BrightEdge
BrightEdgeReviews from AWS customer
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Outstanding customer support, great platform
What do you like best about the product?
The tool itself has not only an easy on-ramp for beginners, so you can get started on keyword research and optimization right away, but also has layers of depth in capabilities, which is helpful I think especially for larger organizations. The UI is intuitive but I keep discovering new features.
But what sets it apart for me is the level of expertise and attention we get from our CSM, plus the great training, both online and classroom, and their help files are really helpful. And every time I've submitted a special request to customer support through the BE request link, I've gotten very prompt turnaround and personalized answers to my questions, with offers to help more.
But what sets it apart for me is the level of expertise and attention we get from our CSM, plus the great training, both online and classroom, and their help files are really helpful. And every time I've submitted a special request to customer support through the BE request link, I've gotten very prompt turnaround and personalized answers to my questions, with offers to help more.
What do you dislike about the product?
The complexity of the tool can be slightly intimidating, so it's essential to work with your CSM and get at least one admin trained so you can set it up for (mostly) self-service by your users.
What problems is the product solving and how is that benefiting you?
Right now we're just getting organized, getting a baseline on our pages, and trying to prioritize which keywords and pages to work on first. The automatic actionable Insights is very helpful, as is the competitor gap analysis.
Recommendations to others considering the product:
If you are interested, do try it on a trial basis, I think its value will be evident quickly.
Our first call with our CSM really impressed us with his level of knowledge and expertise.
Our first call with our CSM really impressed us with his level of knowledge and expertise.
Taking BrightEdge Wherever I Go
What do you like best about the product?
I have been using BrightEdge for about 8 years now and take it wherever I go. It is now integral to what I do as an SEO, what I can do for a company and it makes me a better SEO practitioner. I still enjoy their standard reports such as Data Cube and Content IQ but I'm now fully invested in their newer features such as Data Cube X, CoPilot, Instant, and Autopilot. Their Data Cube X is now a necessity to how I look at competitor websites, content gap analysis, and how I construct a lot of my content planning. Their Content IQ is how I look for site issues and measure the health of my site. Their dashboards are how I report back to the business. With their newer features, I have AI-enabled abilitites to interlink using Autopilot and a better way to optimize my pages with Copilot. Their recommendations, now AI-driven, are ones you can pull directly from their system. These features are now ones I could not live without. They've come a long way.
What do you dislike about the product?
For an experienced SEO like me, their page suggestions often don't make sense or hold water. The suggestions are automated and based on elements of SEO that I don't find helpful or useful. Might be fine for someone newer to SEO, but I usually skip over these. Same could be said for their Home screen data points. Nice, but not essential to what I need to do my job. BrightEdge does not do everything I want or need. I still have to use an alternate tool every now and again to cross-check crawl issues or to pull URL's more quickly but BrightEdge has way more and way better tools for what I need than missing any of the tools that I need to use occassionally.
What problems is the product solving and how is that benefiting you?
BrightEdge is serving as my primary SEO platform that I use for keyword tracking, competitive research, active optimizations, and reporting. I now use BrightEdge for AI-driven internal link building through their Autopilot product and use their Ai-driven recommendations through their Copilot product. I research SEO in real-time, frequently using their Instant reporting suite and am super reliant on them for most everything I need to successfully manage my SEO program. Benefits are numerous including data not available anywhere else from Data Cube and Data Cube X and a system that is easy to organize.
Business Grade SEO
What do you like best about the product?
Ability to delegate the easier day to day work once the initial keywords are set up. This allowed us to delegate and distribute a large workload to many people in the company to work on. In the past, this would have been 1-2 people only who were "SEO experts" at paygrades to match. Those same experts can really focus their time on the key important things like strategy, content, and keywords but freeing thier time to not have to do 100% of the basic execution of thier decisions.
What do you dislike about the product?
Would love it to cost less :-). The initial setup on our side took a little longer than I would have thought.
What problems is the product solving and how is that benefiting you?
Ability to really understand what drives SEO and thinking SEO first when working on a project. This re-thinking has helped us be faster and leaner but still get great results.
The People Make the Tool
What do you like best about the product?
The toolset is extremely robust but my all-time favorite aspect is my rep. She has become an extension of my SEO team. We leverage either her SEO knowledge or she consults with their researchers/analysts to help us make intelligent decisions for past, present, and future SEO campaigns.
What do you dislike about the product?
Its a slightly expensive tool but when factoring in the expertise that we get with it, it makes it worth it. But if they dropped the price, I wouldnt complain.
What problems is the product solving and how is that benefiting you?
Brightedge helps us monitor, track, and optimize our online visbilty through search engines at a national, local, and global level. We've been able to pinpoint return on investment from our organic traffic across branded and non-branded keywords.
Intuitive SEO for All Experience Levels
What do you like best about the product?
Having everything I would need for SEO maintenance on one platform is ideal for professionals who are always cycling through different tabs and tools.
BrightEdge's keyword research, page rankings, backlinks, and page recommendations in one platform affords you more time for day-to-day tasks.
The organization can't be overlooked, being able to export all of your keywords to a spreadsheet with the necessary data (Search Volume, Page Rankings) makes it easier to communicate with members of the team who aren't familiar with SEO.
Local businesses can benefit from seeing which keywords qualify for additional Google features like the 3-Pack from within the platform. This gives us an advantage over our competitors in our industry, not to mention being able to track where your competitors rank for those same keywords.
I also enjoy the networking opportunities that come with being a BrightEdge user which includes your own account manager. It's important to have someone who you are able to discuss what to anticipate in terms of algorithm changes and trends within the industry to stay ahead, having a team of professionals to shoot questions over to is invaluable.
BrightEdge's keyword research, page rankings, backlinks, and page recommendations in one platform affords you more time for day-to-day tasks.
The organization can't be overlooked, being able to export all of your keywords to a spreadsheet with the necessary data (Search Volume, Page Rankings) makes it easier to communicate with members of the team who aren't familiar with SEO.
Local businesses can benefit from seeing which keywords qualify for additional Google features like the 3-Pack from within the platform. This gives us an advantage over our competitors in our industry, not to mention being able to track where your competitors rank for those same keywords.
I also enjoy the networking opportunities that come with being a BrightEdge user which includes your own account manager. It's important to have someone who you are able to discuss what to anticipate in terms of algorithm changes and trends within the industry to stay ahead, having a team of professionals to shoot questions over to is invaluable.
What do you dislike about the product?
The biggest factor that companies will have to come to terms with is the price of the platform, certain premium features are hidden behind additional paywalls but they're not necessary to garner the full value of the platform.
What problems is the product solving and how is that benefiting you?
Being able to launch new webpages confidently knowing that they are optimized to the best of my ability in the shortest amount of time possible make our content consistent and more frequent.
Brightedge helps minimize a lot of the trial and error that comes with having your page rank on Google.
Brightedge helps minimize a lot of the trial and error that comes with having your page rank on Google.
Recommendations to others considering the product:
Although the price tag is intimidating the value is returned in the time you save from its intuitive menu system, valuable insight, and the control it gives you of your SEO strategy makes it a worthy investment.
Enterprise Level SEO ... at a Price
What do you like best about the product?
Deep internet crawl data with their Data Cube technology allows quick research into ranking positions. Intuitive user-interface is helpful for all stakeholders who access the platform. Helpful vendor services team to maximize benefit from the platform.
What do you dislike about the product?
Expensive with annual contracts. Fees for Google Data Studio integration and API feeds. Minimal keyword qty provided even for basic tiers. Bing rank and Mobile rank count multiple times towards keyword count.
What problems is the product solving and how is that benefiting you?
Tracking rank over time according to Groups or Tags is especially helpful in breaking down a massive list of keyword data into manageable chunks that lend themselves to analysis. From that segmentation comes actionable steps we can take to further our SEO position.
Recommendations to others considering the product:
Consider if your need for SEO rank monitoring & optimization is truly Enterprise-level, or if another mid-tier SEO platform (at more affordable prices) will serve that purpose in a similar fashion).
Great Solution to Optimize SEO Results
What do you like best about the product?
BrightEdge is a very powerful tool to manage SEO performance, while being extremely easy-to-use. The proprietary technology and automated recommendations makes it extremely easy to identify exactly what to do to improve SEO performance. The reports and analytics are also extremely helpful in tracking our own performance compared to key competitors, over a period of time. The Link Equity Manager feature was able to push many of our Page 2 and Page 3 keywords to Page1 on Google.
Above all, the Sales and Customer Success teams at BrightEdge are probably one of the best, if not THE best, across B2B SaaS solutions. It has been an absolute pleasure working with the BrightEdge team.
Above all, the Sales and Customer Success teams at BrightEdge are probably one of the best, if not THE best, across B2B SaaS solutions. It has been an absolute pleasure working with the BrightEdge team.
What do you dislike about the product?
Nothing really. The platform keeps evolving and adds new features and capabilities regularly. So, overall, it's a great solution for SEO management.
What problems is the product solving and how is that benefiting you?
BrightEdge not only helped us to significantly (more than 200%) improve our SEO performance, but also helps us track our performance against competitors and other industry leaders.
Recommendations to others considering the product:
We did an extensive research and evaluated several SEO platforms & agencies before selecting BrightEdge for our SEO needs. Our experience has been absolutely fabulous till now and I recommend BrightEdge to anyone out there looking for a truly useful, powerful, and yet easy-to-use solution for SEO.
Brightedge is an awesome product
What do you like best about the product?
It is a very helpful tool for SEO best practices and it helped identify gaps in our SEO strategy.
What do you dislike about the product?
It was difficult to find a proper daily workflow to ensure that it could be used on a daily basis. It offers too many things which makes it difficult to learn.
What problems is the product solving and how is that benefiting you?
I was able to improve the SEO of our website and create a larger number of leads by using this platform.
BrightEdge is a great tool to upgrade your SEO performance
What do you like best about the product?
I like using BrightEdge because it is always working for be, sending me suggestion for quick wins and major errors that need to be fixed on my websites.
What do you dislike about the product?
Nothing, It is light years ahead of what we were using and it is worth the investment of budget and time to make it work.
What problems is the product solving and how is that benefiting you?
We are using BrightEdge to serve as a scorecard on our SEO standing and are using it to improve our SERPs.
Recommendations to others considering the product:
Make sure you take a deep dive into the competition to see if they deliver the detail that BrightEdge does. Competitors say they do but I found after doing my research that they do not.
Very good, although pricey
What do you like best about the product?
Strong user interface, amazing customer service.
What do you dislike about the product?
Keyword groups count double each time between mobile and desktop, a bit pricey as well.
What problems is the product solving and how is that benefiting you?
Brightedge was ideal to track our visibility, identify keyword opportunities, compare ourselves against the competitors, monitor our social networks and understand better how to target our customers.
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