that make it more difficult to get a return on your investment in the product.
    What problems is the product solving and how is that benefiting you?
    Cloudinary centralises all of our assets and offers upload transformations for consistent image quality and style. It also offers a vieo player that's more aesthetically pleasing on site, and it doesn't require users to accept cookies to view the video, which means more people are seeing our conversion boosting content.
    Apparel & Fashion

    Easy Image Attribute Editing Made Simple

    Reviewed on Feb 09, 2026
    Review provided by G2
    What do you like best about the product?
    Easily able to edit the attributes of my images
    What do you dislike about the product?
    The UI is a little clunky, particularly the file structuring
    What problems is the product solving and how is that benefiting you?
    Easy ability to upload images and then retrieve them through a config, allowing us to update our app imagery without the need for a new release