BrightEdge
BrightEdgeReviews from AWS customer
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Excellent experience with BrightEdge
What do you like best about the product?
It pulls so many tools into one place. The ability to track and assign tasks to team members and add annotations to tasks is invaluable. The onboarding and customer service is top-notch and the self-training tools are extremely useful.
What do you dislike about the product?
There are some technical improvements as a user I would recommend but luckily product suggestions are encouraged in the platform. Otherwise I can't think of any cons thus far.
What problems is the product solving and how is that benefiting you?
Increased exposure to important metrics, the ability to share metrics to various teams that are relevant and easy to create is instrumental to time savings and keeping stakeholders up to date on metrics that help all teams improve processes.
Very interesting tool to use, give tones for insights
What do you like best about the product?
Keyword research: Brightedge provides a range of keyword research tools, including a Keyword Discovery feature that identifies high-value keywords based on search volume, competition, and trends
What do you dislike about the product?
Brightedge is a relatively expensive tool compared to some other SEO platforms. This can make it less accessible to smaller businesses or individuals who are just starting out in SEO.
What problems is the product solving and how is that benefiting you?
Performance reporting: As a Digital Marketer Content operations manager, Brightedge provides detailed performance reporting on a range of metrics, including organic search rankings, traffic, and conversions. This can help digital marketers track their SEO efforts, measure their return on investment, and identify areas for improvement.
Instant for keyword research is a lifesaver
What do you like best about the product?
I utilize instant for keyword research on a regular basis. It's one of the primary tools we utilize to help with content planning and copywriting.
What do you dislike about the product?
There are a lot of different aspects to the platform and sometimes it gets confusing as to which tool does what. It would also be helpful if Instant went back more than 12 months.
What problems is the product solving and how is that benefiting you?
It's helping us with our contact planning and figuring out gaps within our content strategy
Love BrightEdge!
What do you like best about the product?
Overall, I think BrightEdge is a great platform for SEO and keyword reporting, especially for those who are new to it and need training. The platform is a bit hard to navigate at first, but hands-on training platforms with Brightdge representatives help to make it a little easier.
What do you dislike about the product?
There is so much to do in the platform that makes it very overwhelming at first.
What problems is the product solving and how is that benefiting you?
Shows us what we can do better on our websites to drive organic search results and get more people to our websites to hopefully buy our products and beat out our competitors.
Optimizing SEO Efficiently
What do you like best about the product?
The CSMs, the power of the features of the tools like: site audit and dashboards
What do you dislike about the product?
I would like it if it were a bit more concise, but that is essentially what the dashboard is for.
What problems is the product solving and how is that benefiting you?
Identifying the site technical issues through the audit and allowing the team to have an obvious understanding of what to work on.
Great overview of 2023 SEO expectations, reporting and proving value of SEO to your organization.
What do you like best about the product?
I like how user friendly the platform is!
What do you dislike about the product?
I don't dislike anything on BrightEdge, everything is useful!
What problems is the product solving and how is that benefiting you?
BrightEdge is significantly helping with keyword research and gaining an understand of SEO opportunities for my company.
Brightedge is the go-to resource for anyone looking to learn more about SEO.
What do you like best about the product?
The team members at Brightedge have been so great ti work with and have helped me become very well versed in SEO and the brightedge dashboard.
What do you dislike about the product?
It can be a lot of info all at once but that is okay.
What problems is the product solving and how is that benefiting you?
Helping us redesign our website to improve overall SEO and website visits.
Good BrightEdge experience
What do you like best about the product?
Our account rep is always helpful and prepared for our meetings.
What do you dislike about the product?
Satisfied with current usage of BrightEdge, N/A
What problems is the product solving and how is that benefiting you?
BrightEdge is helping us identify SEO wins and how to improve our best practices.
Helpful tool
What do you like best about the product?
BrightEdge's platform is extremely useful in evaluating our SEO efforts and where we can improve. The dashboards within the platform are very thorough and informative. The support articles are also helpful.
What do you dislike about the product?
I don't have any dislikes about Brightedge.
What problems is the product solving and how is that benefiting you?
It is helping with finding site issues and areas of improvement. It is also helpful in making SEO data available to use and report on.
BrightEdge is perfect for a birds-eye view of rankings, but needs a little help for individual pages
What do you like best about the product?
BrightEdge excels in providing a birds-eye view of your pages' performance in search engines. You can quickly gather how your pages are doing monthly, week over week, and other breakdowns. Additionally, I like how the organic keywords are displayed in dashboards with an easy-to-read analysis of page 1, page 2, page 3, and page 4-10 rankings.
What do you dislike about the product?
While BrightEdge is great for viewing a collection of pages or subfolders, I struggle a bit with collecting data for individual pages using BrightEdge. If I need information on a single page, I tend to rely on another tool to collect the data that I need.
What problems is the product solving and how is that benefiting you?
BrightEdge provides an overview of how our pages perform organically, where we can improve, and how our keywords have been moving over time. This overview is a significant benefit when rolling up reporting to key stakeholders. Another benefit of BrightEdge is the support they offer. If I'm unclear on using a tool or report within BrightEdge, I can contact support for quick and easy clarification.
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