BrightEdge
BrightEdgeReviews from AWS customer
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BrightEdge Review
What do you like best about the product?
I think BrightEdge is a very powerful tool that stays up-to-date with Google's latest trends. I also really like our account manager (shoutout Conor Moroney!). He's thorough, proactive and always willing to answer our questions or walk through a demo. I also really like the amount of self-service trainings and certification available.
What do you dislike about the product?
The tool is almost too overwhelming at times. With all of the "tools within the tool," I'm often not sure where to start first when I want data or need to create a report.
What problems is the product solving and how is that benefiting you?
Keyword research, competitive analysis, custom reporting and generative AI features are helpful in showing my marketing team which keywords we need to start prioritizing creating content for and optimizing our existing pages and re-configure our site structure.
Navigation changes on SEO
What do you like best about the product?
This a very intuitive platforma that enables us to get the right SEO tools to Improve Content and navigability of our Website.
What do you dislike about the product?
Integration with other task managment tools. for example Wrike which is not enabled yet.
What problems is the product solving and how is that benefiting you?
Content with right Keywords
Brightedge makes SEO more manageable for small marketing teams
What do you like best about the product?
The reports are so helpful when monitoring website updates. We've updated our CMS and revamped our pages entirely and have been able to monitor the SEO implications effectively in BE.
What do you dislike about the product?
The load speeds do not match what we see in GA4
What problems is the product solving and how is that benefiting you?
It helps me do the work of an entire SEO team as one person. We have a small marketing team so time is precious.
Great Experience whilst using Brightedge Content Advisor
What do you like best about the product?
I love the fact that Brightedge has become this all in one tool for SEO, on page, off page, and technical SEO. Its very inclusive, easy to use. I also love the customer manager peice too, the account managers that we work with from BE are very helpful, knowledable and go above and beyond to ensure our team is properly looked after. I also love the fact that that Brightedge are continually improving with bringing new features out.
What do you dislike about the product?
Integration issues with our API keep on occuring. I like to think that this is changing though and that these issues are swiftly resolved which to my experience, they are.
What problems is the product solving and how is that benefiting you?
The main problem that Brightedge is helping us solve is Ensuring that SEO is front of mind. Whereby now, stakeholders from different internal teams are now starting to use the platform are having really good success stories. For example a stakeholder in the dutch (NL) region used content advisor to rank higher for a speciifc keyword and they managed to rank for the keyword on page 1.
Other problem solving factors are - ease of keyword research, ease of creating content. Love the training programs that Brightedge offer.
Thanks a bunch Brightedge- you are all awesome!!
Other problem solving factors are - ease of keyword research, ease of creating content. Love the training programs that Brightedge offer.
Thanks a bunch Brightedge- you are all awesome!!
BrightEdge, The Tool For Success
What do you like best about the product?
The most helpful thing about BrightEdge is that way we can scan thousands of webpages to find content and trends without having to do it all manually. BrightEdge also has great AI tools to help suggest content based on competitor and SEO best practices.
What do you dislike about the product?
The product can be quite expensive compared to other SEO tools so the challenge is selling it as the whole solution rather than part of the SEO solution
What problems is the product solving and how is that benefiting you?
Helping me to identify keyword trends and as of recent, assisting with copy development
Structured Guidance and Tools for Effective Independent Work
What do you like best about the product?
Combination of tools (data cube, keyword recommendations) and working 1-on-1 with my rep (homework + check-ins). Easy to understand and use the tools. My rep is awesome and super knowledgeable - I am learning lots. Biweekly meetings with homework between is great timing. Connects over to my site/pages fine enough. Easy enough to implement - relatively intuitive.
What do you dislike about the product?
So many features I feel like I hardly have time for 10%.
What problems is the product solving and how is that benefiting you?
Not enough time to optimize website's SEO - lots of great content that is not benefiting our SEO but my time is limited to be researching by hand - Copilot A+
Leveraging bright edge to keep up with generative AI
What do you like best about the product?
The way it stays current with the changing organic search landscape and tailors the platform To have features and capabilities, that address new aspects of SEO
What do you dislike about the product?
Sometimes certain in platform features can be too dense in terms of information and data, Also, slowing down functionality in platform
What problems is the product solving and how is that benefiting you?
Content development to acquire, greater non-brand visibility for e-commerce and pharmaceutical clients
Like having a while SEO team working alongside me
What do you like best about the product?
I am the only person at my company working in SEO, and our website is massive (1,500 pages!) and in multiple languages and regions. Until BE, I felt very alone and frustrated by being a one-person team trying to do it all. With BE, I'm able to work more efficiently and have the insight of fellow strategists.
What do you dislike about the product?
I wish a lot of the data could be displayed in more than just weekly comparison views. I want to see data for specific days.
If I'm being honest, I also don't like how hard the new gen AI tools for content writing are being pushed. Useful for content planning and structuring? Yes. But I'm not going to rely on a robot to actually write pages of content-- all evidence shows that leading to long-term losses. Users simply don't want AI-written articles, and we have every reason to believe that search engines will become better able to recognize it and will rank it lower in the future. This reminds me of everyone jumping on keyword stuffing years ago-- it's only going to end badly if we don't tread carefully and focus on quality above all else.
If I'm being honest, I also don't like how hard the new gen AI tools for content writing are being pushed. Useful for content planning and structuring? Yes. But I'm not going to rely on a robot to actually write pages of content-- all evidence shows that leading to long-term losses. Users simply don't want AI-written articles, and we have every reason to believe that search engines will become better able to recognize it and will rank it lower in the future. This reminds me of everyone jumping on keyword stuffing years ago-- it's only going to end badly if we don't tread carefully and focus on quality above all else.
What problems is the product solving and how is that benefiting you?
It's enabled me to perform research and strategize more efficiently as a one-person team. Before BE, I was rather overwhelmed.
Feb 2024 by John
What do you like best about the product?
Weekly reports that were developed for user review.
What do you dislike about the product?
I have no dislikes. I thought you session today was very informative.
What problems is the product solving and how is that benefiting you?
Helps us understand if we are getting better at SEO and keywords
BE is a great resource for SEO support
What do you like best about the product?
I like that you can get granular with research, and the dedicated team member support to help train you to use the tool to the fullest.
What do you dislike about the product?
It's hard to tell how the suggestions are generated, not the most intuitive.
What problems is the product solving and how is that benefiting you?
Allowing us to track traffic and optimize our pages with an organized approach
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