Iterable
IterableReviews from AWS customer
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Marketing Manager, Retention
What do you like best about the product?
Iterable has a great user experience - the workflows and segmentation setups are easy to learn and make optimizing your campaigns easier and more efficient than any other platform I've used before. Their customer service is phenomenal as well.
What do you dislike about the product?
I would love to see more of a defined roadmap for Iterable and what they are launching this year.
What problems is the product solving and how is that benefiting you?
Our deliverability has improved a ton on Iterable over the past 6 months. They make it easy to get reporting done for optimizing our campaigns as well.
Iterable G2 Review
What do you like best about the product?
The friendliness of the UI and speed at which the system sends e-mails. Coming from an older messaging platform, Iterable has improved our workflow by making it more clean and efficient. Workflows in Iterable are one of the best features that allow my organization to set messages and revise them without lengthy correction processes.
Lastly, I love the readiness and excitement that our Implementation Rep. and other members of the Iterable team bring to the table each week during our meetings (and during onboarding). Their willingness to go above and beyond in getting us over the hump to transition into Iterable was amazing, and without them I do not believe we would have been able to transition to using the platform as quickly as we did. After initial onboarding, their deliverability experts are not only friendly, but extremely knowledable in keeping our domains healthy and stable during warmup. For the first time, our company feels we have someone treating deliverability as important as many of us on my team do, and they are constantly monitoring to ensure that we are putting our best foot forward as we continue to migrate more and more subscribers into Iterable.
Lastly, I love the readiness and excitement that our Implementation Rep. and other members of the Iterable team bring to the table each week during our meetings (and during onboarding). Their willingness to go above and beyond in getting us over the hump to transition into Iterable was amazing, and without them I do not believe we would have been able to transition to using the platform as quickly as we did. After initial onboarding, their deliverability experts are not only friendly, but extremely knowledable in keeping our domains healthy and stable during warmup. For the first time, our company feels we have someone treating deliverability as important as many of us on my team do, and they are constantly monitoring to ensure that we are putting our best foot forward as we continue to migrate more and more subscribers into Iterable.
What do you dislike about the product?
The reporting in Iterable definitely needs improvement. Wide-scale, real-time reporting would tremendously improve the platform, and allow it to become more accessible for marketers who do not live in the world of HTML.
Additionally, allowing for the use of labels to be used outside of just campaigns would be a big improvement. Using labels on lists/segments/workflows, and other select-able items in Iterable would allow for more fluidity in the use of the platform.
Additionally, allowing for the use of labels to be used outside of just campaigns would be a big improvement. Using labels on lists/segments/workflows, and other select-able items in Iterable would allow for more fluidity in the use of the platform.
What problems is the product solving and how is that benefiting you?
We are migrating out of a platform that we have used for nearly a decade. We have the ability to segment and target our subscribers in ways that we previously did not with a more accurate degree of certainty and accuracy.
One of the largest benefits of moving into Iterable has simply been migrating into a modern marketing platform. As a solution expert, there were so many times we were limited in what we could provide for our marketing teams in order for them to best acheive their goals, but with Iterable - the options are limitless.
One of the largest benefits of moving into Iterable has simply been migrating into a modern marketing platform. As a solution expert, there were so many times we were limited in what we could provide for our marketing teams in order for them to best acheive their goals, but with Iterable - the options are limitless.
Iterable is amazing!
What do you like best about the product?
I love the chat feature. Having support instantly is so nice!
What do you dislike about the product?
Not being able to branch in flow off event data easily. You have to run a match query each time :(
What problems is the product solving and how is that benefiting you?
Personalization. Having the catalog tool really makes it easier!
Iterable Review
What do you like best about the product?
My favorite thing about Iterable is how rich the data capabilities are. For the first time, I feel like I can really harness the data we have to create more compelling email campaigns. Their community is also incredible and all the help articles they have in their knowledge center are game-changers
What do you dislike about the product?
Catalogs and collections are so confusing and the documentation on them kind of suck.
What problems is the product solving and how is that benefiting you?
We are able to send way more personalized campaigns to our users
Iterable user for the last 6years
What do you like best about the product?
. Everyone at Iterable is extremely kind and supportive and always willing to find an answer to our questions no matter how big or small the question. The Platform itself is very easy to use, and the Campaign section is very detailed in the way you can use experiments for a/b testing.
Iterable's ability to be willing to adapt over the years to customer needs really and creating their roadmap around feedback,most other esp don't do that, and it's always long roadmap timelines
Iterable's ability to be willing to adapt over the years to customer needs really and creating their roadmap around feedback,most other esp don't do that, and it's always long roadmap timelines
What do you dislike about the product?
I think the hardest thing about iterable is not having native integrations in tools to our tech stack where we can pull in just specific fields as a marketer without an engineer to set up the webhook and piping for us.
What problems is the product solving and how is that benefiting you?
Creating an Omichannel solution for our company.
New company we are trying to understand our consumer base better, and retarget uses by utilizing our internal data, to better connect with our audience.
New company we are trying to understand our consumer base better, and retarget uses by utilizing our internal data, to better connect with our audience.
Recommendations to others considering the product:
I highly recommend Iterable they are genuine, good natured company with employees that truly care about your success. You won't regret the switch, we have an extremely complicated business model and they accepted the challenge and worked with us very closely during migration and we still work with them closely.
Four Months In - Best ESP I've Used!
What do you like best about the product?
Flexible, user-friendly UI
Extremely powerful segmentation and personalization
Responsive and helpful support
We've barely scratched the surface of what we can do with Iterable in our first few months and can't wait to keep building out better campaigns
Extremely powerful segmentation and personalization
Responsive and helpful support
We've barely scratched the surface of what we can do with Iterable in our first few months and can't wait to keep building out better campaigns
What do you dislike about the product?
Experimentation is powerful but not very user-friendly, could use some building out.
Would be nice to be able to set more preferences for UI (i.e. what sort of notifications we see, how many lists appear by default on a page, etc.)
Would be nice to be able to set more preferences for UI (i.e. what sort of notifications we see, how many lists appear by default on a page, etc.)
What problems is the product solving and how is that benefiting you?
Migrating off of an old platform which could not handle our volume, often failed, and had extreme delays. Iterable is extremely reliable and extremely fast
Being able to create create workflows that refine a customer's journey at different points in their subscription.
Having a much more helpful hands-on deliverability team help ensure good inbox placement.
Being able to create create workflows that refine a customer's journey at different points in their subscription.
Having a much more helpful hands-on deliverability team help ensure good inbox placement.
Made for Marketers and Approved by Engineers
What do you like best about the product?
Flexible and easy to use API which has allowed us to use more data across our app, website, and database.
Easy to use UI, creating templates, campaigns and workflows.
Easy to personalize messages with dynamic content and segmentation tools
Cross channel marketing working in the same workflow - Able to send emails, in-apps, SMS all in one workflow
Great responsive support, great pool of knowledge and resource center to refer to, and ability to request new features (listen to their customers!)
Ability to automate repetitive tasks like newsletters!
Easy to use UI, creating templates, campaigns and workflows.
Easy to personalize messages with dynamic content and segmentation tools
Cross channel marketing working in the same workflow - Able to send emails, in-apps, SMS all in one workflow
Great responsive support, great pool of knowledge and resource center to refer to, and ability to request new features (listen to their customers!)
Ability to automate repetitive tasks like newsletters!
What do you dislike about the product?
Reporting is good but could be better, such as ability to export and send reports to stakeholders - this is something they are working on!
What problems is the product solving and how is that benefiting you?
We are able to send the right message at the right time to the right user by using triggers based on actions users are taking within our app throughout their journey. This has truly showed us the power of harnessing our data and creating a better experience for our user because it reaches them where they are on the right channel.
Recommendations to others considering the product:
Do a demo and talk to them, they work with their customers and were able to help us relieve many pain points. Great people, great software.
Data Driven Omni-Channel Dream
What do you like best about the product?
Pass in an event and it'll be there on a unified customer profile forever. Leverage that information for advanced segmentation or run a workflow and use it in any number of ways. You can even process that event and add date to customer profiles from the workflows. Email, SMS, In-App, Push Notification - I've even used it to orchestrate programmatic direct mail. And they don't stop innovating and adding features.
What do you dislike about the product?
Some of the reporting features leave a bit to be desired, but they're making progress on them. The data structure can at times be rigid once set because it's designed to be fast. Just need to be a little more careful in implementation than you might normally be with setting events, field names and such.
What problems is the product solving and how is that benefiting you?
Iterable is top tier tech which helps our company grow and become more "enterprise." Omni-channel orchestration of the customer journey and lifecycle are core to the success of our (and every) business and they let us do that in a way our previous platforms couldn't.
Recommendations to others considering the product:
If you need workflows and data retention, there's no better solution.
Great Email Service
What do you like best about the product?
I love the ability to connect email to our CRM and databases.
What do you dislike about the product?
I think having a data connection tool, like Workato, would make it a whole product.
What problems is the product solving and how is that benefiting you?
No issues, having several ways to draft e-mail templates is useful for different skillsets on the team. Having the ability to visually see e-mail workflows is a gamechanger. Having customer records automatically update from the CRM and web-interaction data will also help us have the most accurate information.
Highly Recommend above other ESPs
What do you like best about the product?
I like the easy to use UI and how the team moves quickly to improve their product offerings.
What do you dislike about the product?
We have a lot of data and sometimes the Segmentation tool runs super slowly.
What problems is the product solving and how is that benefiting you?
Solving multi-channel communication, segmentation, and consistent messaging problems we've had in the past. Generally, the customer benefits the most when we show we know who we're talking to.
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