BrightEdge
BrightEdgeReviews from AWS customer
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I'm new to SEO, and BrightEdge has been a great partner
What do you like best about the product?
Robust reporting and customizable dashboards. A wealth of information at your fingertips. The team has been super helpful in guiding me and have made some great suggestions to improve our rankings and reach.
What do you dislike about the product?
The tool itself has the potential to become more intuitive to use, but overall good. There are some categories and organizational changes that would help; for example I always forget that I need to go into Settings to change keywords and dashboards and end up looking at the other menu options on the left side of the screen.
What problems is the product solving and how is that benefiting you?
Our SEO reach wasn't stellar; BrightEdge has made it easier to pinpoint and prioritize changes that will have the quickest impact. I'm also saving so much time since I don't need to crawl pages manually. The writing team has also been crucial to managing my workload.
Recommendations to others considering the product:
Have a robust list of keywords ready; you can upload these to save time. Have a list of all competitors no matter how large or small to track performance and share of voice. Don't underestimate yourself and the power of the data at your fingertips; set up weekly dashboards to be emailed out to core team members.
BE review
What do you like best about the product?
We definitely like the recommendations features and competitor keyword analysis. This makes it easy to filter through meta and the website without much manual work.
What do you dislike about the product?
The interface is not as intuitive as I had hoped. For example, finding competitor data or making dashboards is through Settings. This makes training and memorization a little difficult.
What problems is the product solving and how is that benefiting you?
Problems being solved are how to improve and update product pages after years of not being touched. A big benefit is that the recommendations offer cover all aspects of a specific page.
BrightEdge helps find errors, and opportunities hidden in plain sight, on your site.
What do you like best about the product?
The dashboards are configurable to the point of knowing how you're trending in rank with a glance. When a recommendation comes in, I can go straight to our CMC and implement it.
What do you dislike about the product?
There are a couple of drawbacks for a company that isn't using an advanced CMC, the recommendations for backend updates; we can't act on those currently. The BrightEdge team already helped us withing the rules of the audit to get more relevant recommendations.
What problems is the product solving and how is that benefiting you?
It is finding the most valuable keywords to our business that weren't yet being tracked. We've added thousands of new keywords based on the gaps that BrightEdge helped us find.
Recommendations to others considering the product:
If you are a lean and mean SEO dept. BrightEdge makes you feel like you have the power of an agency!
Brightedge is a great tool to increase organic seo rankings
What do you like best about the product?
So many tools to help, from keyword tools to recommendations on what changes to make; it solves all SEO issues and makes intelligent recommendations. I love that there is a competitor research tool as well. The amount of data it can provide is enormous and using that data to make smart SEO decisions is easy with brightedge. Support is great, we have a dedicated support member and she is fantastic.
What do you dislike about the product?
I would say the only dislike concerning bright edge is the price. It is an expensive product, but it's also worth the price tag. Other than the price I love brightedge and I love the bells and whistles.
What problems is the product solving and how is that benefiting you?
We are trying to increase our SEO and gain more organic traffic, and ultimately increase lead generation and increase sales! Brighedge is helping to do this right now.
Recommendations to others considering the product:
I love the tool the support and the company!
The most efficient tool for SEO
What do you like best about the product?
Real Estate is a localized business, and local SEO is very, very important as keywords, competitors and Search results ranks vary for different locations even within the city. The tool helps show ranks and recommendations for individual keywords, which is fantastic for a business like ours.
What do you dislike about the product?
There is very little to dislike, but the cost of the tool is relatively high. However, considering the detail which the software can capture, the price does seem justified.
What problems is the product solving and how is that benefiting you?
BrightEdge is a fantastic tool that has helped us in increasing our presence on organic search. Organic search is a critical component of our digital marketing strategy, and this tool makes it a highly efficient process to drive leads & sales.
Great SEO platform from the novice to the experts
What do you like best about the product?
It has a very clean user interface, and provides insights and recommendations to help guide the user to corrective actions
What do you dislike about the product?
With so many options and different categories to choose from, it may be sometimes hard to figure out where to start.
What problems is the product solving and how is that benefiting you?
Being in an industry that is massively competitive from an SEO standpoint, this tool helps us identify the user search and intent and translate to actionable steps to improve our SEO. We have gained traction in our organic search and overall use it as a directive to constantly improve our website
quick seo wins and big impact Review
What do you like best about the product?
real world use perspective was very insightful and it was followed up by how to tips to execute similar best practices
What do you dislike about the product?
nothing, the session was spot on and helpful
What problems is the product solving and how is that benefiting you?
Increasing organic search and crafting strategies to rank for keywords specific to our brands. Tracking and identifying quick wins.
Recommendations to others considering the product:
it encompasses research and reporting tools which are key for seo
BE Review - Razorfish
What do you like best about the product?
The intuitive keyword research function which helped jumpstart my SEO career. The semantic search results really highlight what searchers are interested in over time, and help determine trends that inform content creation.
What do you dislike about the product?
Can be difficult to navigate as it is an expansive platform with lots of potential. It can be hard to know where to start, or to discover what functions I could be using but am missing out on.
What problems is the product solving and how is that benefiting you?
Seeing our client's performance over time within blog content, and how their share of voice is changing compared to competitors. Then, seeing which non brand content has the most potential to improving rankings, and prioritizing those in our projects.
Recommendations to others considering the product:
I have none so far.
BrightEdge Offers Results
What do you like best about the product?
They are communicative, helpful, insightful, and personable
What do you dislike about the product?
The platform can be a bit overwhelming at first but you'll get used to it pretty quick
What problems is the product solving and how is that benefiting you?
Content issues, URL questions, and overall site optimizations and audits
Recommendations to others considering the product:
It helps put SEO into actionable insights and their customer support goes above and beyond to tailor to your specific business goals and industry
Very good experience, lots of helpful advice and encouragement.
What do you like best about the product?
Quick answers on problems that come up and how to solve.
What do you dislike about the product?
Platform can be hard to navigate at times.
What problems is the product solving and how is that benefiting you?
Growing organic search, creating a good strategy and getting results. Awareness and data to drive mindsets
Recommendations to others considering the product:
Great account help.
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