Iterable
IterableReviews from AWS customer
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AI-Powered, User-Friendly Journeys That Accelerate Our Marketing Growth
What do you like best about the product?
It has been amazing as we grow out our customer marketing program. With all the embedded ai components, we have been able to build and iterate on journeys at a pace unavailable to us before. It’s very user friendly and continues to provide updates that really show how focused the tool is on staying on top of marketing trends, and growing with the times.
What do you dislike about the product?
Previously, the main issue for us was not being able to delete fields. However, we’ve already gotten a sneak peek at what’s coming next, and it looks like a major improvement for our team.
What problems is the product solving and how is that benefiting you?
Personalization! It’s on us to continue to build out the collections in our catalog so that we can fine tune even more what we are sending to users, and when. Iterable has really opened up this possibility for us, which has been exciting!
Timely AI Features That Keep Getting Better
What do you like best about the product?
the way AI features are being built into the platform at the right time
What do you dislike about the product?
organization could be better but is improving! (folders, renaming, etc)
What problems is the product solving and how is that benefiting you?
making it easy to quickly personalize and segment messaging to reach small targeted groups at the right time
Effortless Marketing Communication, with Room for Insight Improvement
What do you like best about the product?
I like how easy Iterable is to use for non-technical people. The Journey and A/B experiment features are strong, which I find valuable for reaching Redfin users with the right message at the right time.
What do you dislike about the product?
The insights section is clunky
What problems is the product solving and how is that benefiting you?
Iterable helps me reach Redfin users with the right message at the right time and is easy for non-technical people to use.
Always-There Support Makes Iterable a Winner
What do you like best about the product?
Iterable customer support is always there whenever I run into an issue. That's super important to me as a customer to know that there's always help available.
What do you dislike about the product?
It can be a bit confusing to learn all the functions available on the platform.
What problems is the product solving and how is that benefiting you?
Iterable has helped to solve customizing my customer list for unique email sends.
User-Friendly Interface and Great Support Staff
What do you like best about the product?
Very user friendly interface and great support staff
What do you dislike about the product?
IP Warmup was a big challenge but we got through it
What problems is the product solving and how is that benefiting you?
Huge leap in personalization that’s lead to better open and click rates
Excellent, Responsive Customer Service
What do you like best about the product?
Customer service is excellent- very responsive
What do you dislike about the product?
Platform performance and labels as its causing issues
What problems is the product solving and how is that benefiting you?
Labels and platform efficiency
Highly Robust Platform with Stellar Support
What do you like best about the product?
I use Iterable for email outreach, automation, and analytics. It helps me create personalized emails more seamlessly using snippets, and segmentation is very easy and robust. I think Iterable’s customer service is great, especially the implementation team. I love the use of handlebars and snippets for easy dynamic content and personalization. The initial setup of Iterable was great, and though we had to adapt some of our existing systems, it’s been for the better.
What do you dislike about the product?
If technical errors occur, it's hard to identify the issue to resolve it. Error messaging and notifications can greatly improve Iterable.
What problems is the product solving and how is that benefiting you?
Iterable helps me create personalized emails seamlessly using snippets, with easy and robust segmentation.
Powerful CRM Marketing with Iterable
What do you like best about the product?
I use Iterable for CRM Marketing, and I appreciate that it allows us to reach and engage our users at the right time and the right stage of their journey. I like that Iterable is powerful and flexible. I value the journey feature because of the ability to coordinate dynamic experiences for users.
What do you dislike about the product?
I wish Iterable had stronger in platform reporting and dashboards.
What problems is the product solving and how is that benefiting you?
Iterable allows us to reach and engage our users at the right time and stage of their journey.
Journey Builder + New AI Suite Features Make Iterable Even Stronger
What do you like best about the product?
I like the journey builder and new AI features like AI suite and predictive analysis.
What do you dislike about the product?
I think i'd like to better have all my figma journeys transferred to the flow builder in Iterable.
What problems is the product solving and how is that benefiting you?
It is the best multichannel platform helping us send the right message at the right time to our clients using in app, email, and sms
Effective Personalization and Cost-Efficiency with Iterable
What do you like best about the product?
I like how Iterable allows for personalization, making emails feel personable through effective segmentation. It provides a better experience for users and leads to higher conversion rates. Additionally, I appreciate Iterable for its better price to quality ratio compared to the previous product we used, HubSpot. Although there were challenges, the initial setup of Iterable helped with our data hygiene, ensuring smoother overall operations.
What do you dislike about the product?
Very technical, users will need coding experience
What problems is the product solving and how is that benefiting you?
I use Iterable for mass scale outreach and creating email journeys. It helps with segmentation and personalization, making emails feel personable, which enhances the user experience and boosts conversion rates.
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