Indicative Analytics
mParticleReviews from AWS customer
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mParticle precise audience targeting
What do you like best about the product?
mParticle is a great platform, it really help us target the precise audience across different platforms
What do you dislike about the product?
We need mParticle to integrate with LinkedIn Ads for our B2B business
What problems is the product solving and how is that benefiting you?
It let us have all the audiences in one place, be complaint with the users privacy and easily connect our users to the ad platforms
Very user friendly, intuitive, great customer support
What do you like best about the product?
It's very user friendly, it allows to have a unique and consolidated view of the data across our different toutchpoints. It's easy to integrate and the customer support is great and proactive
What do you dislike about the product?
I would appreciate to have more touchpoints to understand how other clients are usign mParticle and which areas we are not exploring. I'd like to fully valorize the investment markets are making
What problems is the product solving and how is that benefiting you?
The main problem we had was the ability to have a unique user profile, as in the different touchpoints we had different information being collected. At the same time, having a "point of trust" becomes relevant
Excellent work team, the best people
What do you like best about the product?
The group tries to understand and adapt a solution that satisfies the client's need
What do you dislike about the product?
The language barrier in specific meetings has been a bit complicated, but there has always been someone who supports us on behalf of the mparticle team
What problems is the product solving and how is that benefiting you?
mParticle is receiving the interaction events with the application and this helps us to manage the information
I've recently started working with mParticle and have found value in their services
What do you like best about the product?
Their services offered are valuable to our business in order to launch strategic marketing campaigns.
What do you dislike about the product?
We've had some technical issues with our account to not be fully set up yet
What problems is the product solving and how is that benefiting you?
Allowing us to utilize our first party data in our campaigns
Great CDP, It just works
What do you like best about the product?
With Mparticle you can have all your customer data in one place. The planning allows you to map the attributes and events that will unlock your marketing campaigns. Also the data validation is a great feature. Its a great tool for companies with low data resources that want to activate their data.
What do you dislike about the product?
More Developer focus tools to map attributes, validation, etc with Infrastructure as Code, to make sure there are some data contracts in place. Sync from the Data Warehouse. I think that feature is coming soon,
What problems is the product solving and how is that benefiting you?
Ability to ingest customer data and first party behavioural events is the key feature. Also the downstream sync capabilities with lots of built in destinations available.
Indicative is a useful tool that I use mostly to compare user behavior across different treatments
What do you like best about the product?
I like how the tool is like drag and drop sql, which makes it very easy to analyze user segment and funnels without having to write code. The ability to choose different segmentation and funnel types is useful.
What do you dislike about the product?
I would like to be able to analyze funnels/cvr rates over time. I think the donut visualization is not as intuitive as the bar chart view to see cvr rates/dropoffs. The run time is also quite long compared (+10 sec or so) to some other tools I've used, but that optimization may need to be done on our end not necessarily indicative's end.
What problems is the product solving and how is that benefiting you?
On certain pages, what are the most popular user actions and how do they convert to business metrics. How does user behavior change when we run a/b tests; are they in line with what we meant to drive with our hypothesis?
Simple interface, great insights
What do you like best about the product?
I think the presentation of data is the best feature, as it makes complex data less daunting to wade through.
What do you dislike about the product?
I still think there's a steep learning curve in understanding all parts of the data. Probably more help, or auto insights would be good for beginners.
What problems is the product solving and how is that benefiting you?
We can actually see our user dropoff rate and drill down into reasons why.
Little slow but easy to use
What do you like best about the product?
Event segment flow and user's step by step event journey.
What do you dislike about the product?
Take a lot of time to check segments or user id.
What problems is the product solving and how is that benefiting you?
Helps us better understand user behaviour and any funnel that is breaking and causing user dropoff.
Indicative is great
What do you like best about the product?
The flexibility of the platform and ease of use
What do you dislike about the product?
Lack of training and support resources..
What problems is the product solving and how is that benefiting you?
It's giving great analytical and data insights that we never had access to before.
mParticle CDP
What do you like best about the product?
Excellent Account Team that takes time to understand and resolve the issues with the client. Good Product overall, has a lot of inbuilt connectors to move the data in and out of the platform.
What do you dislike about the product?
The pricing of the product could be more intuitive to stay competitive. The pricing of the product could be more intuitive to stay competitive. The pricing of the product could be more intuitive to stay competitive.
What problems is the product solving and how is that benefiting you?
mParticle is helping with real-time use cases within the organization as the data comes to mParticle in real-time and can help orchestrate marketing campaigns easily.
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