Iterable
IterableReviews from AWS customer
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Incredible Onboarding Experience
What do you like best about the product?
The team has been very helpful throughout both the sales and onboarding processes. Migrations are complicated, and they've been incredible in helping us manage all the moving parts, including answering all of our questions.
What do you dislike about the product?
The lack of ability to split within Journeys beyond 2 options (yes/no split).
What problems is the product solving and how is that benefiting you?
Mainly the ability to increase personalization across multiple products for our customers.
Amazing customer service and high-quality cross channel marketing platform!
What do you like best about the product?
1. Iterable Team: From the moment we started working with them, their team was there to guide us through every step of the process. They provide expert advice, support and very quick to respond to any questions or concerns our team ever has, they always go above and beyond to ensure a smooth resolution.
2. Product: It's one of the best I've seen so far. The platform is highly intuitive and easy to use, with a robust set of features that enable our teams to create targeted and personalized campaigns that resonate with my audience.
2. Product: It's one of the best I've seen so far. The platform is highly intuitive and easy to use, with a robust set of features that enable our teams to create targeted and personalized campaigns that resonate with my audience.
What do you dislike about the product?
I don't dislike anything about the product or the team so far
What problems is the product solving and how is that benefiting you?
1. Customer Segmentation
2. Personalization
3. Marketing automations
All these capabilities help us with quick turnarounds and achieve efficiencies at scale
2. Personalization
3. Marketing automations
All these capabilities help us with quick turnarounds and achieve efficiencies at scale
Phenomenal support and super user-friendly platform
What do you like best about the product?
Support feels instant, and everyone I speak to has an in-depth understanding of the product and its nuances. I feel that our team is able to push boundaries because of the support we receive for our questions and suggestions. We can also generate great personalized content because of the platform's flexibility. They're always letting us know about incoming improvements to the platform. It is a very intuitive platform and documentation is extremely thorough. In the off chance that documentation only gets you 98% of the way there, the support team is always ready to get you to your goal. Integration to Segment was incredibly straightforward.
What do you dislike about the product?
Cannot change a user trait's data type or name once it is cast. Downloading a high-volume CSV from a list takes a very long time.
What problems is the product solving and how is that benefiting you?
Quick and easy personalization, robust segmentation that supports regex is very helpful, and the flexibility within each feature like Journeys and Catalogs is great across our many use cases.
Powerful and Intuitive Marketing Tool
What do you like best about the product?
The targeting capabilities using user-generated fields and events have made marketing campaigns more effective and much more personalised for our database. This makes a positive brand experience both for our database and improves our margins for clients.
What do you dislike about the product?
The reporting is not the easiest to navigate and can take some work to discover true results. Usually, resort to exporting results and analytics and utilise third-party tools such as Excel, making the process much more manual.
What problems is the product solving and how is that benefiting you?
It is solving our audience segmentation, allowing us to target effectively and appropriately for our clients and members. This has significantly improved member brand affinity and improved our reported results for clients.
Iterable Empowers us to reach our Members in an efficient, streamlined, and easy way.
What do you like best about the product?
I love how scaleable Iteralbe is. The functionality remains top-tier whether you have a database of 1,000 or 500,000 individuals. The system is incredibly fast, unlike some CRMs I have worked with when dealing with a large count of records.
What do you dislike about the product?
The list system was difficult to understand compared to how a contact section operates in a typical CRM. Once I learned how to leverage the list system, it allowed me to have fewer & more organized lists.
What problems is the product solving and how is that benefiting you?
It helps us reach our members by email and SMS in an efficient way. We've automated communications through the journey system that has allowed us to seamlessly communicate with members who come in through various channels.
Straightforward and Powerful
What do you like best about the product?
Iterable allows you to truly dive into your product analytics and understand what is performing and what is now. It gives you a robust format to message and build trust with customers.
What do you dislike about the product?
Overall reporting can be challenging, and ensuring you have all the right things plumbing to the right place can be slightly challenging. But that depends on the level of data coming through.
What problems is the product solving and how is that benefiting you?
It's solving our problem of not having all our data accessible in a CRM and being able to do personalized action-based messaging to our end customers vs. through many old tech stacks.
Easy-to-use ESP with flexible and versatile tools and impressive customer support
What do you like best about the product?
Iterable is a straightforward platform that can do a lot. Its engagement and personalisation features are great and customer support is amazing. The UI is easy to use and they don't over-complicate their tools. They're also bringing in a bunch of cool AI tools I'm excited to use.
What do you dislike about the product?
As Iterable is still growing, it doesn't have some of the tools other ESPs provide (like preference centres), but they have partnerships with other providers, and I understand this feature, as well as others (like SMS) are coming soon.
What problems is the product solving and how is that benefiting you?
We're using Iterable to target customers in different stages of their journey. Iterable makes it easy to segment these customers and contact them at the right time with the right information.
Iterable is user-friendly with an excellent support team!
What do you like best about the product?
The most impressive part of Iterable is the outstanding support I have received as a customer. Whether I have a small question or need help with something urgently, the support team (shoutout to Kevin Guo in particular!) is always quick to respond as well as thorough and truthful in their communication and explanations. Additionally, the platform is easy to learn and use and has powerful segmentation and analytics tools.
What do you dislike about the product?
I have no "dislike" about Iterable. It has quickly become my favorite Email Send Platform, and I am impressed that Iterable is continually adding new features and improving existing features.
What problems is the product solving and how is that benefiting you?
Moving transactional email communications into Iterable has allowed us to manage email communication and preferences from a single service. Click through rate has almost doubled in the past year due to our new Iterable implementation!
Easy to use system with powerful capabilities
What do you like best about the product?
As a Marketing user, I can do everything I want to in the platform without developer support.
What do you dislike about the product?
A content library for images that can be accessed outside of the email editor would be useful, though only a minor gripe
What problems is the product solving and how is that benefiting you?
Marketing automation tool saves a lot of time for us. The inbuilt testing tools also make it seamless to run test and optimise our campaigns
Great support, great product
What do you like best about the product?
We use Marketo and Iterable. Iterable support is a lot better. In addition, Iterable is very responsive to feedback and suggestions.
What do you dislike about the product?
The reporting is built more for blast sends than trigger sends so there is still work to be done on that front for B2B businesses.
What problems is the product solving and how is that benefiting you?
Iterable makes creating nurtures and drip campaigns really easy. In addition, it offers great personalization capabilties.
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