BrightEdge
BrightEdgeReviews from AWS customer
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A powerful online content optimization tool with potential for improvement
What do you like best about the product?
We have been using BrightEdge to improve our online visibility and boost our brand presence in search engines, and the results have been flattering. The platform is exceptional and uses an effective combination of analytics and content optimization tools that have helped us improve our online performance and increase our lead base. A significant advantage of this platform is its ability to analyze our competitors' content and provide us with valuable information about the keywords and tactics used by competitors; this has allowed us to track online and adjust our digital marketing strategies accordingly.
What do you dislike about the product?
A clear possible disadvantage we find in its price, it is expensive and can be a bit complex to use at the beginning; so it is necessary to invest time and resources in staff training.
What problems is the product solving and how is that benefiting you?
One of the main benefits we have found is the provision of a wide range of tools for content optimization and keyword analysis; this has helped us improve the quality of our content significantly, as well as our positioning in search engine search results. In addition, this product provides real-time reports that allow us to constantly track our online content and adjust our digital marketing strategies to improve our online performance and increase our potential customer base.
BE is the best SEO tool in the market
What do you like best about the product?
BE collects nearly everything in the SERP landscape--classic results, map pack, PAA, site links, organic product grids and paid results.
What do you dislike about the product?
BE offers an immense amount of data, and it's difficult to learn about all of it and understand how to use it for your business purposes.
What problems is the product solving and how is that benefiting you?
BE continuously adds in new data points as the SERP landscape changes.
Personalized Experience with BrightEdge
What do you like best about the product?
I like that our company is able to customize the data that's important to us and how it allows us to also track competitors.
What do you dislike about the product?
The one downside would be the time it takes learning the ins and outs of the product but once you get it, it's useful.
What problems is the product solving and how is that benefiting you?
BrightEdge is helping with keyword optimization and when it comes to content writing.
BrightEdge is a powerful full service enterprise marketing tool.
What do you like best about the product?
BrightEdge makes tracking keywords and content easy. I really like the reporting tools as well as being able to setup custom dashboards to track different areas of the website.
What do you dislike about the product?
There isn't much to dislike about BrightEdge. The tool is extremely powerful and versatile.
What problems is the product solving and how is that benefiting you?
BrightEdge has great site auditing tools to help find issues with the website and even provides recommendations on how to fix them.
Brightedge Effeciency
What do you like best about the product?
The platform itself does not just provide a wealth of data but it also breaks it down for you so that's its easily digestible. Compared to similar platforms it goes above and beyond the data and insight provided for the user.
What do you dislike about the product?
I wish it provided insights specific to all social media platforms.
What problems is the product solving and how is that benefiting you?
Cleaning up website seo tagging, meta descriptions and seo titles to increase meaningful traffic. Researching industry historical keyword search trends and current search trends to help guide our GTM strategies.
The SEO Tool You Never Thought You Would Need but now use it all the time
What do you like best about the product?
The many insightful tools that help in research capabilities to find the most appropriate keywords.
What do you dislike about the product?
Sometimes BrightEdge is not as intuitive as I would like software to be.
What problems is the product solving and how is that benefiting you?
Directing me to use the best keyword even if the technical, engineering team memebrs don't agree on a synonym for a word. The truth is in the numbers.
Don't know yet, new to using the platform
Don't know yet, new to using the platform
Great Keyword Analysis Tool
What do you like best about the product?
Keyword analysis from various perspectives is what makes Brightedge a great tool for those looking to enhance their search landscape.
What do you dislike about the product?
There is constraint with competitive analysis tools within the platform, and it's not as comprehensive as other tools.
What problems is the product solving and how is that benefiting you?
I track keyword data to see where I can do better across search and have historical reference to my data, which Brightedge satisfies. Also, the ability to visualize the data using dashboards is extremely helpful.
I think it’s a great system overall and I would refer it to others
What do you like best about the product?
All the tools that I can use to either navigate or anything to help me with my content and SEO.
What do you dislike about the product?
I haven't really found anything to dislike I think it's very useful.0
What problems is the product solving and how is that benefiting you?
It is resolving lots of issues within our website and helping us identify where it's coming from.
Good for beginners, experts and in-betweens
What do you like best about the product?
The ability to ask any question and get help from our assigned person. Comes with screenshots and answers specific to us.
What do you dislike about the product?
It can be a little bit too involved for what we need.
What problems is the product solving and how is that benefiting you?
Competitor analysis in what terms/keywords to use in content.
Good but overwhelming at times
What do you like best about the product?
I think the recommendations are the best part of Brightedge
What do you dislike about the product?
Bright edge has a lot of good features and offers helpful webinars. Sometimes I feel like there are glitches/inconsistent data. I do feel like the breadth of features can be overwhelming for someone with less of an SEO background but the recommendations are a good place to start.
What problems is the product solving and how is that benefiting you?
Allowing the company to do SEO without hiring an expert or an agency (saving money)
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