Iterable
IterableReviews from AWS customer
0 AWS reviews
-
5 star0
-
4 star0
-
3 star0
-
2 star0
-
1 star0
External reviews
819 reviews
from
External reviews are not included in the AWS star rating for the product.
Lacking Features and Aggressive Renewal Tactics
What do you like best about the product?
I like that we were able to end the contract.
What do you dislike about the product?
I don't like that Iterable lacks A/B testing and proper holdout functionality in their Journey feature. It also misses basic features like drop and hold testing, and they require a manual workaround that is cumbersome. Additionally, the company enforced an auto-renewal in full just three days after the window, which was frustrating. They even harassed employees with personal phone calls, which felt unprofessional and pushy. The initial setup wasn't easy. Overall, I would look for alternative providers in the future.
What problems is the product solving and how is that benefiting you?
Iterable lacked A/B testing and holdout functionality, and its manual workarounds were cumbersome.
Exceptionally Easy-to-Use Interface
What do you like best about the product?
The interface is very easy to use and navigate
What do you dislike about the product?
Maybe a little slower than other platforms releasing new features
What problems is the product solving and how is that benefiting you?
Iterable is enabling us to identify customers in real time, which allows us to target them with more relevant and personalized content. As a result, we are able to generate increased revenue from our campaigns.
Challenging Setup, But Intuitive UI
What do you like best about the product?
I find Iterable's user interface to be quite intuitive and user-friendly. As a designer, I appreciate how easy it is to understand when to take certain actions, track the progress of activities, and know when tasks have been completed. This makes it quick to digest ongoing processes, which is crucial for effective communication and design tasks. Additionally, Iterable offers significant benefits by allowing our design, product, and engineering teams to collaboratively engage with the platform, thereby enabling seamless message delivery to customers with minimal engineering effort. I also value the ability to reuse templates, which helps maintain a quick pace in executing our communication strategies.
What do you dislike about the product?
I find the three different features for designing in-app messages or templates a little challenging. The beginner level isn't sufficient for what needs to be done, and the intermediate isn't always enough either. It requires more snippets and customizability. There could be something more customizable without needing snippets, making it easier to use. The initial setup isn't that easy, and we're still working on it. There's a big knowledge gap in understanding what Iterable is, how to use it, and how to set up success for the team. Figuring out community templates would be great.
What problems is the product solving and how is that benefiting you?
Iterable allows us to reach customers easily, enabling design, product, and engineering teams to send messages with less engineer lift. It also lets us reuse templates for quick outreach.
Exceptional Support and Effortless Usability
What do you like best about the product?
Iterable support & customer account managers are a great help when using the platform - issues resolved quickly and a font of knowledge. Iterable itself is an easy to use platform with its drag and drop feature.
What do you dislike about the product?
It would be nice if we could track clicks within snippets when creating new templates. Also, the list logic can be a little difficult to work out at times.
What problems is the product solving and how is that benefiting you?
This tool has been valuable in supporting our marketing and communications efforts with customers across multiple brands and countries.
Simplicity Wins, but Needs Asset Library Improvements
What do you like best about the product?
I appreciate the simplicity of use in Iterable, allowing me to understand the user interface with minimal knowledge of its specific tools. This ease of use is especially beneficial because of my prior experience with other platforms, which helps me navigate Iterable effectively without needing extensive training.
What do you dislike about the product?
I find the asset library difficult to access and manage within Iterable. It would be beneficial to have a quick link to access the library from a bookmark for more convenience. Additionally, I am unable to edit or revise the name of an album after it has been created, which is limiting.
What problems is the product solving and how is that benefiting you?
I use Iterable to effectively send marketing emails and share program benefits, reinforcing value to customers with its simple and intuitive UI.
Efficient but Clunky: Pros and Cons of Iterable
What do you like best about the product?
I love the ease of use in setting up journeys with Iterable, which significantly simplifies creating effective communication flows. This feature is particularly beneficial when orchestrating messaging experiences, allowing me to efficiently structure and manage customer interactions without a steep learning curve. The platform's straightforward interface for setting up complex journeys not only enhances usability but also supports my overall goal of improving customer communication.
What do you dislike about the product?
I find the UI and UX of Iterable a bit clunky, which makes everything feel like it requires too many clicks. Additionally, when I edit journeys and copy campaigns, I end up with a lot of duplicates that create unnecessary noise. I then have to take the extra step of organizing these into folders, which is time-consuming, to make navigation easier.
What problems is the product solving and how is that benefiting you?
I use Iterable for customer communication, and it simplifies setting up messaging journeys, streamlining email distribution and enhancing holistic messaging experiences.
Streamlined Customer Communication with a Few Hiccups
What do you like best about the product?
I greatly enjoy the template creation feature in Iterable, as it facilitates the crafting of customer communications with ease. Additionally, I find the segmentation tools within Iterable to be exceedingly intuitive, allowing me to efficiently target specific customer groups based on precise criteria. The journey creation process is also notable for its simplicity, employing user-friendly objects and cards that streamline the process and make it enjoyable to navigate and configure. Furthermore, the ability to integrate Iterable with other tools, such as direct integration with our data platform BigQuery using Smart Ingest, has been a significant advantage, as it promises to enhance our data management and communication capabilities. Moreover, although I wasn't involved in the initial setup, adding new events and API calls into the platform has been straightforward and user-friendly, which speaks to the platform's underlying ease of use.
What do you dislike about the product?
I find the way in which journeys, templates, and campaigns are linked together in Iterable to be confusing. Navigating between these elements often requires moving between screens in a counter-intuitive way. Specifically, creating a campaign, adding, and editing a template can be quite janky. I'm sometimes taken out of the primary journey to edit the template in another area of the platform, and then I have to navigate back to the original journey myself, rather than being able to complete the task within the same context.
What problems is the product solving and how is that benefiting you?
Iterable solves our communication inefficiencies, enabling us to seamlessly connect with customers at crucial touchpoints via API-triggered messaging. This enhances our engagement through intuitive customer segmentation and journey creation features.
Effortless Campaign Management with Excellent Segmentation
What do you like best about the product?
I find Iterable's segmentation and list management features exceptionally easy to use, which simplifies the process of targeting specific customer groups for our marketing efforts. The ability to design campaign templates is another highlight, allowing me to create visually appealing and effective communications. I am impressed by how smoothly Iterable handles mass personalized marketing emails, making it an indispensable tool for reaching out to customers. Additionally, the platform's capability to comfortably handle omnichannel communication sets it apart, responding to our need for innovation. I also found the initial setup to be straightforward and hassle-free, contributing to a smooth transition from other software. Overall, these features, coupled with Iterable's continuous innovation and ease of use, make it a highly recommended platform for my marketing needs.
What do you dislike about the product?
I find getting data into Iterable challenging. Additionally, the speed of processing data is an area that could use improvement.
What problems is the product solving and how is that benefiting you?
I use Iterable to send mass personalized marketing emails and push notifications, leveraging segmentation and easy-to-use lists, and designing campaign templates, making omnichannel communication effective.
Effortless Multi-Channel Journeys with Powerful Personalization
What do you like best about the product?
Iterable makes it easy to coordinate email, SMS, push, in-app, web push, and direct mail in a single customer journey. You can branch and personalize workflows based on real-time events.
What do you dislike about the product?
Workflow builder can get cluttered with large, complex journeys.
What problems is the product solving and how is that benefiting you?
Iterable helps solve the challenge of delivering personalized, timely, and consistent messages across multiple channels.
Exceptional Cross-Channel Marketing with Powerful Personalization
What do you like best about the product?
Iterable excels as a cross-channel marketing automation platform, offering robust personalization
What do you dislike about the product?
It can be a little bit complicated to use all Iterable features at first
What problems is the product solving and how is that benefiting you?
Iterable's Workflow Studio is a simple drag-and-drop tool for building customer marketing journeys.
It speeds up campaign creation with real-time previews and AI suggestions for better personalization.
It speeds up campaign creation with real-time previews and AI suggestions for better personalization.
showing 81 - 90