BrightEdge
BrightEdgeReviews from AWS customer
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Great Seo Asset Always Improving
What do you like best about the product?
Brightedge is very intuitive product. It is easy to get up and running quickly. The BE team is always keeping up with current SeO trends and providing the resources to work with them.
What do you dislike about the product?
Sometimes I need to devote more time than is available
What problems is the product solving and how is that benefiting you?
Creating new site traffic to replace content removed from our website. Helping in the generation of new content for our website.
Recommendations to others considering the product:
Great product for SEO strategists
Fantastic Product. Makes Data Manageable.
What do you like best about the product?
It is a tie between the ability to easily pull and visualize data to see how your site is performing and the amazing customer service support. Our rep is amazing, knows the program inside and out and is always able to help us out with our new problems/solutions.
What do you dislike about the product?
At times there is so much data is can be overwhelming or easy to fall down rabbit holes, but if you use the recommendations and other automation tools you can easily find solutions.
What problems is the product solving and how is that benefiting you?
We are working with a number of clients to see their organic performance to support paid initiatives. It has been crucial in allowing us to perform site audits, content audits, keyword reporting/growth, monthy reporting to show progress MoM and YoY and more.
Easiest SEO Tool to use yet
What do you like best about the product?
I like how the UX is easy to navigate. It is very intuitive.
What do you dislike about the product?
I don't see a way to find related keywords like SEMrush had.
What problems is the product solving and how is that benefiting you?
We are increasing our page ranks and getting to page 1 more often.
Recommendations to others considering the product:
Set up everything in the beginning.
BrightEdge has been essential in learning about SEO and taking action to improve our rankings
What do you like best about the product?
BrightEdge has been essential in learning about SEO and taking action to improve our rankings and traffic. It’s easy to use and very helpful for reporting and site recommendations. I use it in my position daily.
What do you dislike about the product?
I'd like other colleagues to be able to utilize the tool without extensive learning and background knowledge
What problems is the product solving and how is that benefiting you?
Content optimization for traffic increase. Also, content creation based on keyword rankings and search volume.
Recommendations to others considering the product:
Utilize your success manager, stay organized and get other colleagues involved.
I would highly recommend Brightedge for SEO
What do you like best about the product?
I like using Brightedge because they have so many SEO features in one place and my Brightedge representative is helpful in showing me how to use their tools. They also have a lot of user groups, webinars and other tools to help me keep up with the industry.
What do you dislike about the product?
The vast tools available are a little overwhelming and it is not the most user-friendly platform. However that being said, it is nice to have resources all in one place.
What problems is the product solving and how is that benefiting you?
Brightedge is helping me take actionable steps for my website to rank better and create content that will drive traffic and conversions to our business website.
Best Organic Keyword Insights
What do you like best about the product?
BrightEdge has unparallelled capabilitie when it comes to managing and analyzing keyword data. There are many tools and options, including AI capabilities, to identify opportunities for improving organic content and traffic.
What do you dislike about the product?
There is a learning curve to understanding how to apply filtering and manipulate the keyword data once it has been gathered. Some persistence required to learn how to massage the information to gain the power to unlock insights from the platform.
What problems is the product solving and how is that benefiting you?
Competitive analysis
Content audits
Ranking scenarios
Optimization priorities
Revenue modelling (beta)
Content audits
Ranking scenarios
Optimization priorities
Revenue modelling (beta)
Great Partnership
What do you like best about the product?
I really enjoy that Brightedge helps guide you and show you paths you can take, but it's ultimately your business' decision to act.
What do you dislike about the product?
Biting the bullet to spend the money is tough for many businesses, but the partnership is worth it!
What problems is the product solving and how is that benefiting you?
We are solving all of our SEO problems. We research a lot of competitors to see how we rank. We are surprised by keyword research and what we think are good terms might not always be the best/what the public is searching for!
Recommendations to others considering the product:
N-A
Amazing SEO tool to manage our many brands SEO.
What do you like best about the product?
The site audit tool and local SEO tool are really helpful.
What do you dislike about the product?
Nothing so far. I woud say Brightedge is really good about teaching customers how to best utalize tools.
What problems is the product solving and how is that benefiting you?
How to manage so many brands on GMB and that automation is really beneficial when expanding.
Recommendations to others considering the product:
You should do it, it makes managing a company with lots of brands much easier.
So helpful for beginners diving in to SEO
What do you like best about the product?
I like that Brightedge provides recommendations. It helps me target my efforts in a way I know is most effective.
What do you dislike about the product?
There's a lot on the platform. Sometimes it's difficult to remember where to navigate to when you're looking for something specific, I.e. a report you've viewed before.
What problems is the product solving and how is that benefiting you?
We transitioned to a new website right before we got brightedge. For awhile we haven't been ranking as well as we were with the old website but we are starting to see even better results now.
Great support
What do you like best about the product?
CSM is organized and supports new initiatives on our site. Helps train new team members and responds quickly.
What do you dislike about the product?
Nothing - all aspects of platform and relationships are good
What problems is the product solving and how is that benefiting you?
No problems. Increased SEO knowledge overall and manage keywords more easily
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